The Yearly Top Ten: Welborn Media’s 2020 Recap

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Latest posts by Lacey Welborn (see all)

Every December we look back on the past year to point out things we accomplished, remind ourselves of all we’ve done, and also share with you some things we worked on throughout the year.

While 2020 was challenging for many, including us, we still have much to be grateful for.

Here are our 10 favorite things that happened to us in 2020.

#10 – Video Content

We are excited about the video content we produced in 2020 and are extremely excited to offer more video content production in 2021. These high-quality videos are used to tell customer stories, establish brand credibility and make businesses look good. Take a look at some of the videos we produced in 2020 and see if you’d like us to produce videos for you in 2021.

Click here to see some amazing videos – Welborn Media Videos

#9 – Website Management

We’ve performed website management as an added service for years, but now we are providing this service for more businesses than ever. Welborn Media Website Management can take care of your domain registration, hosting, website design, site security, regular backups, website updates and much more.

Clients love that when they need a change to their website they can just call Lacey. Learn more about our website management, click here.

#8 – Zeb’s Speaking Engagements

In 2020, Zeb continued to speak at conferences and workshops throughout the Western United States. This year, Zeb spoke in numerous workshops with San Bernardino County Workforce Development, the Southern California Professional Golf Association, was a keynote speaker at the California Placement Association’s Annual Conference and, of course, the Chino Valley Chamber of Commerce.

Zeb has gained a reputation for providing practical information that attendees can apply to their business immediately while also being entertaining and friendly. Zeb’s speaking engagements and workshops are always highly rated.

Learn more about Zeb’s Speaking and check out some of his reviews, click here.

#7 – Golf is Good

Zeb serves on the Advisory Board of the California Golf Course Owners Association. The CGCOA has worked to initiate a campaign to help highlight the great things golf can bring to people, the environment and local communities.

We took it upon ourselves to help create a video highlighting the great things golf does in a Golf is Good campaign video. The video is receiving national exposure for the CGCOA and helping tell the story of how Golf is Good in California.

#6 – Chamber Golf Tournament

For the past five years, Zeb and a team of volunteers have planned the Southern California Charity Golf Classic. This year, they transitioned the SCCGC to the Chino Valley Chamber of Commerce Golf Tournament. We are pleased to announce that the tournament was sold out and our participants enjoyed socially distanced golf on a beautiful day and a virtual banquet that included golf commentary from their round provided by a true Scotsman.

https://www.facebook.com/ChinoValleyChamberOfCommerce/videos/735283750386716

#5 – Zeb Surprised at Zoom Meeting

This year Zeb ran Zoom meetings to replace the usual Business@Breakfast events put on by the chamber. The events provide education for local business persons and a chance to network.

At one of the meetings many of the attendees collaborated to surprise Zeb with recognition and awards for his efforts to help strengthen the local business community during the Coronavirus pandemic. He, and the Chino Valley Chamber, received honors from:

  • U.S. Representative Gil Cisneros (California’s 39th Congressional District)
  • U.S. Representative Norma Torres (California’s 35th Congressional District)
  • the California State Legislature
  • County Supervisor Curt Hageman
  • Senator Ling Ling Chang
  • City of Chino Mayor Eunice Ulloa
  • City of Chino Hills City Manager Ben Montgomery
  • The Chino Valley Chamber Board of Directors & Ambassador Team
  • and many more

Hearing from so many people and organizations that his hard work makes a difference, Zeb was overwhelmed and full of gratitude.

The surprise starts at about the 35 minute mark:

#4 – New Clients

We added many new clients this year. We are always grateful and thrilled to work with new people to help them grow their business using digital marketing. For those of you that became new clients this year … thank you! We love working with you and look forward to continuing to work together for years to come.

#3 – San Bernardino County Business Consulting

With the County of San Bernardino Workforce Development Department, Welborn Media has had the amazing opportunity to help local businesses who need help avoiding company layoffs and growing their business. We love this program as it gives us the opportunity to teach many businesses on digital marketing and also allows us to consult directly with five businesses a year to help them grow and maintain their workforce. We are grateful for the chance to help even more passionate business owners in San Bernardino County.

#2 – Outstanding Citizen of the Year

Champion Newspapers named Zeb Welborn the Outstanding Citizen of the Year. They said, “Mr. Welborn was chosen for his work helping struggling local businesses during the coronavirus pandemic.” Read the article, click here.

#1 – Hello Leonardo!

On Halloween Eve in 2020, we met Leonardo!

Zeb and Cindy welcomed their baby boy into the world. His siblings Sebastain and Elena were excited to meet their new baby brother. Leonardo is a sweet, alert baby much loved by his entire extended family.

Zeb Welborn’s Top 10 Books Read in 2018

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

I wanted to help all of you by sharing my favorite 10 books read in 2018. If you read these books I have no doubt they will help you be more successful in 2019 and beyond.

1) High Performance Habits by Brendon Burchard

My favorite book read in 2018 was High Performance Habits by Brendon Burchard. In the book, he lays out the top 6 habits of high performers. These habits are:

• Seeking Clarity
• Generating Energy
• Raising Necessity
• Increasing Productivity
• Developing Influence
• Demonstrating Courage

I’ve committed to working to improve each of those habits in 2019 and know my life will be better for it.

THESE SIX HABITS WILL MAKE YOU EXTRAORDINARY. After extensive original research and a decade as the world’s highest-paid performance coach, Brendon Burchard finally reveals the most effective habits for reaching long-term success. Based on one of the largest surveys ever conducted on high performers, it turns out that just six habits move the needle the most in helping you succeed.

Buy High Perfomance Habits

 

2. Measure What Matters by John Doerr

#1 New York Times Bestseller

Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.

In the fall of 1999, John Doerr met with the founders of a start-up whom he’d just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They’d have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered.

Buy Measure What Matters

3. Never Split the Difference by Chris Voss

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.

Buy Never Split the Difference

4.Peak Performance by Brad Stulberg and Steve Magness

A few common principles drive performance, regardless of the field or the task at hand. Whether someone is trying to qualify for the Olympics, break ground in mathematical theory or craft an artistic masterpiece, many of the practices that lead to great success are the same. In Peak Performance, Brad Stulberg, a former McKinsey and Company consultant and writer who covers health and the science of human performance, and Steve Magness, a performance scientist and coach of Olympic athletes, team up to demystify these practices and demonstrate how everyone can achieve their best.

Buy Peak Performance

5. Crushing It by Gary Vaynerchuk

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

Buy Crushing It

6. 12 Rules for Life: An Antidote to Chaos by Jordan B. Peterson

#1 NATIONAL BESTSELLER
#1 INTERNATIONAL BESTSELLER

What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson’s answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.

What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world’s wisdom into 12 practical and profound rules for life. 12 Rules for Life shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.

Buy 12 Rules for Life: An Antidote to Chaos

7. The Personal MBA: Master the Art of Business by Josh Kaufman

Getting an MBA is an expensive choice-one almost impossible to justify. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

Buy The Personal MBA: Master the Art of Business

8. The Subtle Art of Not Giving a F*ck by Mark Manson

#1 New York Times Bestseller

For decades, we’ve been told that positive thinking is the key to a happy, rich life. “F**k positivity,” Mark Manson says. “Let’s be honest, shit is f**ked and we have to live with it.” In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected modern society and spoiled a generation, rewarding them with gold medals just for showing up.

Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—”not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault.” Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.

There are only so many things we can give a f**k about so we need to figure out which ones really matter.

Buy The Subtle Art of Not Giving a F*ck

9. Raising Men: Lessons Navy SEALs Learned from Their Training and Taught to Their Sons by Eric Davis

After Eric Davis spent over 16 years in the military, including a decade in the SEAL Teams, his family was more than used to his absence on deployments and secret missions that could obscure his whereabouts for months at a time.

Without a father figure in his own life since the age of fifteen, Eric was desperate to maintain the bonds he’d fought so hard to forge when his children were young―particularly with his son, Jason, because he knew how difficult it was to face the challenge of becoming a man on one’s own. Unfortunately, Eric learned the hard way that Quality Time doesn’t always show up in Quantity Time.

Facebook, television, phones, video games, school, jobs, friends―they all got in the way of a real, meaningful father-son relationship. It was time to take action.

Using a unique blend of discipline, leadership, adventure, and grace, Eric and his SEAL brothers will teach you how to connect, and reconnect, with your sons and learn how to raise real men―the Navy SEAL way.

Buy Raising Men: Lessons Navy SEALs Learned from Their Training and Taught to Their Sons

10. Own the Day, Own Your Life by Aubrey Marcus

The founder and CEO of Onnit, the mega lifestyle brand and one of the fastest growing companies in the country, teaches us how one single day of positive choices leads to a lifetime of concrete strategies for better living, optimal performance, and a stronger mind, body, and spirit.

Human optimization thought leader Aubrey Marcus’s personal and professional mission rests on a single question: How can we get the most out of our body and mind on a daily basis?

Marcus answers that question in Own the Day, Own Your Life an empowering handbook that guides readers to optimize every moment of the day, from waking in the morning, through work and play, until bedtime each night. With small, actionable changes implemented throughout the course of one day, we can feel better, perform more efficiently, and live happier. And these daily habits turn into weekly routines, ultimately becoming part of lifelong healthy choices.

Buy Own the Day, Own Your Life


Have you read any of these books or do you plan to read any of these books? Let me know!
email me at Zeb@WelbornMedia.com.

Click here if you’re interested in reading my Top 10 Books in 2017.

Note: We hope this article helps you find a book you are interested in. This article contains affiliate links.

Identifying Your Target Audience

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Latest posts by Lacey Welborn (see all)

Integral to any marketing plan is a clearly defined target audience. The target audience helps you determine your approach, your messaging, and your distribution. Read this article then download the free worksheet at the bottom of this post to help define your target audience.

A common mistake is targeting too broad a selection of people. We understand the desire to want everyone to know about your business, but it can get you into trouble.

Poor Marksmanship

When you have a broad message you are just another fish in the overcrowded sea of marketing messages. Your marketing needs to attract attention which is a difficult thing to do when every other business is aiming to do the same thing. So don’t dilute your marketing message. By narrowing your target market you can zero in on what would appeal specifically to those people and that will help you get noticed.

In addition to standing out, your message also has to resonate with viewers to have any hope of compelling the desired action and it’s much easier to determine what will resonate when you have a specific group of people.

The other problem is money. Your advertising dollars are precious. When utilized to their full potential you can maximize your return and experience terrific success. When you try to reach too many people much of your budget will go to waste on those who are least likely to convert.

Think about it as if you are selling your products or services in person and groups of people are walking by. You don’t have the option to approach everyone. So, you prioritize and try to engage the people who appear most similar to your current customers. You realize that if you put your efforts towards engaging those who appear less likely to use your products/services you will miss out on sales.

Buyer Personas

Many businesses need to develop a multi-faceted target audience. Maybe your business has different products and services to meet different people’s needs. This is a situation where creating buyer personas can be helpful.

We work with Scott Goodwin Associates (SGA), a company that provides training for firefighters. They have a handful products that meet different needs: entry level firefighter bootcamp for those who are interested in becoming a firefighter, promotional bootcamp for current firefighters who want a promotion, and training for individuals or entire departments to improve fire command and communication. Each of these products has a different buyer persona: the entry-level bootcamp skews to a younger audience, the promotional bootcamp we can narrow down by job title, and the training program targets everyone currently in the fire service.

The overall target audience includes everyone in the fire service and people who are looking to join the fire service. We can execute marketing pieces and aim to reach all of those people. We can also use the buyer personas to create specific marketing pieces that showcase an individual product and distribute it to only that segment of the target audience. We like to do some of both.

Hitting a Bullseye

Try to think of a specific person and cater your message to them. What are their needs, wants, fears and desires? What message will appeal directly to them? Determining that is the hard part. Once you know who this person is other decisions become easy.

How will you reach them?

You can target an audience based on several factors including location, gender, age, income level, job title, interests, search history, website visits, connections, current customer status, social media engagement, and more. Ask yourself where do these people spend their time? Do they search on Google, scroll through Facebook, or examine their junk mail? How do they make their purchasing decisions?

Traditional Marketing Methods often let you target based on location, gender, age and income level. Sometimes they also can be used to target a general interest. Digital marketing can give you more ways to refine your audience — things like job title, keyword searches, web history, specific interests, online behavior, and engagement level.

Define Your Target Audience

Now you have a good understanding of why defining your target audience is important and how it can help you determine your approach, messaging, and distribution. Download our Target Audience/Buyer Persona Worksheet to help you zero in on your target:

 

[goal id=”3649″]

 

Examine your customer base and think of one specific person who can act as an avatar to represent your typical customer or client. If you need to, create separate buyer personas that represent your different products or services.

Now that you understand your target audience, you’ve completed one of the most important parts of your marketing plan. Use the target audience to help you make decisions regarding the rest of your marketing plan including messaging, content strategy, distribution, budget and more.

Need help developing an online marketing plan for your business? Check out our limited offer: Zeb Welborn’s One-on-One 1-Day Marketing Plan

 

 

Zeb Welborn Reviews Top 10 Books Read in 2017

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Someone once asked Elon Musk how he learned to build rockets. He answered, “I read books.”

As an entrepreneur I try to learn as much as possible. Many of you have asked about books I’d recommend reading and so I thought I’d give you a list of all the Top 10 non-fiction books I read in 2017.

They’re ranked in the order in which I found them to be most valuable to where I am currently at in my life and business.

Below, I’m including a link to the books in Amazon and a brief description from their Amazon page.

They were all valuable and had great insights, so don’t read too much into my rankings…

As J.K. Rowling once said, “Books are like mirrors: if a fool looks in, you cannot expect a genius to look out.”

The Like Switch: An ex-FBI Agent’s Guide to Influencing, Attracting and Winning People Over by Jack Schafer and Marvin Karlins

From a former FBI Special Agent specializing in behavior analysis and recruiting spies comes a handbook filled with his proven strategies on how to instantly read people and influence how they perceive you, so you can easily turn on the like switch.

Extreme Ownership: How US Navy Seals Lead and Win by Jacko Willink and Leif Babin

Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three’s Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed “all but lost.” In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership―at every level―is the most important factor in whether a team succeeds or fails.

Smarter, Faster, Better: The Transformative Power of Real Productivity by Charles Duhigg

At the core of Smarter Faster Better are eight key productivity concepts—from motivation and goal setting to focus and decision making—that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics—as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters—this painstakingly researched book explains that the most productive people, companies, and organizations don’t merely act differently.

The 10x Rule: The Only Difference Between Success and Failure by Grant Cardone

While most people operate with only three degrees of action-no action, retreat, or normal action-if you’re after big goals, you don’t want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.

Influence: The Psychology of Persuasion by Robert Cialdini

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Creativity Inc: Overcoming the Unseen Forces that Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace

Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

TED Talks: The Official TED Guide to Public Speaking by Chris Anderson

Since taking over TED in 2001, Chris Anderson has shown how carefully crafted talks can be the key to unlocking empathy, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview; it can be more powerful than anything in written form.

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage by Mel Robbins

Throughout your life, you’ve had parents, coaches, teachers, friends and mentors who have pushed you to be better than your excuses and bigger than your fears.  What if the secret to having the confidence and courage to enrich your life and work is simply knowing how to push yourself?

 

LinkedIn, Social Media Q&A and Live Videos with Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

LinkedIn, Social Media Q&A and Live Videos with Zeb Welborn

Learn how to use LinkedIn, get your questions answered about social media and learn how to use live videos to grow your business with Zeb Welborn and the San Bernardino County Workforce Development Board.

LinkedIn, Social Media Q&A and Live Videos with Zeb Welborn

LinkedIn Fundamentals Workshop

Date: August 31, 2017

Location: City of San Bernardino- 2nd Floor – 201 N. “E” St., San Bernardino, CA 92401

Learn how to use LinkedIn to network more effectively and grow your business. This workshop will teach you how to use LinkedIn to maximize your business reach, make new contacts and keep your current contacts in the loop. Learn to Create/Update your profile, engage in LinkedIn Groups, publish posts, discover new prospects, write/receive recommendations and more.

Register here – LinkedIn Fundamentals Workshop

Q&A Social Media Workshop

Date: September 28th, 2017

Location: High Desert Americas Job Center – 17310 Bear Valley Rd., Suite 109, Victorville, CA 92395

Get your questions answered when it comes to social media. Bring your laptop and ask all your social media related questions. Learn the most effective strategies in growing your business using social media sites like Facebook, twitter, Instagram etc.

Register here – Q&A Social Media Workshop

Hands-On Workshop with Live Videos

Date: November 30th, 2017

Location: Ontario Chamber of Commerce – 3200 Inland Empire Blvd., Suite 130, Ontario, Ca 92395

Learn to market your business using live videos. Live videos are the hottest, newest thing in social media to grow your business. Learn a formula to help you sell more products using live videos. During this workshop we will help you create a script for your own live video which you can use to sell your products and services.

Register here – Hands-On Workshop with Live Videos

Welborn Media’s Five Passions – Follow Our YouTube Channel

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Welborn Media is making an effort to produce a lot more videos to educate, entertain and inform our followers.

Our first video, Welcome to Zeb Welborn’s YouTube Channel, shares our five passions and what you can expect to see from the videos we create in the future will be.

Zeb Welborn's YouTube Channel

Our plan is to create videos that:

  • Help support passionate business owners become successful
  • Grow golf
  • Show good people doing good things in our community
  • Educate and inspire others to make their dreams a reality

Our most recent videos are:

Whether you’re a business owner, potential business owner, community member, family, friend, or golfer, we hope you’ll follow along our YouTube Channel to get regular tips, ideas and discussions around those topics.

Will you subscribe to our YouTube Channel? – Subscribe Here.

Social Media and Online Marketing Workshops in 2017 by Welborn Media

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Zeb Welborn and Welborn Media are looking forward to another great year speaking on social media, digital marketing and online marketing workshops in 2017.

Want to learn how to write blogs, create successful email marketing campaigns, use Facebook, Twitter, LinkedIn, Instagram and other social media channels to grow your business? Want to learn a comprehensive strategy to get your business on Google? Want to learn how to manage your reputation online so your customers will choose you over your competitors?

Email Marketing to Get the Sale

Sign up for our workshops in 2017 and take your business to the next level.

San Bernardino County Workforce Development Board:

Workshops are free to attendees. 

Email Marketing to Get the Sale on March 30 at High Desert Americas Job Center – 17310 Bear Valley Rd., Suite 109, Victorville, CA 92395.

Register for Social Media Workshops

 

Create a Winning Internet Marketing Game Plan for Your Business on April 13 at the City of San Bernardino Economic Dvlp. Agency- Board Room, 3rd Floor – 201 N. “E” St., San Bernardino, CA 92401

Register for Social Media Workshops

Get Immediate Business Results with Google Pay-Per-Click Campaigns on May 25 at Ontario Chamber of Commerce – 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Register for Social Media Workshops

The Right Way to Market Your Business on Facebook on June 22 at the High Desert Americas Job Center – 17310 Bear Valley Rd., Suite 109, Victorville, CA 92395

Register for Social Media Workshops

 

Inland Empire Small Business Development Center:

Workshops are free to attend: Sign up here

Internet Marketing Strategies on May 17 from 9:00 am-12:00 pm at the Carnegie Cultural Center, 123 D Street, Upland 91786

Internet Marketing Strategies on June 1 from 9:00 am-12:00 pm at the Temecula Valley Entrepreneurs Exchange, 43200 Business Park Drive, Temecula 92590

Internet Marketing Strategies on July 18 from 9:00 am-12:00 pm at the Riverside County Business Center, 3403 10th Street (first floor), Riverside 92501

Internet Marketing Strategies on August 9 from 9:00 am-12:00 pm at the Ontario Chamber of Commerce, 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Completed 2017 Workshops:

Best Strategies for Business Blogging Success on February 16 at Ontario Chamber of Commerce – 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Welborn Media’s Top 10 Moments of 2016

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Latest posts by Lacey Welborn (see all)

At our end of year meeting each year we go over a lot of material, make a lot of plans, and do a lot of business stuff. But, we also make a point to look back over the previous year and celebrate our victories.

We have come a long way since we started in 2010. Here is our Top 10 of 2016.

Top 10 of 2016

10. Share Your Passion Scholarships

Since starting the Share Your Passion Scholarships in 2012, we’ve awarded scholarships to several deserving students.We have kept in contact with many scholarship winners and are still inspired by them. They continue to work towards following their passions and helping better the lives of others.This year we awarded Share Your Passion Scholarships and gave out a 2016 Student of the Year Scholarship Award to one of the hardest working students at The Tutoring Solution.Mena Mekhaeel was our 2016 Student of the Year Scholarship Winner
9. Speaking Gigs

Zeb held a number of speaking/education sessions this year. Some were hosted by San Bernardino County Workforce Development, Inland Empire Small Business Development Center, Loma Linda Chamber of Commerce, and Chino Valley Chamber of Commerce.The San Bernardino County Workforce Development Board and the Inland Empire Small Business Development Center have asked Zeb to come back for a series of workshops in 2017.
8. Moderated Chino Valley City Council Debates

Zeb Welborn moderated the Chino and Chino Hills’ Community Forums. It was a memorable experience in a year where politics were at the forefront of everyone’s mind.
7. New Clients

This year we met many people who are passionate about that they do and we were able to work with many of them on their internet presence.Our new clients this year include Eye Eco, CORE Real Estate, San Bernardino County Workforce Development Board, Fairway Mortgage, Tony’s Truck Shades, Intensity Security US and OoMaLoo Dog Toys.We also got the chance to work with Monte Vista Farms, ABC Public Relations, Delicate Smiles, TXD International, Inland Caregiver Resource Center, DLT Growers and Elite Dental Associates through an awesome program with a business boosting organization, DI Solutions, in the Inland Empire.
6. Business Growth

In our 5th year of business, we have consistently grown our business by 50% year over year. It’s something we are extremely proud of and have no signs of slowing down. It’s amazing what we’ve been able to create in just five years.
5. Volunteer Opportunities

This year Zeb was able to participate in some awesome and memorable volunteer opportunities with the Chino Rotary Club. In October, Zeb met with fellow Rotarians to build a home in Tecate, Mexico. In December Zeb helped build the Rotary float for the Rose Bowl Parade with friends and fellow Rotarians.Zeb also hosted the Southern California Charity Golf Classic again in 2017 raising more than $12,000 for local charities.
4. Business Workshop with the San Bernardino County Workshop Development Board

Earlier this year we received a government contract to work with the San Bernardino County Workforce Development Board to design, implement and promote local online marketing workshops.These workshops are held throughout San Bernardino County to support business growth. We’ve already worked with over 100 different business owners through the San Bernardino Country Workforce Development Board and are excited that they’ve renewed our agreement for 2017.Our workshops in the first part of this year will be:

  • Best Strategies for Blogging Success
  • Email Marketing to Get the Sale
  • Create a Winning Internet Marketing Game Plan for Your Business
  • Get Immediate Business Results with Pay-Per-Click Campaigns
  • The Right Way to Market Your Business on Facebook

If you’d like to attend any of these workshops, reply to this email so I can make sure to let you know when they’re officially scheduled. These workshops fill up early.

3. Chairman of the Board – Chino Valley Chamber of Commerce

Zeb Welborn finished his term as Chairman of the Board of the Chino Valley Chamber of Commerce and passed the torch to fellow chamber member and friend Belinda Douglas. As chairman of the board Zeb’s mission was to be of service to the Chino Valley Business Community.He identified five things he wanted to accomplish during his term. Find out if he did them and read his Outgoing Chairman’s Message – Outgoing Chairman’s Message: Thank You!
2. Testimonials

We love hearing great things about the work we’re doing for our clients. This year we received several glowing testimonials about the work we do.We consider ourselves very fortunate to work with so many wonderful people and it’s an unbelievable feeling to know they feel the same way.
1. Rotary President-Elect

Zeb is the current President-Elect for the Chino Rotary Club and will take over on July 1, 2017.The Chino Rotary Club has been around for more than 90 years servicing the Chino Valley community.Zeb plans to continue that mission and has devoted the 2017 year to helping the Chino Valley Community.The Chino Rotary Club meets every Wednesday at noon at the Chino Community Building for lunch and to work to do good things for our community and world. If you’re interested in joining the Rotary or learning more let us know!

We are so fortunate to be able to do work that we love with people who are passionate and interesting. We hope you all had a Merry Christmas and will have a happy new year. We are so looking forward to 2017.

At the end of another amazing year we want to say Thank You!

We will be sending out monthly emails and videos with tips and tactics on how to market your business better in 2017.

Our first emails will be the Best Strategies for Blogging Success and the Do’s and Don’ts of Facebook Marketing.

Sign up for our email list in 2017 to keep tabs on the growth of our business and learn new ways you can help to grow yours.

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