19th Hole Media
Golf Course Marketing That Connects With Golfers
We have run a golf course’s marketing every month for ten years. No contract has ever been required.
19th Hole Media is and has always been part of Welborn Media.
ten Years. Month-to -Month
One golf course has chosen us every single month for a decade. Not because of a contract, because it works.
The state golf association. We work with the California Alliance of Golf and the Southern California Golf Association.
We wrote the book. Zeb Welborn co-authored The Social Golf Course: Increasing Rounds with Social Media.
19th Hole Media
19th Hole Media began as our golf-focused marketing company, helping golf courses use social media and digital marketing to attract golfers, strengthen relationships and build active online communities.
Today, that experience is part of Welborn Media.
Golf clients get the same industry knowledge with access to a broader range of services, including social media, content strategy, websites, photography and video, branding and marketing consulting.
Authentic Golf Storytelling
More Than a Decade at Arroyo Trabuco
Welborn Media has partnered with Arroyo Trabuco Golf Club for more than a decade, helping the club adapt from the early days of Facebook and Twitter to today’s video-first social landscape.
The strategy has centered on authentic golf storytelling, community engagement and being ready to capitalize on the moments that matter.
Today, Arroyo Trabuco reaches millions of golfers through digital content while maintaining a recognizable online identity rooted in the culture of the club.
Why most golf course marketing does not work
Most agencies treat a golf course like any other business. They build a monthly grid of posts and fill it.
A golf course does not run on a monthly grid. It runs on a tee sheet. Tournaments, leagues, outings, the shoulder seasons, the weather, the Saturday that filled and the Tuesday that did not. Content planned a month in advance with no idea what is happening on the course is content nobody at the club recognizes.
And the best content at your course is already being made. Your golfers are posting it.
What we actually do
Your golfers, your tournaments, your leagues, your staff and your visitors are already photographing and posting about your course every week. Most of that disappears. We find it, ask permission where we need to, organize it into a library you own, and put it to work.
Then we add original content around it, so your course looks like the place it actually is.
Social Media Strategy & direction
Onboarding covering your goals, your golfers, your competitors, your pros and key staff, leagues, tournaments, recurring events, outings, memberships, food and beverage, weddings and events, and the revenue you most want to grow. A monthly conversation about what happened, what is coming, what golfers are talking about and what we should promote
Golfer stories and original content
Continuous identification of photos and posts from golfers, tournaments, organizations and staff. Permission requests where needed. One on site capture session per quarter covering the course, the food, the people and the events.
Consistent presence
12 to 16 posts a month across Facebook and Instagram, with room to post the moment something happens, because a hole in one does not wait for the content calendar.
Community and opportunity management
Engagement four or more times a week. We watch for hole in ones, notable rounds, tournament results, staff accomplishments and the conversations happening about your course, and we make sure your course is part of them.
google Ads
Search ads built and managed to put your course in front of golfers looking for a place to play. Your ad spend goes directly to Google on your own card.
Reporting
A monthly report that answers four questions. What happened, why it matters, what we learned, and what we are doing next.
Investment
$2,500 per month, plus your own ad spend. We suggest $600 a month to start.
Month to month. No long term contracts.
Common Questions
Why does the ad spend go on our card?
So you can see every dollar reaching Google, the account stays in your name, and you can turn the budget up or down whenever you want without asking us.
What if our season is slow?
That is when this matters most. Content planned around your tee sheet means the slow weeks get the offers and the busy weeks get the proof.
Do you only work with courses in Southern California?
We Wrote the Book
The Social Golf Course
Our experience working in the golf industry also led to The Social Golf Course: Increasing Rounds with Social Media, written by Zeb Welborn.
The idea behind the book still shapes our work today: digital marketing works best when it helps golf courses create genuine relationships with golfers.
