Syllabus for The Ultimate Facebook for Business Online Course

facebook-course-syllabusLast week we announced our first ever course for Welborn Media University.

Welborn Media University is a social online learning system formed to educate business owners so they can share their passion and grow their business.  Because of the immense value we’ve achieved for our clients using Facebook we knew our first course would have to be The Ultimate Facebook for Business Online Course.

We’ve pooled together all our experience working with dozens of businesses in a variety of industries on their Facebook business pages to create this course.

Today we want to give you a sneak peak of all the information we’re going to cover in the course.

Do remember this information is only showing a portion of what the course will cover. In addition to these daily lessons we will also have group discussions, podcast interviews, live webinars, and more.

This is going to be a social course that will be shaped by our participants. So everyone who enrolls can have input on the content we cover.

Click Here To Enroll Now »

Syllabus for The Ultimate Facebook For Business Online Course

Unit #1: Start with Facebook for Your Business

  1. Why Should You Use Facebook for Your Business
  2. Build a Facebook Business Page from Scratch
  3. Visually Optimize Your Facebook Cover Image and Profile Picture
  4. Use Your About Section to Maximize Your Facebook Exposure
  5. Unleash the Power of Facebook:  A Case Study

Unit #2: Build a Following on Facebook

  1. Build a Following on Facebook: Introduction
  2. Get People to Like Your Facebook Business Page
  3. Build a Following Without Using Facebook Advertising
  4. Leverage a Community to Grow Your Audience
  5. Build Your Following with Facebook Advertising

Unit #3: Facebook Advertising

  1. Facebook Advertising Basics
  2. The Most Effective Way to Spend Your Money on Facebook Advertising
  3. What Are Facebook Dark (Unpublished) Posts? And How to Use Them

Unit #4:  Create Compelling Content

  1. Ultimate Content Creation Strategy
  2. Use Facebook Insights to Create Killer Content
  3. Tips & Tricks to Help You Get More Engagement on Your Facebook Business Page
  4. Simple and Easy Facebook WINS – Basic Actions Anyone Can Do To Quickly Produce Tangible Results
  5. Best Methods for Posting Links to Facebook
  6. Common Mistakes and How to Avoid Them

Unit #5:  How to Make Money Using Facebook

  1. Top of Mind Marketing
  2. Sales Funnel
  3. Direct Sales

Unit #6:  More Ways To Use Facebook

  1. Run Contests
  2. Troubleshoot – When I Have an Issue with Facebook, Who Do I Turn To?
  3. Keeping Up with Facebook Changes
  4. Facebook Apps
  5. Use Facebook to Grow Your Email List

Unit #7: Wrap-Up:  Welborn Media University’s Ultimate Facebook for Business Step-by-Step Strategy

  1. Manage Your Facebook Time – Effective Strategies to Maximize Your Effort on Facebook in Less Time
  2. The Most Effective Way to Use Facebook for Your Business
  3. Build Trust Using Facebook
  4. Measure Your Facebook Effectiveness
Click Here To Enroll Now »

What lesson in the course are you most interested in?

 

Welborn Media University is Now Open For Enrollment

Welborn Media University Ultimate Facebook for Business Online CourseWe’ve been dreaming of and working on Welborn Media University for years and we’re excited to announce our first ever course…

The Ultimate Facebook For Business Online Course

My email inbox is flooded with emails asking for help on Facebook, whether it be questions, clarification, problems, or just how to be better at it.

Our business, Welborn Media, started with the goal to help small businesses become successful online.  As our business has grown so have our prices and many small businesses who we intended to help — want to hire us, but can’t afford to do so.

That’s when we came up with the idea for Welborn Media University. A social online learning system to educate business owners so they can share their passion and grow their business.  Because of the immense value we’ve achieved for our clients using Facebook we knew our first course would have to be The Ultimate Facebook for Business Online Course.

In the build-up to launching this class, we’ve been sharing our thoughts and ideas with others and we can’t tell you how exciting the response from the business community has been.

When we think of the type of person we wanted to create this course for, we thought of our good friend Jim Keneaster, the owner of ABC Computer Services in Chino, CA. Jim is involved in our local Chamber of Commerce and what struck us about him was the enthusiasm he had for his work. But, Jim was struggling to reach his business goals. We knew social media could help and we tried to figure out ways to work with one another, but Jim simply couldn’t afford our monthly services.

And so, we couldn’t help Jim. Until now…

This online course allows us to help so many more people: passionate, hard-working, and enthusiastic small business owners. We can teach small business owners like Jim to use Facebook to reach their business goals.

In 30 10-minute lessons that you can consume all at once or follow along with a one-a-day schedule, for a one-time fee of $299, you can learn everything you need to know about Facebook. The Ultimate Facebook for Business Online Course shares absolutely everything we’ve learned from managing dozens of Facebook accounts for all types of businesses.

It is a 30-day online course featuring:

  • Step-by-step videos that show exactly how we set up, grow, and build Facebook business pages
  • Assignments at the end of each lesson to motivate participants to take action
  • An online community to collaborate and work with (Private Facebook Group)
  • Podcast episodes discussing Facebook and social media
  • Images, videos, and text sharing all kinds of information

Plus there’s all kinds of other bonuses, find out more by CLICKING HERE.

How To Use Facebook to Make Money By Becoming a Social Business

Zeb answers one of our most FAQs

Zeb answers one of our most FAQs

One question we are often asked is how can you make money by using Facebook. For business owners this is an important question and we have the answer.

There are 3 main ways to make money using Facebook, as top of mind marketing, as part of all of a sales funnel, and with direct sales. Enhance all of these by working to become a social business.

Enter your email and watch the video to find out more.

If you’re thinking about using Facebook for your business, you need to focus on using it effectively. Sharing posts on Facebook that don’t get tangible results for your business is not the most effective use of your time. Businesses can benefit substantially from Facebook, but ONLY if they do it right.

The Ultimate Facebook for Business course will not only teach you tactics and techniques, but we’ll also share the mindset you need to have in order to create a successful social business.

These videos are building up to the announcement of our Ultimate Facebook for Business Online Course where we teach you everything we know about using Facebook for Business.

My background as a teacher and our experience managing Facebook pages for more than 30 clients in more than a dozen industries have given us insights on ways we can help any small business use social media to reach and retain more customers.

On Thursday, November 13, we are officially launching our Ultimate Facebook for Business Online Course.

Welborn Media University’s Ultimate Facebook for Business Online Course will only be open for enrollment from November 13 until Thursday, November 20 and will be closed until next year. This introductory course will NEVER be cheaper.

Visit https://welborn.leadpages.net/money-social-business-opt-in/ and, leave a comment! Share a link to your Facebook business page.

3 Quick Ways You Can Increase Engagement on Your Facebook Business Page

3 Quick Ways You Can Increase Engagement on Your Facebook Business Page

Free Video

Sign up to watch our free video, 3 Quick Ways You Can Increase Engagement On Your Facebook Business Page.

Thank you to those of you who commented on my first video: The Top 3 Reasons Why Your Business Needs Facebook -

I'd especially like to thank Adam Witmer and Lisa Walsh for your comments. Be sure to watch the video where I address the answer to your questions.

In this video, we will show you 3 quick ways you can increase the likelihood that your Facebook followers will click the like, comment, or share button. Doing so will help your Facebook posts show up more often in the news feeds of others, building more awareness of your brand, and eventually, driving sales to your business.

Facebook is free to use, and with our Ultimate Facebook for Business Online Course you'll learn everything we know about managing a Facebook Business page.

In our next video, I'll be introducing our Ultimate Facebook for Business Online Course and showing you why authenticity in your Facebook posting matters.

 

Click here, enter your email and watch the free video.

The Top 3 Reasons Why You Need Facebook For Your Business

Free Video!

Free Video!

We are prepping to Launch Welborn Media University and in our lead up to the big event we're sharing three videos packed with information.

This first video, The Top 3 Reasons Why You Need Facebook For Your Business, shows how any business can be successful on Facebook. And why, (if you're a small business owner) you should be using Facebook to grow your business.

Also, if you know anyone who has ever mentioned, thought about, or is doing Facebook for their business and they could use some help . . . please share this with them.

Share Your Passion. Grow Your Business.

 

Facebook is the easiest way to grow your business today.

Have you been stalling to get your Facebook presence started? Have you tried it and failed? Have you thought about hiring someone to do it for you? Is Facebook not your thing?

Welborn Media is here to teach you how to do it, and how to do it well.

In this video, learn how you can use Facebook to transform your business into something greater.

After managing Facebook pages for more than 30 businesses in a variety of different industries, we know what it takes to make small businesses successful. We are here to help you navigate Facebook to make your business a winner.

Stay tuned for our next video where Zeb shares his #1 trick to substantially increase engagement for your Facebook Business page.

Click here, enter your email and watch the free video.

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Dress up your desktop for the 4th of July with our 4th of July Desktop Wallpaper. Have a happy and safe Independence Day!

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2013 Chino Hills Business of The Year | Welborn Social Media

Welborn Social Media named the 2013 Chino Hills Business of the Year by the Chino Valley Chamber of Commerce!

Last Friday night, June 28, I went to the 2013 Installation & Awards Dinner for the Chino Valley Chamber of Commerce. I was already looking forward to the evening because it would be my first event as a member of the Chino Valley Chamber Board of Directors, but I had no idea how amazing I would feel at the end of the night.

Chino Valley Chamber of Commerce 2013 Chino Valley Chamber of Commerce Business of the Year Award Presented to the Chino Valley Chamber of Commerce

2013 Chino Business of the Year Award

While at the Planes of Fame Museum in Chino for the event I thought back over the last few years.

My sister, Lacey and I founded Welborn Social Media in 2011 while we were both living at our parents house. Before that I was running my Chino Valley tutoring company, The Tutoring Solution. It was there that I encountered business owners and found they were not what I expected (greedy and self-interested people who only care about money). Instead they were people who loved what they did and were simply trying to help others.

Before that, as an educator, I felt discouraged at the lack of drive and motivation in my students. My mind began forming a theory that our societal problems stem from a lack of passion and excitement in a person’s professional life.

Our goal at Welborn Media has been shaped by these experiences. We want to help business owners who are passionate and love what they do. Why? Because, if we can help them be successful more people will try to emulate them. In our opinion, the world will be a better place if there are more people who love what they do, are good at it, and are willing to help others.

Joining the Chino Valley Chamber of Commerce in January, 2012 was an easy choice: it aligned with our mission.  Through the Chamber, Lacey and I have met some phenomenal people . . . all hard-working and all willing to help others.

Since then we have developed some strong relationships. We have been managing the Chino Valley Chamber of Commerce Facebook page and have worked with friends of the Chino Valley Chamber of Commerce: Rodell & Company, ABC Services, Alba Moesser, Los Serranos Country Club, Gotcha Covered, Beltone Hearing Aids, and Kardar Insurance.

At the end of 2012, the Chino Valley Chamber of Commerce selected us to build their new website which was completed a few months ago. We have received so many complements on the new website. I know they are happy they chose us for the project.

When we decided to become a part of the Chino Valley Chamber of Commerce we knew it would allow us to help businesses in our community grow. If we can help our passionate local business owners use the Internet more effectively then the people and businesses in our area will thrive. We want to introduce local businesses to the online opportunities available to them, and show them how they can maximize their efforts by developing a strong online presence for their business.

At the end of the Installation & Awards dinner the final award of the night went to the 2013 Business of the Year. Debbie Mitsch, the newly sworn in president, began, “This business started in 2011 and is very big in the social media world…” She announced “Welborn Social Media” as the 2013 Chino Hills Business of the Year. I was shocked.

There are so many successful, vibrant businesses… it is truly an honor. We are so very thankful the Chino Valley Chamber of Commerce feels we were worthy of such an award.

My sister and I still have a lot of work to do to turn Welborn Media into the company we both know it can be. It’s a tremendous feeling to have others recognize the efforts and strides we have made as well as see the potential we have.

It’s amazing to see how supportive others in our community have been to us and how quickly our business has grown. Thank you to every person who had a hand in our selection as the 2013 Chino Hills Business of the Year.

Thank You!

Zeb Welborn

A Team Welborn Media Father’s Day

Welborn Media sponsors Team Welborn Media in the Fast and Furious Bowling League at Chaparral 300 in Chino Hills. The team consists of our very own Zeb Welborn plus Larry Welborn, aka Maddog, aka Dad; Annie Welborn, aka Mom; and Rocky Welborn, aka Bro; plus Grandma, aka Coach. We could not have chosen a better team to sponsor, not only because the members of the team happen to be close to my heart, but also because they were the league winners! Just one more way Welborn Media is connected to winners.

After the official season ended our league went to sweeps in the third most visited casino and resort destination in Nevada. That’s right, exciting Laughlin. Sweeps happened to fall on Father’s Day weekend. Larry, aka Dad, is truly the heart of the team. He is clutch, our most consistent player, always putting up big numbers. At sweeps on Father’s Day weekend, we knew we had to make it special.

The team plus Coach Grandma was definitely making the trip to Laughlin, but we didn’t know for sure if I (Lacey), or Larry’s sister’s Aunt Holly and Aunt Lindra would be able to come. When the time came the whole crew made it. That plus the fact that Team Welborn Media would be presented 1st place at the Fast & Furious Bowling League awards ceremony ensured that our dad would have a great Father’s Day. Zeb had an idea to make it even better. Our gift to dad would be custom Team Welborn Media Bowling Jerseys. As the designer, I was put in charge of the task.

I wanted something that represented the spirit of the team, something that spoke to the intensity and drive they have, something that would help with one of the most important assets in head to head competition . . .intimidation. It took a while to get it just right.

I took inspiration from each player.

Larry, aka Maddog

larry

Rocky, aka Bro

rocky

Zeb, aka president of Welborn Media

zeb

Annie, aka Momma

annie

Grandma, aka Coach

grandma

The Final Design

caricatures

We surprised dad with the jerseys just before the tournament. He loved them. He wore his jersey all weekend along with his warm smile. Dad had a wonderful time in Laughlin with his family cheering him on in the most stylish shirt he’s ever worn (well since the 70s anyway).

The Whole Gang in Laughlin

The Whole Gang in Laughlin

What do you think of the jerseys? Who is easiest to recognize?

Read about Zeb’s bowling experience, The Perfect Game.