Welborn Media and the Chino Valley Chamber of Commerce Website

At the beginning of 2012 Welborn Media joined the Chino Valley Chamber of Commerce. So far we’ve attended numerous events, given a handful of helpful presentations, met so many hardworking business leaders, and Zeb has become an Ambassador for the Chamber. Recently we were brought on to redesign the Chino Valley Chamber of Commerce website.

About the Chamber:

“The Chino Valley Chamber of Commerce continues to be the largest and most comprehensive business organization in the Chino Valley speaking on behalf of its member firms. Members include a mix of companies of all sizes and industries, from entrepreneurial start-up companies to large long-established business entities. The Chino Valley is indeed “Open” to business and the Chamber works to make this community a premiere place to do business.”

We were excited to get the opportunity to create a website that would be able to benefit so many people in our own community, whether it be business owners who would like an online presence, or residents looking to find out more about businesses and events in the community.

The old Chino Valley Chamber of Commerce website was difficult to update and difficult to navigate. We wanted to make sure we gave our chamber something much more useful, for chamber members and visitors to the website alike. We decided to use WordPress as a content management system in tandem with ChamberMaster, a powerful easy-to-use member management software created specifically for chambers of commerce. By keeping the design clean and modern we were able to create a site that is easy to navigate while still representing the Chino Valley. Here are some screenshots of our chamber of commerce website design:

Chino Valley Chamber of Commerce Website - Business DirectoryChino Valley Chamber of Commerce Website - Board of Directors
Chino Valley Chamber of Commerce Website - Events CalendarChino Valley Chamber of Commerce Website - Join, Sign up
Chino Valley Chamber of Commerce Website - About the ChamberChino Valley Chamber of Commerce Website - Home Page

Check out the new Chino Valley Chamber of Commerce website and let us know what you think!

Click over to our Clients page and scroll to the section Website Design to see some of the other websites we’ve built.

New Website – RB Production Rentals

We recently completed the RB Production Rentals new website!

Screen shot 2013-05-21 at 12.42.57 PM Screen shot 2013-05-21 at 12.43.12 PM Screen shot 2013-05-21 at 12.43.54 PM Screen shot 2013-05-21 at 12.44.24 PM

We wanted to keep the vibe and feel that RB Components had already established for their Production Rentals Department on their print materials. We wanted to use large images and include galleries to really show every detail of their wonderful production trailers. Featuring the Honeywagon, the PMO, and soon, their new Wardrobe Trailers was the goal of this site.

The production trailers that RB Production Rentals manufactures include the Honeywagon and the PMO. The Honeywagon is a 53 foot long trailer with 7 talent rooms, two crew restrooms and an associate directors room.  The modern styling and high end fiberglass/aluminum steel construction make it stellar vehicle to have on set. The PMO is a 4 stall VIP restroom. Its efficient design includes more stalls, necessary for a busy production crew.  Coming soon is their Wardrobe Trailer, which is sure to be well thought out and designed and have the same high end construction.

RB Production Rentals is already at work on some of the hottest sets across the country including Califonication on Showtime, Scandal on ABC, House of Lies on Showtime, New Girl on Fox, and Justified on FX.

Check out the new website and let us know what you think!

New Website Design! Our Saviour’s Children’s Center

Welborn Media created a brand new website for Our Saviour’s Children’s Center located in Orange, CA.

We wanted to create a playful website that showcased the fun and caring environment at Our Saviour’s Children’s Center. The wonderful childcare provided here to kids in Orange, Garden Grove, Anaheim, Santa Ana, Tustin and other Orange County Cities is enriching lives. Encouraging all the children to grow spiritually, cognitively, emotionally, socially and physically from infants only 6 weeks old through kids in pre-kindergarten.

Home Page Design - Our Saviour's Children's CenterGallery Page Design | Our Saviour's Children's CenterEvents Page Design | Our Saviour's Children's CenterFooter Design | Our Saviour's Children's Center

Some of the highlights of the day care program are field trips, a Christmas program, weekly Spanish classes for 3s and 4s, Grandparents’/Loved Ones’ Day, Winter Fun Day, Thanksgiving Feast, Parents’ Night Out, Daddy & Me, and Mommy & Me. They even have Webby Dance and gymnastics as well as Soccer Shots available at this child care center.

The goal of the center and their curriculum is to eliminate stereotyping and discriminatory behavior based on gender, physical attributes, socio-economic position, race or ethnicity. Cooperation, understanding and compassion are modeled by staff and encouraged in the children.

At Welborn Media we are proud to have worked on this site for such a wonderful local business with a caring licensed staff. Please check out the website, take a look at the childcare events and the photos that show the playground, the large outdoor areas, swing set, track path, colorful kids play room, and the babies room.

If you’re interested in getting a new website, like Our Saviour’s Children’s Center, contact us to find out about our website design process and about how we can create a custom website for your business.

Email Lacey@WelbornMedia.com

Infographic — Welborn Media at your Golf Course

Golf is a sport that brings friends together, away from the stresses of their everyday life, and let’s them hang out and have fun. We love working with all kinds of companies, but there’s something special about working with businesses that encourage friendship and community.

We have experienced some substantial success with Los Serranos Country Club, located in Chino Hills, CA.  During our time at Los Serranos Country Club, we updated their Facebook, Twitter, YouTube, Instagram and blog reaching more customers and influencing golfers to play golf at their golf course.   In 2012, Los Serranos was recognized as the CGCOA’s (California Golf Course Owners Association) 2012 Course of the Year:

“Los Serranos Country Club was recognized by the CGCOA as its 2012 Course of the Year for its dedication to the spirit of the game.  Los Serranos appeals to the highly competitive player as for more than 25 years, its courses have been qualifying sites for the Northern Trust LA Open, SCGA, SCPGA, CGA and USGA events.  Most importantly, Los Serranos reaches out to build the next generation of golfers through its various developmental programs, community outreach, and Kids Course.  The Jack Kramer family and the club staff is dedicated to its enduring legacy of Championship Golf and Gracious Hospitality since 1925.”

One of our big goals for 2013 is to help golf courses all over North America.  We’ve created a tremendous system to help bring golfers to golf courses and want to share that system with as many golf courses as possible.  As an avid player, and someone who loves golf and what it stands for, we want to be given the opportunity to help promote the game.

For us to accomplish this goal we’ve put together this information sheet that shows a glimpse of the value of social media marketing at a golf course.

Golf Courses and Social Media Marketing | Welborn Media at Your Golf Course

Welborn Media at Your Golf Course

There’s tons more information we can share to show why social media marketing is the right move for golf courses. To find more contact Zeb Welborn at (909) 973 – 9089 or by email Zeb@WelbornSocialMedia.com to get Welborn Media at your golf course.

You can also sign up for our monthly email newsletter which provides additional tips and advice on how to increase your online presence by filling out our Welborn Social Media Newsletter Sign Up Form.

For more information about golf courses and how golf courses can use social media to increase play and encourage golfers to play more often visit 19th Hole Media – Zeb Welborn Golf

About the WSM Facebook Secrets Revealed Presentation

Chino Valley Chamber of CommerceWe recently gave a presentation about how small businesses should use Facebook at the Chino Valley Chamber of Commerce. Facebook is an amazing tool because so many people spend so much time on the popular social media website. Utilizing Facebook has many benefits for any business: gain customers, ensure customers are happy with your product/service so they will recommend you, develop brand recognition, gain helpful contacts and more.

Internet Users that are on Facebook

Reason to be on Facebook

We talked about how to set up a Facebook Page, including dimensions for design, using keywords and setting up apps. Properly set up a business page look professional and ensure information is easy to find. Having a solid content strategy is important to make sure businesses get the most out of Facebook. Knowing what to post can be difficult, but we have several suggestions to help provide inspiration. To build a following businesses should look to the resources they already have like email lists, mailings, and current customers.

Facebook Advertising

Facebook Advertising has tools to zero in on your target market.

In the presentation we also shared about the available Facebook tools and how they can enhance a business page. One of the most important tools is Facebook Advertising. Facebook advertising allows ads to target potential customers based on several factors. After setting up a page, implementing a content strategy, and setting up Facebook Ads, Facebook Insights can be used to monitor efforts, determine what works, what doesn’t and how to improve.

Welborn Social Media’s Presentation: Facebook Secrets Revealed went over well at the CVCC. If you know a group of businesses that would benefit from a presentation like this please contact us! Also, if you would like more information about how to use Facebook for your business contact Zeb Welborn 909.973.9089 or at Zeb@WelbornSocialMedia.com.

If you would like more information about Internet marketing sign up for our monthly newsletter by clicking here.

Social Media Strategies Vs. Tactics | Marketing Vs. Advertising

Marketing vs. Advertising

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

When talking with business owners and decision makers we are constantly inundated with questions about ROI, or Return on Investment.  While platforms like Facebook, Twitter and Google have attempted to address those concerns the fact remains that it is difficult to track the complete ROI benefits social media can bring to a business.  Advertising makes it very easy to track the ROI of a particular campaign because it’s a one-shot deal which can be easily tracked.  Marketing on the other hand is very difficult to assess because it encorporates the overall plan of a business to attract new customers.

Marketing is a strategy, and advertising is a tactic that can be an implementation of a marketing strategy. However, advertising does not usually work alone toward its goal. Other tactics such as market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement are implemented alongside advertising. All of these elements must not only work independently but they also must work together towards the bigger goal. A tactical executive may be very skilled at putting into motion plans to get results, but fail to see the bigger picture. That is why they may confuse advertising for marketing. Strategic executives will have a better grasp on bigger concepts, but may not understand the best way to reach their customers.

In Chet Holmes’ book, The Ultimate Sales Machine, he tells us there are three types of executives, “A full 90 percent are what I call ‘tactical executives,’ while 9 percent are what I’d call ‘strategic executives.’ And only 1 percent – the most effective executives – possess the rare combination of both tactical and strategic abilities.”

Ultimate Sales Machine, Three Types of Executives. 90% Tactical, 9% Strategic, 1% Both

Holmes goes on to say, “Tactical executives think only in terms of making the sale for today. They don’t understand strategy . . . Strategic executives will often look at the situation from a global perspective and see if they can develop some high-level strategy that might help to solve the problem. These executives are brilliant. They create concepts, ideas, and strategies that most would never adopt. But strategic executives are not good at, or interested in, tactics. Hence, I’ve seen many big ideas that never come to fruition because strategic executives fail in the implementation of their big ideas.”
How far ahead do you see?
The executive who thinks both tactically and strategically can develop the big ideas and the big strategies and also use discipline and determination to see those brilliant strategies implemented at the tactical level. And just for the record, the second type of executive, the strategist, can often be paired with a strong tactician and be very successful. However, the strategist may have to keep explaining and selling his or her ideas again and again to the tactical executive.”

Social media is most effective when it is used as a strategy and not a tactic.  While a social media campaign can include some tactics and advertising features, it is most successful when used as a tool to market to potential and current customers.  When done properly social media can have a profound impact on any business.

To use social media properly it is imperative to become a social business.

 

GM Still Loves Facebook

General Motors Facebook

General Motor’s decision to end its $10 million Facebook advertising campaign is big news in the social
media world. Many skeptics have used GM’s decision to pull their advertising dollars from
Facebook as a way to attack the effectiveness of social media marketing for businesses.
However, these skeptics fail to recognize the difference between social media marketing and
social media advertising. GM still loves Facebook and recognizes the importance of social media marketing, but has
failed to recognize the correlation between the Facebook advertising feature and profits. GM’s
decision to pull money from Facebook advertising has nothing to do with the effectiveness of
Facebook as a social media marketing tool.

GM is still spending 30 million dollars on Facebook content promotion. Despite having ceased
paid ads on the site, the car-maker continues to make full use of the social network. Their
Facebook page remains very active with several posts every day. This includes links to articles
about their products and their partners, as well as more traditional advertisements.

GM Facebook Post After Pulling Facebook Ads

GM stopped using Facebook Ads, but will continue producing Facebook Content

GM has built their Facebook following to 345,000 people through Facebook advertising. The
massive following they now have allows them to stop using Facebook ads, because
their 345,000 Facebook followers act as a built-in referral network to bring more customers
to their Facebook page. Facebook page interaction will attract new followers on a consistent
basis without advertising because their followers can interact with the page and share it with
their friends. The more “likes” they get, the more exposure they get.

According to a Mashable article, GM issued the following statement: “We are reassessing our
advertising, but remain committed to an aggressive content strategy with all of our products and
brands, as it continues to be a very effective tool for engaging with our customers.”

Don’t let people convince you that Facebook is not a useful tool because GM has pulled its
advertising dollars from Facebook. Arguments can be made either way about the effectiveness
of Facebook advertising; however, it remains clear that Facebook content promotion is
highly effective to engaging with a captive audience. Many other companies, including car
manufactures, say they do not plan on pulling their Facebook ads any time soon. Experts agree
that the ads can be an important part of a marketing campaign, but it is important to implement a
complete strategy that interacts with its audience in ways that keep their attention after bringing
them in with an ad. As a Ford representative put it, “It’s all about the execution. Our Facebook
ads are effective when strategically combined with engaging content and innovation.”

GM’s decision to pull their money from Facebook advertising may also not just be because
of the effectiveness of Facebook, but of GM’s decision to cut massive amounts of advertising
expenditures. GM also made big news recently for stating that they intended not to purchase a
$3.8 million dollar Super Bowl ad this year. Leading many to believe the new Chief Marketing
Officer, Joel Ewanick is seeking ways to cut his expenditures and is not cutting his
advertising just from Facebook ads, but across the board.

As a marketing tool, Facebook has proven its effectiveness time and time again. The percentage
of companies using Facebook to expand is increasing every month and sees no signs of slowing
down. Those companies that do not adapt to social media are missing out on a large captive
audience. In an increasingly digital world, traditional methods of advertisement don’t have the
same pull they used to. However, Facebook still has a lot to learn in terms of figuring out the
marketing game and knowing what exactly it has to offer. As its products continue to evolve,
companies that want to use social media will have to continue to adapt. We highly encourage
any business to develop a Facebook page and use Facebook as a way to connect with current and
potential customers. Having a Facebook presence is a built-in referral network. Don’t miss out
on the opportunity.

April At Welborn Social Media

Welborn Social Media - April On Our Blog
Social Media helped bring them to a Denver Broncos Game

Social Media – Making Dreams Come True

Social Media has the ability to connect people like never before.  An amazing example is a story we covered about friends of ours who used social media to fulfill a childhood dream.  In the article, Black Hawk Helicopter Pilot Uses Twitter to Get Tickets to a Denver Broncos Game, Merriah Wilson, wife of Jimmy Wilson was able to use Twitter to connect with Denver Bronco Lance Ball.  Lance was able to get tickets for Jimmy and Merriah to watch a home game at Mile High Stadium.  His dream came true thanks to social media, Lance Ball and the amazing efforts of his wife, Merriah.

Your Ideal Customer

Locating your ideal customers is beneficial to any business.  In our article, Who’s Your Ideal Customer? we define an ideal customer as someone who loves your product and services AND refers your business to others.  These customers are out there and it’s up to you to not only find them, but to do whatever you can to create ideal customers.  Social media is not only great for identifying your ideal customer but it gives you an opportunity to connect with your customers more frequently, building stronger relationships and increasing the likelihood they will actively refer family and friends to your business.

Ideal Customer vs. Average Customer
Creative Minds and Visions

Working with CMV Clothing

In April, we began working for Creative Minds & Visions, a clothing company based in Brea, CA.  CMV Clothing is based on the principles of harmony – harmony of creativity, harmony of the mind, and harmony of visions.  Creative Minds & Visions are extremely active in the community supporting local artists, musicians and comedians.  They also commit a portion of their sales revenue to charity programs designed to transform the lives of the less fortunate.  Be on the lookout for CMV events being held across California.  Connect with them on the Creative Minds & Visions Facebook page and Twitter page.  “When people are of one mind, they are supported in their purpose and are accepted despite their weaknesses.”

Expanding our Team

We would also like to welcome Karen Bardsley to our team.  Karen Bardsley is goalkeeper for Linköpings FC in the Swedish Women’s league, was the starting goalkeeper in the 2011 Women’s World Cup and is planning to compete in this years Olympics, set to take place in her home country, England.  Karen has a wealth of experience in the industry.  She has worked for Apple and has been one of the biggest promoters of women’s soccer in the United States, England and the world.  She also runs Reflex Goalkeeping.  You can follow her on Twitter, @KLBardsley

We welcome Karen Bardsley to Welborn Social Media

Happy Mother’s Day

This Sunday is Mother’s Day. We’d like to wish all the Mothers a wonderful day! . . .

Especially our own . . . Love you Mom!

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