Top 10 of 2022

Posted on January 10, 2023January 10, 2023 by Lacey Welborn

Happy 2023!

Every year we look back on the past 12 months and pick out our top ten moments. We look forward to building upon these experiences and relationships in the new year!

#10 – CVCC Funding & Zeb’s Board Involvement

Zeb secured over $2.1 million for the Chino Valley Chamber of Commerce. In addition, Zeb continues to be an active Board Member of the Chaffey College Foundation Board, Advisory Board Member of the California Golf Course Owners Association and Board Member of the Chino Valley YMCA.

#9 – Proposal Preparation

Welborn Media continued to help local businesses prepare professional proposals in response to government bid opportunities.

#8 – High Quality Video Content

Welborn Media continued working with local businesses creating high quality video content to help showcase their business, products, and services.

#7 – New Websites

Welborn Media built and continued to manage many client websites with varying needs on different platforms.

#6 – Social Media Content

Welborn Media continued managing social media content for clients across multiple platforms, providing high quality, consistent posting.

#5 – Business Consulting

Welborn Media continued providing business consulting services to local businesses. Whenever we gain a new client we are excited and grateful to bring them into the Welborn Media family.

#4 – Renewal of County Contract

Welborn Media continues to work with the County of San Bernardino Workforce Development Department to provide free business process improvement services, mainly through marketing assistance, to local businesses.

#3 – New Clients

Whenever we gain a new client we are grateful to bring them into the Welborn Media family. We are excited to continue to work with our new clients through 2023.

#2 – One Year With Alycia

Alycia Morgan has been a part of the Welborn Media family as our marketing specialist for one year now. She is an invaluable component of our team, her skills have helped us to better serve our clients.

#1 – New Mission, Vision, and Core Values

This year we took some time to evaluate our place in world and establish our mission, vision and core values to guide our business for years to come.

Evaluate and Reevaluate Your Business

Posted on August 4, 2022January 10, 2023 by Lacey Welborn

Just as we reevaluate our relationships, personal goals, and paths in life, we should do the same for our business strategies to make sure we are moving forward with intention. See below to find out how other business owners implemented this strategy.

New Businesses Must Set Goals:

You must set goals for your business. If you are just starting out as a business owner, first think about how you can create value for people. Then determine what goals will turn that into a successful business model. Business goals are ever changing as your business evolves and market trends shift.

What does it take to be an entrepreneur?

Listen to Your Market:

When creating your marketing strategy, take your audience into consideration. Your customer’s needs are constantly changing, so it is important to reevaluate your strategy occasionally. Listening to your customers’ needs will help you find the best way to present your business in a way that customers will embrace. Determine how to connect with your customers. Figure out how they really feel about your business. Use that feedback to guide your business and marketing decisions.

How do you listen to your target market?

Take Action & Adjust Along the Way:

After setting goals, your journey really begins. Who knows where your business and passion will take you in the long term, but as you hit each road bump you can adjust and reevaluate your path. The only way to know if your plan will work is to take those steps forward. You have to do things and take action, then you grow and learn from the experience.

Have you been procrastinating to take action? Why or why not?

Looking for an opportunity?

Welborn Media can help you take action. When brought in for business consulting we meet with you to hear your needs and examine your business. We assess your business and work to develop a sustainable action plan for you. Then we help you execute that plan.

Take Action With Welborn Media

Personal Mindset: The Power of You

Posted on May 30, 2022January 10, 2023 by Lacey Welborn

When we started Welborn Media in 2010 we had no idea the amazing journey we would take. A million lessons have been learned.

I started the Defining Success Podcast to study what made people successful. I got the opportunity to interview more than 100 successful people and through that process identified some things that made the most successful people … successful.

Step #1: Set Priorities and Goals

Examine your life and determine what is important to you. I have 5 rocks/pillars to help guide the decisions I make. Mine are: family, helping passionate businesses owners become successful, learning and teaching, being of service, and participating in athletic activities like golf and soccer.

I encourage you to think of the 4 to 6 rocks/pillars that are most important to you and email me back to share them with me.

Step #2: Take Action

People are always well intentioned, but not everyone takes actions on their ideas.

One of my favorite quotes comes from Albus Dumbledore in Harry Potter and the Chamber of Secrets, “It is our choices, Harry, that show what we truly are, far more than our abilities.”

People come to me with great ideas all the time … I know I’ve had many great ideas, but few people take action on them. To be successful, you must have a good idea … and you must take action.

Step #3: Have an Abundance Mindset

I love interacting with people who are positive and optimistic about the future. One of the things I love most about working with successful business owners is that, for the most part, they are extremely positive people who see the world as abundant.

These people are less concerned about minor trivial worries and more concerned with how they can positively impact the lives of others.

Your personal mindset is the set of beliefs that shape how you make sense of the world and yourself. It influences how you think, feel, and behave in any given situation. You may not know how you are going to accomplish your goals, but if you are passionate about them and have the mindset that you are going to accomplish them – your positive energy and willingness to work will have an influence on the people around you.

Many of those people want to (and will) help you on your journey if you give them the opportunity to do so. So don’t be afraid to strike up conversations about your goals and your missions, you never know who will be there to help.

Looking for an opportunity?

There is No Secret to Success

In the business world there are a million ways to succeed, but things are constantly changing. Be adaptable, stay passionate and keep working hard. The only time success is out of reach is when you give up. Remember your goals and remember: success looks different for everyone.

A common problem many entrepreneurs face is staying focused on what’s important. A week, month, or even several months can go by without taking time for the things that are most important to achieve success.

Will you reply to this email and answer these questions:

What is one thing you want to accomplish this year?
What is the biggest thing you want to accomplish within the next 5 years?

Take time to define your motives and adjust them when necessary.

Finding Balance

Determine what is important in your business and in your personal life. Set goals for both and strive to find a healthy balance. I believe the most successful people in the world are those who have a healthy balance between the two where they are able to accomplish a lot at work, but not to the detriment of their family, friends and personal life.

It is ok to have multiple passions. You don’t have to put all of your passion into one thing, and you don’t have to be the best at any one thing. If you can find balance between multiple passions you can lead an extremely fulfilling life.

For many entrepreneurs, the best thing they can do for their business is to take some time to focus on themselves and their personal life balance.

How important is balancing your work and personal life to you?

“Success comes much easier when you’re having fun and operating in your purpose.”

Take Action with Welborn Media

A Look Back: 2021 Top Ten for Welborn Media

Posted on January 11, 2022January 11, 2022 by Lacey Welborn

Welborn Media’s 2021 Recap

2021 was another challenging year. We are fortunate that we still have plenty to be grateful for. Every year we look back on the past 12 months and pick out our Top Ten.

The tradition continues…

#10 — Zeb’s Board Involvement

When we first started, Zeb joined the Chino Valley Chamber of Commerce — no one could have guessed how big of an impact that would have on our business. He joined their board shortly after and now he’s the president of the Chamber. Since then he has joined many other boards to connect with other local business owners, entrepreneurs and just doers in general.

Zeb Welborn is President of the Chino Valley Chamber of Commerce, PR Chair for Rotary International District 5300, Treasurer and Past-President of the Chino Rotary Club, Board Member of the Chaffey College Foundation Board, Advisory Board Member of the California Golf Course Owners Association, Board Member of the Chino Valley YMCA, Advisory Member for SBCO Superintendent’s West End Advisory, Member at the University Club of Pasadena, and on the W.A.C.E. Planning Committee.

#9 — Zeb Recognized at Chino Valley Business Awards & Recognition Dinner

In 2020 Champion Newspapers named Zeb Welborn the Outstanding Citizen of the Year. Due to the pandemic, there was no event to mark the occasion. This year we finally got to celebrate in person with many of the people who have helped Zeb on his journey to this point. It was a wonderful night!

Champion Newspapers chose Zeb because of his and the Chamber’s work helping struggling local businesses during the coronavirus pandemic. Read the article, click here.

#8 – Business Consulting with San Bernardino County

Our work with the County of San Bernardino Workforce Development Department continues to be interesting and rewarding — especially amidst the pandemic.

Through the program we use our services to help local businesses avoid layoffs, grow their business, and hire new employees. We get to teach these businesses about digital marketing and provide consulting to help them achieve their goals.

#7 – Zeb’s Speaking Engagements

Zeb used to be a teacher, and if you know that you can see it in his presentations. He provides practical information that attendees can immediately apply to their business and in their life. In 2021, speaking engagements were limited, but Zeb still had several opportunities to share and help those in attendance.

Learn more about Zeb’s Speaking and check out some of his reviews, click here.

#6 – High-Quality Video Content

Several clients have benefitted from the high-quality videos that we have used to tell customers stories, establish brand credibility and help to make the businesses look good. In 2021 we created videos for Infuzion Zone, Marketplace Physical Therapy, Monterey Country Club, Santa Barbara Parks & Recreation and Shell Roofing.

Click here to see some of the videos we have produced – Welborn Media Videos

#5 – Shell Roofing Website Reveal

Welborn Media has provided website management for years. This year our client, Shell Roofing, had a website reveal party. The excitement shown by the Shell Roofing Team put smiles on our faces – we love that this event was celebrated.

Our website management services can take care of your domain registration, hosting, website design, site security, regular backups, website updates and much more. Learn more about our website management, click here.

#4 – Pepe’s Towing Proposals

This year we took on a new challenge. For our own business we have responded to several government released RFPs, but this was the first time we helped create them for a client. Pepe’s Towing provides towing services and has worked with the Freeway Service Patrol program in the County of San Bernardino and the County of Riverside for dozens of years. Recently, a Los Angeles based business began winning more and more of these contracts seemingly because of their very thorough and polished proposals.

Pepe’s Towing heard that Welborn Media could help them present their services in the best light possible and help them beat the competition. Lacey developed high-quality proposals to help them win three huge contracts. In their own words, “Welborn Media didn’t just knock it out of the park, they hit us a grand slam!”

This was a new and interesting assignment and we loved it! If you feel that we can help you create an improved proposal in response to an RFP, please reach out! Email Lacey@WelbornMedia.com

#3 – New Hire!

Throughout 2021 we worked toward goals to put ourselves in a position to make 2022 our best year ever, and we are right on track. In the last week of the 2021 Welborn Media interviewed many qualified candidates and found a great hire. Alycia Morgan is a marketing specialist with great energy. With her on our team we feel nothing but excitement for 2022.

#2 – New Clients

Whenever we gain a new client we are excited and grateful to bring them into the Welborn Media family. Our goal has always been to help businesses grow by sharing about the work they do and the people who are a part of the organization. We are fortunate to be able to continue doing that work with long-time clients and new clients.

#1 – Hello Andrew!

In June this year we met our nephew Andrew!

Our family is incredibly important to us and we are excited to have another Welborn in the world. Our nephew already loves his sisters more than anything and he looks like he might grow up to be the tallest Welborn yet. We love our nephew!

#10 – CVCC Funding & Zeb’s Board Involvement

#9 – Proposal Preparation

#8 – High Quality Video Content

#7 – New Websites

#6 – Social Media Content

#5 – Business Consulting

#4 – Renewal of County Contract

#3 – New Clients

#2 – One Year With Alycia

#1 – New Mission, Vision, and Core Values

Free Consulting/Business Services

New Businesses Must Set Goals:

Listen to Your Market:

Take Action & Adjust Along the Way:

Looking for an opportunity?

Step #1: Set Priorities and Goals

Step #2: Take Action

Step #3: Have an Abundance Mindset

Looking for an opportunity?

There is No Secret to Success

Finding Balance

Welborn Media’s 2021 Recap

#10 — Zeb’s Board Involvement

#9 — Zeb Recognized at Chino Valley Business Awards & Recognition Dinner

#8 – Business Consulting with San Bernardino County

#7 – Zeb’s Speaking Engagements

#6 – High-Quality Video Content

#5 – Shell Roofing Website Reveal

#4 – Pepe’s Towing Proposals

#3 – New Hire!

#2 – New Clients

#1 – Hello Andrew!

Welcome to Welborn Media! Alycia Morgan – Marketing Coordinator

Welcome to Welborn Media!
Alycia Morgan – Marketing Coordinator