Integral to any marketing plan is a clearly defined target audience. The target audience helps you determine your approach, your messaging, and your distribution. Read this article then download the free worksheet at the bottom of this post to help define your target audience. A common mistake is targeting too broad a selection of people. […]
Identifying Your Target Audience Read More »
“The only thing worse than being talked about is not being talked about.” – Oscar Wilde Regardless of how you feel about the election results from last night, you just saw our political system go through a drastic shift. Our President-Elect, Donald Trump, made controversial statement after controversial statement throughout the campaign and – every
How Donald Trump Won the Presidency with Twitter Read More »
Welborn Media and Zeb Welborn will be speaking multiple times before the end of the year on how to use social media to grow your business. Our sessions are hosted by the San Bernardino County Workforce Development Board or the Inland Empire Small Business Development Center. All of our social media courses from now until
Zeb Welborn’s Upcoming Speaking Engagements in 2016 – Social Media for Businesses Read More »
If there is one thing that I have learned from working with social media, it’s that people love photos. Just look at the countless image sharing web sites that have popped up such as Instagram and Flickr. Almost every good article that you will come across on the internet will also include a picture. When
Is It Legal to Post Photos From Google Images On My Facebook Page? | by Noe Gaytan Read More »
The most frequent question I get from potential clients is, “What happens if somoene posts something negative about us?” The truth is that if people are upset with your business, they will find a way to get the word out about your unfair service. If you’re worried about people posting negative comments about your business,
How to Turn an Unhappy Customer Into a Raving Fan Read More »
A Content Marketing Hub Every Marketer Must Have What is a content marketing hub every marketer must have? Sonia Simone, an author and one of Copyblogger’s co-founders calls it a “content hub – a centerpiece for your content marketing”. You probably figured it out. Yes, it’s a blog! What is a Blog? A blog is
A Content Marketing Hub Every Marketer Must Have | by Niveen Salem Read More »
Building a Twitter community is the most important skill to develop when starting a Twitter campaign. Fortunately, building a strong Twitter community is easy to do. Follow these steps and you’ll be on your way to establishing a thriving Twitter community: Tweet, Tweet Often and Tweet with a Purpose – Before you start your Twitter
27 Tips on How to Build a Vibrant Twitter Community Read More »
There are many ways to automate the process of sharing your posts on Twitter. This is a great way to share your content and get some interaction with your Twitter followers on both Twitter and your website. I am going to go over a few of the tools that you can use to make this
How to Set Up Your Blog to Post Automatically to Your Twitter Feed Read More »
The way people interact with each other is changing. More and more people are communicating and interacting with one another then ever before. But before you say, “Well, social media allows more people to connect but it doesn’t mean that the connections are meaningful.” Take a moment and think about how you are interacting with
Making the Most of Twitter Read More »
Marketing vs. Advertising Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for
Social Media Strategies Vs. Tactics | Marketing Vs. Advertising Read More »
