Website Design | Exploring Your Options

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

We come across people on a daily basis who are looking to build a website to promote their business or product online. Exploring your options is an important function of any business and one a business owner should take seriously when choosing a company to design their website.  There are many things that people don’t know or understand about website design and it’s our intention to help educate you on what it takes to build a functional website for your business.

Many companies have sprouted up recently, offering free websites to people who are interested in using a do-it-yourself approach to website design.  This option is great for small business owners who don’t have money to invest in designing a website; however, these websites come with many limitations.  The largest of these limitations is that the websites are made using templates. Often you cannot get colors, spacing, and content to look the way you want. This can cause frustration and disappointment. Many business owners who take this approach spend a good deal of time setting up their website and end up unhappy with the results. If you fall into this category, all is not lost. In many cases you can hire a designer to make a few adjustments that will enhance your site for minimal cost.

If you’re looking for a top-notch website that will look and act exactly as you want it to, you’ll need to hire a website designer.  Be sure to check references from any website designer you hire.  We’ve heard so many horror stories from business owners who paid someone to do their website and then they disappeared.  I can honestly say that a good deal of the people who hire us have shared a bad experience they’ve had with another website designer. Ask for some examples of their work; check to see if you like the websites they’ve done. Ask if the final product is optimized for search engines. Consider hiring a photographer. Having beautiful photos on your website can set you apart from the crowd. Plus, having high quality photos available to a website designer can provide lots of inspiration.

With Welborn Media you’ll get a completely customized website.  Every single person who has had a website designed by us has told us that the website was better than they could have ever imagined.  Our website designer, Lacey, is extremely talented when it comes to taking an individual’s/company’s website and turning it into something that’s better than our customers had envisioned.

We are members of the Chino Valley Chamber of Commerce and helping to make businesses successful online is our passion.  Our business will be here for a long time to come and we aren’t going anywhere.  If you’d like to see what other people have said about Welborn Media please check out our Social Media and Website Design Recommendations.

To  learn more about exploring your options, please visit The Defining Success Podcast for our interview with Kim Nelson from Daisy Cakes where she discusses the importance of exploring your options when making important business decisions.

Turning Your Business into a Social Business

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

In a recent survey by Regus, they found the amount of businesses who used Social Media to acquire new business jumped from 35% to 43% in the United States this year.  Every year those figures increase as more and more businesses realize Social Media is becoming a necessity.  But, how can companies maximize the potential of their Social Media campaign?

The companies who incorporate Social Media and become Social Businesses are the companies who will thrive in the new economy.

What is a Social Business?

According to IBM,

A Social Business isn’t just a company that has a Facebook page and a Twitter account. A Social Business is one that embraces and cultivates a spirit of collaboration and community throughout its organization—both internally and externally.

Social Businesses focus on the customer.  Tools like Facebook, Twitter, LinkedIn, YouTube, blogging and Google+ are all used to develop a relationship with the customer and the customer is given the opportunity to interact with the business.  In turn, the business then modifies or arranges their policies to better suit the needs of their customers.

What Makes a Social Business

If you want to maximize the potential of Social Media your business needs to embrace Social Media as a vehicle to engage and interact with the customer.  These interactions should result in implementing policies and procedures to connect with what your customers truly want and need.

Overall, those companies who are considered Social Businesses experienced greater revenue and profit increases this past year than businesses who did not use Social Media.  This year, in the same Regus survey, 48% of businesses who did not use Social Media saw an increase in revenue and 39% of businesses who did not use Social Media saw an increase in profits.  During the same time frame, 53% of businesses who used Social Media saw an increase in revenue and 44% of businesses who used Social Media saw an increase in profits.

The numbers are clear, if you use Social Media your business is more likely to see an increase in revenue and profits.  For more information on how your company can become a Social Business, contact Zeb Welborn at (909) 973 – 9089 for a free consultation.