Is article marketing dead? Did the Panda Update finally bid the strategy a strong farewell? Well, is anchor text dead? “Nope,” is the direct answer. Google just got better at determining when our use of the text was out of line with their ultimate goal. And for article marketing, the situation is no different.
When it comes to SEO, it pays to be a bottom line thinker. And the bottom line hasn’t changed even when the algorithms have; the algorithms that so many SEO experts have feared, these formulas which are actually misinterpreted in forums where people go to get the good information in regards to SEO…
These have simply helped Google accomplish its’ ultimate goal; and for those willing to get to the essentials of the situation and profit from that perspective, there’s still room for this good fortune.
Bottom line number one is that Google keeps formulating steps to create a user experience where their user finds the content they are looking for without being manipulated into trekking through a maze of websites which have absolutely nothing to do with user desires or poorly fulfill them at best. Part of what we have to do, as experts, and more honestly, as students of SEO, is experiment with that bottom line when updates such as these occur.
We have to realize what has worked for us in the past, the foundational tools that Google has no problem with, and look at how our strategies, the ways we implement those tools can be tweaked or altered to fit in line with this destination.
A successful expert in SEO, is an experimenter and a scholar; someone who is capable of gaining insight, observing limitations, and falling back on the essentials as a framework to understand where to go next in ever changing situations.
That person can still see gains via article marketing (and in other tools which are recognized as honest by Google), even though well known hubs may have some members whose results have tanked.
To become that kind of expert, we have to observe our success in work, track progress, think of why certain things have worked in terms of concepts we know through experience can breed success; such as accurate on page SEO and anchor text linking, personally testing limits on article proliferation, seeing if our results fair better with diverse website use rather than single website repetitive use, and basically giving the leader of the search engines another one of its’ bottom line objectives: plenty of quality original content, spread around well received websites, so that our balanced little search engine ecosystem is maintained.