Zeb Welborn Reviews Top 10 Books Read in 2017

Someone once asked Elon Musk how he learned to build rockets. He answered, “I read books.”

As an entrepreneur I try to learn as much as possible. Many of you have asked about books I’d recommend reading and so I thought I’d give you a list of all the Top 10 non-fiction books I read in 2017.

They’re ranked in the order in which I found them to be most valuable to where I am currently at in my life and business.

Below, I’m including a link to the books in Amazon and a brief description from their Amazon page.

They were all valuable and had great insights, so don’t read too much into my rankings…

As J.K. Rowling once said, “Books are like mirrors: if a fool looks in, you cannot expect a genius to look out.”

The Like Switch: An ex-FBI Agent’s Guide to Influencing, Attracting and Winning People Over by Jack Schafer and Marvin Karlins

From a former FBI Special Agent specializing in behavior analysis and recruiting spies comes a handbook filled with his proven strategies on how to instantly read people and influence how they perceive you, so you can easily turn on the like switch.

Extreme Ownership: How US Navy Seals Lead and Win by Jacko Willink and Leif Babin

Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three’s Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed “all but lost.” In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership―at every level―is the most important factor in whether a team succeeds or fails.

Smarter, Faster, Better: The Transformative Power of Real Productivity by Charles Duhigg

At the core of Smarter Faster Better are eight key productivity concepts—from motivation and goal setting to focus and decision making—that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics—as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters—this painstakingly researched book explains that the most productive people, companies, and organizations don’t merely act differently.

The 10x Rule: The Only Difference Between Success and Failure by Grant Cardone

While most people operate with only three degrees of action-no action, retreat, or normal action-if you’re after big goals, you don’t want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.

Influence: The Psychology of Persuasion by Robert Cialdini

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Creativity Inc: Overcoming the Unseen Forces that Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace

Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

TED Talks: The Official TED Guide to Public Speaking by Chris Anderson

Since taking over TED in 2001, Chris Anderson has shown how carefully crafted talks can be the key to unlocking empathy, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview; it can be more powerful than anything in written form.

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage by Mel Robbins

Throughout your life, you’ve had parents, coaches, teachers, friends and mentors who have pushed you to be better than your excuses and bigger than your fears.  What if the secret to having the confidence and courage to enrich your life and work is simply knowing how to push yourself?


Zeb Welborn’s Live Speaking Engagements in 2018

Social media is influencing our world like never before and we’re helping to prepare business owners to make 2018 their best year ever.

President of Welborn Media, Zeb Welborn is speaking more than a dozen times in Southern California with the San Bernardino Workforce Development Board, the City of West Covina, the University Club of Pasadena, the Inland Empire Small Business Development Center, and the Ontario Chamber of Commerce.

Zeb Welborn spoke at the District 5300 Rotary International Peace Conference at the Huntington Library in Pasadena.

San Bernardino Workforce Development Board

Here are my upcoming speaking engagements with the San Bernardino County Workforce Development Board. You can see their complete listings of workshops here – https://www.eventbrite.com/o/san-bernardino-county-workforce-development-board-13945919839

March 22 – Building and Leveraging Your Audience on Social Media

10am – Noon

Upland Carnegie

123 East D Street

Upland, CA 91786

Reserve Your Spot Here – https://www.eventbrite.com/e/social-media-building-and-leveraging-your-audience-on-social-media-tickets-42365004870?aff=erelpanelorg

April 26 – Creating a Unique Voice on Social Media

10am – Noon

High Desert AJCC

17310 Bear Valley Road


Victorville, CA 92395

Reserve Your Spot Here – https://www.eventbrite.com/e/social-media-creating-a-unique-voice-on-social-media-tickets-42365579589?aff=erelpanelorg

May 24 – Social Media Tactics to Grow Your Following

10am – Noon

East Valley Employment Resource Center

658 East Brier Drive


San Bernardino, CA 92408

Reserve Your Spot here – https://www.eventbrite.com/e/social-media-tactics-to-help-grow-your-following-tickets-42366274668

June 7 – Analyzing Success on Social Media

10am – Noon

High Desert AJCC

17310 Bear Valley Road


Victorville, CA 92395

Reserve Your Spot Here – https://www.eventbrite.com/e/social-media-analyzing-success-on-social-media-tickets-42366399040

Zeb Welborn Speaking at the Chino Valley Chamber of Commerce.

Inland Empire Small Business Development Center

  • Wednesday, May 16 | 9 am-12 pm | Internet Marketing Strategies | Carnegie Cultural Center, 123 D Street, Upland 91786
  • Wednesday, August 8 | 9 am-12 pm | Internet Marketing Strategies | Ontario Chamber of Commerce, 3200 Inland Empire Blvd, Ontario 91762
  • Thursday, October 18 | 9 am-12 pm | Internet Marketing Strategies | Rancho Cucamonga Chamber of Commerce, Address TBD

Reserve Your Spot Here – https://inlandempiresbdc.org/calendar/

Zeb Welborn speaking in Ontario with the Inland Empire Small Business Development Center.


Want to hire Zeb Welborn to speak on how to market your business better using the Internet?

Click here to read get Zeb Welborn’s Speaker Bio and to learn more about the topics he can present on to you and your organization – http://welbornmedia.com/speaking/

Chino Rotary Dinner & Auction, 2 New Members, 4-Way Speech Contest and Foundation Gala

February is always the busiest month of the year for us Rotarians as we plan and execute our annual fundraising event the Chino Rotary Dinner & Auction. The Dinner & Auction helps raise fund which we use throughout the year to make a positive impact in our community. In addition, we also hosted the 4-Way Speech Contest, added two new members, and attended President’s Advance and the Foundation Gala.

Chino Rotary Dinner & Auction

Our Chino Rotary Dinner & Auction was a huge success. Our goals were to double our sponsorships, attendance, donations and money raised. Although we didn’t double these efforts we substantially increased all of these efforts from our 2017 Dinner & Auction.

Last year we had 75 in attendance and this year we had more than 120 and increased the money raised from around $17,000 last year to somewhere between $20,000 and $24,000 this year. (We’re still calculating)

Great work Chino Rotarians on making our Dinner & Auction a huge success.

2018 Chino Rotary Dinner & Auction

Two New Members Added to Chino Rotary Club

We added two new members to the Chino Rotary Club this month. Delinia Lewis and Jon Monroe became our newest members. Delinia Lewis is the Community Resource Manager at the California Institution for Men and Jon Monroe works with the Chino Police Department.

Congratulations to Jon Monroe and Delinia Lewis on becoming members of the Chino Rotary Club.

Two New Members Added to Chino Rotary Club

Hosted 4-Way Speech Contest

We were excited to partner with the Rancho del Chino Rotary Club this year to host our 4-Way Speech Contest. We had an amazing speaker who will be representing us beyond our club. We’re very proud to be represented by such an amazing young lady.

Attended Foundation Gala and President’s Advance

Chino Rotarian Dale Bright was honored at the District 5300 Foundation Gala at the Queen Mary as the Chino Rotary Foundation Member of the Year. Congratulations to Dale Bright and thank you to Melinda Robbins, Linda Perla, Rick Bui, Chris Foster and Anthony Verches for attending to show your support for Dale.

Dale Bright is Rotary Foundation Member of the Year for 2017 - 2018

Chris and I also attended the President’s Advance on the Queen Mary so we could set up a strong succession plan for the Chino Rotary Club moving forward.

New Members, Taxes, Books, Leadership, Escape Room & Dinner & Auction Preparation

In January, the Chino Rotary Club:

  • inducted Regina & Eric Price from ReMax Champions
  • learned everything there is to know about taxes in 2018 from Jeff Werner
  • received 600 donated children’s books from Anne Kruse
  • attended the Rotary Leadership Institute
  • tried to escape from a room
  • prepared for the annual Chino Rotary Dinner & Auction

Induction of New Members

Congratulations to Regina & Eric Price on becoming Rotarians yesterday. Past District Governor Gene Hernandez presided over the installation of our newest members and Rick Bui sponsored them.

Regina & Eric have a passion for service and helping others. We are excited to have them join the Chino Rotary Club.

Induction of Regina Price and Eric Price to the Chino Rotary Club


Jeff Werner on Taxes

Chino Rotarian Jeff Werner shared everything there is to know about the new tax laws for 2018.


Children’s Books Donated by Anne Kruse

Rick Bui helped secure a donation of 600 children’s books from children’s author, Anne Kruse.

Anne Kruse Donates 600 Children's Books to Chino Rotary Club

Rotary Leadership Institute

Several members or our team attended the Rotary Leadership Institute in January. The District 5300 Rotary Leadership Institute trains new leaders in Rotary. Thank you to Linda Perla for getting involved in Rotary Leadership.

Linda Perla at District 5300 Rotary Leadership Institute


Chino Rotary Tries to Escape Room

In an effort to be more social and participate in team building exercises, the Chino Rotary Club visited an Escape Room in Pasadena. The people at the Escape Room were very impressed with our deductive skills and although we didn’t escape we had a lot of fun and got to connect with one another on a more personal level. Thank you for organizing this CP Phan.


Chino Rotary Club Visits Escape Room


Chino Rotary Dinner & Auction

Our Chino Rotary Dinner & Auction is only 17 days away. Please help us secure sponsorships, donations and attendees for our annual event.

Visit and share our Chino Rotary Dinner & Auction Eventbrite page – https://www.eventbrite.com/e/chino-rotary-dinner-and-auction-2017-tickets-42677068260?aff=eac2

2018 Chino Rotary Dinner & Auction Flyer


District 5300 Rotary International Peace Conference:

In November, I spoke at the District 5300 Rotary International Peace Conference at the Huntington Library to hundreds of Rotarians on The Impacts and Uses of Social Media on Peace Building.

During the talk I shared insights on:

  • How to Personally Use Social Media for Peace Building
  • 3 Tips to Promote Peace through Social Media
  • Social Media Success Stories from my Chino Rotary Club

Among other things.

If you have a chance to watch the video I’d love your feedback on the talk and the insights I shared on how impactful social media is in our world today.

Watch the video here – https://youtu.be/H5vSQsTU_CM

Zeb Welborn Speaking at District 5300 Rotary International Peace Conference


2018 Chino Rotary Board Selected, CVUSD Recognition, Rose Parade Float and More

The Chino Rotary Club finished 2017 on a high note. During the month we selected our 2018/2019 Board of Directors, were recognized by the Chino Valley Unified School District, helped build the Rotary Tournament of Roses Parade float, and assisted Isaiah’s Rock for the food giveaway and for their holiday giveaway.

2018/2019 Chino Rotary Club Board Selected

Congratulations to everyone who was asked to serve on the 2018/2019 Chino Rotary Club Board of Directors.

  • President – Chris Foster
  • President-Elect – Rick Bui
  • Secretary – Arianna Fajardo
  • Treasurer – Linda Perla
  • Director – Ray Marquez
  • Director – Gene Hernandez
  • Director – Mike Faherty
  • Past President – Zeb Welborn

Chino Rotary Club Recognized by the Chino Valley Unified School District

The Chino Valley Unified School District recognized the Chino Rotary Club for all the work we did for our community in 2017. Looking forward to helping more local youth in 2018.

Chino Valley Unified School District Recognizes Chino Rotary Club

Chino Valley Unified School District Recognizes Chino Rotary Club

Chino Rotary Club Assists Isaiah’s Rock

We helped distribute food to needy families for Isaiah’s Rock on December 20 and helped them by cooking food for volunteers at their toy giveaway on December 23.

Chino Rotary Club Assists Isaiah's Rock Toy Giveaway

Chino Rotary Club Assists Isaiah’s Rock Toy Giveaway

Holiday Luncheon

We invited the Chino Rotary Club, Chino Kiwanis, Rancho del Chino Rotary Club and Soroptimist International of the Chino Valley to attend our Holiday Luncheon on December 13. We loved spending time with other groups who are doing amazing things in the Chino Valley.

One of the coolest things about our Holiday Luncheon was having Kevin Sullivan reach out to many past-Presidents of the Chino Rotary Club to attend our Luncheon. It was great seeing these leaders who have helped impact our community in a substantial way.

Past Presidents of the Chino Rotary Club

Past Presidents of the Chino Rotary Club

Rose Parade Float

Several members of the Chino Rotary Club assisted on the Rotary Tournament of Roses Parade Float. It was a lot of fun creating the float for the 2018 Tournament of Roses Parade.

9 New Members, Blue Star Boxes & Steven’s Hope at Chino Rotary Club

The Chino Rotary Club accomplished a lot in November. We inducted nine new members, put together Blue Star Boxes for veterans, attended a Steven’s Hope Luncheon, hosted a Thanksgiving event for local service clubs and sponsored a play for students at Lyle S. Briggs Fundamental School.

9 New Members Added to Chino Rotary Club

On November 15, our club added nine new members sworn in by District Governor Raghada Khoury and Past District Governor Gene Hernandez. Our new members were:

Chino Rotary Club adds nine new members

Chino Rotary Club adds nine new members

  • Keith Malespin – Opus Bank Senior Relationship Banker
  • Anthony Verches – Owner of The ESV Group
  • Lea Fellows – Assistant Superintendent at Chino Valley Unified School District
  • Daniel Bozart – West Coast Regional Manager at Valbruna Stainless Inc
  • CP Phan – Business Director at Creative Squeeze
  • JV Cuasito – Real Estate Expert at Keller Williams Real Estate
  • Narvee Intarachote – Financial Advisor at Edward Jones
  • Linda Perla – Spanish Medical Interpreter at Certified Languages International
  • Ray Marquez – Chino Hills Councilman and Broker Associate at Advantage Real Estate

Blue Star Boxes Put Together by Chino Rotary Club

On November 8, the Chino Rotary Club got together to put together Blue Star Boxes for Veterans at the Chino Community Building.

Watch the video created by new member CP Phan about the Blue Star Boxes – https://www.facebook.com/ChinoRotaryClub/videos/10156631349213840/

Blue Star Boxes organized by Chino Rotary Club

Blue Star Boxes organized by Chino Rotary Club

Attended Steven’s Hope Luncheon

On November 2, several of our members visited the Steven’s Hope Luncheon. Steven’s Hope’s mission is:

To support the families of seriously ill or injured children

during  a child’s extended treatment and care.

Chino Rotary Club attends Steven's Hope Luncheon

Chino Rotary Club attends Steven’s Hope Luncheon


We celebrated Thanksgiving with the Rancho del Chino Rotary Club and the Chino Kiwani’s Club. You can see the brief video we created for the Thanksgiving Luncheon here – https://www.facebook.com/ChinoRotaryClub/videos/10156670465818840/

Thanksgiving Lunch at Chino Rotary Club

Thanksgiving Lunch at Chino Rotary Club

The Magic Treehouse Night at Dawn Kids Play at Lyle S. Briggs Fundamental School

Earlier this year we gave out $5,000 via the Debbie Wilson Teacher Mini-Grant program to 15 different teachers in the Chino Valley Unified School District. One of those teachers used the funds to help put on a play at Lyle S. Briggs Fundamental School called The Magical Treehouse Night at Dawn Kids.

Chino Rotarians Attend Zone Institute in Reno

President Zeb Welborn and Past District Governor Gene Hernandez were invited to the Zone Institute as a representative of District 5300. Zeb is helping the District with Public Relations and Gene is attending as a Past District Governor.

Zeb Welborn, Louise Hernandez and Gene Hernandez at the Zone Institute in Reno, NV.

Zeb Welborn, Louise Hernandez and Gene Hernandez at the Zone Institute in Reno, NV.

RIP Dave King, Isaiah’s Rock, Peace Conference, Business Expo and Big Brothers Big Sisters

RIP Chino Rotarian Dave King

October was a productive, yet sad month for the Chino Rotary Club. We lost member Dave King who passed away due to pancreatic cancer. The Chino Champion wrote a great article about the impact Dave and Charlene King have made on the Chino Community which I encourage you all to read here – http://www.championnewspapers.com/news/article_43cdcb28-b5cf-11e7-a8ce-c3d23fc8244c.html

Dave and Charlene King from Isaiah's Rock and the Chino Rotary Club

Chino Rotary Club Feeds Needy Families with Isaiah’s Rock

Our Rotary Club was fortunate enough to visit Dave, his family and Isaiah’s Rock one last time before he passed and donated $2,000 to the organization. Our club worked at Isaiah’s Rock on Wednesday, Oct. 11 to provide food for needy families in the Chino Valley. It’s amazing how many lives Dave and Charlene King have impacted because of their kind and giving hearts.

You can watch this video of us helping needy families with Isaiah’s Rock – https://youtu.be/xISNjIEI6Lw

Chino Rotary Club helps serve needy families with Isaiah's Rock

Chino Rotary Club Attends Chino Valley Chamber of Commerce Business Expo

Dale Bright, Lorraine Sacca and Melinda Robbins set up a booth at the Chino Valley Chamber of Commerce Business Expo and met lots of new potential Rotarians.

Gene Hernandez Moderates and President Zeb Welborn Speaks at Rotary District 5300 Peace Conference

Zeb Welborn was chosen as one of the speakers at the District 5300 Peace Conference where he spoke on the Impact and Uses of Social Media on Peace Building – Read the speech Zeb Welborn gave at the Huntington Library here – http://welbornmedia.com/the-impacts-and-uses-of-social-media-on-peace-building/

Zeb Welborn's Speech on the Impact and Influence of Social Media on Peace Building at the Rotary District 5300 Peace Conference at the Huntington Library

Chino Rotary Club Supports Big Brothers Big Sisters

Big Brothers Big Sisters came to the Chino Rotary Club to share how they are helping make young peoples lives better by providing mentors to them. Chino Rotarian Chris Foster is on the Board of Directors for Big Brothers Big Sisters and Arianna Fajardo became a Big Sister last year when Big Brothers Big Sisters came to speak to our organization.

We gave $500 to help support Big Brothers Big Sisters on October 4 during our regular Chino Rotary Club meeting.

Chino Rotary Club Donates $500 to Big Brothers Big Sisters

Arianna Fajardo Wins Putting Contest and a Bottle of Chardonnay from Los Serranos Country Club and Kevin Sullivan

Our Meet & Greet was held at Los Serranos Country Club on October 25 where we held a putting contest, thanks to Kevin Sullivan, for a bottle of Chardonnay. Arianna’s putt was the closest and she took home the bottle for her efforts.

Congratulations Arianna!

Arianna Fajardo Wins Chino Rotary Club Putting Contest


The Impacts and Uses of Social Media on Peace Building

I was born in 1981. My parents bought our first computer, a Commodore 64 when I was five years old. I was a part of the first generation to grow up with computers.

Commodore 64

For my business, I work with passionate business owners to help them use computers and the internet to get more customers. Through my passion for golf, I wrote a book called The Social Golf Course and developed a niche in the golf industry. I joined the Chino Valley Chamber of Commerce to help local businesses. And, I joined the Chino Rotary Club to make an impact in my community.

For some reason, I found myself getting involved in dying industries. Golf, on a global scale, has been in decline since 2005. Chambers of Commerce and Rotary clubs have not faired any better. I’ve been compelled to work in these industries because I feel I can identify missed opportunities by these organizations.

In speaking with business owners, Rotarians, or folks from the generation before me about social media I usually get one of three responses:

  • I hate the all about me nature of social media
  • What do I care what people had for dinner?
  • There is too much negativity and crazy people on social media

Which category do you fall into?

Social Media is Amazing

I used to teach high school history, and one of the videos I would show my students was the 100  Most Influential People of the Millennium. Do you know who was #1?

Johann Gutenberg

Gutenberg invented the printing press which allowed for the spreading of ideas. The first use of the printing press was for the Gutenberg Bible. One hundred and eighty copies were made and it took twelve people three years to make them.

Today, we have access to information in an instant. We live in an amazing time. When we look at social media we often see the negatives associated with it and fail to see the positives.

When I left teaching, I began my entrepreneurial career by starting a tutoring business. My sister built my first website and I started to learn how to market my business online. I got involved in a group of educators on Twitter through a Twitter Chat called #EdChat and I can honestly say I learned more in the 6 months I participated in #EdChat then I did in my 4 years of college, my year in the credential program and my 4 years of teaching.

Social media is drastically changing the way we live and influencing human behavior in an unlimited amount of ways. Doctors from across the world can troubleshoot in an instant. Inventors can have access in real-time to new thoughts and ideas on a product or project. Medical researchers can drastically increase the development of life-saving programs and projects.

Rotarians can have an impact too.

We can make social media what we want it to be.

As Rotarians, as influencers, it’s important to be involved. We think of social media as being self-serving or about food or about its negativity because that is what dominates the social channels today. But, we have the ability to change the narrative by being present.

How Can We Use Social Media to Build Peace?

We need to use social media to promote the good in the world, to get people involved and influence others to want to do the same.

The Ice Bucket Challenge

Zeb Welborn's ALS Ice Bucket Challenge

In the Summer of 2014, the ice bucket challenge took the world by storm driving massive awareness to the cause it supported – ALS.

During the challenge there were:

  • 4.4 million tweets using the #IceBucketChallenge hashtag
  • 1 billion YouTube views
  • 10 billion Facebook video views

In talking with companies I share statistics like these and the question I get asked 9 times out of 10 is:

Zeb, these mentions and video views are great, but what’s the return on investment. What’s the ROI?

The campaign raised $220 million dollars for ALS. During the first 31 days $100 million was raised. During the same time period in 2013 ALS raised $2.5 million.

ALS made 40 times more as a result of this clever social media campaign and – the best part about it – it didn’t cost them a thing.

They just needed to be creative.

How to Use Social Media to Build Peace

Today, I’ve been asked to give you some practical tools you can apply to use social media to grow peace. The great thing about this is that every single one of you has the ability to impact and influence our fellow humans. I want to share with you a simple tip to help you know what to post on social media.

Spread Your Mission:

One of the greatest things I’ve learned about the internet is its ability to attract like-minded people from across the globe with each other.

I remember early on in my entrepreneurial career going on a run with my brother and I was telling him how great the internet was and how easy it was to connect with people who share our passions. He said, “That’s great Zeb, but what if my passion is ferret racing.”

When I got home I looked up ferret racing in Google and sure enough if the first thing that came up was a festival in the North East that conducts ferret races every year. Not only does it gets people that share the same passion together, someone was making money from their ferret racing passion.

I know what to post on social media because I have identified five passions in my life. These are things that promote goodwill, peace and making the world a better place. By posting my involvement in these areas I’m connecting with others who share these same values with me.

Jim Rohn once said, “You are the average of the five people you spend the most time with.”

I’m the average of the people I’m connected to on social media.

Here are my five passions:

  • My family
  • Helping passionate business owners become successful
  • Golf
  • Educating and learning
  • Helping my community

If you’re thinking about how you can use social media to build peace choose something peaceful to promote and share that experience with others. I promise you will connect with people who share your core values and will make you a better person along the way.

Social Media Tips to Help Make the World More Peaceful

One of the opportunities I have today with you all is to help inspire change in Rotary District 53oo which I hope will have an impact far beyond this room.

In that vein, I have three tips I’d like to share with you:

Do Stuff:

I had no intention of joining the Rotary Club. A good friend of mine, Dale Bright asked me to join repeatedly and I politely declined every time he asked. He even offered to pay for my first years dues and I eventually joined because I knew how bad he wanted me to.

But, my first two years of being a Rotarian left me wondering what we were doing. We met every week, listened to a usually boring speaker of which half of our members would fall asleep and we’d go our separate ways.

Every picture we took on social media was the speaker standing behind a podium talking to Rotarians. Nothing screams exciting like a guy standing behind a podium.

Speaker at Chino Rotary Club

The best way to make your online presence look exciting is to do stuff.

This year, instead of meeting weekly at the Chino Community Building to hear some boring speaker while we take a nap, we’ve been doing a community service project once a month. The team leading the project will speak to our Rotary Club the first meeting of the month, the second meeting is providing hands-on work in our community, the third meeting is a social outing and the last meeting of the month is reserved for a dynamic speaker.

Because we are doing a wide array of things we demonstrate to our community that we’re being proactive in making a difference in our community.

Chino Rotary Club helps serve needy families food with Isaiah's Rock in Chino.

Document & Share:

If a tree falls in the woods does it make a sound?

If a Rotary club serves its community and nobody knows about it does it make a difference?

As Rotarians our mission is to provide service to others, promote integrity, and advance world understanding, goodwill, and peace through its fellowship of business, professional, and community leaders.

How ethical is it to remain silent? As Rotarians, our biggest responsibility is to influence others to aspire to these worthy endeavors. If we aren’t promoting what we do then we’re failing our mission as Rotarians. Social media is influencing human behavior more than anything has since the beginning of human history. Being absent from those channels is unacceptable.

Document and share your efforts.

Chino Rotary Club visits Chino Valley Unified School District CARE Closet


Rotary was founded on the concept of collaboration. The founders identified the importance of surrounding themselves with others who aspired to the same ideals. Collaborating on projects and working together not only advances our mission but it expands our impact and our reach.

On social media, collaboration expands our reach exponentially. Our Facebook page has 1,000 followers and because of Facebook’s algorithm only 6% of people on average would see our post. By collaborating with members in our community, businesses and non-profits our posts are routinely seen by 3 to 10 times more people than are following us. Our impact extends far beyond ourselves.

Chino Rotary Club visits the Inland Empire United Way

What is the ROI?

Now you might be saying to yourself. That’s great Zeb. You’re getting a lot of people viewing your content. They’re clicking the like, comment and share button, but what does that do for you?

Our Rotary Club, at it’s peak, had nearly 100 members. When I joined we had 14. And our Rotary Club is not alone. Many of you represent clubs in this room whose memberships have plummeted. Retaining members in today’s environment is no easy task.

District Governor Raghada Khoury is visiting our club on November 15 to install 9 new members.

Our video on the CARE Closet received dozens of responses asking where they could donate clothing as they had never heard of the problem.

Since becoming president, I’ve had three requests come through our website asking to become members. I went back to the holder of our website thinking that these messages must have been missed from previous years, but they weren’t. People are seeing what we are doing and want to get involved. This needs to be done Rotary wide.


Social media is a tool. It is neither good nor bad. It is how people use it that makes it good or bad. A perfect example of this is what happened to the Dancing Man.

This was a picture taken of a man dancing at an event he attended and alongside the picture was a caption that read,

“Spotted this specimen trying to dance the other week. He stopped when he saw us laughing.”

The creator of this post and the replies that immediately followed were not used to build peace. But then, something interesting happened.


A woman on Twitter with the user name @CassandraRules asked to identify the man so they could throw a huge dance party in Los Angeles. Someone set up a GoFundMe campaign which raised over $40,000 to fund the anti-bullying event.


In the end, #DancingMan got his party in Los Angeles. The money raised went to funding anti-bullying campaigns and the world was made a better place.

Social media can be used for evil, just as easily as it can be for good. The original poster used it for evil, the thousands of women, businesses and companies that came together used it for good. If the good is absent from the conversation what happens to our world?

I’d like to leave you with one last thought:

The world is what we make it. Let’s make it a great one.