Team GB Women’s Football by Karen Bardsley

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Team GB Women's FootballBeing at the Village was an eye opening experience. In hindsight, I am glad we got our bearings before we played Brazil. Most of us made the best of the evening and headed over to “the globe” to shoot some pool and hang out after meetings and meals. This place looked like it was straight out of the film “Roadhouse,” it was filled with neon lights, pool tables, a few XBOX, and Wii consoles, bandstands, a digital jukebox, and a Powerade bar where you could customize your own Powerade bottle and name bands. Quite a lot of athletes were tweeting their custom bottles, using hashtags and all sorts of mentions. I felt that social media outlets were well used throughout the Olympics and almost all of the interactions I saw were very positive. I even used the search feature a few times to find other athletes, where they were competing, how they did and send them well wishes. Team GB Women’s Football was constantly connected throughout the games, most of the staff were on Twitter and constantly posted updates, results and more good luck messages. Our time in the Village was brief; we very much enjoyed it but were were soon back to business as we had a pre-Olympic match to prepare for. So off we went to Middlesborough following morning.

We made our way Stratford Station ,directly across from the village and after multiple security screenings we were joined by Team GB Men’s football. Police escorted us to Kings Cross where we boarded our first class train to Middlesborough. Ooh la la. We were all left to our own devices, I filled up my time editing video and scarfing my sandwich whilst most of the others tweeted, “facebooked,” napped or watched movies on their iPads and computers. I had never been in a first class cabin on a train before so I was a bit surprised when the attendants came around with the trolley and gave us a selection of snacks to chose from, as I eluded to earlier I had a sandwich and the attendant asked how many I wanted. I thought we only got one, that’s first class for you – an unlimited supply of sandwiches.

After a short coach journey we arrived at a rather palatial hotel, it was absolutely massive – gorgeous. The corridors were decorated with ornate filigree, antique paintings, bold carpeting and our rooms were enormous with all of the accoutrements and even a fancy turn down service (I could get used to this). There was a golf course on the grounds as well as Middlesborough’s training ground – immaculate pitches. The staff were all obliging and lovely and even took us on a few guided golf buggy tours, lucky us. As the week went on we had a few open training sessions; media and supporters came to watch – we enjoyed that immensely!

Before we knew it match day was upon us. This day in particular was a bit of a rush due to the doubleheader’s early kickoff but regardless we were eager to get started. The excitement was palpable, it had been building for a few weeks now and it was finally time to warm up and play. The match ended in a goal less draw but there were a lot of positives to take away from our performance. We had many opportunities but failed to convert, all things considered it was a pretty good start to our Olympic campaign. Not bad for a team that had only been together for two weeks. After the match we headed back to the changing rooms for ice baths and showers but not before taking some photos and signing autographs for our awesome supporters. One thing the team really enjoyed about Twitter and Facebook was seeing the photos that people took at the match and mention the enjoyment it brought to them. It was nice to feel supported, especially when everyone’s comments were so positive!

After a lie in, breakfast and a recovery session we packed up and made our way to one of Middlesborough’s local airports. Much to our surprise a private jet awaited our arrival. We breezed through security, had a browse in W.H. Smith and boarded the plane to Cardiff; where we had the honor of kicking off the London 2012 Olympic Games.

Social Media Fumble at the Olympics | by Noe Gaytan

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

When Tim Berners-Lee, creator of the World Wide Web, made his appearance during the Olympics Opening Ceremony he tweeted the message “This is for everyone.” The message was seen not only on the feed of all his followers, but on screens around the stadium and consequently by millions of people watching the ceremony from home. The internet has allowed for instant global communication, and social media provides powerful services that give every person a voice. These voices are exposed to the public, and everybody is allowed to speak their mind freely, for better or worse.  Some use common sense, while others can have a social media fumble.

 

Professional athletes have long since used Twitter and other social media services to keep in touch with their fans. However, Olympic athletes will have to be extra careful about what they post. The IOC has posted a four page .pdf guideline for proper online behavior for the competitors. According to the guidelines, all social media posts must be in “diary form” and must “conform to the Olympic spirit.” They also must gain permission from other athletes before posting pictures of them, and are not allowed to post any video or sound recorded within an Olympic venue.

Already there have been many social media related scandals.

Back in June, Australian swimmers Nick D’Arcy and Kenrick Monk created a stir when they posted photos of themselves posing with pistols and shotguns at a gun shop. As punishment, the Australian Olympic committee decided to ban them from social media during the games, and to send them home immediately after their events. The consequences for their actions may seem a bit harsh, considering that shooting is an actual Olympic event and the photo neither depicted nor implied any violence.

Earlier this month, Greek jumper Voula Papachristou was kicked off the team for tweeting a racist joke that insulted African immigrants. Her comment violated the “Olympic spirit” clause of the IOC’s guidelines, so she was expelled from the games. Swiss soccer player Michel Morganella must not have heard about that though. He was also expelled for a racist tweet against South Koreans after his loss against them. We can only hope that other athletes take note and are more aware of the messages they send out.

Not all scandals regarding these guidelines involve vulgar behavior from the athletes. With a somewhat more “noble” cause, some athletes are protesting the unfair limitations that the IOC has placed on them. Using the tags #WeDemandChange and #Rule40, athletes are complaining about their inability to promote their sponsors through social media while at the Olympics. Since the official Olympics sponsors pay big money for the right to have their names and logos attached to the events, the IOC goes to great lengths to prevent “ambush marketing” from other companies. As a result, many athletes feel like their livelihood is jeopardized if they can’t plug the companies that are supporting them.

Social media can also be a bit of a double edged sword. Some athletes are claiming that the inspiration given to them by a simple “good luck” on their Twitter feed can give them that little extra boost they need. Meanwhile other athletes have stated that spending too much time online can often distract them and keep them from becoming focused enough to compete.

The athletes aren’t the only ones running into trouble for their tweets. One British teenager was arrested for making rude comments towards swimmer Tom Daley. The controversial post mentioned that Daley’s recently deceased father would be disappointed in Daley for not winning a medal. That the teen would be taken in by the police is a bit odd, since there was no threat of violence. In any case, words spoken online are definitely taken very seriously.

It’s a bit disappointing that what are being deemed the first “Social Media Olympics” are so riddled with controversy. The IOC is by no means discouraging athletes from using social media. In fact, they’ve created an Olympic Athlete’s Hub in order to have one centralized location where fans can keep up with the latest posts from their favorite athletes. Watching the Olympics has always been a social event. And it still is, though the way that people experience the events may be different. Fans today can create a more personalized experience catered to their interests. They don’t have to sit through the gymnastics games in order to watch the track races. They can even be in direct contact with whoever they’re rooting for. Yet it is clear that the Olympic committees, sponsors, and athletes have many differences to reconcile. Let’s hope we can all learn from this, and create a better Olympic experience in 2016