Social Media and Online Marketing Workshops in 2017 by Welborn Media

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Zeb Welborn and Welborn Media are looking forward to another great year speaking on social media, digital marketing and online marketing workshops in 2017.

Want to learn how to write blogs, create successful email marketing campaigns, use Facebook, Twitter, LinkedIn, Instagram and other social media channels to grow your business? Want to learn a comprehensive strategy to get your business on Google? Want to learn how to manage your reputation online so your customers will choose you over your competitors?

Email Marketing to Get the Sale

Sign up for our workshops in 2017 and take your business to the next level.

San Bernardino County Workforce Development Board:

Workshops are free to attendees. 

Email Marketing to Get the Sale on March 30 at High Desert Americas Job Center – 17310 Bear Valley Rd., Suite 109, Victorville, CA 92395.

Register for Social Media Workshops

 

Create a Winning Internet Marketing Game Plan for Your Business on April 13 at the City of San Bernardino Economic Dvlp. Agency- Board Room, 3rd Floor – 201 N. “E” St., San Bernardino, CA 92401

Register for Social Media Workshops

Get Immediate Business Results with Google Pay-Per-Click Campaigns on May 25 at Ontario Chamber of Commerce – 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Register for Social Media Workshops

The Right Way to Market Your Business on Facebook on June 22 at the High Desert Americas Job Center – 17310 Bear Valley Rd., Suite 109, Victorville, CA 92395

Register for Social Media Workshops

 

Inland Empire Small Business Development Center:

Workshops are free to attend: Sign up here

Internet Marketing Strategies on May 17 from 9:00 am-12:00 pm at the Carnegie Cultural Center, 123 D Street, Upland 91786

Internet Marketing Strategies on June 1 from 9:00 am-12:00 pm at the Temecula Valley Entrepreneurs Exchange, 43200 Business Park Drive, Temecula 92590

Internet Marketing Strategies on July 18 from 9:00 am-12:00 pm at the Riverside County Business Center, 3403 10th Street (first floor), Riverside 92501

Internet Marketing Strategies on August 9 from 9:00 am-12:00 pm at the Ontario Chamber of Commerce, 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Completed 2017 Workshops:

Best Strategies for Business Blogging Success on February 16 at Ontario Chamber of Commerce – 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Super Simple Secrets to Business Blog Writing Success

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

My first website launched in 2010. I remember the feeling of excitement as my business could now be found on the world wide web by customers all over the world.

I imagined the phone ringing off the hook, more customers than I could handle and making my first million by the end of the year.

My sister and business partner, Lacey built The Tutoring Solution website. Fortunately for me she installed Google Analytics so we could track exactly how many visitors we had coming to our website.

The Tutoring Solution Business Blog Writing

At the end of the week, I saw my website had three visitors – likely my Mom, Dad and brother.

The harsh reality set in – this was going to take more work than I thought.

I heard blog writing could help get your website ranking in the search engines so I committed myself to writing a blog post every day for six months.

My website starting showing up in the search engines, my phone began ringing off the hook, I took on more customers than I could handle and while not yet a millionaire, my businesses have averaged 50% growth over the last seven years.

Since that first website, Lacey and I have set up, built and executed blogs for ourselves, for companies we represent and helped new business bloggers get started with theirs.

Blog Writing by the Numbers:

Blog writing has grown my business, but it’s also become a critical tool for businesses large and small.

A good metric to determine the importance of blogging in the global marketplace is to see where marketers are spending their time, efforts and money.

In surveys conducted with marketers by Social Media Examiner, The Content Marketing Institute, Gartner and Socialeemedia, they found:

  • 45% of marketers say blogging is their #1 most important content strategy
  • 70% of business to business (B2B) marketers plan to create more content in 2017 than 2016
  • 28% of marketers have reduced their advertising budget to fund more digital marketing
  • Marketers who prioritize blogging are 13 times more likely to realize a positive ROI

In terms of making purchasing decisions marketing companies Stratabeat and Lenati found that:

  • 80% of business decision makers prefer to get company information in a series of articles versus an advertisement
  • 67% of the typical B2B journey is now done digitally
  • 90% of B2B buyers say online content has a moderate to major effect on their purchasing decisions

Marketers and decision-makers both agree about the importance of online content in the sales cycle. To thrive in today’s environment, a digital marketing campaign is critical.

Learn why having a business blog is important, how to get it started, how to create content, and how to make money from it.

Sign up for the Welborn Media email newsletter to receive our upcoming blog posts about:

  • Why Having a Business Blog is Important
  • How to Start Your Business Blog
  • How to Make Money from Blog Writing

On Thursday, Feb. 16 Zeb Welborn from Welborn Media will be speaking through the San Bernardino County Workforce Development Board at the Ontario Chamber of Commerce sharing his Super Simple Secrets to Blog Writing Success. If you miss this engagement, Zeb Welborn will continue to speak throughout 2017 on how to run successful digital marketing campaigns for your business.

You can sign up for these free business workshops here – 2017 Social Media Marketing Workshops.

Super Simple Secrets to Blog Writing Success

Leave comments below: Have you thought about writing a blog, but haven’t started yet? What’s holding you back? Do you have a blog online? What is the url of your blog so we can check it out? Do you have any questions about blog writing?

Chino Rotary Club Celebrates 92 Year of Service with Dinner/Auction Fundraiser

Lacey Welborn

Lacey Welborn

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Lacey Welborn

Chino Rotary Club Celebrates 92 Year of Service with Dinner/Auction Fundraiser

One of my duties as President-Elect is to plan and host the Chino Rotary Dinner & Auction.

The event will feature world-class violinist, Jennifer Argenti, master magician, Danny Magic, master of ceremonies, Gene Hernandez, great food, a wonderful venue and a raffle, silent auction and auction.

We have already secured tons of great donated items including vacation stays, sports tickets, gift cards, and more.

We are looking for people to sponsor, donate and attend the event. Please let me know ASAP if you’re interested in doing so by replying to this email.

“Chino Rotary Club Celebrates 92 Years of Service with Dinner/Auction Fundraiser”

Chino Rotary Dinner & Auction

Since February 1925, Rotary has been saving lives both close to home and around the world by tapping into a global network of service clubs dedicated to raise funds and awareness for challenges such as poverty, illiteracy, polio eradication, clean water and sanitation, and malnutrition just to name a few. The Chino Rotary Club is part of that global network that has united many great minds around a shared purpose: “To improve the quality of life in our community.” With a long history of involvement and financial support for local programs, the Chino Rotary Club aims at making 2017 a year to expand their support of community and international projects by hosting an array of fundraisers during the year that will help the club do what it does best, give!

“This year our goal is to raise $30,000 for Youth Leadership Camps, Entrepreneurial Training, Music, Essay and Speech Competitions for our local high school students, food, clothing and childcare for Chino Valley residents in need, basic commodities to support our active military troops, and new to our list of philanthropy endeavors is to support those who have been victims of human trafficking,” said Melinda Robbins, MBA President of the Chino Rotary Club. “We will meet this aggressive goal by starting our fundraising efforts with our 2017 Annual Dinner & Auction,” she concluded.

The Dinner and Auction’s theme is “The Heart of Chino – A Legacy of Service” which truly denotes the local club’s mission to give and serve. This event will be held on Thursday February 23, 2017 at the Los Serranos Country Club in Chino Hills from 6-9pm. Tickets for this event cost $35 per person and can be purchased online through Eventbrite.com under Dinner/Auction Fundraiser or purchased at the Chino Champion Office located at 13179 9th Street in Chino. Everyone is welcomed to attend this fun-filled Dinner and Auction Fundraiser.

The Chino Rotary Club is also seeking event sponsors and accepting items for the Silent and Live Auctions. “We seek the help of community sponsors to partner with our Club at various monetary levels to help us make a significant and sustainable difference in our community and together leave a lasting impact,” said Zeb Welborn President-elect of the Chino Rotary Club.

For more information about being an event sponsor or providing items for the auction, please call Melinda Robbins at 909-491-4791 or Zeb Welborn at 909-973-9089.

Let Zeb know if you plan on attending, send an email to Zeb@WelbornMedia.com.

 

 

 

How Donald Trump Won the Presidency with Twitter

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

“The only thing worse than being talked about is not being talked about.” – Oscar Wilde

Regardless of how you feel about the election results from last night, you just saw our political system go through a drastic shift.

Our President-Elect, Donald Trump, made controversial statement after controversial statement throughout the campaign and – every time – our political pundits said he was done. He would not recover.

But, he did recover.

Not only did he recover, but he continued to make more and more controversial statements and each time his influence grew.

His campaign is a testament to the new age of marketing. The power of social media.

Donald Trump’s strategy was to make sure eyes, ears and minds were on him and only him.

His strategy worked and it will work for your business.

Trump’s campaign relied on one simple premise:

“There is no such thing as bad publicity except your own obituary.” – Brendan Behan

If you’ve ever thought to yourself social media doesn’t work, it’s a waste of time, or it can’t help to grow my business, Trump just proved you wrong. Trump used social media to persuade our country.

In a traditional campaign, any number of Trump’s controversial remarks would have doomed his run for the presidency, yet he thrived.

With each tweet, Trump defied conventional thinking and the reason it worked is because his controversial statements dominated the headlines nearly every day of the campaign election cycle. Nearly every late night talk show host, news anchor, newspaper, magazine and media outlet mentioned Trump on a daily basis.

The free press Trump received far surpassed the mentions of Hillary Clinton throughout the entire election. Whether good, or bad, Trump was on the minds of the American people and we have social media to thank.

As the results were being read last night, many pointed to the fact that this election would “rewrite the history books.” Its ramifications will reverberate throughout the future of political campaigns.

In every debate, Facebook and Twitter were mentioned – they even had a selfie spot at my polling place.

Donald Trump Social Media Strategy

Those engaging in discussions on Facebook and Twitter permeated news feeds and those who proactively supported or endorsed either candidate influenced our election.

If you’re active on social media you’re an influencer. You have the ability to persuade others to your way of thinking in today’s connected age. If your business is active on social media, you have the ability to persuade your customers to choose you over another company.

And when they choose you, you have the ability to generate a “base” of followers who will overwhelmingly support you and your brand. So much so, that they’ll take to Twitter, to Facebook and to other social channels to tell everyone just how great you are.

Do you want to succeed in our new economy? Copy Donald Trump and use social media to grow your business.

Sign up for the Welborn Media newsletter for tips and tactics  – http://welbornmedia.com/email/

 

 

Zeb Welborn’s Upcoming Speaking Engagements in 2016 – Social Media for Businesses

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.
Welborn Media and Zeb Welborn will be speaking multiple times before the end of the year on how to use social media to grow your business. Our sessions are hosted by the San Bernardino County Workforce Development Board or the Inland Empire Small Business Development Center.

All of our social media courses from now until the end of the year are free to attend.

Zeb is presenting on a variety of topics from social media basics,  utilizing LinkedIn and marketing technology to grow your business.

Check out the workshops and find one(s) that works for you. Please let us know which ones you plan to attend.

If you’d like to learn more about online marketing but the following courses are not appealing to you, let us know what courses you’d like to see in 2017 by filling out this 2-Question Survey.

 

Zeb Welborn Speaker at San Bernardino County Workforce Investment Board and the Inland Empire Small Business Development Center

12240865_10208097675744803_9102192796175918892_o

October 13th • 10:00 am – 12:00 pm

Effective Use of Social Media: A Hands On Approach

Ontario Chamber of Commerce
3200 Inland Empire Blvd., Suite 130, Ontario, CA 91764
Zeb Welborn, shares his knowledge of using google analytics to monitor and improve your website and online marketing efforts.

Hosted by San Bernardino County Workforce Development
Please register at: https://socialmediaworkshops2016.eventbrite.com

October 19th • 9:00 am – 12:00 pm

Internet Marketing Strategies

Ontario Chamber of Commerce
3200 Inland Empire Blvd., Suite #130, Ontario 91764
Zeb Welborn, shares his knowledge on Internet Marketing Strategies

Hosted by Inland Empire Small Business Development

November 1st • 9:00 am – 12:00 pm

Marketing Technology to Attract Customers

City of San Bernardino EDA Board Room
201 North “E” Street, San Bernardino 92401
Topics Zeb will cover: Social Media Marketing; Blogging; SEO

Hosted by Inland Empire Small Business Development

November 10th • 10:00 am – 12:00 pm

How to Use Your Personal Network to Grow Your Business on LinkedIn

Ontario Chamber of Commerce
3200 Inland Empire Blvd., Suite 130, Ontario, CA 91764
Facebook is for everyone. Twitter is for connecting with experts or people trying to become experts, and LinkedIn is for your business contacts. Learn how to use your LinkedIn personal profile to connect with others in your industry, build a better business, and target customers using features on LinkedIn. Learn how to use LinkedIn as your digital rolodex; how and why you should update your profile regularly; Use LinkedIn groups to reach more customers and build influence in your industry; and target connections in your industry/potential customers using the LinkedIn search tool.

Hosted by San Bernardino County Workforce Development
Please register at: https://socialmediaworkshops2016.eventbrite.com

November 16th • 6:00 pm – 8:30 pm

Marketing Technology to Attract Customers

Apple Valley Chamber of Commerce
16010 Apple Valley Road, Apple Valley 92307
Topics Zeb will cover: Social Media Marketing; Email Marketing; Blogging; SEO

Hosted by Inland Empire Small Business Development

November 17th • 9:00 am – 12:00 pm

Marketing Technology to Attract Customers

Temecula Valley Entrepreneur’s Exchange
43200 Business Park Drive, Temecula 92590
Topics Zeb Will Cover: Social Media Marketing; Email Marketing; Blogging; SEO

Hosted by Inland Empire Small Business Development

I’m looking forward to sharing what I know with local business owners. Reply to this email to let me know which session(s) you plan on attending.

See you soon!

Zeb Welborn

Welborn Media’s Top Ten List of 2015

Lacey Welborn

Lacey Welborn

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Lacey Welborn

At the end of the year, the Welborn Media team gets together to reflect on our successes and failures throughout the year. This meeting gives us an opportunity to fine-tune our direction and set new goals for the upcoming year.  These are the Top 10 things we accomplished in 2015.

Top 10 of 2015

10. Share Your Passion Scholarships

scholarshipsSince starting the Share Your Passion Scholarships in 2012, we’ve awarded scholarships to 17 deserving students. We have kept in contact with many scholarship winners and are still inspired by them. They continue to work towards following their passions and helping better the lives of others. This year we awarded 3 Share Your Passion Scholarships and gave out our first Student of the Year Scholarship Award to one of the hardest working students at The Tutoring Solution.

9. TV Appearance

11080661_10206382881436017_7712058961091484299_oZeb appeared on the Golf Life Video Channel for Fox Sports WEST. It was pretty darn cool to get on television.

8. Joined the Rotary Club

10984121_10154042856538840_6714998264776580589_nZeb was inducted into the Chino Rotary Club by Melinda Robbins, Dale Bright, and Steven Bremer. The Chino Rotary Club has been serving the Chino Valley since 1925. San Bernardino County Supervisor Curt Hagman spoke and my wife, Cindy, mom, Annie, and dad, Larry were all in attendance.

7. Speaking Engagements

zeb-speaking zeb-at-NGCOAOne of the things we enjoy most is educating others on growing their business. This year Zeb spoke with the San Bernardino County Workforce Investment Board, the Inland Empire Small Business Development Center, the Chino Valley Chamber of Commerce, Baldy View ROP, Small Business Summit, the California Golf Course Owners Association and the Golf Inc. Summit.

Topics for Zeb’s Speaking Engagements were:

  • Internet Marketing Strategies
  • Marketing with Facebook
  • How to Turn Your Business Into a Social Business
  • Marketing with LinkedIn
  • Marketing with Twitter
  • Social Media for Golf Courses
  • Innovative Marketing Tactics for Public Courses

6. #GolfChat

At the beginning of this year Zeb started #GolfChat. #GolfChat is a Twitter chat which happens every Tuesday at 5PM PST where some of the greatest minds in the golf industry come together to talk golf. #GolfChat has grown drastically since the beginning of the year and is a trending topic on Twitter every Tuesday. We’ve met so many amazing and passionate people working to grow golf.  A highlight of #GolfChat in 2015 was when professional golfer, Natalie Gulbis surprised #GolfChatters by giving away free tickets to the U.S. Open at Chambers Bay Golf Course.

5. Awards and Accolades

Screen Shot 2015-12-29 at 11.10.01 AMIt’s always nice to be recognized for the hard work you do. This year we were extremely grateful to receive a few unexpected awards:

4. Southern California Charity Golf Classic

11207321_10101061535855630_6436920246785791462_nWe hosted the 1st Annual Southern California Charity Golf Classic to raise money for several worthy charities on July 17 at Los Serranos Country Club.

With help from many in our community, the tournament helped raise $7,597.81 for charity.

We distributed the money to several charities including: Bark for Life, Boys Republic, California Scholastic Press Association, Chino Rotary, Corona Firefighters Benevolent Fund, House of Ruth, The Let It Be Foundation, Salvation Army, Share Your Passion Scholarship, and the Wounded Warrior Project.

We had such a great time with this, we’re planning on running it again in 2016!

3. Chairman of the Board at the Chino Valley Chamber of Commerce

11755429_1665688123649805_2385826912900505227_nOn July 27, Zeb was installed as Chairman of the Board for the Chino Valley Chamber of Commerce.

Becoming the Chairman of the Board has given Zeb an opportunity to help make local business owners more successful.

During his term of office, he set five goals to work towards in 2015/2016:

  • connect and work with other local business-related organizations
  • collaborate more with organizations that work to educate business owners
  • encourage and promote the involvement of young business owners in our community
  • enhance our use of technology
  • focus more on giving back

2. Lacey Gets Married

11934520_10101096973568170_4628964527126702956_o10339951_10208018878287700_1976316121632257612_nIn August this year Lacey got married to Ryan Bernholtz at a fun wedding in Santa Ana, CA.

In June, Lacey’s twin brother, Rocky married Megan Hutchinson at a beautiful wedding in Corona, CA.

Truly a notable year for the Welborn Family and there was another addition to family this year…

#1. Birth of Sebastian Welborn-De La Torre

monsterbashSebastian Welborn-De La Torre was born on Friday, November 13th at 9:52pm in Ontario at 8 pounds, 9 ounces.

Sebastian is a happy, healthy, and super cute baby.

Zeb says it’s awesome being a dad.


 

Thank you all for everything!  We hope you all have an amazing 2016.

Sign up for our email list to become a part of Welborn Media in 2016 – http://eepurl.com/snLLH

Do You Have an Entrepreneurial Mindset or an Employee Mindset?

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Charlotte Clary and Beverly Vines-Haines were two grandmas who started close to thirty different businesses which all ended up failing . .  until they hit it big with Ice Chips Candy.  The world was introduced to Charlotte and Beverly when they were featured as the entrepreneurs who invented Ice Chips Candy on ABC’s hit TV show, Shark Tank.  

Beverly Vines-Haines, Charlotte Clary and Ice Chips Candy.  An Entrepreneurial Mindset.

Beverly Vines-Haines, Charlotte Clary and Ice Chips Candy

If you talk to many business owners, many of them will say, “I am unemployable.”  The reason for that is that these people who are entrepreneurial have figured out a way to make a living without becoming an employee.  They then use their time to work, and work, and work to create and test new ideas until they find the idea that will lead to their ultimate success.  Some people become successful on their first business, but most business owners who have become successful have started numerous ventures until they hit the one that makes them a success.  

The Tutoring Solution | Chino Hills, Chino, Corona, Norco, Eastvale, Southern California

The Tutoring Solution

My first business is The Tutoring Solution.  We are a local tutoring company that serves Chino, Chino Hills, Corona, Eastvale and numerous other cities in Southern California.  I learned the skills I needed to create a successful business by building and growing The Tutoring Solution.  I still own The Tutoring Solution and hired my then girlfriend and now wife, Cynthia De La Torre to become the director of the business and to manage it.  The skills I learned while building the tutoring business directly led me to starting Welborn Media, devoted toward helping passionate business owners use the Internet to become more successful.  Welborn Media has even grown to expand to include 19th Hole Media and the Defining Success Podcast.  I have been bitten by the entrepreneurial bug and now I’m honing and growing my craft . . . working to make my business more successful every day.

A great example of someone who has an entrepreneurial mindset is my father-in-law who owns his own agricultural business. He grew up in Mexico and as a young boy of probably five years old, he would work to sell gum on street corners . . . his first taste of entrepreneurship.  When he came to America, he got a job at a young age in the agricultural business where he learned and cultivated his craft.  Others saw him as someone with a strong work ethic and someone who achieved results.  As a result, he was given more responsibilities and more pay until he was able to afford to purchase a piece of land where he could grow and sell ground cover at his business, DLT Growers.  His entrepreneurial mindset led him down the path towards a career in entrepreneurship and he’s constantly thinking of new ideas and new ways to grow and expand his business and even create new opportunities for others.

DLT Growers sells ground cover in Southern California

DLT Growers

Charlotte Clary and Beverly Vines-Haines are two of my favorite entrepreneurs.  For those of you that are unfamiliar with Ice Chips Candy, they are natural mints which are broken up into uneven pieces.  The way they explained it on Shark Tank, they painted the picture that they created this product in their garage and were breaking up these pieces by hand with a hammer in their home.  It’s a visual which always reminds me that becoming successful takes hard work, discipline and a willingness to get your hands dirty.  Charlotte and Beverly are a great example of entrepreneurs who fought and fought and fought until they hit it big.

There is a big difference between entrepreneurs and employees . . . the most important being in their mindset.

An entrepreneurial mindset is being someone who is constantly willing to make mistakes, learn from them and grow as a result. They are continually leaving their comfort zone, and experimenting with trial and error.  Most employees, I’ve found, are in the mindset of avoiding mistakes.  Employees who make mistakes are typically reprimanded for doing so and thus they lose some of their creativity in the process.  An entrepreneur is constantly making mistakes, failing at things and learning from them.