Designing Welborn Social Media

I’m Lacey Welborn, Zeb’s younger sister and co-owner of Welborn Social Media. I represent the creative side of Welborn Social Media. My tasks consist of graphic design and website design as well as everyday Social Media activities. My most recent project was designing Welborn Social Media.

Creating this website was the most difficult thing I’ve designed. It was difficult because of my own desire for it to be awesome. I so badly wanted it to be perfect, to express our company, to be the best thing I ever designed. Unfortunately, I don’t think it is. There are things I like very much about it, but there are other things that I’m not as confident in. I love my idea for the background; it’s Facebook and Twitter posts, tiled together, stylized and at an angle; a perfect backdrop for the Social Media work we do. I like the layout of the footer, it has links to 15 different things, but it’s clean, very clear, and easy to understand. There are a few design elements that I feel unsure about.

The thing I realized is that if I’m not designing for an art project, but for a very practical purpose, there are things that are more important than a perfect design. Like time. The truth is, it could take me months to create something that I feel is perfect (more likely, a lifetime). That would be wasted time. Our company has already started, we work on the web and we need a website. We need our own internet presence. Realizing that getting this website up ASAP was the number one priority meant that I’d have to let some things go. I decided that as long as the information was there and the message was clear, then it would make it to the next round of my design process, which is getting approval from friends and family. When I showed it to them, they all thought it was great. That and the knowledge that you can always make changes to a website helped calm my inner critic.

Designing Welborn Social Media was a difficult project and the realization that I couldn’t make our Welborn Social Media site perfect was tough to swallow, but it was necessary. I think all commercial designers have to learn the lesson that sometimes it can’t be perfect.

I still need to finish the design for the Our Clients page. I really really want that page to be perfect since it features the wonderful companies we work with, and the killer Social Media work we do for them. But, since the purpose is to share that information with the world wide web, I know it is more important to get that page up sooner rather than later.

Since this website has gone up, I’ve gotten more positive feedback. I feel a little better about the things that I felt unsure about. And, now we have a website! Yay!

Please comment and let me know what you think about the website. I would really appreciate more input.

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Lacey Welborn

Lacey Welborn

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Lacey Welborn

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  1. Great blog Lacey !! Thanks for sharing your thoughts with us. I really like what you have done with your website ….. however ……. design is probably secondary to effectiveness. Effectiveness means …….ability to convert visitors to leads and customers. Regards,

    • Chris,

      Great point! I think the two go hand in hand . . . the design will increase the effectiveness of a website when users are shopping websites . . . A custom design can make all the difference in the world. But certainly the main goal of a business is to turn visitors into customers . . . There are still many improvements as always that we can make in order to make our website more effective.

  2. Hi Lacey – I think its a great website. What you must also remember is that ‘perfect’ to you is absolutely unbelievable to so many others … So your ‘ok’ website is amazing!

    I too however understand what you mean about moving on and getting something out there … I usually spend way too much time on the small unimportant things.

    Great post and great site!

  3. Lacey,
    I’m really enjoying reading the posts that you and Zeb are writing and “sharing” your journey. No website will ever be perfect, but they can be perfect for their intended purpose!

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