With a new year comes optimism and excitement. What will 2012 bring? We are in the midst of an historic economic recession, because of that, just like Dorothy and her friends in Oz, our journey down the yellow brick road has been full of struggles and turbulence. To stay afloat we’re having to adapt, downsize, […]
Don’t be the Scarecrow, the Tin Man, the Lion or Dorothy – Be Toto Read More »
In a recent survey by Regus, they found the amount of businesses who used Social Media to acquire new business jumped from 35% to 43% in the United States this year. Every year those figures increase as more and more businesses realize Social Media is becoming a necessity. But, how can companies maximize the potential
Turning Your Business into a Social Business Read More »
The most common question I get from businesses is: What is the Return on Investment (ROI) of Social Media? Although ROI is difficult to calculate, there are numerous studies that demonstrate the value Social Media can bring to any company. While perusing my LinkedIn account I came across an article titled, “The Value of a
The Value of a Like on Facebook Read More »
When I first talk to business owners about Social Media, most realize Social Media is benefiting other businesses, but do not understand how it can help theirs. Each business is unique and it is important for each company to determine whether or not to use Social Media based on the goals it has established for
Should My Business Use Social Media? Read More »
