The way people interact with each other is changing. More and more people are communicating and interacting with one another then ever before. But before you say, “Well, social media allows more people to connect but it doesn’t mean that the connections are meaningful.” Take a moment and think about how you are interacting with […]
Making the Most of Twitter Read More »
General Motor’s decision to end its $10 million Facebook advertising campaign is big news in the social media world. Many skeptics have used GM’s decision to pull their advertising dollars from Facebook as a way to attack the effectiveness of social media marketing for businesses. However, these skeptics fail to recognize the difference between social
GM Still Loves Facebook Read More »
The most common question I get from businesses is: What is the Return on Investment (ROI) of Social Media? Although ROI is difficult to calculate, there are numerous studies that demonstrate the value Social Media can bring to any company. While perusing my LinkedIn account I came across an article titled, “The Value of a
The Value of a Like on Facebook Read More »
