Who’s your ideal customer? Depending on your business, the difference between average and ideal customers could be hundreds, thousands or millions of dollars. The average customer is someone who buys the product or service and has no relationship with the business beyond the buying and selling of goods. The ideal customer is someone who continually […]
Who’s Your Ideal Customer? Read More »
The Hunger Games opens in theaters tonight at Midnight. We’re excited about the movie and have been keenly observing the social media outlets associated with the film. The Hunger Games has sparked a creative marketing effort to promote the movie, gotten fans involved, created massive amounts of content and allowed social media efforts to promote
The Hunger Games and Social Media Read More »
Direct mail, radio commercials, television commercials, billboards, flashing web advertisements, pop-up ads, and horribly timed telemarketing phone calls are all forms of marketing most people find extremely annoying. They are intrusions in our lives — always interrupting. They’re not like social media marketing. The biggest difference between this kind of marketing and social media marketing
Social Media is the Preferred Marketing for Everyone! Read More »
