The Hunger Games, Reputation Management and Our Newest Clients

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

The excitement about the new movie, The Hunger Games has led to a social media explosion. The marketing team for The Hunger Games movie have used social media effectively to promote the new movie. In The Hunger Games and Social Media, we’ve pointed out the ways in which they’ve used social media to promote the movie . . . some you can use directly to promote your business.
Hunger Games Movie uses Social Media Marketing

Lately we’ve been receiving a lot of interest from businesses about managing their online reputation. With websites like Yelp, Angies List and Apartment Finder, it’s no wonder . . . online ratings can have a significant impact on your bottom line. As online reputation managers we can come up with plans and policies designed to make your ratings on those sites higher. If you’re interested in finding out more about how we can improve your online reputation be sure to read our article, Yelp, Angie’s List and Other’s Spur New Career Path . . . Reputation Manager.
Angie's List Super Service Award for System 1

We’ve been extremely busy as we’ve begun working with two of our newest clients:

  • Technology4Medicine is a leader in laser and photon technology for dentists. The use of photons in medicine and healthcare can be used to improve our quality of life. The laser equipment Technology4Medicine uses reduces the use of drugs, can be minimally or non-invasive, reduces or eliminates pain, and allows for faster recovery time. This is great news for providers and patients.
  • Transparent Mortgage is attempting to make the mortgage process more transparent giving the consumer full access to the mortgage process. They have a strong commitment to raising the industry standards for client care, open access to information, and social and ethical responsibility.

Technology4Medicine and Transparent Mortgage are incredible organizations and we’re thrilled to have the opportunity to work with passionate leaders to expand their online presence.

Lastly, remember we can give custom presentations to any business who’s interested in seeing how Internet marketing and social media can help their business grow. Call us today at (909) 973 – 9089 to set up an appointment.

Yelp, Angie’s List and Other Review Sites Create Reputation Manager

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Since the beginning of 2012 I have talked with a variety of businesses about the impact Yelp and Angie’s List are having on their business.

For those of you who are unfamiliar with Yelp or Angie’s List, they are websites that rank businesses on their performance.  Customers can visit either of those websites and give feedback in the form of a rating and also comment about the services they have received.  The company has no control over these ratings and, for better or worse, they appear in search engine results when people are looking for a particular business.

System 1 Acoustic Ceiling Removal Gets Angies List Super Service Award

In the past month, we have been working with two different businesses to help build their online reputation.  Understandably, they had concerns about the impact feedback on these sites is having on their business.

At the beginning of the year I began hunting for an apartment and really had no idea where to begin. We traveled by car to local apartment complexes and I visited one that I thought was perfect.  It was in my price range and seemed to have a lot of extra benefits that really attracted me.  But just before I left, the woman trying to sell me the apartment told me not to pay attention to the ratings because sometimes other apartment owners sabotage the ratings or an evicted tenant leaves false information about their experience.  I hadn’t even thought to look at a rating site for apartments, but her statement made me want to see for myself what was written.

Thirty or so people commented on that apartment complex. Ninety percent of those people said something along the lines of, “Whatever you do, do not move here.”  There were stories of burglaries, drug deals, shootings and no help from the administration when a problem arose.  This was not a place I wanted to live.

The ratings on apartmentratings.com actively influenced my purchasing decision. I ended up choosing an apartment complex with a relatively high rating, Somerset Apartments, that I absolutely love.  If you have a business where people are rating and commenting about it online, know that these ratings are affecting and will continue to affect your business.

How do you ensure people are talking positively about your business???  Hire a reputation manager.

Check back in the next couple of weeks to see our tips for building a business that excels at the ranking and commenting websites to give you an advantage over your competition.

Welborn Social Media provides social media services for small and medium-sized businesses all over the United States.  If you would like more information about how Welborn Social Media can act as your reputation manager and enhance your online reputation please give Zeb Welborn a call at (909) 973 – 9089.