The Webinar Experience from a First-Timer

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

For 45 minutes, I’m in my Chino apartment talking to a computer about how to motivate students.  No one is in the room with me and I receive no feedback from anyone during that time.  As a former teacher I’m used to seeing the faces of the people I’m presenting to. At the end of my 45 minutes I wrap things up and finally hear another voice.

The webinar organizer, Natasha Bayus, says, “Thank you Mr. Welborn for all your expertise.  Do any of our viewers have any questions?”

And with that the lines of communication open. All at once I am able to witness the impact my 45 minute presentation had on an invisible audience of individuals sitting in front of their computers.

Natasha Bayus works for School on Wheels, a non-profit organization founded to provide volunteer tutoring for homeless students across Southern California.  She found my Southern California tutoring business, The Tutoring Solution, through Twitter and was interested in the blog posts I had written on motivation.  She asked me to give a presentation to the School on Wheels volunteer tutors over the Summer.  The presentation went over really well; many of the tutors asked for a follow-up presentation . . . we decided this time to do it in a webinar format.

Natasha used www.gotomeeting.com.  She was in charge of setting up the presentation. We were able to iron out a few kinks by setting up a preliminary meeting to make sure everything functioned properly. We got together again 20 minutes prior to the start of the presentation.

As the moderator, Natasha was able to mute others while I was speaking, to speak herself when needed and to allow viewers to ask questions when the time came.  Written messages were able to be passed from Natasha to myself and from the viewers to Natasha.

It was extremely odd talking to a computer and I found myself getting nervous at the start of the presentation, but eventually settled in and gave a great presentation on Motivating the Unmotivated.  The 30 or so volunteer tutors who were listening to the presentation were able to respond with questions and comments and at the hour the webinar came to an end.

Conducting my first webinar experience was truly a learning experience, but I can see that it is a highly effective tool to communicate ideas to others. Since then I’ve explored www.gotomeeting.com and other similar web tools and have an understanding of organizing and conducting webinars. A webinar experience can be used to train staff, educate people on a product, conduct meetings, hold interviews, discuss ideas and a variety of other uses.

If conducting a webinar is something that sounds appealing to you, please contact Zeb Welborn at Zeb@WelbornSocialMedia.com and we can help you set up, manage, promote and assist in producing a webinar for you or your business.

Five Tips for a Killer Presentation

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
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Whenever we meet a potential client we prepare a presentation for them. We share facts and ideas about what Welborn Social Media can do for their business.

Our presentations have been very successful.  Get our five tips for a killer presentation

Upon the completion of our presentation, our potential clients have a basic understanding of social media, how it can benefit their business, and, often times, business owners begin to see the massive potential social media has to offer.

Slide 1 of Our Presentation

Here are some reasons why our presentations are successful:

  • We alter our slide show to suit the business we’re presenting too. This is beneficial for two reasons:  we provide a personalized approach which gives us credibility that we can take their information and use it to communicate using social media, and it gives us on opportunity to delve into the business to better understand the needs of our customers.
  • We use lots of slides. Clicking through more slides during a presentation helps develop a strong, consistent flow of information to our potential customers. Instead of having one slide with a topic and three bullet points it’s much better for the tempo of the presentation to have four slides with very large, easy-to-read font.
  • Conversation is a must.  At the beginning of each presentation we explicitly encourage clients to ask questions.  Throughout the presentation we ask a lot of questions and make sure they are understanding the material we presented to them.  The presentation is less of a presentation and more like a guided conversation . . . our slides help guide the discussion.
  • Our slide show is very cohesive. It has a set color scheme, a few font choices and consistently placed items throughout.
  • While being cohesive we also have worked to make the slides more interesting. We have a lot of charts in our presentation to visually display some of the astounding facts around social media. We realized there were too many bar graphs and they became repetitive. By thinking of more creative ways to visually display information we’ve been able to make our slide show much more interesting.

Keep Slides Interesting

Our presentation is a constant work in progress. We are always trying to improve both the design of the slides and the manner in which we share them.

We love giving our presentation to business owners. By the end they can see the potential for social media in their business. They can imagine the success it can bring. They can visualize the ways it can allow them to share their passion for what they do.  Use our five tips for a killer presentation.