Website Design | Exploring Your Options

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

We come across people on a daily basis who are looking to build a website to promote their business or product online. Exploring your options is an important function of any business and one a business owner should take seriously when choosing a company to design their website.  There are many things that people don’t know or understand about website design and it’s our intention to help educate you on what it takes to build a functional website for your business.

Many companies have sprouted up recently, offering free websites to people who are interested in using a do-it-yourself approach to website design.  This option is great for small business owners who don’t have money to invest in designing a website; however, these websites come with many limitations.  The largest of these limitations is that the websites are made using templates. Often you cannot get colors, spacing, and content to look the way you want. This can cause frustration and disappointment. Many business owners who take this approach spend a good deal of time setting up their website and end up unhappy with the results. If you fall into this category, all is not lost. In many cases you can hire a designer to make a few adjustments that will enhance your site for minimal cost.

If you’re looking for a top-notch website that will look and act exactly as you want it to, you’ll need to hire a website designer.  Be sure to check references from any website designer you hire.  We’ve heard so many horror stories from business owners who paid someone to do their website and then they disappeared.  I can honestly say that a good deal of the people who hire us have shared a bad experience they’ve had with another website designer. Ask for some examples of their work; check to see if you like the websites they’ve done. Ask if the final product is optimized for search engines. Consider hiring a photographer. Having beautiful photos on your website can set you apart from the crowd. Plus, having high quality photos available to a website designer can provide lots of inspiration.

With Welborn Media you’ll get a completely customized website.  Every single person who has had a website designed by us has told us that the website was better than they could have ever imagined.  Our website designer, Lacey, is extremely talented when it comes to taking an individual’s/company’s website and turning it into something that’s better than our customers had envisioned.

We are members of the Chino Valley Chamber of Commerce and helping to make businesses successful online is our passion.  Our business will be here for a long time to come and we aren’t going anywhere.  If you’d like to see what other people have said about Welborn Media please check out our Social Media and Website Design Recommendations.

To  learn more about exploring your options, please visit The Defining Success Podcast for our interview with Kim Nelson from Daisy Cakes where she discusses the importance of exploring your options when making important business decisions.

The Value of a Like on Facebook

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

The most common question I get from businesses is:  What is the Return on Investment (ROI) of Social Media?  Although ROI is difficult to calculate, there are numerous studies that demonstrate the value Social Media can bring to any company.

The Value of a Facebook “Like”

While perusing my LinkedIn account I came across an article titled, “The Value of a Facebook Fan.”  According to the article, SocialCode, an agency owned by the Washington Post Company “looked at 50 brands and more than 5 million Facebook ads over a five-month period earlier this year.”

What they discovered was:

  • Facebook fans are 547 percent more likely to perform a desirable act than non-fans.
  • Facebook fans are 291 percent more likely to engage with brand than non-fans.
  • Facebook fans make actual purchases at a rate of 7 percent, while non-fans make purchases at a rate of 2 percent.
  • The difference in cost per acquisition* between fans and non-fans is $9.56.
  • For fans making a purchase, the fan cost per acquisition is $14.88 compared to $43.86 for a non-fan.

The overall impact of Social Media undoubtedly benefits your business more substantially and for less cost than other forms of marketing and advertising.  The study by SocialCode is just one example of the thousands that can be found online indicating the benefits Social Media can bring to any business.

Sign up for a free, personalized consultation with Welborn Social Media owner, Zeb Welborn to discuss how we can improve your Social Media presence, meet more customers and enhance the relationship you have with current customers.

(909) 973 -9089

*Cost per Acquisition means how much it costs to convert a sale incorporating all marketing and advertising used to attract clients to a product.