Tag Archives: Facebook

Social Media and Online Marketing Workshops in 2017 by Welborn Media

Posted on by
Zeb Welborn
The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.
Latest posts by Zeb Welborn (see all)

Zeb Welborn and Welborn Media are looking forward to another great year speaking on social media, digital marketing and online marketing workshops in 2017.

Want to learn how to write blogs, create successful email marketing campaigns, use Facebook, Twitter, LinkedIn, Instagram and other social media channels to grow your business? Want to learn a comprehensive strategy to get your business on Google? Want to learn how to manage your reputation online so your customers will choose you over your competitors?

Email Marketing to Get the Sale

Sign up for our workshops in 2017 and take your business to the next level.

San Bernardino County Workforce Development Board:

Workshops are free to attendees. 

Email Marketing to Get the Sale on March 30 at High Desert Americas Job Center – 17310 Bear Valley Rd., Suite 109, Victorville, CA 92395.

Register for Social Media Workshops

 

Create a Winning Internet Marketing Game Plan for Your Business on April 13 at the City of San Bernardino Economic Dvlp. Agency- Board Room, 3rd Floor – 201 N. “E” St., San Bernardino, CA 92401

Register for Social Media Workshops

Get Immediate Business Results with Google Pay-Per-Click Campaigns on May 25 at Ontario Chamber of Commerce – 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Register for Social Media Workshops

The Right Way to Market Your Business on Facebook on June 22 at the High Desert Americas Job Center – 17310 Bear Valley Rd., Suite 109, Victorville, CA 92395

Register for Social Media Workshops

 

Inland Empire Small Business Development Center:

Workshops are free to attend: Sign up here

Internet Marketing Strategies on May 17 from 9:00 am-12:00 pm at the Carnegie Cultural Center, 123 D Street, Upland 91786

Internet Marketing Strategies on June 1 from 9:00 am-12:00 pm at the Temecula Valley Entrepreneurs Exchange, 43200 Business Park Drive, Temecula 92590

Internet Marketing Strategies on July 18 from 9:00 am-12:00 pm at the Riverside County Business Center, 3403 10th Street (first floor), Riverside 92501

Internet Marketing Strategies on August 9 from 9:00 am-12:00 pm at the Ontario Chamber of Commerce, 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Completed 2017 Workshops:

Best Strategies for Business Blogging Success on February 16 at Ontario Chamber of Commerce – 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Welborn Media’s Top 10 Moments of 2016

Posted on by
Lacey Welborn
Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Latest posts by Lacey Welborn (see all)

At our end of year meeting each year we go over a lot of material, make a lot of plans, and do a lot of business stuff. But, we also make a point to look back over the previous year and celebrate our victories.

We have come a long way since we started in 2010. Here is our Top 10 of 2016.

Top 10 of 2016

10. Share Your Passion Scholarships

Since starting the Share Your Passion Scholarships in 2012, we’ve awarded scholarships to several deserving students.We have kept in contact with many scholarship winners and are still inspired by them. They continue to work towards following their passions and helping better the lives of others.This year we awarded Share Your Passion Scholarships and gave out a 2016 Student of the Year Scholarship Award to one of the hardest working students at The Tutoring Solution.Mena Mekhaeel was our 2016 Student of the Year Scholarship Winner
9. Speaking Gigs

Zeb held a number of speaking/education sessions this year. Some were hosted by San Bernardino County Workforce Development, Inland Empire Small Business Development Center, Loma Linda Chamber of Commerce, and Chino Valley Chamber of Commerce.The San Bernardino County Workforce Development Board and the Inland Empire Small Business Development Center have asked Zeb to come back for a series of workshops in 2017.
8. Moderated Chino Valley City Council Debates

Zeb Welborn moderated the Chino and Chino Hills’ Community Forums. It was a memorable experience in a year where politics were at the forefront of everyone’s mind.
7. New Clients

This year we met many people who are passionate about that they do and we were able to work with many of them on their internet presence.Our new clients this year include Eye Eco, CORE Real Estate, San Bernardino County Workforce Development Board, Fairway Mortgage, Tony’s Truck Shades, Intensity Security US and OoMaLoo Dog Toys.We also got the chance to work with Monte Vista Farms, ABC Public Relations, Delicate Smiles, TXD International, Inland Caregiver Resource Center, DLT Growers and Elite Dental Associates through an awesome program with a business boosting organization, DI Solutions, in the Inland Empire.
6. Business Growth

In our 5th year of business, we have consistently grown our business by 50% year over year. It’s something we are extremely proud of and have no signs of slowing down. It’s amazing what we’ve been able to create in just five years.
5. Volunteer Opportunities

This year Zeb was able to participate in some awesome and memorable volunteer opportunities with the Chino Rotary Club. In October, Zeb met with fellow Rotarians to build a home in Tecate, Mexico. In December Zeb helped build the Rotary float for the Rose Bowl Parade with friends and fellow Rotarians.Zeb also hosted the Southern California Charity Golf Classic again in 2017 raising more than $12,000 for local charities.
4. Business Workshop with the San Bernardino County Workshop Development Board

Earlier this year we received a government contract to work with the San Bernardino County Workforce Development Board to design, implement and promote local online marketing workshops.These workshops are held throughout San Bernardino County to support business growth. We’ve already worked with over 100 different business owners through the San Bernardino Country Workforce Development Board and are excited that they’ve renewed our agreement for 2017.Our workshops in the first part of this year will be:

  • Best Strategies for Blogging Success
  • Email Marketing to Get the Sale
  • Create a Winning Internet Marketing Game Plan for Your Business
  • Get Immediate Business Results with Pay-Per-Click Campaigns
  • The Right Way to Market Your Business on Facebook

If you’d like to attend any of these workshops, reply to this email so I can make sure to let you know when they’re officially scheduled. These workshops fill up early.

3. Chairman of the Board – Chino Valley Chamber of Commerce

Zeb Welborn finished his term as Chairman of the Board of the Chino Valley Chamber of Commerce and passed the torch to fellow chamber member and friend Belinda Douglas. As chairman of the board Zeb’s mission was to be of service to the Chino Valley Business Community.He identified five things he wanted to accomplish during his term. Find out if he did them and read his Outgoing Chairman’s Message – Outgoing Chairman’s Message: Thank You!
2. Testimonials

We love hearing great things about the work we’re doing for our clients. This year we received several glowing testimonials about the work we do.We consider ourselves very fortunate to work with so many wonderful people and it’s an unbelievable feeling to know they feel the same way.
1. Rotary President-Elect

Zeb is the current President-Elect for the Chino Rotary Club and will take over on July 1, 2017.The Chino Rotary Club has been around for more than 90 years servicing the Chino Valley community.Zeb plans to continue that mission and has devoted the 2017 year to helping the Chino Valley Community.The Chino Rotary Club meets every Wednesday at noon at the Chino Community Building for lunch and to work to do good things for our community and world. If you’re interested in joining the Rotary or learning more let us know!

We are so fortunate to be able to do work that we love with people who are passionate and interesting. We hope you all had a Merry Christmas and will have a happy new year. We are so looking forward to 2017.

At the end of another amazing year we want to say Thank You!

We will be sending out monthly emails and videos with tips and tactics on how to market your business better in 2017.

Our first emails will be the Best Strategies for Blogging Success and the Do’s and Don’ts of Facebook Marketing.

Sign up for our email list in 2017 to keep tabs on the growth of our business and learn new ways you can help to grow yours.

Sign Up to Receive Welborn Media’s Emails

How Donald Trump Won the Presidency with Twitter

Posted on by
Zeb Welborn
The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.
Latest posts by Zeb Welborn (see all)

“The only thing worse than being talked about is not being talked about.” – Oscar Wilde

Regardless of how you feel about the election results from last night, you just saw our political system go through a drastic shift.

Our President-Elect, Donald Trump, made controversial statement after controversial statement throughout the campaign and – every time – our political pundits said he was done. He would not recover.

But, he did recover.

Not only did he recover, but he continued to make more and more controversial statements and each time his influence grew.

His campaign is a testament to the new age of marketing. The power of social media.

Donald Trump’s strategy was to make sure eyes, ears and minds were on him and only him.

His strategy worked and it will work for your business.

Trump’s campaign relied on one simple premise:

“There is no such thing as bad publicity except your own obituary.” – Brendan Behan

If you’ve ever thought to yourself social media doesn’t work, it’s a waste of time, or it can’t help to grow my business, Trump just proved you wrong. Trump used social media to persuade our country.

In a traditional campaign, any number of Trump’s controversial remarks would have doomed his run for the presidency, yet he thrived.

With each tweet, Trump defied conventional thinking and the reason it worked is because his controversial statements dominated the headlines nearly every day of the campaign election cycle. Nearly every late night talk show host, news anchor, newspaper, magazine and media outlet mentioned Trump on a daily basis.

The free press Trump received far surpassed the mentions of Hillary Clinton throughout the entire election. Whether good, or bad, Trump was on the minds of the American people and we have social media to thank.

As the results were being read last night, many pointed to the fact that this election would “rewrite the history books.” Its ramifications will reverberate throughout the future of political campaigns.

In every debate, Facebook and Twitter were mentioned – they even had a selfie spot at my polling place.

Donald Trump Social Media Strategy

Those engaging in discussions on Facebook and Twitter permeated news feeds and those who proactively supported or endorsed either candidate influenced our election.

If you’re active on social media you’re an influencer. You have the ability to persuade others to your way of thinking in today’s connected age. If your business is active on social media, you have the ability to persuade your customers to choose you over another company.

And when they choose you, you have the ability to generate a “base” of followers who will overwhelmingly support you and your brand. So much so, that they’ll take to Twitter, to Facebook and to other social channels to tell everyone just how great you are.

Do you want to succeed in our new economy? Copy Donald Trump and use social media to grow your business.

Sign up for the Welborn Media newsletter for tips and tactics  – http://welbornmedia.com/email/

 

 

How to Be a Podcast Guest

Posted on by
Lacey Welborn
Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Latest posts by Lacey Welborn (see all)

Are You Ready to Be Interviewed on a Podcast?

Do you have a message to tell? Podcasting and podcast audiences are growing all the time. Be a podcast guest and expose a whole new audience to you and your message. Plus, with some practice and thoughtfulness you can be just as interesting as a best-selling author, give more useful advice than a multi-millionaire business owner, and maybe even be funnier than a world-class comedian.

Last week, I completed my 100th interview on the Defining Success Podcast.  I started the podcast nearly two years ago and have met some amazing people through the process.  My original plan when starting the Defining Success Podcast was to share the success stories of people in a variety of professions.

Be a Podcast Guest - from Zeb Welborn of The Defining Success PodcastSuccess to me was never financial and I wanted to interview people who experienced the type of success I feel is important.  In my mind, to be successful, a person must:

  • Love what they do
  • Be good at it
  • Be helping others

Through my podcast, I’ve had some realizations about what makes a great guest. You should be a podcast guest. I’m going to walk you through how to get on a podcast, how to interview well, and how to leave a lasting impression on the audience.

How to Get on a Podcast and Be a Podcast Guest

When I started my podcast, I announced to the world(via social media) that I was starting an interview-style podcast.  Some of my firsts guests I asked personally to be a podcast guest and others were connected to me through my social media posts.  Since my initial launch, it’s become a lot easier for me to get guests for the show because now they’re pitching me to be a guest on the podcast.

To get on my show used to be pretty simple . . . you just had to ask.  Every time someone asked to be on my show I’d ask them my three basic questions:

  • Do you love what you do?
  • Are you good at it?
  • Are you helping others?

If they said yes to all three (which of course they all did) I would schedule them for an interview.

Recently, I’ve changed the format of my show to highlight a specific learnable skill, trait, or ability. We really dive deep into the material, so I’ve become much more restrictive of who I have as a guest. Having said that, I’m always looking for new guests and I know many other podcasters are too.

Here are some quick tips to use when pitching someone on why you’d be the perfect interviewee:

  • Ask to be interviewed – In many cases, all you have to do is ask.
  • Contact the host in the format that seems most appropriate to them.
    • My preferred contact points for podcast interviews are:
      • Email
      • Twitter
      • LinkedIn
    • Other contact points could be:
      • Facebook
      • Instagram
      • Telephone
      • In-Person
  • Personalize the message
    • Don’t send the same email to all podcast hosts.
      • It’s really easy to tell which emails are sent out to multiple people.  I’d recommend avoiding it if possible.
    • Do send an authentic, personalized email to each host asking to be on their show
  • Familiarize yourself with the podcast
    • Listen to an episode
    • Read the show notes
    • Share your thoughts
  • Make it easy – make it as easy as possible for a podcast host to work with you to schedule an interview. Be sure to let them know your availability upfront and what you’d like to discuss during the interview

Pro Tip:  In your pitch to be a podcast guest, give some genuine feedback about the show and you’ll increase your chances substantially.

How to Interview Well:

When I book a guest for the Defining Success Podcast, I typically have no idea what to expect.  Ultimately, I’m trying to create the best experience for the listener of the podcast so they can get as much valuable information from the interview as possible while still being entertained.

After interviewing nearly 100 guests, I’ve developed my list of things that really make an interview stand out:

  • Don’t use filler words – Everyone does it, including me but saying “um,” “like,” “you know,” and other words really distract from the interview.  Filler words tend to creep their way in when you’re either nervous, or not clear on the material you’re discussing. The good news is both of those can be corrected with practice.
  • Be conversational – Some people will over-prepare and come off as having staged answers and seem a bit robotic.  The best interviews are ones where there is an interesting rapport between the interviewer and the interviewee.
  • Be enthusiastic – Some of the worst interviews I’ve done were with people who lacked any kind of enthusiasm or passion in the topic they were discussing.  Make the interview interesting by being passionate about the topic you’re being interviewed on.
  • Don’t talk too much – Some guests get in the habit of rambling and talk too much.  The best interviews have a great back-and-forth between the guest and the interviewer. Make a point and stand by it. If it’s unclear, it’s up to the interviewer to make sure the listeners get the point.

Pro Tip: Before you start recording, have some quick, unscripted conversation.  Make sure you both feel comfortable with each other before you start the interview.

How to Leave a Lasting Impression:

Many guests on podcasts don’t have a clear call-to-action for their listeners.  A lot of times, a guest will have some really great insights and listeners will want to connect with them further but don’t know how or don’t have a compelling enough reason to. Give your listeners something compelling to make them want to connect with you after they listen to the interview.

  • Be quotable – The best guests are those that are quotable.  I can’t tell you how many times I’ve done an interview where someone starts to say something extremely profound only to cut their ideas off mid-thought.  Memorable quotes are something everyone can take away from an interview.
  • Give something away – The best thing you can do for yourself, the listeners of a podcast episode, and the host of a podcast is to give something away for free. The host will love it because you’re taking care of the audience. The audience will love it because they get something for free.  And you’ll love it because you’ll get people connected to you through your email list.
    • Make sure you can create something (a useful information-packed document) that you can give away for free before you interview on a podcast. Be sure to mention your free giveaway and how a listener can get a hold of it. Send them to your website where they can sign up for your email list in exchange for your free giveaway. (Leadpages.net is a great tool to get email addresses if you don’t have a system set up already)

Pro Tip: Plan out two to three quotable sentences, write them down, and read them at the appropriate time during the interview.  This will ensure your quote will have maximum impact.

If you have a message to tell, you are ready to be a podcast guest. The most important thing you can do to get your message out to the podcasting world is to start connecting with podcasters and asking to be interviewed. It’s not as hard as you think and once you get started, you’ll realize how fun it really is.

Good luck!

Interested in the Defining Success Podcast?  Sign up now to become a Defining Success Podcast Insider!

Become a Podcast Guest

Scrapbook Owner Jennifer Davis Recommends Welborn Social Media

Posted on by
Zeb Welborn
The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.
Latest posts by Zeb Welborn (see all)

Welborn Social Media & Scrapbook Expo

Jennifer Davis recommends Welborn Social Media:

We hired Welborn Social Media in June 2011 to help us develop our Twitter presence and advise us on how to increase our followers on Facebook and build interaction on our page among our Facebook users.  From the very beginning, Zeb and Lacey demonstrated their passion and expertise for building a strong online presence for Scrapbook Expo.

Since starting in June, Welborn Social Media has taken our Twitter following from a couple hundred to over 5,000 followers.  According to Twellow, we are now in the top 15 of all scrapbookers on Twitter.  They started a biweekly Twitter chat called #Scrapchat which is producing some fantastic results.

After getting to know Zeb and Lacey, we have been extremely impressed with Lacey’s web design and graphic design abilities. I’ve given her projects with specific instructions and she always goes beyond my expectations. I’ve started giving her projects with minimal direction just to see what she comes up with. She’s always spot on, she understands our brand and I am a huge fan of her work.

Lastly, we have been so happy with the work Welborn Social Media is doing for us we constantly encourage our exhibitors to hire them to help develop and enhance their social media presence, design professional emails and create logos.  Every time we refer Zeb and Lacey to our exhibitors we consistently hear that not only did they do an amazing job, but they did it cheaply and timely.

We truly feel our business has improved because of Welborn Social Media and would be more than happy to provide any feedback or answer questions you might have when dealing with Welborn Social Media.  We can not recommend them highly enough and would encourage anyone looking to grow their business to hire Zeb and Lacey to build a healthy online reputation.

Duplicate Content | Distributing Product Descriptions Without Being Penalized by Google

Posted on by
Zeb Welborn
The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.
Latest posts by Zeb Welborn (see all)

The question:  How can we distribute product descriptions to other websites without being penalized by Google for having duplicate content?

At Welborn Social Media, we make sure to have a deep, thorough, and (most importantly) up to date understanding of how social media works and the latest policies of key internet companies such as Google or Facebook. Every once in a while, a client will come to us with a question that requires us to do a little research, and we see this as an opportunity to learn new information, grow our knowledge, and share our findings with our community.

Such was the case when one of our clients came to us wanting to share their products on the websites of their affiliates.

Duplicate Content Search Engine Optimization SEO

Duplicate Content

From working with many clients and getting their websites to rank higher on Google search results, we have learned that Google does not like duplicate content. What is duplicate content? In simple terms, it is when words, images, or entire web pages appear over and over again throughout the internet. Most of the time this is done accidentally or with good intentions, like products sold on different e-commerce sites or sites that have both a normal and a printer-friendly version of a page. Other times duplicate content can be an attempt to gain more links to a site, which could make them rank higher on search results. However Google is not a fan of the latter and will often times penalize sites that are trying to “trick” Google into ranking them higher.

Another problem that arises is that Google will omit web sites that are too similar to each other. If I want to search for an article online, they don’t want the search results to show me 10 different sites with the same article. They want to show me several different articles. Sometimes a site will publish a story and also have that story published on five other sites. Google is then forced to choose only one of those to display. If a webmaster does not know what they are doing, they can run into a problem where their site is not showing up because other sites are being displayed instead of theirs.

So what are people with legitimate reasons for having duplicate content to do?

The answer:

The solution lies in a line of HTML code known as the Canonical Tag.

The canonical tag is a way for websites to point towards the original (or canonical) source of content and give them all the credit, ensuring that Google displays them over any other copies of the content. It is a way for people to publish their content on several sites, without making it seem like they are simply trying to trick Google into thinking that the content is important and should be ranked higher. However, it does mean that all the non-canonical copies of the content won’t show up on search engines, only the version that they are all pointing to will show up. In most cases, this is not really a problem because people can still access those pages by clicking through any website where a duplicate may be found. Because the canonical tag is all about giving proper credit, instead of taking undeserved credit, it can be used to have duplicate content online without problems.

That said, there are still methods that Google considers “best practices” and would be preferable over the canonical tag. Fresh, original, unique content will always be preferred over copy and pasting. So the best way to go about duplicate content would be ensuring that content is not actually duplicate. If you want to share the same text, image, or link, it would be best to always frame it in a new and unique way for every web page that it is on. Google’s policies are always changing and what is acceptable today may not be acceptable in the future. To safeguard against having to redo your web page in the future, just make it unique to begin with.

Grow Your Business Through Social Media

Posted on by
Zeb Welborn
The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.
Latest posts by Zeb Welborn (see all)
Zeb Welborn Grow Your Business Through Social Media HYPE San Dimas Chamber of Commerce

Zeb Welborn Grow Your Business Through Social Media

Tonight I will be presenting at the monthly HyPE meeting through the San Dimas Chamber of Commerce. My presentation is titled, Grow Your Business through Social Media. The event will be held at The Finish Line Sports Grill in Pomona.

HyPE, Helping Young Professionals Excel, is “exclusively geared for young professionals.”  It is a program intended to help young professionals develop the necessary skills to become future business leaders

The talk will be covering a variety of topics, including discussions about websites, Google Analytics, blog writing, social media, Facebook, Twitter, building connections, analyzing online efforts, email marketing, website design, understanding SEO, Google AdWords, Yelp, reputation management, LinkedIn, personal branding, being a human, building connections, developing a higher purpose and being thankful

Listen to Zeb Welborn speak as he shares his journey of going from a teacher, to living with his parents, starting his business and eventually becoming a successful entrepreneur.  Learn how developing a higher purpose and connecting with people will help you grow your business online and in the real world

If you’re interested in attending, here’s the information for the event

“Join us for the next HyPE ”Happy Hour With A Twist” Mixer – July 25th 6pm – 8pm featuring “Grow your business through Social Media” with Zeb Welborn. HyPE is a Chamber Program exclusively geared towards new and emerging professionals. Visit www.chamberhype.com for more information or call 909-592-3818Zeb Welborn speaks at Hype event on Grow Your Business through Social Media with the San Dimas Chamber of Commerce Grow Your Business Through Social Media[/caption]  

Personal Branding

Posted on by
Zeb Welborn
The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.
Latest posts by Zeb Welborn (see all)

Personal branding is critical in our new economy.  Long gone are the days of resume writing and interviews.  Today, employers and prospective clients are turning to the Internet to find out information about their potential hires or who they will be doing business with.

Google Searches:  Over 1 billion Google searches are conducted every single day . . . What happens when an employer or a prospective client Google’s your name?  What will they see?  It’s important to demonstrate that you are someone who is passionate about the field that you’re entering, so much so that you’re willing to work for free.  How do you the impressive things you’ve done to show up in those search results?  Start a website, sign up for LinkedIn, contribute guest blogs to websites that you’re interested in.

 

Facebook:  You hear stories about employers using Facebook to check out their employees.  Be sure you have your Facebook profile either set to private, or be sure to keep in mind that your Facebook page is now a part of your personal brand.  If you’re trying to become a professional in business try and avoid using those drunk pictures of you and your friends in Vegas.  Keep in mind, that anything on the Internet can, and most often will be seen.

LinkedIn:  LinkedIn is my favorite tool for connecting with business professionals.  I think the day of the resume is gone and employers will now be using LinkedIn to hire new employees.  Prospective employees have the ability to use LinkedIn to demonstrate their expertise much more thoroughly than a resume ever could.  Be sure your LinkedIn profile is filled out completely and you’ll attract more business professionals and build stronger connections.

Now, more so than any other time in history, humans have the ability to move up the social ladder faster than they’ve ever been able to before as a result of the ever expanding reach of the Internet and social media.  However, the Internet can also have some devastating consequences for some.  Keep in mind that anything that goes online can and will be used against your reputation.  Be sure to consider any decisions you make online that could help or tarnish your reputation.  In today’s economy, your personal brand is everything!

To learn more about how you can use personal branding to your benefit please listen to the Defining Success Podcast interview with Rich Hammond on Personal Branding.