Five Tips for a Killer Presentation

Lacey Welborn

Lacey Welborn

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Lacey Welborn

Latest posts by Lacey Welborn (see all)

Whenever we meet a potential client we prepare a presentation for them. We share facts and ideas about what Welborn Social Media can do for their business.

Our presentations have been very successful.  Get our five tips for a killer presentation

Upon the completion of our presentation, our potential clients have a basic understanding of social media, how it can benefit their business, and, often times, business owners begin to see the massive potential social media has to offer.

Slide 1 of Our Presentation

Here are some reasons why our presentations are successful:

  • We alter our slide show to suit the business we’re presenting too. This is beneficial for two reasons:  we provide a personalized approach which gives us credibility that we can take their information and use it to communicate using social media, and it gives us on opportunity to delve into the business to better understand the needs of our customers.
  • We use lots of slides. Clicking through more slides during a presentation helps develop a strong, consistent flow of information to our potential customers. Instead of having one slide with a topic and three bullet points it’s much better for the tempo of the presentation to have four slides with very large, easy-to-read font.
  • Conversation is a must.  At the beginning of each presentation we explicitly encourage clients to ask questions.  Throughout the presentation we ask a lot of questions and make sure they are understanding the material we presented to them.  The presentation is less of a presentation and more like a guided conversation . . . our slides help guide the discussion.
  • Our slide show is very cohesive. It has a set color scheme, a few font choices and consistently placed items throughout.
  • While being cohesive we also have worked to make the slides more interesting. We have a lot of charts in our presentation to visually display some of the astounding facts around social media. We realized there were too many bar graphs and they became repetitive. By thinking of more creative ways to visually display information we’ve been able to make our slide show much more interesting.

Keep Slides Interesting

Our presentation is a constant work in progress. We are always trying to improve both the design of the slides and the manner in which we share them.

We love giving our presentation to business owners. By the end they can see the potential for social media in their business. They can imagine the success it can bring. They can visualize the ways it can allow them to share their passion for what they do.  Use our five tips for a killer presentation.

The Top 11 Moments for Welborn Social Media in 2011

Lacey Welborn

Lacey Welborn

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Lacey Welborn

Latest posts by Lacey Welborn (see all)

We founded Welborn Social Media in June 2011 and despite being open for business for roughly six months, we have many memorable moments.  The following is our top 11 moments for Welborn Social Media in 2011.  Thank you to our friends, family and the businesses who have used our services this year.  We are extremely optimistic about 2012 and can’t wait to see what the future has in store for Welborn Social Media and the people we interact with.

  1. We began the year by expanding our social media, graphic and website design knowledge by learning new ways to promote The Tutoring Solution.
  2. In June, Welborn Social Media got it’s start with our first client Scrapbook Expo.  We have been running the Scrapbook Expo Twitter Page ever since.
  3. In July, we started work on Los Serranos Country Club‘s blog, Facebook and Twitter pages and continue to run their social media presence.
  4. In August, we began working for WireSpeed Systems, a global supplier for new and refurbished networking equipment.  We run their Facebook, Twitter and LinkedIn pages.
  5. In October, we started a Facebook and a blog for System 1 Interiors, Los Angeles’s best acoustic ceiling removal company.
  6. We launched the Welborn Social Media website and began developing our own social media presence.Welborn Social Media Online
  7. Attended the Arizona Business Growth Expo and began developing business relationships with wonderful people that will continue to help us as our business grows.
  8. As a result of our work, our client, WireSpeed Systems, was recognized by Cisco, the largest corporation in the networking industry, as their Facebook SuperFan. WireSpeed Systems has been featured in Cisco’s Facebook profile picture since the beginning of November.
  9. Hosted our first Twitter chat for our client Scrapbook Expo. It was a success and we’ve been hosting two Twitter chats a month ever since. Follow #ScrapChat at 6pm PT on the 1st and 3rd Tuesday of each month to join in!
  10. Launched DLT Growers brand new website, built by Welborn Social Media.  DLT Growers sells ground cover to companies like Lowe’s and Home Depot.
  11. Helped the Women’s English National Football team’s starting goalkeeper, Karen Bardsley wish fans a Merry Christmas and a Happy New Year!

It’s been a truly memorable year. The most exciting part of this year is the possibilities for next year. In the past few weeks we’ve been talking with a variety of businesses about enhancing their brand with our social media services. We already have some exciting things in store for 2012 and can’t wait to write the year in review at the end of next year, it’s bound to be packed with even more memorable moments.

Happy New Year!