Personal branding is critical in our new economy. Long gone are the days of resume writing and interviews. Today, employers and prospective clients are turning to the Internet to find out information about their potential hires or who they will be doing business with.
Google Searches: Over 1 billion Google searches are conducted every single day . . . What happens when an employer or a prospective client Google’s your name? What will they see? It’s important to demonstrate that you are someone who is passionate about the field that you’re entering, so much so that you’re willing to work for free. How do you the impressive things you’ve done to show up in those search results? Start a website, sign up for LinkedIn, contribute guest blogs to websites that you’re interested in.
Facebook: You hear stories about employers using Facebook to check out their employees. Be sure you have your Facebook profile either set to private, or be sure to keep in mind that your Facebook page is now a part of your personal brand. If you’re trying to become a professional in business try and avoid using those drunk pictures of you and your friends in Vegas. Keep in mind, that anything on the Internet can, and most often will be seen.
LinkedIn: LinkedIn is my favorite tool for connecting with business professionals. I think the day of the resume is gone and employers will now be using LinkedIn to hire new employees. Prospective employees have the ability to use LinkedIn to demonstrate their expertise much more thoroughly than a resume ever could. Be sure your LinkedIn profile is filled out completely and you’ll attract more business professionals and build stronger connections.
Now, more so than any other time in history, humans have the ability to move up the social ladder faster than they’ve ever been able to before as a result of the ever expanding reach of the Internet and social media. However, the Internet can also have some devastating consequences for some. Keep in mind that anything that goes online can and will be used against your reputation. Be sure to consider any decisions you make online that could help or tarnish your reputation. In today’s economy, your personal brand is everything!
To learn more about how you can use personal branding to your benefit please listen to the Defining Success Podcast interview with Rich Hammond on Personal Branding.