So Long Social Media | by Noe Gaytan

After a great 10 months, my time at Welborn Social Media has come to an end. While I have enjoyed working for Zeb and our clients, I am choosing to take on another opportunity I have been presented with. During my time with Welborn Social Media, I have also been working as an after-school program teacher in Ontario. I have been offered a full time position as an administrative assistant with them and will therefore no longer be working in social media.

I am grateful to Zeb and Lacey for giving me the opportunity to work with them, and I am happy to have been part of something that I’m sure will continue to bring together passionate individuals. The experience allowed me to develop many valuable skills that I’m sure will continue to help me in whatever path I go down. It was great working with Beau and the good people at System 1.  I wish them well. Zeb, thank you for everything and best of luck with all your current and future endeavors.

– Noe Gaytan

Thanks Noe Gaytan for everything you’ve done!

Action Jackson Fitness | Website Design

Jackson Bloore’s love of working out began during his baseball days in high school and college.  He wanted to increase his performance on the field so he began to work out regularly.  He was not as talented as many other players on his teams, but he spent lots of time in the weight room to stay competitive.  Jackson fell in love with working out and it has become his passion.  Every day Jackson is able to push the physical and mental limits of his body. For Jackson, who lives in Chicago, IL, working out is a stress reliever.  It helps to build “mental toughness, confidence, and is mentally and physically invigorating.”

Action Jackson Fitness –  Jackson started Action Jackson Fitness because he saw so many friends and family “struggle while working with personal trainers that yielded lackluster results because of inadequate knowledge, attention to detail, or sheer lack of interest.”   Jackson began informally training people simply because he enjoyed helping people to transform their appearance and their lives.  After helping enough people, he began to enjoy fitness training more than his day job and so he decided to make it his career.

Action Jackson Modeling – Early on in his workouts, Jackson would get approached by many people asking him questions about his routine, what he’d eat, and what exercieses he was doing. At the same time he’d always get asked if he was a fitness model.  After getting so many comments, Jackson decided to send some pictures to an agency in New York City. They invited him to come to New York where he immediately secured a shoot with Men’s Health magazine.

Jackson is keeping an up to date blog and is eager to help those in need of a personal trainer.  His results speak for themself and we’d highly recommend the services that Action Jackson provides.

We loved working with Jackson to complete the website for Action Jackson Fitness.  If you’d like to learn how we can build a website for you or your business, please contact Zeb Welborn at (909) 973 – 9089 or by email, Zeb@WelbornSocialMedia.com.

 

The 60-Day Blogging Challenge | An Interview with Jeffery Ross

Jeffery Ross – Internet Marketing

Jeffery Ross is an Internet marketer, entrepreneur and stay at home dad. Jeffery is a member of a unique community called The Six Figure Mentors. The “Six Figure Mentors” is a community of like-minded people who are interested in taking their online businesses to the next level, and this community is full of some of the leading Internet Marketers around.

Jeffery recently embarked on a 60-day blogging challenge.  I was able to interview Jeffery about the blogging challenge he established for himself to help those of you interested in starting your own blog, or doing your own online marketing get an understanding of what it takes to become an Internet Marketer while avoiding some of the pitfalls and understanding what it takes to succeed.

What got you started on this 60 day blog writing challenge?

Well Zeb back in October last year I became a member of an unique community called the Six Figure Mentors, and in November they set a marketing challenge for any one who was willing and just happen to be a 60 day blogging challenge. During the time that this challenge was set I was learning all about Blogging so i could add this to my marketing and relationship building strategies and I always like learning a new skill. So it was perfect timing for me and I can’t think of a better way to learn a new skill then a challenge to keep you accountable.   

What’s the most valuable thing you’ve learned from writing 60 blogs in 60 days?

I will keep the answer to this one short and sweet. I have heard the expression before I started blogging everyday that “content is king” this is true but in opinion it is QUALITY Content that is king and you have to keep you content engaging otherwise people won’t read it. And another lesson i have learned is to always have the mindset of adding value to everything you do and that is what i like to do with my blogs, it is my aim to add value to my readers… 

What the biggest mistake you’ve made so far?

A great Question Zeb, At the start of my journey i was to focused on just blogging for blogging sake just so i could content out there. Now i have learned from this and it all about adding value and been engaging all the time and it doesn’t hurt to be conversational with your blogs.

What’s your passion?  Why did you decide to take on this challenge?

Another couple of great questions, Lets start with the first one. I am very Passionate about helping others to learn how they can have a digital life. The worlds economy is changing and we are at the start of a new age the Digital age. Just whilst we are on this topic, I would just like to share with you my Mission for 2013. My mission in 2013 is to EMPOWER 124 serious  entrepreneurs to create a digital life where they are in absolute control of their own DESTINY & Financially Self – Sufficient. So they can have the FREEDOM & Lifestyle they choose to have. So why did I take this challenge on the answer to this is simple, for me to help 124 Entrepreneurs this year alone i have to learn the cutting edge skills so i can do this, plus I always thrive on a challenge and this one was no exception. I have found committed myself to a challenge like this keeps me accountable to achieve the desired outcome.

Jeffery Ross – 60 Day Blog Challenge

What’s been your favorite blog post so far and why?

WOW that is a tough question, but i like it you made me think on this one there is so many but i will only pick one. My favourite blog is “How do you actually make money online” http://jeffery-ross.com/internet-marketing/money-online/ . This is my favourite because i go on to explain that if you want o make money online you have to have the right foundations in place and having the right mindset. See i have actually been making an effort to make money online for around 2 years now and it wasn’t until i changed my mindset from an opportunity seeker to the mindset of a business owner that i started to have success with my online business. the moment i changed my mindset everything started to happen for me. so this one is very close to my heart for that reason…  

Who do you get advice from?

I have few different methods of getting feed back and advice from, I am a member of a blogging group were we help each other, this is a very close group of only 10 people which one of the members is yourself Zeb, and i do like taking your advice you have helped me out so much on my blogs over the past few months. Some the other place i get advice from is my Mentor and the SFM community I also run a weekly Master Mind session fro a few people here in Australia and New Zealand all members from the SFM..

What would you recommend to others who want to get started doing what you’re doing?

My biggest advice to anyone who is looking into getting started with Internet Marketing is Find a Mentor, someone that you can work closely with and someone already has had some success so you can follow in their footsteps and remember that there is no get quick rich scheme to be successful at this game you need to put in the hard yards just like any other business and one final piece of advice is to treat it like a business not a hobby, if you treat like a hobby you will only get hobby results…   

What’s been your greatest success story so far?

Great question, When I first started with the Six Figure Mentors , I went in with a whole new mindset see in the past i would normally only go into something new with one toe dipped into the water this time i jumped in the deep end and it paid of as within my first 6 weeks of been a member of the SFM i got my first $1000 commission sale, I learned that day it’s so true that Action takers are the ones who get rewarded…

What are you hoping to achieve with your business?  How do you make money?

It’s my goal to have my business up and running with multiple streams of income and to be able to educate beginners to the Internet Marketing world on how to start their own online business so they can set up their own multiple streams of income and have the FREEDOM that they want. I plan on having this up and running at 100% capacity in the next 5 years… At this present time i make money with High commissions from direct sales, I promote The Six Figure Mentors And the Digital Experts Academy and for every sale of one of their product that I sell i get a commission form that and that have a product for everyone ranging from low end sales to high end sales.

Jeffery Ross is an entrepreneur and a stay at home dad.  He started his online business 2 years ago and has never looked back. It is his mission to help others with the skills that he has learned so they too can have the Digital lifestyle.  Jeffery is passionate about travelling the world while being free to live the life he wants to live and teaching others to do the same.

Connect with Jeffery Ross through Facebook, https://www.facebook.com/InternetMarketingWithJefferyRoss or his website – http://digitalbloggers.com/jefferyross/.

 

Is It Legal to Post Photos From Google Images On My Facebook Page? | by Noe Gaytan

Photo Credit: MikeBlogs on Flickr

If there is one thing that I have learned from working with social media, it’s that people love photos. Just look at the countless image sharing web sites that have popped up such as Instagram and Flickr. Almost every good article that you will come across on the internet will also include a picture. When we make Facebook posts for our clients, we always get more Shares and Likes if we include an image. For whatever reason, people are just naturally drawn to visuals. So when the need for photographs arises, many people look to Google Images and don’t think twice about posting it on their Facebook. While this may be morally or socially acceptable to do on a personal page, there are deeper legal and ethical implications when doing this on a business page.

There is a term in law known as “the three a.m. stoplight”. If you pull up to a red light at three in the morning, and there are no cars around, is it illegal to run it? The answer is yes, it is illegal. However, chances are you won’t get caught so most people choose to take that risk. The same applies to sharing images on the internet. If I were to take a photo from somebody’s blog and post it on my Facebook page without proper attribution, I would be infringing on their copyright. Internet culture has evolved so that most people don’t really consider copyrights. We choose to run that red light because, hey what are the chances that blogger is going to happen upon my Facebook page, right? Most people may choose to take that risk with their own personal accounts. But business owners with their reputation on the line will certainly think twice about it.

Luckily, there are ways around this. So you think that picture of the cute kitten would be perfect to post and show your followers? Well you can get permission the old fashioned way: just ask nicely. Wherever the image originated from, you might be able to contact the owner. However, since the internet is a share-happy place, the post you find might be a re-post of a re-post of a re-post, and the person you try contacting may not be the proper copyright holder. In that case, it would be safer not to use the image. Another approach is to specifically search for “free to use” images. These can easily be filtered through an advanced search on most image databases. In most cases you will be required to properly attribute the work by including a link or naming the author. There are even ways to shorten the URL and make the link less intrusive.

Many people look to Google Images to find pictures because it is what they are most familiar with. But the question “Is it legal to post photos from Google Images on my Facebook Page?” Google Images is a search service that compiles images but it is not a database. Any image found through Google Images is coming from a separate site. It would be that site that holds the copyright. There are other web sites that ARE media libraries where you can find photos and videos, often for a price. Getty, AP, and Reuters are the top paid sources. Flickr is an excellent place for finding free to use images.

If you come across an image you want to share, you can take one of two approaches. The first option is to share the link. You can do this by copy and pasting the URL onto your Facebook status, or by clicking on a “Share” or “Like” button that might be on the page. Each one is formatted differently on Facebook, so try both and see which you like better. Or, you can upload the image yourself and be include as part of your post something like “Image by MikeBlogs on Flickr”. Nobody wants to get into a messy copyright infringement situation. But business owners should not let that keep them from sharing images. If you use the proper tools embedded on to most sites, then you are sure to be safe. That is why the share button exists. Social media is all about sharing. Just remember to play nice and give credit where credit is due.

An Analysis of Zeb Welborn’s Leadership Practices | by Andrew Kramer

The following is a research paper written by Andrew Kramer for his Leadership in Organizations upper level course at the University of La Verne:  Zeb Welborn’s Leadership Practices

Chapter 1:  Introduction

Zeb Welborn grew up in Southern California in the beautiful city of Chino Hills.  He lived with his mother and father, brother, Rocky and his sister, Lacey.  He just recently moved out to Chino and is renting an apartment so he can have a place to get some work done.  He still maintains a good relationship with his siblings and actually has his sister running the photography for his business and building websites.  He participates frequently in marathons with his brother, Rocky and golfs regularly with his father, Larry.  Growing up, Zeb loved to play all kinds of sports.  He mainly focused on golf and soccer with soccer being his greater passion.  He played three years competitively on the golf team and still to this day plays soccer in an outdoor and indoor league.  I had the pleasure of getting to play on the same soccer team with Zeb for a full season.  I first started to notice Zeb’s leadership qualities when he became a substitute teacher at the high school I was attending at the time.  Not too long after that he became a full time history teacher at the school as well as being an assistant coach for the men’s soccer team.  It was clear that Zeb exemplified the leadership skills necessary to perform the jobs at hand.

Immediately after school Zeb attended Cal State University, Fullerton and got his degree in History, which he taught in high school.  Not too long ago he started his own business working for numerous companies managing their social media.  He named the company, Welborn Social Media, and that is how we came in contact with each other.  I work at Los Serranos Country Club where Zeb grew up playing golf and just recently made them a Facebook page in an attempt to gain exposure through advertising and keeping up with the market trends.  Zeb noticed I had created the page and together we turned in into a great project.  We got it passed by the board of directors and currently get paid to run the social media for the golf course.  This isn’t the only company that Zeb works for Scrapbook Expo, Wirespeed Systems, System 1 Interiors, Technology 4 Medicine, DLT Growers, Creative Scrapbook Source, Big Time Golf, Somerset Apartments, Krazy Kreations, Creative Minds & Visions, It’s Cheaper than Therapy and Mormino & Associates.  The number of clients continues to grow as he is experiencing success in a number of different sectors.  The duties that are expected of Zeb and his company are designing, managing, writing for and updating blogs, Facebook pages, Twitter, LinkedIn pages, YouTube pages, and Google+ pages.  also responsible for designing website, logos and promotional materials.  Zeb’s company is also responsible for managing Google AdWords campaigns and implementing strategies to increase search engine optimization including on site optimization and link building.  Zeb also creates email marketing campaigns and manages the reputation of companies on ranking websites like Yelp and Angie’s List.  These are just a few of the things that Zeb is responsible day in and day out and only a true leader can handle these kind of situations.  The needs of every company is unique, but Welborn Social Media can work with any company on any budget to help build their own brand.

Zeb uses the experience from prior jobs to lead the group of people that now work for him.  He has about four or five of us working under him and makes sure that everyone is happy with what they are doing.  Zeb uses the three-skill approach, which depends on three basic skills:  technical, human, and conceptual.  Skills are what leaders can accomplish, whereas traits are who leaders are.  I believe that after Zeb’s work in many different areas and working with many different people, he acquired the leadership skills necessary to manage people under him.  Technical skill is knowledge about and proficiency in a specific type of work or activity.  Zeb has a profound knowledge with computers and has done his research and taken courses on managing social media websites.  Human skill is knowledge about and ability to work with people.  Human skill is actually quite different from technical skill because human skills are people skills.

Chapter 2:  Leadership Practices

Leadership vs. Management

Zeb has many traits that make him a great leader.  I would definitely have to say that he is more leadership oriented than management.  A few of these traits are obviously intelligence about the field that he works for, self-confidence in the work he does, and determination to continue to make his business grow and expand.  Out of all these traits I believe that self-confidence is the most important one because it gives him the confidence and the ability to be certain about his competencies and skills.  This also includes self-esteem and self-assurance and the belief that one can make a difference.  To be a leader you must involve influencing others, and there is nothing better than feeling assured that his attempts to influence others are appropriate and right.

Relationship Orientation vs. Task Orientation

When dealing with relationships and task orientation I believe that Zeb excels in both of these subjects.  He must maintain a good relationship with his customers and people he is working with, and a good way to do this is by staying task oriented.  He gets the details from his partners on what needs to be accomplished and sets out a schedule on how to get it done in a timely manner.  I would definitely have to say that these two matters go hand in hand and are equally important.

Goal Orientation and Performance Evaluation

Zeb stays very goal oriented in the way that he stays on top of things by staying organized.  We have a clear mission of what we need to be doing and the harder we work, the more we will be rewarded.  For instance, every business that I recruit to get started under, “Welborn Social Media” I get a raise and a certain percentage of what the company pays Zeb to do.  As someone who works for Zeb this motivates me to find as many businesses that I can so I will get paid more.  This is a key factor for many businesses and leaders.  The more you reward your employees for good hard work, the more they will attempt to do the best work that they possibly can.  The more Zeb stays goal oriented, the more his business will prosper.

Control vs. Delegation

I communicate with Zeb a few times a week and we meet at least once in that week to review and see how work is coming along.  When we do get together we brainstorm and think of ways to stay innovative and on top of the current trends.  We discuss also ways to improve our marketing and advertisement, basically in a sense how to get more exposure.  We communicate via email, text messaging, and even sometimes through Facebook.

Rewards, Incentives and Punishment

Like I stated earlier, the way you will be rewarded is on how much work you are willing to get done.  There are no punishments just lessons learned.  Basically, the more work you get done and the more businesses I get to sign under the business the more i will get paid.  It is a simple process that works well because it keeps us motivated with all the incentives at hand.

Communication

Since we run a social media company most of our communication is done over the computer.  I would say that Zeb’s style of communication is passive, his social perceptiveness is the insight and awareness into how others in the organization function.  For example what is important to others, what keeps them motivated, and how they react to change.  Social perceptiveness means understanding the unique needs, goals, and demands of differences within the organization.

Chapter 3:  Analysis of Leadership Practices

The situational approach is based on the idea that the employees move forward and backward along the developmental continuum, which represents the relative competence and commitment of subordinates.  For leaders to be effective using the situational approach, it is essential that they determine where subordinates are on the developmental continuum and adapt their leadership styles so they directly match their style to that developmental level.  “Once the leader has identified the correct developmental level, the second task is to adapt his style to the prescribed leadership.  This is the one-to-one relationship between the developmental level of subordinates.” (Northouse 93) Some strengths of using the situational approach is that it is recognized as a standard for training leaders.  It is also a very practical approach, which means that it is easily understood and easily applied.  The situational approach sets forth a clear set of prescriptions for how leaders should act if they want to enhance their leadership effectiveness.  This approach also recognizes and stresses that there is not one best style of leadership, instead leaders need to be flexible and adapt their style to the requirements of the situations.  When in regards to the five major leadership theories, the one that stand out to me are of course the situational approach, the transformational approach, and team leadership.  Transformational approach of course has a strong emphasis on followers’ needs, values, and morals.  This kind of leadership involves attempts by leaders to move followers to higher standards of moral responsibility.  This type of leadership sets it apart from the other four styles because it has a moral dimension.  A leader very similar to the transformational approach is called servant leadership.  This leadership emphasizes that leaders should be attentive ot the concerns of their followers and would emphasize with them, they would take care of them and nurture them.” (Northouse 385)

Leadership Style of the Leader

I would say the best kind of approach to describe the leadership style of Zeb would have to be team leadership.  Zeb excels through the people that are working for him.  Therefore, he must use team leadership to coach his team members in interpersonal skills.  Collaborate with others by including and involving his team members in discussions.  Using team leadership one must manage conflict and power issues while avoiding confrontation and questioning ideas.  Build commitment by being optimistic, innovative, envisioning, socializing, rewarding, and recognizing other peoples achievements.  Lastly, to excel at team leadership you must satisfy the individual needs of the members you are working with by trusting, supporting, and advocating them.  You model your ethics by your principled practices by being fair, consistent and lastly, normative.

Compatibility/Incompatibility

The organizations goals go hand in hand with the compatibility of Zeb’s leadership style and practices.  The goal of the organization is to get as many clients to start using, “Welborn Social Media” and once we have them to perform everything we possibly can to satisfy their needs.  At this time I have no recommendations for Zeb because his business is growing at such a rapid pace that I do not know what else he can be doing.  If I did have one thing to say I would think that we should maybe get together more than just once a week to have a weekly report on how things are going.  Sometimes I feel a little bit lost on what is going on or what we should be doing so maybe meet twice a week.

Chapter 4:  Analysis of Leadership Practices:  Delegation and Developmental Levels

Necessary Conditions for Effective Delegation

According to leadership styles I believe the most effective way for developmental levels is that there must be high commitment and high supportive behavior.  In order for the sufficient amount of work to be completed an employee must stay committed and dedicated to the amount of work level he is inputting.  Zeb encourages to stay committed to the mission within the organization.  In this sense, Zeb uses the supporting approach that requires him to take a high supportive – low directive style.  “The leader should not focus exclusively on goals but uses support behaviors that bring out the employee’s skills around the task to be accomplished.”  (Northouse 93) This includes listening, praising, asking for input, and giving feedback.

Developmental Levels of the Followers

At this point in time the amount of employees are at a minimum so I would have to say that the levels are still in the developmental stage.  D2 would probably be the most accurate description because it is still moderately low.

Delegation Practice of the Leader

The way Zeb delegates his tasks and responsibilities is by creating the sky is the limit approach.  By saying this, I mean that he does not delegate many responsibilities to his followers because it is up to them to do as much work as they want.  There is always room for growth in the type of business we are in so you get as much work done as you want to in a sense.  But the more work you do accomplish, the more you will be rewarded.

Compatibility/Incompatibility

The delegation practice that Zeb uses is very compatible to the developmental levels of the followers.  Everything is still in the developmental process, but the business continues to grow at a steady pace so he must be doing something right.  It has been a great learning experience to work with a true leader like Zeb and be part of a wonderful company with a passion to excel.

Recommendations

At this point in time I have no real recommendations besides the one I stated earlier.  Scheduling meetings has been quite difficult with how busy things are so maybe just set a time that we can meet on a weekly basis.  In other words, the level of communication must begin to increase as the company continues to expand.

Chapter 5:  Conclusion

After writing this paper I realize that I am working with a genuine leader that I can take many thing away from . . . not only in the business world, but in every day life.  The way Zeb works with people is truly the proper approach and getting to see it first hand is a blessing.  Working with Zeb was a life changing experience because I can now apply the lessons I learned from his leadership qualities and apply them in every aspect of my life.  I plan to practice the same approach that Zeb uses because I have seen first hand on how it functions and the results have been good.

 

Would you like to learn more about Zeb Welborn’s leadership practices?  Visit some other sites created by Zeb Welborn – 19th Hole Media created to help golf courses get more customers and the Defining Success Podcast created to change the way we think about success.

How to Turn an Unhappy Customer Into a Raving Fan

The most frequent question I get from potential clients is, “What happens if somoene posts something negative about us?”

The truth is that if people are upset with your business, they will find a way to get the word out about your unfair service.  If you’re worried about people posting negative comments about your business, then you might want to re-think the way you’re conducting business in the first place.

Today, businesses are being held more and more responsible by their customers.  If one customer feels upset about the way they were treated they can tarnish the reputation of a business.

Everyone’s heard the saying, “A happy customer tells a friend.  An unhappy customer tells the world.”  The greatest thing about the Internet is that it’s changing that relationship.  The new way business is done is, “A happy customer tells its network.  An unhappy customer tells the world. And an organization demonstrates how it treats its customers.”

Before the Internet, if a customer was unhappy, they would leave your store, never come back and tell all their friends about what bad service they received.  The worst thing for a business would be to lose customers and not know why they were losing customers.  Knowing your problems and confronting them will help any organization retain customers and acquire new ones.

Today, businesses have an exciting opportunity to REALLY understand what their customers want based on reviews they leave on a variety of websites.  They can then implement strategies to address the needs of their customers and provide exceptional service.  Some organizations understand the value this can bring to their business and others do not.

Organizations can do one of two things when a customer complains, they can hide from it and hope it goes away or they can react to it and confront the problem head on.  Here are two examples of how organizations react to customer feedback.

Before I begin my story, and tell you about how to turn an unhappy Customer into a Raving Fan, let me say that I’m not in the habit of complaining about organizations, but when I do it’s because I genuinely enjoy my relationship with the business, but they do something that makes it feel like they are trying to cheat me out of something.  These are the only two complaints I’ve had against any company in the past 10 years, but these companies handled them in two distinctly different ways.

#1 – Big League Dreams in Chino Hills –

The Comment:  “Dissappointed.  I played softball and soccer here since the park opened.  I used to love playing here.  The place was packed and although pricey was still a fun place to get my exercise in for the week and release some stress.  After adding up the seasons played here I’m estimating I’ve spent around $4,000 or so.  On Thursday nights play has gone down from 30 games a night to around 12 and they’ve decided to raise prices . . . I came into the pro shop on the third week of the season to pay my player fee because my coach forgot to mention it to us and it slipped my mind.  The response from the proshop was either you pay a $10 penalty making it $40 or you can’t play.  Considering I’ve been a loyal customer for nearly a decade I expect some allowances to be made for this type of situation.  Not only were they forcing me to pay an additional $10 which made me feel like I was being taken advantage of but they were also condescending and accusatory in blaming me for the oversight.  I go to their park to relax and have a good time, not to feel cheated.  This is my last season at Big League Dreams.  I used to love playing here and I hope they realize that making their customers happy is their number 1 priority.  Deleting comments to Facebook only add to the misguided efforts of their business.  I hope they can turn it around.  I would love to see Big League Dreams be great again.”

The Response:  I originally posted a similar comment to their Facebook page and after many of my friends began liking the comment and reiterating how frustrated they were the administrator deleted my comment adding to my frustration.  I never received any response from Big League Dreams and as a result me and my entire softball team decided to play at another venue.  In addition this comment and others left by frustrated players were left up for all to see.

The Outcome:  Just from our team, Big League Dreams lost close to $4,000 per year in happy, satisfied customers who would have continued to use their fields and be happy to do so.  Yet, when the opportunity arose to fix a minor problem by their staff we felt mistreated and so, we took our business elsewhere.

#2 – 24 Hour Fitness Super Sport – Ontario

The Comment:  “Unhappy.  Tell me if I’m missing something here.  I’ve been a member of 24 hour fitness in Chino Hills for years, my brother and I wanted to join the gym and he gets quoted a price of $39.99, meanwhile, me a loyal customer for years gets quoted at $69.99 because I’m already a member at another gym.  And they won’t let me cancel and renew my membership under this new plan.  Common sense would tell any organization that you treat your customers well . . . instead giving me an ultimatum, pay up or cancel my membership.  I’ve enjoyed my experience at the 24 hour fitness in Chino Hills, but feel angry and dissappointed that an organization as big as 24 would work so hard to try and stick it to their current, loyal customers.  I hope things in the organization change.  Other than that it looked like a nice facility, but you can be sure I will never use 24 hour fitness again.”

The Response:  Within the hour this posting, I received a call from the same individual that gave me the ultimatum to cancel my membership saying that she had worked out a way we could stay at the club for the agreed upon price for my brother.  Two days later I received another email from the Club Manager asking if there was anything she could do to help me become a part of the club.

The Outcome:  24 Hour Fitness could have missed out on $960 per year from my brother and I.  After posting my original comment, I was committed to never using 24 Hour Fitness again . . . Today, I am telling YOU what a great organization 24 Hour Fitness is.

24 Hour Fitness gets the power of negative reviews, social media and the Internet and will continue to thrive.  Big League Dreams in Chino Hills does not and will continue to struggle.

Review sites, can be extremely valuable to any business.  Most people won’t post negative reviews about a business, they will just refuse to go back.  I wrote those reveiws because I enjoyed spending my time at both places and wanted to continue our relationship.  One company made it easy to do so and the other did not.

The Internet is changing the way business works.  Today’s successful businesses will embrace negative comments as feedback and attempt to fix the problems that upset their customers and not try to hide those comments.  They will embrace them and then work to come up with solutions that will make their customers happy.

Happy customers make frequent customers. And frequent customers make happy businesses.

24 Hour Fitness Super Sport in Ontario

By the way, I revised my Yelp Review for 24 Hour Fitness to read as follows:

“UPDATE:  I received a call from 24 Hour Fitness shortly after posting this comment.  They listened and worked hard to correct the problem.  We are now members of the 24 Hour Fitness in Chino and are thankful that the staff at 24 Hour Fitness took the time to handle our situation in order for us to become customers at 24 Hour Fitness.  While our initial experience was less than ideal the staff, in particular Caren, worked with us to ensure our happiness.  Thank you 24 Hour Fitness and Caren.”

24 Hour Fitness knows how to turn an unhappy customer into a raving fan.  Do you?

At Welborn Social Media we can help turn unhappy customers into raving fans.  We can help monitor what people are saying about you online so you can take action to make sure you retain customers and bring in happy new ones.  Contact Zeb today to find out how Welborn Social Media can help improve your online reputation management and marketing efforts – (909) 973 – 9089.

 

Brassies, Niblicks and Mashies as Featured in Southland Golf Magazine | by Zeb Welborn

I attended a hickory golf tournament at Los Serranos Country Club a couple months back and wrote an article about it that appeared in Southland Golf Magazine’s December issue titled Brassies, Niblicks and Mashies.  Check it out and let me know what you think.

Read the Southland Golf Magazine article: http://www.southlandgolfmagazine.com/t-News-Hickory-Golf-Tournament-Golf-Collectors-Society-12-12.aspx

Brassies, Niblicks and Mashies by Zeb Welborn in Southland Golf Magazine

Brassies, Niblicks and Mashies

Want to learn more about Zeb Welborn and how he’s helping golf courses reach more customers and encouraging golfers to play more often at local golf courses?  Find out more about Zeb Welborn golf by visiting 19th Hole Media.

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