Social Media and Online Marketing Workshops in 2017 by Welborn Media

Zeb Welborn and Welborn Media are looking forward to another great year speaking on social media, digital marketing and online marketing workshops in 2017.

Want to learn how to write blogs, create successful email marketing campaigns, use Facebook, Twitter, LinkedIn, Instagram and other social media channels to grow your business? Want to learn a comprehensive strategy to get your business on Google? Want to learn how to manage your reputation online so your customers will choose you over your competitors?

Email Marketing to Get the Sale

Sign up for our workshops in 2017 and take your business to the next level.

San Bernardino County Workforce Development Board:

Workshops are free to attendees. 

Email Marketing to Get the Sale on March 30 at High Desert Americas Job Center – 17310 Bear Valley Rd., Suite 109, Victorville, CA 92395.

Register for Social Media Workshops

 

Create a Winning Internet Marketing Game Plan for Your Business on April 13 at the City of San Bernardino Economic Dvlp. Agency- Board Room, 3rd Floor – 201 N. “E” St., San Bernardino, CA 92401

Register for Social Media Workshops

Get Immediate Business Results with Google Pay-Per-Click Campaigns on May 25 at Ontario Chamber of Commerce – 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Register for Social Media Workshops

The Right Way to Market Your Business on Facebook on June 22 at the High Desert Americas Job Center – 17310 Bear Valley Rd., Suite 109, Victorville, CA 92395

Register for Social Media Workshops

 

Inland Empire Small Business Development Center:

Workshops are free to attend: Sign up here

Internet Marketing Strategies on May 17 from 9:00 am-12:00 pm at the Carnegie Cultural Center, 123 D Street, Upland 91786

Internet Marketing Strategies on June 1 from 9:00 am-12:00 pm at the Temecula Valley Entrepreneurs Exchange, 43200 Business Park Drive, Temecula 92590

Internet Marketing Strategies on July 18 from 9:00 am-12:00 pm at the Riverside County Business Center, 3403 10th Street (first floor), Riverside 92501

Internet Marketing Strategies on August 9 from 9:00 am-12:00 pm at the Ontario Chamber of Commerce, 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Completed 2017 Workshops:

Best Strategies for Business Blogging Success on February 16 at Ontario Chamber of Commerce – 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Super Simple Secrets to Business Blog Writing Success

My first website launched in 2010. I remember the feeling of excitement as my business could now be found on the world wide web by customers all over the world.

I imagined the phone ringing off the hook, more customers than I could handle and making my first million by the end of the year.

My sister and business partner, Lacey built The Tutoring Solution website. Fortunately for me she installed Google Analytics so we could track exactly how many visitors we had coming to our website.

The Tutoring Solution Business Blog Writing

At the end of the week, I saw my website had three visitors – likely my Mom, Dad and brother.

The harsh reality set in – this was going to take more work than I thought.

I heard blog writing could help get your website ranking in the search engines so I committed myself to writing a blog post every day for six months.

My website starting showing up in the search engines, my phone began ringing off the hook, I took on more customers than I could handle and while not yet a millionaire, my businesses have averaged 50% growth over the last seven years.

Since that first website, Lacey and I have set up, built and executed blogs for ourselves, for companies we represent and helped new business bloggers get started with theirs.

Blog Writing by the Numbers:

Blog writing has grown my business, but it’s also become a critical tool for businesses large and small.

A good metric to determine the importance of blogging in the global marketplace is to see where marketers are spending their time, efforts and money.

In surveys conducted with marketers by Social Media Examiner, The Content Marketing Institute, Gartner and Socialeemedia, they found:

  • 45% of marketers say blogging is their #1 most important content strategy
  • 70% of business to business (B2B) marketers plan to create more content in 2017 than 2016
  • 28% of marketers have reduced their advertising budget to fund more digital marketing
  • Marketers who prioritize blogging are 13 times more likely to realize a positive ROI

In terms of making purchasing decisions marketing companies Stratabeat and Lenati found that:

  • 80% of business decision makers prefer to get company information in a series of articles versus an advertisement
  • 67% of the typical B2B journey is now done digitally
  • 90% of B2B buyers say online content has a moderate to major effect on their purchasing decisions

Marketers and decision-makers both agree about the importance of online content in the sales cycle. To thrive in today’s environment, a digital marketing campaign is critical.

Learn why having a business blog is important, how to get it started, how to create content, and how to make money from it.

Sign up for the Welborn Media email newsletter to receive our upcoming blog posts about:

  • Why Having a Business Blog is Important
  • How to Start Your Business Blog
  • How to Make Money from Blog Writing

On Thursday, Feb. 16 Zeb Welborn from Welborn Media will be speaking through the San Bernardino County Workforce Development Board at the Ontario Chamber of Commerce sharing his Super Simple Secrets to Blog Writing Success. If you miss this engagement, Zeb Welborn will continue to speak throughout 2017 on how to run successful digital marketing campaigns for your business.

You can sign up for these free business workshops here – 2017 Social Media Marketing Workshops.

Super Simple Secrets to Blog Writing Success

Leave comments below: Have you thought about writing a blog, but haven’t started yet? What’s holding you back? Do you have a blog online? What is the url of your blog so we can check it out? Do you have any questions about blog writing?

Chino Rotary Club Celebrates 92 Year of Service with Dinner/Auction Fundraiser

Chino Rotary Club Celebrates 92 Year of Service with Dinner/Auction Fundraiser

One of my duties as President-Elect is to plan and host the Chino Rotary Dinner & Auction.

The event will feature world-class violinist, Jennifer Argenti, master magician, Danny Magic, master of ceremonies, Gene Hernandez, great food, a wonderful venue and a raffle, silent auction and auction.

We have already secured tons of great donated items including vacation stays, sports tickets, gift cards, and more.

We are looking for people to sponsor, donate and attend the event. Please let me know ASAP if you’re interested in doing so by replying to this email.

“Chino Rotary Club Celebrates 92 Years of Service with Dinner/Auction Fundraiser”

Chino Rotary Dinner & Auction

Since February 1925, Rotary has been saving lives both close to home and around the world by tapping into a global network of service clubs dedicated to raise funds and awareness for challenges such as poverty, illiteracy, polio eradication, clean water and sanitation, and malnutrition just to name a few. The Chino Rotary Club is part of that global network that has united many great minds around a shared purpose: “To improve the quality of life in our community.” With a long history of involvement and financial support for local programs, the Chino Rotary Club aims at making 2017 a year to expand their support of community and international projects by hosting an array of fundraisers during the year that will help the club do what it does best, give!

“This year our goal is to raise $30,000 for Youth Leadership Camps, Entrepreneurial Training, Music, Essay and Speech Competitions for our local high school students, food, clothing and childcare for Chino Valley residents in need, basic commodities to support our active military troops, and new to our list of philanthropy endeavors is to support those who have been victims of human trafficking,” said Melinda Robbins, MBA President of the Chino Rotary Club. “We will meet this aggressive goal by starting our fundraising efforts with our 2017 Annual Dinner & Auction,” she concluded.

The Dinner and Auction’s theme is “The Heart of Chino – A Legacy of Service” which truly denotes the local club’s mission to give and serve. This event will be held on Thursday February 23, 2017 at the Los Serranos Country Club in Chino Hills from 6-9pm. Tickets for this event cost $35 per person and can be purchased online through Eventbrite.com under Dinner/Auction Fundraiser or purchased at the Chino Champion Office located at 13179 9th Street in Chino. Everyone is welcomed to attend this fun-filled Dinner and Auction Fundraiser.

The Chino Rotary Club is also seeking event sponsors and accepting items for the Silent and Live Auctions. “We seek the help of community sponsors to partner with our Club at various monetary levels to help us make a significant and sustainable difference in our community and together leave a lasting impact,” said Zeb Welborn President-elect of the Chino Rotary Club.

For more information about being an event sponsor or providing items for the auction, please call Melinda Robbins at 909-491-4791 or Zeb Welborn at 909-973-9089.

Let Zeb know if you plan on attending, send an email to Zeb@WelbornMedia.com.

 

 

 

Welborn Media’s Top 10 Moments of 2016

At our end of year meeting each year we go over a lot of material, make a lot of plans, and do a lot of business stuff. But, we also make a point to look back over the previous year and celebrate our victories.

We have come a long way since we started in 2010. Here is our Top 10 of 2016.

Top 10 of 2016

10. Share Your Passion Scholarships

Since starting the Share Your Passion Scholarships in 2012, we’ve awarded scholarships to several deserving students.We have kept in contact with many scholarship winners and are still inspired by them. They continue to work towards following their passions and helping better the lives of others.This year we awarded Share Your Passion Scholarships and gave out a 2016 Student of the Year Scholarship Award to one of the hardest working students at The Tutoring Solution.Mena Mekhaeel was our 2016 Student of the Year Scholarship Winner
9. Speaking Gigs

Zeb held a number of speaking/education sessions this year. Some were hosted by San Bernardino County Workforce Development, Inland Empire Small Business Development Center, Loma Linda Chamber of Commerce, and Chino Valley Chamber of Commerce.The San Bernardino County Workforce Development Board and the Inland Empire Small Business Development Center have asked Zeb to come back for a series of workshops in 2017.
8. Moderated Chino Valley City Council Debates

Zeb Welborn moderated the Chino and Chino Hills’ Community Forums. It was a memorable experience in a year where politics were at the forefront of everyone’s mind.
7. New Clients

This year we met many people who are passionate about that they do and we were able to work with many of them on their internet presence.Our new clients this year include Eye Eco, CORE Real Estate, San Bernardino County Workforce Development Board, Fairway Mortgage, Tony’s Truck Shades, Intensity Security US and OoMaLoo Dog Toys.We also got the chance to work with Monte Vista Farms, ABC Public Relations, Delicate Smiles, TXD International, Inland Caregiver Resource Center, DLT Growers and Elite Dental Associates through an awesome program with a business boosting organization, DI Solutions, in the Inland Empire.
6. Business Growth

In our 5th year of business, we have consistently grown our business by 50% year over year. It’s something we are extremely proud of and have no signs of slowing down. It’s amazing what we’ve been able to create in just five years.
5. Volunteer Opportunities

This year Zeb was able to participate in some awesome and memorable volunteer opportunities with the Chino Rotary Club. In October, Zeb met with fellow Rotarians to build a home in Tecate, Mexico. In December Zeb helped build the Rotary float for the Rose Bowl Parade with friends and fellow Rotarians.Zeb also hosted the Southern California Charity Golf Classic again in 2017 raising more than $12,000 for local charities.
4. Business Workshop with the San Bernardino County Workshop Development Board

Earlier this year we received a government contract to work with the San Bernardino County Workforce Development Board to design, implement and promote local online marketing workshops.These workshops are held throughout San Bernardino County to support business growth. We’ve already worked with over 100 different business owners through the San Bernardino Country Workforce Development Board and are excited that they’ve renewed our agreement for 2017.Our workshops in the first part of this year will be:

  • Best Strategies for Blogging Success
  • Email Marketing to Get the Sale
  • Create a Winning Internet Marketing Game Plan for Your Business
  • Get Immediate Business Results with Pay-Per-Click Campaigns
  • The Right Way to Market Your Business on Facebook

If you’d like to attend any of these workshops, reply to this email so I can make sure to let you know when they’re officially scheduled. These workshops fill up early.

3. Chairman of the Board – Chino Valley Chamber of Commerce

Zeb Welborn finished his term as Chairman of the Board of the Chino Valley Chamber of Commerce and passed the torch to fellow chamber member and friend Belinda Douglas. As chairman of the board Zeb’s mission was to be of service to the Chino Valley Business Community.He identified five things he wanted to accomplish during his term. Find out if he did them and read his Outgoing Chairman’s Message – Outgoing Chairman’s Message: Thank You!
2. Testimonials

We love hearing great things about the work we’re doing for our clients. This year we received several glowing testimonials about the work we do.We consider ourselves very fortunate to work with so many wonderful people and it’s an unbelievable feeling to know they feel the same way.
1. Rotary President-Elect

Zeb is the current President-Elect for the Chino Rotary Club and will take over on July 1, 2017.The Chino Rotary Club has been around for more than 90 years servicing the Chino Valley community.Zeb plans to continue that mission and has devoted the 2017 year to helping the Chino Valley Community.The Chino Rotary Club meets every Wednesday at noon at the Chino Community Building for lunch and to work to do good things for our community and world. If you’re interested in joining the Rotary or learning more let us know!

We are so fortunate to be able to do work that we love with people who are passionate and interesting. We hope you all had a Merry Christmas and will have a happy new year. We are so looking forward to 2017.

At the end of another amazing year we want to say Thank You!

We will be sending out monthly emails and videos with tips and tactics on how to market your business better in 2017.

Our first emails will be the Best Strategies for Blogging Success and the Do’s and Don’ts of Facebook Marketing.

Sign up for our email list in 2017 to keep tabs on the growth of our business and learn new ways you can help to grow yours.

Sign Up to Receive Welborn Media’s Emails

How Donald Trump Won the Presidency with Twitter

“The only thing worse than being talked about is not being talked about.” – Oscar Wilde

Regardless of how you feel about the election results from last night, you just saw our political system go through a drastic shift.

Our President-Elect, Donald Trump, made controversial statement after controversial statement throughout the campaign and – every time – our political pundits said he was done. He would not recover.

But, he did recover.

Not only did he recover, but he continued to make more and more controversial statements and each time his influence grew.

His campaign is a testament to the new age of marketing. The power of social media.

Donald Trump’s strategy was to make sure eyes, ears and minds were on him and only him.

His strategy worked and it will work for your business.

Trump’s campaign relied on one simple premise:

“There is no such thing as bad publicity except your own obituary.” – Brendan Behan

If you’ve ever thought to yourself social media doesn’t work, it’s a waste of time, or it can’t help to grow my business, Trump just proved you wrong. Trump used social media to persuade our country.

In a traditional campaign, any number of Trump’s controversial remarks would have doomed his run for the presidency, yet he thrived.

With each tweet, Trump defied conventional thinking and the reason it worked is because his controversial statements dominated the headlines nearly every day of the campaign election cycle. Nearly every late night talk show host, news anchor, newspaper, magazine and media outlet mentioned Trump on a daily basis.

The free press Trump received far surpassed the mentions of Hillary Clinton throughout the entire election. Whether good, or bad, Trump was on the minds of the American people and we have social media to thank.

As the results were being read last night, many pointed to the fact that this election would “rewrite the history books.” Its ramifications will reverberate throughout the future of political campaigns.

In every debate, Facebook and Twitter were mentioned – they even had a selfie spot at my polling place.

Donald Trump Social Media Strategy

Those engaging in discussions on Facebook and Twitter permeated news feeds and those who proactively supported or endorsed either candidate influenced our election.

If you’re active on social media you’re an influencer. You have the ability to persuade others to your way of thinking in today’s connected age. If your business is active on social media, you have the ability to persuade your customers to choose you over another company.

And when they choose you, you have the ability to generate a “base” of followers who will overwhelmingly support you and your brand. So much so, that they’ll take to Twitter, to Facebook and to other social channels to tell everyone just how great you are.

Do you want to succeed in our new economy? Copy Donald Trump and use social media to grow your business.

Sign up for the Welborn Media newsletter for tips and tactics  – http://welbornmedia.com/email/

 

 

Zeb Welborn’s Upcoming Speaking Engagements in 2016 – Social Media for Businesses

Welborn Media and Zeb Welborn will be speaking multiple times before the end of the year on how to use social media to grow your business. Our sessions are hosted by the San Bernardino County Workforce Development Board or the Inland Empire Small Business Development Center.

All of our social media courses from now until the end of the year are free to attend.

Zeb is presenting on a variety of topics from social media basics,  utilizing LinkedIn and marketing technology to grow your business.

Check out the workshops and find one(s) that works for you. Please let us know which ones you plan to attend.

If you’d like to learn more about online marketing but the following courses are not appealing to you, let us know what courses you’d like to see in 2017 by filling out this 2-Question Survey.

 

Zeb Welborn Speaker at San Bernardino County Workforce Investment Board and the Inland Empire Small Business Development Center

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October 13th • 10:00 am – 12:00 pm

Effective Use of Social Media: A Hands On Approach

Ontario Chamber of Commerce
3200 Inland Empire Blvd., Suite 130, Ontario, CA 91764
Zeb Welborn, shares his knowledge of using google analytics to monitor and improve your website and online marketing efforts.

Hosted by San Bernardino County Workforce Development
Please register at: https://socialmediaworkshops2016.eventbrite.com

October 19th • 9:00 am – 12:00 pm

Internet Marketing Strategies

Ontario Chamber of Commerce
3200 Inland Empire Blvd., Suite #130, Ontario 91764
Zeb Welborn, shares his knowledge on Internet Marketing Strategies

Hosted by Inland Empire Small Business Development

November 1st • 9:00 am – 12:00 pm

Marketing Technology to Attract Customers

City of San Bernardino EDA Board Room
201 North “E” Street, San Bernardino 92401
Topics Zeb will cover: Social Media Marketing; Blogging; SEO

Hosted by Inland Empire Small Business Development

November 10th • 10:00 am – 12:00 pm

How to Use Your Personal Network to Grow Your Business on LinkedIn

Ontario Chamber of Commerce
3200 Inland Empire Blvd., Suite 130, Ontario, CA 91764
Facebook is for everyone. Twitter is for connecting with experts or people trying to become experts, and LinkedIn is for your business contacts. Learn how to use your LinkedIn personal profile to connect with others in your industry, build a better business, and target customers using features on LinkedIn. Learn how to use LinkedIn as your digital rolodex; how and why you should update your profile regularly; Use LinkedIn groups to reach more customers and build influence in your industry; and target connections in your industry/potential customers using the LinkedIn search tool.

Hosted by San Bernardino County Workforce Development
Please register at: https://socialmediaworkshops2016.eventbrite.com

November 16th • 6:00 pm – 8:30 pm

Marketing Technology to Attract Customers

Apple Valley Chamber of Commerce
16010 Apple Valley Road, Apple Valley 92307
Topics Zeb will cover: Social Media Marketing; Email Marketing; Blogging; SEO

Hosted by Inland Empire Small Business Development

November 17th • 9:00 am – 12:00 pm

Marketing Technology to Attract Customers

Temecula Valley Entrepreneur’s Exchange
43200 Business Park Drive, Temecula 92590
Topics Zeb Will Cover: Social Media Marketing; Email Marketing; Blogging; SEO

Hosted by Inland Empire Small Business Development

I’m looking forward to sharing what I know with local business owners. Reply to this email to let me know which session(s) you plan on attending.

See you soon!

Zeb Welborn

Chino Rotary’s Annual Dinner & Auction

You’re Invited to the Chino Rotary Club
Annual Dinner & Auction!

The Chino Rotary Club will be hosting our Annual Dinner & Auction on Thursday, February 4 from 6:00 pm to 9:00 pm at Los Serranos Country Club in Chino Hills.

Tickets are $35. Call Zeb to get your ticket, 909-973-9089


We Need Auction Items

Do you have an awesome item or a giftable experience that would be great for an auction? Need some extra exposure for your business? Want to support local programs and services?

Contact me!

Help us raise money for needed programs and services that directly impact the Chino Valley Community.

Call Zeb to donate auction item(s), 909-973-9089


Raffle Tickets

Win a $500 Visa Gift Card!

Raffle tickets cost $2 each or buy a booklet for $20.

Get your tickets from Zeb, 909-973-9089

 

annual-dinner-auction

How I Almost Became the Chino Hills Powerball Lottery Winner

Chino Hills Powerball Winner?Chino Hills Powerball Lottery Winner?

Growing up in Chino Hills since 1981, I’ve seen the city grow from a cow pasteur to a robust suburban town. I’ve personally witnessed a tremendous amount of growth in both Chino and Chino Hills in my lifetime. As the Chairman of the Board for the Chino Valley Chamber of Commerce I can see that that success and prosperity will continue.

One of the coolest things that happened as a result of the Powerball win is how it showcased the way our city came together to support something that put our city in the spotlight for at least a few days.

As a child, I’d try to convince my parents to let me ride my bike to the 7-Eleven so I could get some snacks or a Slurpee. I grew up within a bike rides distance of the place that sold a winning ticket to the largest-ever lottery prize.  And that’s pretty cool.

The first time I played the lottery was last Saturday, where I bought one ticket for what was then the largest lottery purse in history at $900 million.  On Wednesday, I bought my second for the $1.5 billion jackpot.

In addition, the President of our Sunday Bowling League, Doug, organized a lottery pool and purchased tickets on behalf of our bowling league.

I didn’t watch the lottery live, but I got messages from family and friends not long after telling me to check my tickets. They had heard the news that a winner was sold in Chino Hills.

Instead of a 1 in 275,000,000 chance my odds improved drastically to 1 in Chino Hills.

I carefully checked my ticket.  I didn’t match a single number. Unfortunately, I bought it at the Circle K gas station across the street from that 7-Eleven.

Then I remembered I still had a chance with Doug.

My family (who also bought into the bowling pool) and I, waited by the phone hoping Doug would call to tell us the good news, or the more likely scenario, the bad news.  But, we didn’t hear from Doug, and so wild speculation began.

As time wore on, it became more and more likely in our minds that we would be declared the winners for various reasons:

  1. The winning 7-Eleven is on the way from the bowling alley to Doug’s house
  2. The winning 7-Eleven is the closest place to Doug’s home to buy lottery tickets
  3. We hadn’t heard from Doug
    1. If Doug did have the winning ticket, we’d assume he’d make sure to consult legal counsel on how to proceed with distributing the winnings to our bowling league
  4. Doug nor any of his family had posted anything on social media.
    1. Everyone in Chino Hills got texts from family and relatives outside of Chino Hills asking if we’d won, so many of us took to social media to let people know we were losers.
    2. What would you do if you won the lottery?  Probably disappear from social media.
  5. As more and more of our Chino Hills family and friends came to social media to let others know they were losers, the odds went from 1 in Chino Hills to what felt more like 1 in 10 that we were the $1.5 billion lottery winners.

On Sunday, we headed to bowling as we do every Sunday night, only this time we were on the lookout for big news vans and television crews, there to catch our excitement as Doug announced that we were indeed the Powerball winners.

As we entered the bowling alley, Doug, a plumber, was outside making a phone call where he was talking about water heaters and other things a plumber would discuss, clearly a ruse.

Finally, Doug ended his phone call and came inside just before bowling began. I asked him one simple question:

“So Doug, are we millionaires?”

He reached into his pocket and threw down lottery tickets paper-clipped together and said, “You have no idea how hard this week has been. We didn’t win.”

As it turns out, Doug did buy our tickets at the 7-Eleven in Chino Hills as we had suspected, but not the winning ticket. As of now, we didn’t win the Powerball . . . Honestly, we’re still hoping Doug is holding out on us waiting for a more opportune time to tell us that we’re all millionaires.

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