Welborn Media’s Top Ten List of 2015

At the end of the year, the Welborn Media team gets together to reflect on our successes and failures throughout the year. This meeting gives us an opportunity to fine-tune our direction and set new goals for the upcoming year.  These are the Top 10 things we accomplished in 2015.

Top 10 of 2015

10. Share Your Passion Scholarships

scholarshipsSince starting the Share Your Passion Scholarships in 2012, we’ve awarded scholarships to 17 deserving students. We have kept in contact with many scholarship winners and are still inspired by them. They continue to work towards following their passions and helping better the lives of others. This year we awarded 3 Share Your Passion Scholarships and gave out our first Student of the Year Scholarship Award to one of the hardest working students at The Tutoring Solution.

9. TV Appearance

11080661_10206382881436017_7712058961091484299_oZeb appeared on the Golf Life Video Channel for Fox Sports WEST. It was pretty darn cool to get on television.

8. Joined the Rotary Club

10984121_10154042856538840_6714998264776580589_nZeb was inducted into the Chino Rotary Club by Melinda Robbins, Dale Bright, and Steven Bremer. The Chino Rotary Club has been serving the Chino Valley since 1925. San Bernardino County Supervisor Curt Hagman spoke and my wife, Cindy, mom, Annie, and dad, Larry were all in attendance.

7. Speaking Engagements

zeb-speaking zeb-at-NGCOAOne of the things we enjoy most is educating others on growing their business. This year Zeb spoke with the San Bernardino County Workforce Investment Board, the Inland Empire Small Business Development Center, the Chino Valley Chamber of Commerce, Baldy View ROP, Small Business Summit, the California Golf Course Owners Association and the Golf Inc. Summit.

Topics for Zeb’s Speaking Engagements were:

  • Internet Marketing Strategies
  • Marketing with Facebook
  • How to Turn Your Business Into a Social Business
  • Marketing with LinkedIn
  • Marketing with Twitter
  • Social Media for Golf Courses
  • Innovative Marketing Tactics for Public Courses

6. #GolfChat

At the beginning of this year Zeb started #GolfChat. #GolfChat is a Twitter chat which happens every Tuesday at 5PM PST where some of the greatest minds in the golf industry come together to talk golf. #GolfChat has grown drastically since the beginning of the year and is a trending topic on Twitter every Tuesday. We’ve met so many amazing and passionate people working to grow golf.  A highlight of #GolfChat in 2015 was when professional golfer, Natalie Gulbis surprised #GolfChatters by giving away free tickets to the U.S. Open at Chambers Bay Golf Course.

5. Awards and Accolades

Screen Shot 2015-12-29 at 11.10.01 AMIt’s always nice to be recognized for the hard work you do. This year we were extremely grateful to receive a few unexpected awards:

4. Southern California Charity Golf Classic

11207321_10101061535855630_6436920246785791462_nWe hosted the 1st Annual Southern California Charity Golf Classic to raise money for several worthy charities on July 17 at Los Serranos Country Club.

With help from many in our community, the tournament helped raise $7,597.81 for charity.

We distributed the money to several charities including: Bark for Life, Boys Republic, California Scholastic Press Association, Chino Rotary, Corona Firefighters Benevolent Fund, House of Ruth, The Let It Be Foundation, Salvation Army, Share Your Passion Scholarship, and the Wounded Warrior Project.

We had such a great time with this, we’re planning on running it again in 2016!

3. Chairman of the Board at the Chino Valley Chamber of Commerce

11755429_1665688123649805_2385826912900505227_nOn July 27, Zeb was installed as Chairman of the Board for the Chino Valley Chamber of Commerce.

Becoming the Chairman of the Board has given Zeb an opportunity to help make local business owners more successful.

During his term of office, he set five goals to work towards in 2015/2016:

  • connect and work with other local business-related organizations
  • collaborate more with organizations that work to educate business owners
  • encourage and promote the involvement of young business owners in our community
  • enhance our use of technology
  • focus more on giving back

2. Lacey Gets Married

11934520_10101096973568170_4628964527126702956_o10339951_10208018878287700_1976316121632257612_nIn August this year Lacey got married to Ryan Bernholtz at a fun wedding in Santa Ana, CA.

In June, Lacey’s twin brother, Rocky married Megan Hutchinson at a beautiful wedding in Corona, CA.

Truly a notable year for the Welborn Family and there was another addition to family this year…

#1. Birth of Sebastian Welborn-De La Torre

monsterbashSebastian Welborn-De La Torre was born on Friday, November 13th at 9:52pm in Ontario at 8 pounds, 9 ounces.

Sebastian is a happy, healthy, and super cute baby.

Zeb says it’s awesome being a dad.


Thank you all for everything!  We hope you all have an amazing 2016.

Sign up for our email list to become a part of Welborn Media in 2016 – http://eepurl.com/snLLH

Facebook for Business Online Courses

We're reopening enrollment for Welborn Media University! Enroll now.


Ultimate Course - $299

Complete Course - $99


We have received great feedback from last year’s students and we’re excited to share our knowledge with even more business owners.

There was so much information to listen to and watch. Most grateful there was show and tell time on their videos or I might have been truly lost. As it is, I now understand how to use the business side of FB more and though I should be applying it now…when the time comes that I do what I was taught I will remember but I have the resources to make it happen.

We who have taken your course are smarter than we were before! Many thanks to Zeb & Lacey for their hard work and willingness to help others!Lisa Mortensen Walsh

You and Lacey did a fantastic job putting this together and it has been very beneficial!! I would highly recommend this course to my business friends and colleagues without any reservations.George Ross

I have been on Facebook for several years and used it for personal communications. Zeb Welborn created very good step-by-step learning videos for utilization of FB for professional marketing purposes. He taught me how to increase marketability and exposure to a broader audience and learn from the metrics and tools to better promote our businesses. This is an excellent course for those who are just venturing out into marketing for their businesses.Belinda Douglas

Welborn Media University is offering a huge value in their new Facebook course. Outsourcing Facebook management to a marketing firm can run thousands of dollars a year, but Welborn Media is making industry insider knowledge available for small businesses at a fraction of what it would cost to outsource it. The Ultimate Facebook for Business Online Course is the perfect option for any business looking to grow their Facebook platform without spending thousands and thousands of dollars. Zeb is a fantastic teacher and walks students through a step by step process of how to manage a business Facebook page. This course provides an excellent hands-on learning environment as it provides real life examples where Zeb shows you exactly what to do and then leaves you with an assignment to practice on your own. I would recommend this course to anyone who knows they need to expand their social media presence.Adam Witmer,

I started using Facebook for the first time in January 2014. I was pretty lost and it seemed like a whole new world to me. Zeb helped me navigate through the noise and create my business page. Now I have more than 1000 likes on my business page and tons of engagement with my customers. Zeb is my go-to person whenever I have any questions about Facebook marketing. I would highly recommend anything Zeb teaches about Facebook.Sushant Misra,
Founder at Trep Talks


Sneak Peak

Get a sneak peak at our lessons. We took a couple of our video lessons and turned them into PDFs that you can download for free from our blog.

PDF Downloads on the Blog:
PDF-iconSimple and Easy Facebook Wins - Free PDF Download - Download this PDF and try these super easy things to gain more engagement on your Facebook Page. Then let us know how well they work for you.
PDF-iconPDF Download - The Biggest Mistake (when using FB advertising) - Download this free guide so you can find out about one misstep that cost us big! A mistake you can easily avoid when you’re using FB for your business.

Don’t miss out. Enroll now!

The Complete Facebook for Business Online Course – only $99!

The course includes:

  • Over 30 lessons with video sharing and showing all the ways you can use Facebook for your business
  • Step-by-step videos that show exactly how we set up, grow, and build Facebook business pages
  • Assignments at the end of each lesson to motivate participants to take action
  • Exclusive access to the WMU Facebook group

Worry-Free 30 Day Refund Policy
The course takes about 30 days to get through and we have a 30 Day Refund policy. If you don’t feel the course was worth it, get your money back.


Our Ultimate Facebook for Business Online Course – only $299!

Everything from the Complete Facebook for Business Online Course and

  • Lifetime access
  • A consultation with Zeb Welborn
  • Bonus lessons
  • Email reminders
  • Google Hangout
  • ...and more

Get more details. Click here.



Prices will never be lower. Don’t miss it. Enroll now!

Still not sure? Let me know what your concerns are. Contact me at Zeb@WelbornMedia.com or (909) 973-9089.

Find out more, visit welbornmedia.com/welborn-media-university/.

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The Biggest Mistake Using Facebook for Business


Download our free guide so you can find out about one misstep that cost us big. A mistake you can easily avoid when you’re using FB for your business: 
[download file="http://welbornmedia.com/wp-content/uploads/TheBiggestMistake-usingFBadvertising.pdf" title="The Biggest Mistake (when using FB advertising)"]

We're sharing these free guides to help you grow your Facebook page for your business. We pulled the information directly from our WMU Facebook for Business Online Courses. If you're interested in using Facebook to help grow your business consider taking one of our courses.

Want to see more? Check out our other featured lesson: Simple and Easy Facebook WINS. It includes 3 tips for you to try with your Facebook Page. Visit this blog post to download the free guide: Simple and Easy Facebook Wins w/Free PDF Download

We're re-opening enrollment for our Ultimate Facebook for Business Online Course and this time we are also offering our Complete Facebook for Business Online Course.

Enroll in one of our Facebook for Business Online Courses

Both courses include:

  • Over 30 Video Lessons
    • We cover the basics: setting up a profile. To the complex: using your email list to reach a very targeted audience to get maximum return
  • Actionable Items for you to put into practice
  • Exclusive access to the WMU Facebook group

The Ultimate Course also includes:

  • Lifetime Access
  • A consultation with Zeb Welborn
  • Bonus Lessons
  • Email reminders
  • ...and more

The Ultimate Facebook for Business Online Course - $299

The Complete Facebook for Business Online Course - $99

Find out more, visit welbornmedia.com/welborn-media-university/.

If you have any questions about our Facebook for Business Online Courses contact me.
Zeb Welborn (909) 973-9089 or email Zeb@WelbornMedia.com

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Free PDF – Simple and Easy Facebook WINS – Facebook for Business on a budget


Download our free guide, Simple and Easy Facebook WINS. This includes amazing tips for those who have set up a Business Page, but are not necessarily using it.

[download file="http://welbornmedia.com/wp-content/uploads/SimpleFacebookWins.pdf" title="Simple and Easy Facebook Wins"]

Try out our tips and let us know what kind of response you get. Email Zeb@WelbornMedia.com or post a comment on our Facebook Page!

We re-opening enrollment for our Ultimate Facebook for Business Online Course and this time we are also offering our Complete Facebook for Business Online Course

Enroll in one of our Facebook for Business Online Courses

Find out more! See another featured lesson:

The Biggest Mistake I Ever Made Using Facebook for Business - Coming Soon! 

Both courses include:

  • Over 30 Video Lessons
    • We cover the basics: setting up a profile. To the complex: using your email list to reach a very targeted audience to get maximum return
  • Actionable Items for you to put into practice
  • Exclusive access to the WMU Facebook group

The Ultimate Course also includes:

  • Lifetime Access
  • A consultation with Zeb Welborn
  • Bonus Lessons
  • Email reminders
  • ...and more

The Ultimate Facebook for Business Online Course - $299

The Complete Facebook for Business Online Course - $99

Find out more, welbornmedia.com/welborn-media-university/.

If you have any questions about our Facebook for Business Online Courses contact me.
Zeb Welborn (909) 973-9089 or email Zeb@WelbornMedia.com

[fbcomments count="off" title="Did you try our Simple and Easy Facebook WINS?"]

How to Be a Podcast Guest

Are You Ready to Be Interviewed on a Podcast?

Do you have a message to tell? Podcasting and podcast audiences are growing all the time. Be a podcast guest and expose a whole new audience to you and your message. Plus, with some practice and thoughtfulness you can be just as interesting as a best-selling author, give more useful advice than a multi-millionaire business owner, and maybe even be funnier than a world-class comedian.

Last week, I completed my 100th interview on the Defining Success Podcast.  I started the podcast nearly two years ago and have met some amazing people through the process.  My original plan when starting the Defining Success Podcast was to share the success stories of people in a variety of professions.

Be a Podcast Guest - from Zeb Welborn of The Defining Success PodcastSuccess to me was never financial and I wanted to interview people who experienced the type of success I feel is important.  In my mind, to be successful, a person must:

  • Love what they do
  • Be good at it
  • Be helping others

Through my podcast, I’ve had some realizations about what makes a great guest. You should be a podcast guest. I’m going to walk you through how to get on a podcast, how to interview well, and how to leave a lasting impression on the audience.

How to Get on a Podcast and Be a Podcast Guest

When I started my podcast, I announced to the world(via social media) that I was starting an interview-style podcast.  Some of my firsts guests I asked personally to be a podcast guest and others were connected to me through my social media posts.  Since my initial launch, it’s become a lot easier for me to get guests for the show because now they’re pitching me to be a guest on the podcast.

To get on my show used to be pretty simple . . . you just had to ask.  Every time someone asked to be on my show I’d ask them my three basic questions:

  • Do you love what you do?
  • Are you good at it?
  • Are you helping others?

If they said yes to all three (which of course they all did) I would schedule them for an interview.

Recently, I’ve changed the format of my show to highlight a specific learnable skill, trait, or ability. We really dive deep into the material, so I’ve become much more restrictive of who I have as a guest. Having said that, I’m always looking for new guests and I know many other podcasters are too.

Here are some quick tips to use when pitching someone on why you’d be the perfect interviewee:

  • Ask to be interviewed – In many cases, all you have to do is ask.
  • Contact the host in the format that seems most appropriate to them.
    • My preferred contact points for podcast interviews are:
      • Email
      • Twitter
      • LinkedIn
    • Other contact points could be:
      • Facebook
      • Instagram
      • Telephone
      • In-Person
  • Personalize the message
    • Don’t send the same email to all podcast hosts.
      • It’s really easy to tell which emails are sent out to multiple people.  I’d recommend avoiding it if possible.
    • Do send an authentic, personalized email to each host asking to be on their show
  • Familiarize yourself with the podcast
    • Listen to an episode
    • Read the show notes
    • Share your thoughts
  • Make it easy – make it as easy as possible for a podcast host to work with you to schedule an interview. Be sure to let them know your availability upfront and what you’d like to discuss during the interview

Pro Tip:  In your pitch to be a podcast guest, give some genuine feedback about the show and you’ll increase your chances substantially.

How to Interview Well:

When I book a guest for the Defining Success Podcast, I typically have no idea what to expect.  Ultimately, I’m trying to create the best experience for the listener of the podcast so they can get as much valuable information from the interview as possible while still being entertained.

After interviewing nearly 100 guests, I’ve developed my list of things that really make an interview stand out:

  • Don’t use filler words – Everyone does it, including me but saying “um,” “like,” “you know,” and other words really distract from the interview.  Filler words tend to creep their way in when you’re either nervous, or not clear on the material you’re discussing. The good news is both of those can be corrected with practice.
  • Be conversational – Some people will over-prepare and come off as having staged answers and seem a bit robotic.  The best interviews are ones where there is an interesting rapport between the interviewer and the interviewee.
  • Be enthusiastic – Some of the worst interviews I’ve done were with people who lacked any kind of enthusiasm or passion in the topic they were discussing.  Make the interview interesting by being passionate about the topic you’re being interviewed on.
  • Don’t talk too much – Some guests get in the habit of rambling and talk too much.  The best interviews have a great back-and-forth between the guest and the interviewer. Make a point and stand by it. If it’s unclear, it’s up to the interviewer to make sure the listeners get the point.

Pro Tip: Before you start recording, have some quick, unscripted conversation.  Make sure you both feel comfortable with each other before you start the interview.

How to Leave a Lasting Impression:

Many guests on podcasts don’t have a clear call-to-action for their listeners.  A lot of times, a guest will have some really great insights and listeners will want to connect with them further but don’t know how or don’t have a compelling enough reason to. Give your listeners something compelling to make them want to connect with you after they listen to the interview.

  • Be quotable – The best guests are those that are quotable.  I can’t tell you how many times I’ve done an interview where someone starts to say something extremely profound only to cut their ideas off mid-thought.  Memorable quotes are something everyone can take away from an interview.
  • Give something away – The best thing you can do for yourself, the listeners of a podcast episode, and the host of a podcast is to give something away for free. The host will love it because you’re taking care of the audience. The audience will love it because they get something for free.  And you’ll love it because you’ll get people connected to you through your email list.
    • Make sure you can create something (a useful information-packed document) that you can give away for free before you interview on a podcast. Be sure to mention your free giveaway and how a listener can get a hold of it. Send them to your website where they can sign up for your email list in exchange for your free giveaway. (Leadpages.net is a great tool to get email addresses if you don’t have a system set up already)

Pro Tip: Plan out two to three quotable sentences, write them down, and read them at the appropriate time during the interview.  This will ensure your quote will have maximum impact.

If you have a message to tell, you are ready to be a podcast guest. The most important thing you can do to get your message out to the podcasting world is to start connecting with podcasters and asking to be interviewed. It’s not as hard as you think and once you get started, you’ll realize how fun it really is.

Good luck!

Interested in the Defining Success Podcast?  Sign up now to become a Defining Success Podcast Insider!

Become a Podcast Guest

How to Run a Facebook Contest for Your Business +Case Study at Local Golf Course

It’s the new year and I hope many of you have decided to make social networking a priority. With that in mind I want to share something with you to give you a little kick start on your Facebook page.

Contests for free stuff are cool.

Not only are they cool, but they are a great way to create word of mouth marketing at your business.

Read on to find our how you can run a Facebook contest for your business. Earlier this month we ran a Facebook contest for our client and here’s how we did it.

The Contest:

This client is a local golf course and they are currently in the process of renovating their putting green.  The course invested a lot of money to improve the experience for their golfers. They wanted to let as many golfers as possible know about it.

Our Facebook contest announced the upgraded putting green and the copy for the contest went something like this (picture below):

“Contest for Free Golf:  If you could name our NEW putting green . . . What would you name it?

The comment with the Most “Likes” will win a Free twosome of Golf, Monday – Thursday, AND our Favorite Comment will also win a Free twosome Monday – Thursday.

Contest ends at 5pm PST on Friday, November 21.

Good Luck!”

The Anatomy of a Great Facebook Contest for Your Business:

  • Contest is Easy to Enter – The contest needs to be easy to enter.  This contest is super easy to enter.  All they need to do is leave a comment to name the putting green.
  • Rules are Simple – The simpler the contest is, the more likely people are going to enter it.
  • Compelling Picture – There needs to be a unique, authentic and compelling picture to make a great Facebook contest. Pictures stand out much more than plain text.
  • Valuable Prize – The prize needs to be something your clients/customers want. Don’t get caught up, the prize doesn’t need to be anything over the top. I’ve seen other local golf courses give away 10 free rounds of golf to a contest winner or more, but a free twosome is all a golf course needs to get massive engagement on their Facebook page. Think about what fans of your page specifically would want — not what any person anywhere would want.
  • Clear End Date – Make sure you identify the end date of your contest.
  • Promote – Be sure to promote the Facebook contest for your business in as many ways as you possibly can.  For this particular contest the golf course announced it via their email newsletter.  Other ideas could be to inform customers at the point of sale, on the phone, and on your website.
  • Boost It – We knew this Facebook post would be popular so we boosted it.  Boosting a post on Facebook means Facebook will show it to more people.  For this contest we boosted the post by spending $5. A minor investment for a significant increase in exposure.


In the first comment to any contest post you should include the following disclaimer:

“By entering this contest, you agree to a complete release of Facebook from any or all liability in connection with this contest. This contest is in no way sponsored, endorsed or administered by, or associated with, Facebook.”

Now that you know how to create a killer Facebook contest for your business, let’s take a look at the type of results you can expect from running one.

The Results:

At the start of this contest this particular Facebook page had 883 “Likes.”  Just 4 days later, their Facebook grew by 47 Likes to 930.

The contest itself reached 2,976 people, was liked 33 times, commented on 111 times, and shared 15 times.  From all posts, including shares, the post had more than 339 likes, comments, and shares – 78 total likes, 241 total comments, and 20 shares.  The post was also clicked on 409 times.

For a Facebook page with less than a 1,000 followers, those numbers are pretty darn good.  Nearly 3,000 people saw this and better yet, more than 400 people engaged with this one post.

By the Numbers:

  • 47 New Likes – 47 new golfers exposed to golf course content for life.
  • 2,976 People Reached – 2,976 people physically saw this post
  • 1,741 Organic Reach – Post reached 1,741 people for free
  • 1,235 Paid Reach – Paid $5 to boost the post which went to 1,235 more people
  • 33 Likes on the post itself
  • 111 Comments on the post itself
  • 15 Shares on the post itself
  • 339 Total Likes, Comments and Shares after considering shared content
  • 78 Total Likes
  • 241 Total Comments
  • 20 Total Shares
  • 409 Clicks on the post itself

Follow Up:

The benefits of running a Facebook contest for your business don’t end there.  A great contest leverages the experience of the participants and winners of the contest.

Be sure to announce and recognize the contest winners as soon as you can with a comment on the contest post.  Be sure to ask them to send you a direct message with their contact information.  Don’t forget to get their email address so you can add them to your email list.

Then, use their profile pictures and announce them on your main Facebook page giving them some recognition but also reminding your Facebook following that if they check your posts they can win fun contests.  This will give you an opportunity to advertise and market to your audience moving forward for free.

Now your contest post gets even more visibility.  In this post we reached an additional 495 people with 143 post clicks, 15 likes, 8 comments and 1 share.

The final thing you want to do is send an email to the winners.  This email will let them know how they can claim their prize and, if it makes sense, ask them to take photos of their happiness with their prize and your business. This is the email we sent to the winners of this contest:

Subject: Congratulations on Winning A Free Twosome at (Golf Course)!


Congratulations on winning a free twosome of golf at (Golf Course).  We hope you enjoy your experience here.

If you’re interested, please take photos of your round and share them with me so I can post them on our Facebook page.

Thank you for participating!


An even better email to send out would be something like this:

Subject:  Congratulations on Winning A Free Twosome at (Golf Course)!


Congratulations on winning a free twosome of golf at (Golf Course).  We hope you enjoy your experience here.

If you’re up for it, we’d love to play golf with you and use some of the photos from our round on our Facebook page.  May we join you?

Totally understand if you’d like to play golf without us.  Either way, just let us know.

Thank you for participating!


If they did invite us to join them for a free round, it would have been a great opportunity to take lots of pictures that we could have used to post on the Facebook page for months to come.  It also gives these customers a chance to become loyal to your brand.

If you can’t find a way to take photos of the winner enjoying their prize, send the first email and hopefully they will send you a picture of them with their prize and you can use that to promote your contest (and your business) even more.

Interested in learning more about running a Facebook contest for your business? Contact Zeb at (909) 973-9089 or email at Zeb@WelbornMedia.com

Bonus Content – Don’t Miss Out

Exclusively for members of our email list we’re sharing even more information on how to run a Photo Contest, the actual results we achieved, and how you can run your own photo contest. Sign up now to get all the info about a Facebook photo contest we ran for another client of ours where we reached 2,972 people, and collected multiple photos from our Facebook followers. Photos that we were able to use to promote the business even more.

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2014 Top Ten

At the end of every year we like to sit down and look over everything that has happened at Welborn Media to begin building our plans for the following year. Just like last year and the year before this year has been our best year yet! Here is our top 10 from 2014!


10421448_10205149438393496_345217368202842858_n10. Share Your Passion Essay Scholarship Contest – Besides our main goal to help business owners share their passion and grow their business one of our secondary goals is to help inspire people in the next generation to be passionate, hard-working, and determined. That’s why we help put on the Share Your Passion Essay Scholarship Contest with The Tutoring Solution each year. This year we helped award 8 scholarships. Reading these essays makes us excited for the future.

1238934_515642048527806_1128749056_n9. New roles in the Chino Valley Chamber of Commerce – Joining the chamber of commerce was a great decision for our business and has allowed us to be more connected with our community. We’ve met some wonderful people and helped many business owners become more social with their business.

Zeb is part of the Executive Committee, Board of Directors, Treasurer & Head of the Membership Committee at the Chino Valley Chamber of Commerce.

10476087_876378912372504_4039244731253633501_o8. Zeb’s numerous Podcast appearances – Zeb enjoys interviewing guests on The Defining Success Podcast with Zeb Welborn, but it’s a whole different kind of of enjoyment when he is asked to appear on someone else’s podcast. This year Zeb appeared on the Join Up Dots Podcast, Golf Talk Live, The Scottish Golf Podcast, The Golf Club Radio show, the Friday Foursome, the Give Good Podcast, Selling on the Green, the Tropical Entrepreneur, the Dream Warrior Podcast, Podcast Shout Out, the Travel Wisdom Podcast, and the Beginner Internet Business Podcast. He was also interviewed for the website Golf Life and the Daily Interview. And probably a few more we forgot to mention. Sorry if we missed you.

cover-projects_01_037. Over 100 Episodes on The Defining Success Podcast – When Zeb started the Defining Success Podcast he had the idea to learn as much as he could by doing 100 episodes. Well he’s past that mark and still going. The lessons we’ve learned and the people we’ve met through the process have made this experience invaluable!

cover-projects_01_016. Welborn Media University – There is a wide variety of small businesses out there. Many new owners don’t have much money but they have time, energy and passion. We had these business owners in mind when we established Welborn Media University. We launched our first course The Ultimate Facebook for Business Online Course. The first class of students is working their way through the course now, learning the ins and outs of using Facebook for their Business. It’s so satisfying to witness them put our lessons into practice.

10151410_10204737021930558_8971645376380523211_n5. Speaker at Crittenden Golf Conference + Other Speaking Engagements – The Crittenden Golf Conference is one of the premier golf industry events in the USA. This year Zeb got to host a panel to discuss using social media at local golf courses. In the golf industry, Zeb has spoken at the California Golf Course Owner’s Association, a KemperSports regional meeting, and the Crittenden Golf Conferenece.

For small businesses, Zeb also had the pleasure to speak at the Chino Valley Chamber of Commerce, the Inland Empire’s Small Business Summit, four times for the Inland Empire Small Business Development Center, at Planning You Can Trust, at Baldy View ROP, to the California Real Estate Inspection Association, to Chaffey College on numerous occasions, at Sparks Middle School, Chino High School, and Roosevelt High School in Eastvale.

Screen Shot 2014-12-30 at 3.50.19 PM4. Became a Publisher – This year Welborn Media published it’s first book, The Social Golf Course: Increasing Rounds Using Social Media. Now only did we publish an eBook, but at the last minute we decided to publish in print as well. Lacey Welborn formatted and released the book. Now it’s up for sale on Amazon.com.

1932803_10203365672532487_1396583280_o3. Hosted a Golf Tournament – To celebrate the launch of the book we threw The Social Golf Tournament. A fantastically fun event. We enjoyed it so much we may just need to have another tournament this year. 😉

1890357_687068361335447_900734395_o2. The Social Golf Course book – Written by Zeb Welborn and John Hakim, Edited by Ann Welborn and legendary crime reporter Larry Welborn, designed and formatted by Lacey Welborn. This book has gotten rave reviews and continues to help Local Golf Course Professionals understand and use social media to promote their course.

10462978_10100738519363270_8982390173757429225_n 10421448_10205149438393496_345217368202842858_n1. Lacey got Engaged! + Rocky got Engaged! – The Welborn Family is growing all the time! In August of this year the handsome Ryan Bernholtz proposed to Lacey Welborn and she said yes. Later that month Lacey and Zeb’s brother Rocky Welborn proposed to the lovely Megan Hutchinson and she said yes. Lacey and Rocky are total Twinsies!


Another awesome year at Welborn Media and once again we are so excited to see what the next year has in store.

Happy 2015!

Syllabus for The Ultimate Facebook for Business Online Course

facebook-course-syllabusLast week we announced our first ever course for Welborn Media University.

Welborn Media University is a social online learning system formed to educate business owners so they can share their passion and grow their business.  Because of the immense value we’ve achieved for our clients using Facebook we knew our first course would have to be The Ultimate Facebook for Business Online Course.

We’ve pooled together all our experience working with dozens of businesses in a variety of industries on their Facebook business pages to create this course.

Today we want to give you a sneak peak of all the information we’re going to cover in the course.

Do remember this information is only showing a portion of what the course will cover. In addition to these daily lessons we will also have group discussions, podcast interviews, live webinars, and more.

This is going to be a social course that will be shaped by our participants. So everyone who enrolls can have input on the content we cover.

Click Here To Enroll Now »

Syllabus for The Ultimate Facebook For Business Online Course

Unit #1: Start with Facebook for Your Business

  1. Why Should You Use Facebook for Your Business
  2. Build a Facebook Business Page from Scratch
  3. Visually Optimize Your Facebook Cover Image and Profile Picture
  4. Use Your About Section to Maximize Your Facebook Exposure
  5. Unleash the Power of Facebook:  A Case Study

Unit #2: Build a Following on Facebook

  1. Build a Following on Facebook: Introduction
  2. Get People to Like Your Facebook Business Page
  3. Build a Following Without Using Facebook Advertising
  4. Leverage a Community to Grow Your Audience
  5. Build Your Following with Facebook Advertising

Unit #3: Facebook Advertising

  1. Facebook Advertising Basics
  2. The Most Effective Way to Spend Your Money on Facebook Advertising
  3. What Are Facebook Dark (Unpublished) Posts? And How to Use Them

Unit #4:  Create Compelling Content

  1. Ultimate Content Creation Strategy
  2. Use Facebook Insights to Create Killer Content
  3. Tips & Tricks to Help You Get More Engagement on Your Facebook Business Page
  4. Simple and Easy Facebook WINS – Basic Actions Anyone Can Do To Quickly Produce Tangible Results
  5. Best Methods for Posting Links to Facebook
  6. Common Mistakes and How to Avoid Them

Unit #5:  How to Make Money Using Facebook

  1. Top of Mind Marketing
  2. Sales Funnel
  3. Direct Sales

Unit #6:  More Ways To Use Facebook

  1. Run Contests
  2. Troubleshoot – When I Have an Issue with Facebook, Who Do I Turn To?
  3. Keeping Up with Facebook Changes
  4. Facebook Apps
  5. Use Facebook to Grow Your Email List

Unit #7: Wrap-Up:  Welborn Media University’s Ultimate Facebook for Business Step-by-Step Strategy

  1. Manage Your Facebook Time – Effective Strategies to Maximize Your Effort on Facebook in Less Time
  2. The Most Effective Way to Use Facebook for Your Business
  3. Build Trust Using Facebook
  4. Measure Your Facebook Effectiveness
Click Here To Enroll Now »

What lesson in the course are you most interested in?