Infographic — Welborn Media at your Golf Course

Lacey Welborn

Lacey Welborn

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Lacey Welborn

Golf is a sport that brings friends together, away from the stresses of their everyday life, and let’s them hang out and have fun. We love working with all kinds of companies, but there’s something special about working with businesses that encourage friendship and community.

We have experienced some substantial success with Los Serranos Country Club, located in Chino Hills, CA.  During our time at Los Serranos Country Club, we updated their Facebook, Twitter, YouTube, Instagram and blog reaching more customers and influencing golfers to play golf at their golf course.   In 2012, Los Serranos was recognized as the CGCOA’s (California Golf Course Owners Association) 2012 Course of the Year:

“Los Serranos Country Club was recognized by the CGCOA as its 2012 Course of the Year for its dedication to the spirit of the game.  Los Serranos appeals to the highly competitive player as for more than 25 years, its courses have been qualifying sites for the Northern Trust LA Open, SCGA, SCPGA, CGA and USGA events.  Most importantly, Los Serranos reaches out to build the next generation of golfers through its various developmental programs, community outreach, and Kids Course.  The Jack Kramer family and the club staff is dedicated to its enduring legacy of Championship Golf and Gracious Hospitality since 1925.”

One of our big goals for 2013 is to help golf courses all over North America.  We’ve created a tremendous system to help bring golfers to golf courses and want to share that system with as many golf courses as possible.  As an avid player, and someone who loves golf and what it stands for, we want to be given the opportunity to help promote the game.

For us to accomplish this goal we’ve put together this information sheet that shows a glimpse of the value of social media marketing at a golf course.

Golf Courses and Social Media Marketing | Welborn Media at Your Golf Course

Welborn Media at Your Golf Course

There’s tons more information we can share to show why social media marketing is the right move for golf courses. To find more contact Zeb Welborn at (909) 973 – 9089 or by email Zeb@WelbornSocialMedia.com to get Welborn Media at your golf course.

You can also sign up for our monthly email newsletter which provides additional tips and advice on how to increase your online presence by filling out our Welborn Social Media Newsletter Sign Up Form.

For more information about golf courses and how golf courses can use social media to increase play and encourage golfers to play more often visit 19th Hole Media – Zeb Welborn Golf

An Analysis of Zeb Welborn’s Leadership Practices | by Andrew Kramer

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

The following is a research paper written by Andrew Kramer for his Leadership in Organizations upper level course at the University of La Verne:  Zeb Welborn’s Leadership Practices

Chapter 1:  Introduction

Zeb Welborn grew up in Southern California in the beautiful city of Chino Hills.  He lived with his mother and father, brother, Rocky and his sister, Lacey.  He just recently moved out to Chino and is renting an apartment so he can have a place to get some work done.  He still maintains a good relationship with his siblings and actually has his sister running the photography for his business and building websites.  He participates frequently in marathons with his brother, Rocky and golfs regularly with his father, Larry.  Growing up, Zeb loved to play all kinds of sports.  He mainly focused on golf and soccer with soccer being his greater passion.  He played three years competitively on the golf team and still to this day plays soccer in an outdoor and indoor league.  I had the pleasure of getting to play on the same soccer team with Zeb for a full season.  I first started to notice Zeb’s leadership qualities when he became a substitute teacher at the high school I was attending at the time.  Not too long after that he became a full time history teacher at the school as well as being an assistant coach for the men’s soccer team.  It was clear that Zeb exemplified the leadership skills necessary to perform the jobs at hand.

Immediately after school Zeb attended Cal State University, Fullerton and got his degree in History, which he taught in high school.  Not too long ago he started his own business working for numerous companies managing their social media.  He named the company, Welborn Social Media, and that is how we came in contact with each other.  I work at Los Serranos Country Club where Zeb grew up playing golf and just recently made them a Facebook page in an attempt to gain exposure through advertising and keeping up with the market trends.  Zeb noticed I had created the page and together we turned in into a great project.  We got it passed by the board of directors and currently get paid to run the social media for the golf course.  This isn’t the only company that Zeb works for Scrapbook Expo, Wirespeed Systems, System 1 Interiors, Technology 4 Medicine, DLT Growers, Creative Scrapbook Source, Big Time Golf, Somerset Apartments, Krazy Kreations, Creative Minds & Visions, It’s Cheaper than Therapy and Mormino & Associates.  The number of clients continues to grow as he is experiencing success in a number of different sectors.  The duties that are expected of Zeb and his company are designing, managing, writing for and updating blogs, Facebook pages, Twitter, LinkedIn pages, YouTube pages, and Google+ pages.  also responsible for designing website, logos and promotional materials.  Zeb’s company is also responsible for managing Google AdWords campaigns and implementing strategies to increase search engine optimization including on site optimization and link building.  Zeb also creates email marketing campaigns and manages the reputation of companies on ranking websites like Yelp and Angie’s List.  These are just a few of the things that Zeb is responsible day in and day out and only a true leader can handle these kind of situations.  The needs of every company is unique, but Welborn Social Media can work with any company on any budget to help build their own brand.

Zeb uses the experience from prior jobs to lead the group of people that now work for him.  He has about four or five of us working under him and makes sure that everyone is happy with what they are doing.  Zeb uses the three-skill approach, which depends on three basic skills:  technical, human, and conceptual.  Skills are what leaders can accomplish, whereas traits are who leaders are.  I believe that after Zeb’s work in many different areas and working with many different people, he acquired the leadership skills necessary to manage people under him.  Technical skill is knowledge about and proficiency in a specific type of work or activity.  Zeb has a profound knowledge with computers and has done his research and taken courses on managing social media websites.  Human skill is knowledge about and ability to work with people.  Human skill is actually quite different from technical skill because human skills are people skills.

Chapter 2:  Leadership Practices

Leadership vs. Management

Zeb has many traits that make him a great leader.  I would definitely have to say that he is more leadership oriented than management.  A few of these traits are obviously intelligence about the field that he works for, self-confidence in the work he does, and determination to continue to make his business grow and expand.  Out of all these traits I believe that self-confidence is the most important one because it gives him the confidence and the ability to be certain about his competencies and skills.  This also includes self-esteem and self-assurance and the belief that one can make a difference.  To be a leader you must involve influencing others, and there is nothing better than feeling assured that his attempts to influence others are appropriate and right.

Relationship Orientation vs. Task Orientation

When dealing with relationships and task orientation I believe that Zeb excels in both of these subjects.  He must maintain a good relationship with his customers and people he is working with, and a good way to do this is by staying task oriented.  He gets the details from his partners on what needs to be accomplished and sets out a schedule on how to get it done in a timely manner.  I would definitely have to say that these two matters go hand in hand and are equally important.

Goal Orientation and Performance Evaluation

Zeb stays very goal oriented in the way that he stays on top of things by staying organized.  We have a clear mission of what we need to be doing and the harder we work, the more we will be rewarded.  For instance, every business that I recruit to get started under, “Welborn Social Media” I get a raise and a certain percentage of what the company pays Zeb to do.  As someone who works for Zeb this motivates me to find as many businesses that I can so I will get paid more.  This is a key factor for many businesses and leaders.  The more you reward your employees for good hard work, the more they will attempt to do the best work that they possibly can.  The more Zeb stays goal oriented, the more his business will prosper.

Control vs. Delegation

I communicate with Zeb a few times a week and we meet at least once in that week to review and see how work is coming along.  When we do get together we brainstorm and think of ways to stay innovative and on top of the current trends.  We discuss also ways to improve our marketing and advertisement, basically in a sense how to get more exposure.  We communicate via email, text messaging, and even sometimes through Facebook.

Rewards, Incentives and Punishment

Like I stated earlier, the way you will be rewarded is on how much work you are willing to get done.  There are no punishments just lessons learned.  Basically, the more work you get done and the more businesses I get to sign under the business the more i will get paid.  It is a simple process that works well because it keeps us motivated with all the incentives at hand.

Communication

Since we run a social media company most of our communication is done over the computer.  I would say that Zeb’s style of communication is passive, his social perceptiveness is the insight and awareness into how others in the organization function.  For example what is important to others, what keeps them motivated, and how they react to change.  Social perceptiveness means understanding the unique needs, goals, and demands of differences within the organization.

Chapter 3:  Analysis of Leadership Practices

The situational approach is based on the idea that the employees move forward and backward along the developmental continuum, which represents the relative competence and commitment of subordinates.  For leaders to be effective using the situational approach, it is essential that they determine where subordinates are on the developmental continuum and adapt their leadership styles so they directly match their style to that developmental level.  “Once the leader has identified the correct developmental level, the second task is to adapt his style to the prescribed leadership.  This is the one-to-one relationship between the developmental level of subordinates.” (Northouse 93) Some strengths of using the situational approach is that it is recognized as a standard for training leaders.  It is also a very practical approach, which means that it is easily understood and easily applied.  The situational approach sets forth a clear set of prescriptions for how leaders should act if they want to enhance their leadership effectiveness.  This approach also recognizes and stresses that there is not one best style of leadership, instead leaders need to be flexible and adapt their style to the requirements of the situations.  When in regards to the five major leadership theories, the one that stand out to me are of course the situational approach, the transformational approach, and team leadership.  Transformational approach of course has a strong emphasis on followers’ needs, values, and morals.  This kind of leadership involves attempts by leaders to move followers to higher standards of moral responsibility.  This type of leadership sets it apart from the other four styles because it has a moral dimension.  A leader very similar to the transformational approach is called servant leadership.  This leadership emphasizes that leaders should be attentive ot the concerns of their followers and would emphasize with them, they would take care of them and nurture them.” (Northouse 385)

Leadership Style of the Leader

I would say the best kind of approach to describe the leadership style of Zeb would have to be team leadership.  Zeb excels through the people that are working for him.  Therefore, he must use team leadership to coach his team members in interpersonal skills.  Collaborate with others by including and involving his team members in discussions.  Using team leadership one must manage conflict and power issues while avoiding confrontation and questioning ideas.  Build commitment by being optimistic, innovative, envisioning, socializing, rewarding, and recognizing other peoples achievements.  Lastly, to excel at team leadership you must satisfy the individual needs of the members you are working with by trusting, supporting, and advocating them.  You model your ethics by your principled practices by being fair, consistent and lastly, normative.

Compatibility/Incompatibility

The organizations goals go hand in hand with the compatibility of Zeb’s leadership style and practices.  The goal of the organization is to get as many clients to start using, “Welborn Social Media” and once we have them to perform everything we possibly can to satisfy their needs.  At this time I have no recommendations for Zeb because his business is growing at such a rapid pace that I do not know what else he can be doing.  If I did have one thing to say I would think that we should maybe get together more than just once a week to have a weekly report on how things are going.  Sometimes I feel a little bit lost on what is going on or what we should be doing so maybe meet twice a week.

Chapter 4:  Analysis of Leadership Practices:  Delegation and Developmental Levels

Necessary Conditions for Effective Delegation

According to leadership styles I believe the most effective way for developmental levels is that there must be high commitment and high supportive behavior.  In order for the sufficient amount of work to be completed an employee must stay committed and dedicated to the amount of work level he is inputting.  Zeb encourages to stay committed to the mission within the organization.  In this sense, Zeb uses the supporting approach that requires him to take a high supportive – low directive style.  “The leader should not focus exclusively on goals but uses support behaviors that bring out the employee’s skills around the task to be accomplished.”  (Northouse 93) This includes listening, praising, asking for input, and giving feedback.

Developmental Levels of the Followers

At this point in time the amount of employees are at a minimum so I would have to say that the levels are still in the developmental stage.  D2 would probably be the most accurate description because it is still moderately low.

Delegation Practice of the Leader

The way Zeb delegates his tasks and responsibilities is by creating the sky is the limit approach.  By saying this, I mean that he does not delegate many responsibilities to his followers because it is up to them to do as much work as they want.  There is always room for growth in the type of business we are in so you get as much work done as you want to in a sense.  But the more work you do accomplish, the more you will be rewarded.

Compatibility/Incompatibility

The delegation practice that Zeb uses is very compatible to the developmental levels of the followers.  Everything is still in the developmental process, but the business continues to grow at a steady pace so he must be doing something right.  It has been a great learning experience to work with a true leader like Zeb and be part of a wonderful company with a passion to excel.

Recommendations

At this point in time I have no real recommendations besides the one I stated earlier.  Scheduling meetings has been quite difficult with how busy things are so maybe just set a time that we can meet on a weekly basis.  In other words, the level of communication must begin to increase as the company continues to expand.

Chapter 5:  Conclusion

After writing this paper I realize that I am working with a genuine leader that I can take many thing away from . . . not only in the business world, but in every day life.  The way Zeb works with people is truly the proper approach and getting to see it first hand is a blessing.  Working with Zeb was a life changing experience because I can now apply the lessons I learned from his leadership qualities and apply them in every aspect of my life.  I plan to practice the same approach that Zeb uses because I have seen first hand on how it functions and the results have been good.

 

Would you like to learn more about Zeb Welborn’s leadership practices?  Visit some other sites created by Zeb Welborn – 19th Hole Media created to help golf courses get more customers and the Defining Success Podcast created to change the way we think about success.

A Content Marketing Hub Every Marketer Must Have | by Niveen Salem

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Niveen Salem – Elite Marketing Secrets

A Content Marketing Hub Every Marketer Must Have

What is a content marketing hub every marketer must have?

Sonia Simone, an author and one of Copyblogger’s co-founders calls it a “content hub – a centerpiece for your content marketing”. You probably figured it out. Yes, it’s a blog!

What is a Blog?

A blog is a online educational center about your business based on value offered. In marketing terms, it’s called attraction marketing. It’s simply your real estate piece of land on the internet. It’s a place to interact with your potential customers. But before you start a blog you need to understand your audience. This will stem from having a strong niche. Only then you’ll be able to research their problems, issues and concerns and help them find the solutions through writing a content marketing strategy about the problems. It’s the foundation of all social media tools.

But, wait a second: I thought social media is Twitter and Facebook?

Social media outlets are great to start a conversation but ultimately you want to bring your visitors back to your home base – your blog. Creating a social media marketing plan for your blog is essential in promoting your content. Here comes the importance of all social media channels such as Facebook, Twitter, LinkedIn, You Tube and Pinterest.

Why Blogging – 10 Benefits to Start your Own Blog?

  1. Thought Leader: When you blog you’re perceived as a thought leader and an expert in your industry or niche. People will start coming to you for questions, concerns and problems that they need answers for. It creates a conversation rather than a one way monologue.
  2. Trusted Source: When providing valuable content in your blog, your readers will build a trust relationship with you which turns into a lead and a lead turns into a sale.
  3. Blogging Sharpens Your Saw: When you’re blogging regularly, you’re forced to read and educate yourself about your industry. Eventually you’ll become more informed and educated than your competitors. Your presentations will become better, your problem solving abilities and skills will enhance and your tool and resource systems will grow. You’ll simply become a better teacher who have an answer to every question. All this from blogging!
  4. Freedom: A blog gives you an incredible amount of freedom where no one can tell you what to promote or not. You have total control over your content and your audience. No one has the right to flag your content as inappropriate or decide suddenly to cancel your Facebook Fan Page or delete your LinkedIn group discussions. One of my LinkedIn group discussions was suddenly deleted after reaching 42 comments in a few days!
  5. You have 100% control over the look, design and functionality of your site
  6. Blogging Traffic: Statistics show that blogging creates 55% more traffic and visitors to companies. Source: Hubspot.
  7. Build a Tribe: Blogging creates a tribe of followers, fans, readers and build relations with potential customers
  8. Your blog is a great way to generate leads. You can always make money blogging by monetizing your blog if you’re in the affiliate marketing industry
  9. You can include many sources of content marketing in your blog (not only writing) – such as a video or a podcast.
  10. By 2013, it is projected that 128 million people in the US will be blog readers. Source: MyMarketingDept.

There are 100’s of other statistics that you can search online to find out more benefits of blogging.

How to Create a Blog?

Nowadays creating a blog became a very simple process as 1, 2, 3:

  1. You need to choose and create a domain name
  2. Then create a web hosting account
  3. Then use a simple WordPress blog theme

How to Blog?

I know the objection as I was there before you: ” But I’m not a writer! What am I going to write about?” There are 5 reasons why you can become a killer blogger. How to blog is very simple once you follow these steps:

1. Write about your passion
2. Offer valuable dynamic content and avoid putting your readers to sleep with these 6 ways.
3. Use marketing tactics and strategies when writing a blog post. Here are 3 valuable tactics:

  • Be the Resource Your Customers Really Need
  • Answer the Unanswered Questions
  • Find the Questions Your Customers are Asking

4. You’ll always need to improve your blog post using these 5 tips

  • Plan your blog post before you start writing
  • Give examples of how and what to do, not only why
  • Always end your post with a call to action
  • Edit your title, introduction and conclusion
  • Use easy formatting

5. Content curation is a well known concept in blogging which allows you to write a blog post about something you’ve read online. THE RULE is to refer to the author’s name and article link in your post. When I first started blogging on my blog – Elite Marketing Secrets – I used this method a lot until I was able to create my own content.

6. You can find blogging ideas to create your own content using these sources:

  • Other blogs (curating content)
  • Books
  • Magazines
  • Movies
  • TV
  • Forums
  • Friends
  • Real life story
  • Success / failure stories
  • Google
  • Social media
  • Reviews
  • Interviews
  • Best of…..
  • How to…..
  • Case studies
  • Solve a problem
  • Your blog comments

7. Humanize or personalize your blog posts with your personality. Nothing is more boring than reading a blog post on a certain subject without feeling the author’s personality involved in the post. Mention your experiences, likes, dislikes, others experiences or stories. Storytelling is the #1 reason for grabbing your audience attention. It’s key in content marketing. If you master storytelling, then you mastered marketing and that is what 99.99% of marketers lack.

8. Here are a few more good blogging practices and tips:

  • Be consistent
  • Be organized
  • Be specific
  • Make it about your audience not about you (be interested not interesting)
  • Write a compelling headline
  • Engage your readers
  • Respond to your comments
  • Promote your content
  • Optimize your post
  • Join a blogging community
  • Share your expertise and others

Free Blogging Book

I’d like to offer a free blogging book here as an added value. Inside the book, you’ll discover how to blog your way to the top of your home business organization. The concepts in this book can be applied on any business.

Click here to get your free blogging book from Elite Marketing Secrets

To Your Success,
Niveen Salem

David Kramer Recommends Welborn Social Media | Senior Vice President at Los Serranos Country Club

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

David Kramer recommends Welborn Social Media – We began working for Los Serranos Country Club in July, 2008 and have helped foster a thriving online community for golfers who play golf in Southern California and at Los Serranos.  With over 2,500 Facebook fans, over 5,500 Twitter followers, over 100 YouTube videos and over 300 blog posts we have established and maintained an active and vibrant online community.

When I announced my presentation at the Chino Valley Chamber of Commerce entitled, “How Social Media Can Benefit Any Business,” David Kramer, Senior Vice President at Los Serranos Country Club had these words of encouragement for me:

“We’re in a communications economy where story telling i.e. subjective narrative brings educational value i.e. that has transformational value. Transformation towards health, happiness, easiness and orderliness on all levels of life.  If that value is missing from what a business performs then what is the point?   Certainly not just money$$.

Social media is a reflection of advanced artistry and brain functioning. It’s a vehicle that expands the territory of influence.  It makes everyone more effective and affluent in what they know and how they learn to know.”

David Kramer recommends Welborn Social Media and Los Serranos Country Club has seen the benefits of a thriving online community through the use of social media.  His statements regarding the impact social media can have on any business is simple, yet profound.  We are living in a communications economy, our collective knowledge is growing and those who have the passion to achieve their dreams have a far greater ability to do so than ever before.

Thank you David Kramer for all your encouragement and support . . . it is an absolute pleasure to work for Los Serranos Country Club.

Los Serranos Country Club is located in Chino Hills, CA.  For Southern California golf there is no greater golfing destination.  Please check out the Los Serranos Blog Page, the Los Serranos Facebook Page and the Los Serranos Twitter Page to see some of our work and to connect with Los Serranos Golf & Country Club.

David Kramer Recommends Welborn Social Media

David Kramer and the Kramer Family

 

Thank you David Kramer for the kind words.  To learn more about Welborn Social Media, Zeb Welborn and golf, visit 19th Hole Media.  At 19th Hole Media we provide tips and advice on how to help golf courses grow using social media.

David Kramer also appeared on the Defining Success Podcast with Zeb Welborn where he shares his insights on business and how to grow your business using friendliness and hospitality.

Welborn Social Media Can Help You Use Video to Build Your Brand

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Technology is amazing. One of the greatest tools for increasing your online profile is developing an array of videos that can provide potential customers with more ways to find you.

Use video to build your brand.  According to a Create Hype article, 5 Ways Business Owners Can Use Online Video to Grow Their Business, videos can be used:  for product/service demonstrations, to provide a video tour of your company, to profile your employees, to highlight your customers and to keep your customers informed.

The possibilities for using videos to promote your business online are endless.  One excellent  example of a company who has used video for their business is BlendTec. They have a YouTube series called “Will it Blend?”

In one of their most popular videos they blend a brand new iPad, completely destroying it.  To date, the video has more than 13,000,000 viewers and counting. Well worth it.

Can your business use 13,000,000 people viewing a message you put out?  Online video is an amazing opportunity to connect with your customers.

In 2012, we aim to help a variety of companies use video to build their brand.  We have access to high-quality equipment and develop ways to engage any customer.  We have already begun creating videos for The Tutoring Solution and Los Serranos Country Club and can do so for your business.

If you want more people to find your business online, use video to build your brand . . . and if you want help, come to Welborn Social Media.

Welcome Scrapbookers!

Lacey Welborn

Lacey Welborn

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Lacey Welborn

Thanks for visiting us from Scrapbook Expo’s website. Scrapbook Expo is one of our most valuable clients and we are thrilled they gave us the opportunity to inform you about the social media services we provide.

We develop and execute social media campaigns for small and medium sized businesses. That can include anything from setting up a blog and creating profile pages to doing daily posting and gaining followers. Our goal is to connect your company to new customers while creating a more engaging relationship with your existing customers.

The tools we use to connect your current and potential customers includes Blogging, Facebook, Twitter, LinkedIn, Google+ and YouTube.

 

Currently we advise Scrapbook Expo on their Facebook strategy and manage their Twitter account. Check out their Twitter feed below.

 

Because you found us through the Scrapbook Expo website, we would like to offer you a Free Personalized Consultation discussing the benefits Social Media can have on your business. Please fill out the form and we’ll contact you within 48 hours.

Name:
Email:
Phone:

For more information contact Zeb Welborn at (909) 973-9089.

Thanks again for visiting our Website! Please don’t hesitate to contact us if you have any questions.

“Life is just a Scrapbook waiting for us to put it on Acid Free paper.” …and tweet about it, and post it on Facebook and write about it on our blog.

Turning Your Business into a Social Business

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

In a recent survey by Regus, they found the amount of businesses who used Social Media to acquire new business jumped from 35% to 43% in the United States this year.  Every year those figures increase as more and more businesses realize Social Media is becoming a necessity.  But, how can companies maximize the potential of their Social Media campaign?

The companies who incorporate Social Media and become Social Businesses are the companies who will thrive in the new economy.

What is a Social Business?

According to IBM,

A Social Business isn’t just a company that has a Facebook page and a Twitter account. A Social Business is one that embraces and cultivates a spirit of collaboration and community throughout its organization—both internally and externally.

Social Businesses focus on the customer.  Tools like Facebook, Twitter, LinkedIn, YouTube, blogging and Google+ are all used to develop a relationship with the customer and the customer is given the opportunity to interact with the business.  In turn, the business then modifies or arranges their policies to better suit the needs of their customers.

What Makes a Social Business

If you want to maximize the potential of Social Media your business needs to embrace Social Media as a vehicle to engage and interact with the customer.  These interactions should result in implementing policies and procedures to connect with what your customers truly want and need.

Overall, those companies who are considered Social Businesses experienced greater revenue and profit increases this past year than businesses who did not use Social Media.  This year, in the same Regus survey, 48% of businesses who did not use Social Media saw an increase in revenue and 39% of businesses who did not use Social Media saw an increase in profits.  During the same time frame, 53% of businesses who used Social Media saw an increase in revenue and 44% of businesses who used Social Media saw an increase in profits.

The numbers are clear, if you use Social Media your business is more likely to see an increase in revenue and profits.  For more information on how your company can become a Social Business, contact Zeb Welborn at (909) 973 – 9089 for a free consultation.