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@WelbornMedia
Building a Twitter community is the most important skill to develop when starting a Twitter campaign. Fortunately, building a strong Twitter community is easy to do. Follow these steps and you’ll be on your way to establishing a thriving Twitter community:
The Tutoring Solution – http://www.thecatutoringsolution.com/
Share Stuff – As the owner of The Tutoring Solution, our mission was to help inspire students to become successful in and out of the classroom. To develop connections with other groups similar to ours we began sharing messages from other members of the #EdChat group, as a result they learned about our programs and our goals and began sharing our stuff. We then, worked together to promote our missions and our community grew.
Scrapbook Expo Tweet
The most important thing to remember when building a vibrant Twitter community is that it takes time and effort. You must work at it, but that is what makes social media so amazing . . . the small business owners have the same opportunity for success as the big guys and in some cases, when done right, can outshine the largest of competitors.
I am always happy to educate anyone who is interested in learning more about how you can use Twitter, Social Media or the Internet to reach more customers . . . If you would like me to discuss how Twitter can benefit you or your business, please send me an email – Zeb@WelbornSocialMedia.com or call me at (909) 973 – 9089.
Zeb Welborn will be presenting on How Social Media Can Benefit Any Business at the Chino Valley Chamber of Commerce Office at 13150 Seventh St. in Chino, CA on Wednesday, July 25 from 7:30 – 8:30 AM.
Welborn Social Media began in May, 2011 by building excitement for businesses using Internet marketing techniques including social media, website design, search engine optimization, email marketing and pay-per-click advertising campaigns. Since last year, Welborn Social Media has worked with over twenty companies by developing and enhancing their online presence.
On Wednesday, Zeb Welborn will be presenting about the impact social media can have on any business and will aim to help business owners understand why it’s important to be using social media in today’s economy. The business world has gone social and for new businesses to thrive it is imperative for businesses to become social businesses. Becoming a social business means connecting with customers and having an open dialogue between your customers and your business. The more you are there to solve your customers problems and make them happier the more likely they are to help you build your business.
The breakfast for our presentation this Wednesday will be sponsored by ABC Services. ABC Services offers turnkey computer and network solutions for businesses, home-based enterprises and individuals. They can solve your current problems and protect you from future ones.
If you would like to learn how social media can benefit your business we encourage you to visit the Chino Valley Chamber of Commerce on Wednesday, July 25 at 7:30 AM for our presentation. We hope to see you there!
Zeb Welborn Presents How Social Media Can Benefit Any Business
Noé Gaytán
After I graduated with my BA in studio art, I knew that establishing proper web presence was the next step for me. I bought my first domain and set up my first web site using WordPress. I started shaping my Tumblr to be a more “professional” blog where I posted my writings, art, and events. In February I started working on what came to be Nomad Art Project, a traveling art gallery I run out of a tent, and used KickStarter to help fund the project. This was a way for me to stay more involved with art, but more importantly, a way to help out other artists looking to show their work. A strong sense of community and “paying it forward” has always been important to me, which is also one of the reasons I wanted to join Welborn Social Media.
When Zeb first offered me a position, I was excited to join the team. I spend so much time on the internet anyway; it made sense to finally get paid for it. I think the internet is a pretty fascinating thing. As humans, we can enjoy keeping in touch with friends and family on Facebook, find people with similar interests on Tumblr, or share our videos on YouTube. For business, the internet is more than just a place for social entertainment; it is a vital part of their success. Want to let your customers know the latest news? Writing a blog post is a great way to get the word out. Don’t want to pay for printed coupons? Post a link on Facebook. Want to show up on Google? An effective SEO campaign can go a long way. Knowing the right tools can make all the difference.
For a small business, it is essential that they tap in to their community. With people spending more time on their computer than watching TV, and becoming ever more attached to their smartphones, the best way to engage a 21st century community is through the internet. Social media marketing is great in that it reaches the most people in the easiest way. And if you’re good at it, it can come across so seamless and natural that a business becomes less of a “company” and more of a “friend”. That is why I enjoy the work I do. It’s not so much about “link building”, its more about “community building”.
Since the beginning of 2012 I have talked with a variety of businesses about the impact Yelp and Angie’s List are having on their business.
For those of you who are unfamiliar with Yelp or Angie’s List, they are websites that rank businesses on their performance. Customers can visit either of those websites and give feedback in the form of a rating and also comment about the services they have received. The company has no control over these ratings and, for better or worse, they appear in search engine results when people are looking for a particular business.
System 1 Acoustic Ceiling Removal Gets Angies List Super Service Award
In the past month, we have been working with two different businesses to help build their online reputation. Understandably, they had concerns about the impact feedback on these sites is having on their business.
At the beginning of the year I began hunting for an apartment and really had no idea where to begin. We traveled by car to local apartment complexes and I visited one that I thought was perfect. It was in my price range and seemed to have a lot of extra benefits that really attracted me. But just before I left, the woman trying to sell me the apartment told me not to pay attention to the ratings because sometimes other apartment owners sabotage the ratings or an evicted tenant leaves false information about their experience. I hadn’t even thought to look at a rating site for apartments, but her statement made me want to see for myself what was written.
Thirty or so people commented on that apartment complex. Ninety percent of those people said something along the lines of, “Whatever you do, do not move here.” There were stories of burglaries, drug deals, shootings and no help from the administration when a problem arose. This was not a place I wanted to live.
The ratings on apartmentratings.com actively influenced my purchasing decision. I ended up choosing an apartment complex with a relatively high rating, Somerset Apartments, that I absolutely love. If you have a business where people are rating and commenting about it online, know that these ratings are affecting and will continue to affect your business.
How do you ensure people are talking positively about your business??? Hire a reputation manager.
Check back in the next couple of weeks to see our tips for building a business that excels at the ranking and commenting websites to give you an advantage over your competition.
Welborn Social Media provides social media services for small and medium-sized businesses all over the United States. If you would like more information about how Welborn Social Media can act as your reputation manager and enhance your online reputation please give Zeb Welborn a call at (909) 973 – 9089.
Direct mail, radio commercials, television commercials, billboards, flashing web advertisements, pop-up ads, and horribly timed telemarketing phone calls are all forms of marketing most people find extremely annoying. They are intrusions in our lives — always interrupting. They’re not like social media marketing. The biggest difference between this kind of marketing and social media marketing is that people get to pick and choose which social media messages they receive.
On Facebook you choose which pages you like, on Twitter you pick who you follow, when it comes to blogs you pick which ones you read. Social media allows you to subscribe to messages for the products and services you actually want to hear about.
Marketing your business to only those that want to receive your message at times during their day when they’re able to take in your message is more effective and less expensive than other forms of marketing. There are two forms of marketing, inbound and outbound. Inbound marketing is any form of marketing that helps you get found by potential customers. Outbound marketing is marketing that interrupts consumers and forces the message on them. When you think about it like this, outbound marketing sounds rather rude.
Social media has quickly become the most effective means for inbound marketing. But, simply switching your messages from outbound marketing outlets to your social media outlets isn’t enough. Outbound messages are trying to be heard over the massive amounts of other messages that a person is bombarded with each and every day. Outbound messages are the equivalent of screaming at someone. Inbound marketing in the form of social media is for people who are already seeking out information from you. They may appreciate something with more detail. And, since social media platforms are a place for conversation, it’s a perfect place to be conversational and to encourage interaction.
Social media marketing is ideal for both businesses and consumers. Don’t just try to be heard. Invest in social media marketing, get your message to those customers who are not only interested in your message, but are also at a point in time when they can fully absorb your message and interact with your brand.
At Welborn Social Media we truly believe that every business can benefit from social media marketing. If you’re interested in social media services for your business please contact Zeb Welborn at (909) 973-9089 or email Zeb@WelbornSocialMedia.com
Whenever we meet a potential client we prepare a presentation for them. We share facts and ideas about what Welborn Social Media can do for their business.
Our presentations have been very successful. Get our five tips for a killer presentation
Upon the completion of our presentation, our potential clients have a basic understanding of social media, how it can benefit their business, and, often times, business owners begin to see the massive potential social media has to offer.
Slide 1 of Our Presentation
Here are some reasons why our presentations are successful:
Keep Slides Interesting
Our presentation is a constant work in progress. We are always trying to improve both the design of the slides and the manner in which we share them.
We love giving our presentation to business owners. By the end they can see the potential for social media in their business. They can imagine the success it can bring. They can visualize the ways it can allow them to share their passion for what they do. Use our five tips for a killer presentation.
Thanks for visiting us from Scrapbook Expo’s website. Scrapbook Expo is one of our most valuable clients and we are thrilled they gave us the opportunity to inform you about the social media services we provide.
We develop and execute social media campaigns for small and medium sized businesses. That can include anything from setting up a blog and creating profile pages to doing daily posting and gaining followers. Our goal is to connect your company to new customers while creating a more engaging relationship with your existing customers.
The tools we use to connect your current and potential customers includes Blogging, Facebook, Twitter, LinkedIn, Google+ and YouTube.
Currently we advise Scrapbook Expo on their Facebook strategy and manage their Twitter account. Check out their Twitter feed below.
Because you found us through the Scrapbook Expo website, we would like to offer you a Free Personalized Consultation discussing the benefits Social Media can have on your business. Please fill out the form and we’ll contact you within 48 hours.
For more information contact Zeb Welborn at (909) 973-9089.
Thanks again for visiting our Website! Please don’t hesitate to contact us if you have any questions.
“Life is just a Scrapbook waiting for us to put it on Acid Free paper.” …and tweet about it, and post it on Facebook and write about it on our blog.
I’m looking forward to sharing what I know with local business owners. Reply to this email to let me know which session(s) you plan on attending.