Zeb Welborn’s Upcoming Speaking Engagements in 2016 – Social Media for Businesses

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.
Welborn Media and Zeb Welborn will be speaking multiple times before the end of the year on how to use social media to grow your business. Our sessions are hosted by the San Bernardino County Workforce Development Board or the Inland Empire Small Business Development Center.

All of our social media courses from now until the end of the year are free to attend.

Zeb is presenting on a variety of topics from social media basics,  utilizing LinkedIn and marketing technology to grow your business.

Check out the workshops and find one(s) that works for you. Please let us know which ones you plan to attend.

If you’d like to learn more about online marketing but the following courses are not appealing to you, let us know what courses you’d like to see in 2017 by filling out this 2-Question Survey.

 

Zeb Welborn Speaker at San Bernardino County Workforce Investment Board and the Inland Empire Small Business Development Center

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October 13th • 10:00 am – 12:00 pm

Effective Use of Social Media: A Hands On Approach

Ontario Chamber of Commerce
3200 Inland Empire Blvd., Suite 130, Ontario, CA 91764
Zeb Welborn, shares his knowledge of using google analytics to monitor and improve your website and online marketing efforts.

Hosted by San Bernardino County Workforce Development
Please register at: https://socialmediaworkshops2016.eventbrite.com

October 19th • 9:00 am – 12:00 pm

Internet Marketing Strategies

Ontario Chamber of Commerce
3200 Inland Empire Blvd., Suite #130, Ontario 91764
Zeb Welborn, shares his knowledge on Internet Marketing Strategies

Hosted by Inland Empire Small Business Development

November 1st • 9:00 am – 12:00 pm

Marketing Technology to Attract Customers

City of San Bernardino EDA Board Room
201 North “E” Street, San Bernardino 92401
Topics Zeb will cover: Social Media Marketing; Blogging; SEO

Hosted by Inland Empire Small Business Development

November 10th • 10:00 am – 12:00 pm

How to Use Your Personal Network to Grow Your Business on LinkedIn

Ontario Chamber of Commerce
3200 Inland Empire Blvd., Suite 130, Ontario, CA 91764
Facebook is for everyone. Twitter is for connecting with experts or people trying to become experts, and LinkedIn is for your business contacts. Learn how to use your LinkedIn personal profile to connect with others in your industry, build a better business, and target customers using features on LinkedIn. Learn how to use LinkedIn as your digital rolodex; how and why you should update your profile regularly; Use LinkedIn groups to reach more customers and build influence in your industry; and target connections in your industry/potential customers using the LinkedIn search tool.

Hosted by San Bernardino County Workforce Development
Please register at: https://socialmediaworkshops2016.eventbrite.com

November 16th • 6:00 pm – 8:30 pm

Marketing Technology to Attract Customers

Apple Valley Chamber of Commerce
16010 Apple Valley Road, Apple Valley 92307
Topics Zeb will cover: Social Media Marketing; Email Marketing; Blogging; SEO

Hosted by Inland Empire Small Business Development

November 17th • 9:00 am – 12:00 pm

Marketing Technology to Attract Customers

Temecula Valley Entrepreneur’s Exchange
43200 Business Park Drive, Temecula 92590
Topics Zeb Will Cover: Social Media Marketing; Email Marketing; Blogging; SEO

Hosted by Inland Empire Small Business Development

I’m looking forward to sharing what I know with local business owners. Reply to this email to let me know which session(s) you plan on attending.

See you soon!

Zeb Welborn

27 Tips on How to Build a Vibrant Twitter Community

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

@WelbornMedia

Building a Twitter community is the most important skill to develop when starting a Twitter campaign.  Fortunately, building a strong Twitter community is easy to do.  Follow these steps and you’ll be on your way to establishing a thriving Twitter community:

  1. Tweet, Tweet Often and Tweet with a Purpose – Before you start your Twitter campaign begin by thinking of your purpose . . . or generate a mission statement.  Our mission statement is to help business owners share their passion with others.  We work with passionate business owners to help them increase their exposure, build their businesses and become positive examples for their communities.  Every tweet we send out is aligned with our goal of helping business owners become successful.  You won’t see tweets from us about what we had for dinner or our plans for the weekend.  Be true to your mission, tweet, and tweet often.  The more active you are on Twitter the faster your community will grow.
  2. Provide Value – Everyone says you need to provide value, but I never really understood what that meant.  Value is an ambiguous term, but it still applies.  My understanding of value is offering something to someone else that is a genuine effort to improve their lives.  Many people online, and on Twitter post what I call, “look at me articles.”  The greatest way to give value and create a more enthusiastic community is to genuinely try to help others.  It helps by addressing specific people’s issues and concerns and then sharing those issues with others.
  3. Actively Listen – The coolest thing about Twitter in my opinion is the search feature, type in any word into the bar at the top of the Twitter page and every single tweet that had that term in it will show up.  This provides marketers with an amazing opportunity to reach out to people who are actively communicating on Twitter.  For our clients we actively look for users who are communicating about their product or service and we reach out to them . . . we listen to them and we alter our strategies based off of their responses.  Listen actively and you will have a more engaged community.
  4. Don’t Sell – Don’t post “Look at Me” articles . . . most people get on Twitter and constantly post tweets that sell . . . buy this or buy that.  Do that and be sure to create a non-existent Twitter community.  No one wants to constantly be sold to.  So, don’t sell . . . be helpful and sales will come.  Use Twitter as a way to generate relationships first . . . trust second . . . a whole bunch of other things between and sales last.
  5. Follow Others – Follow others who post tweets that resonate with you and engage with them.  The more you engage others, the more likely they are to engage with you.
  6. Use Your Face as Your Profile Pic – People connect more to other people so be sure to use a profile picture that shows your face and preferrably a happy face at that.  We personally use a logo for our business twitter account, @WelbornMedia, but I usually connect with more people using my personal Twitter account, @ZebWelborn which has a picture of my beautiful face.  It always feels nicer to know who your talking to and easier for people to develop an emotional connection with you . . . thus making your community stronger.
  7. Look at Other Peoples Lists.  Once you find people to connect with and people who you enjoy communicating with, check out the lists they’ve created.  Chances are there will be more people like them that share their passions and interests and you can connect with them thus building your Twitter community.
  8. Jump into Conversations – Don’t be afraid to get your feet wet.  Conversations are happending all over Twitter all the time.  Twitter chats are a great way to get involved.  But, most importantly, don’t be afraid to respond to people . . . most people love getting responses to their tweets, so don’t be shy and meet more people.
  9. Followers Don’t Matter.  Active Followers Do. – The amount of people following you will not matter when it comes to making sales . . . the amount of engaged followers will.  There are tons of automatic following programs and Twitter has a large amount of users who don’t use the service on a regular basis, meaning a follower who is no longer using Twitter is no longer seeing your Tweets.  Building an engaged following is much more important than building numbers.  Don’t be obsessed with numbers, be obsessed with relationships.
  10. Be Consistent – I heard an analogy once that being a Twitter user is like being a farmer.  Few people have the patience to be a farmer, to plant the seeds, to tend to the plants all year long and then to harvest the plants at the end of the season.  A farmer can’t be absent during the process . . . if he does not tend to his crops, his crops will die before it’s time to harvest.  Twitter is the same way . . . You plant seeds by initiating conversations with different people.  You cultivate those relationships on a regular consistent basis and, then, and only then will you harvest the fruits of your labor.  If you ignore your crops they die.  If you ignore your Twitter followers they will not become your customers.
  11. The Tutoring Solution – http://www.thecatutoringsolution.com/

    Share Stuff – As the owner of The Tutoring Solution, our mission was to help inspire students to become successful in and out of the classroom.  To develop connections with other groups similar to ours we began sharing messages from other members of the #EdChat group, as a result they learned about our programs and our goals and began sharing our stuff.  We then, worked together to promote our missions and our community grew.

  12. Use directories like Twellow, Twubble, Twits Like Me, etc.  There are numerous Twitter directories that has influential Twitter users in your field, you can then use those directories to follow people who share your interests and in turn may follow you.  At the least you’ll see what influential people are doing to make an impact in your community.
  13. Follow those who follow you.  If someone follows you and they’re an active Twitter user, follow them back . . . not only should you follow them, but you should also reach out to them and thank them for following you.  I feel honored every time someone new follows me and I want to make sure my Twitter users know how honored I truly am.
  14. Develop a Strong Bio – Often times, Twitter users will check out your Twitter bio to see if you’re someone they would like to follow.  Be sure your Twitter bio is compelling and lets Twitter users know exactly what kind of person you are and what kind of relationship you will be creating with them.  Optimize your Twitter account . . . be sure to include target keywords, links to your website, add your location and give users a reason to follow you.
  15. Use a Strong Brand Name – Your name is important.  Use your own personal name, a name that goes with your brand, and one that Twitter users will want to connect with.
  16. Create Lists – You can create lists on Twitter which will help you when you start to follow too many people to keep track of.  I’m involved in many Twitter discussions:  SEO, Google AdWords, Social Media, and Education just to name a few.  By putting your followers into groups you can then jump into their discussions by accessing the list you have created for each group.
  17. Introduce People to Your Followers – As you communicate with people its important to share them with others.  If you know two people who share the same passion, connect them with each other.  Twitter is all about building relationships . . . Help people build relationships and they will help you build your community.
  18. Follow People from Different Niches – Everyone has their area of expertise, but that doesn’t mean you need to limit the users you follow.  If I only engaged in discussions with people who associated themselves with “Social Media,” I would be missing out on the potential to connect with new customers.  As a result, I look for niches where my services could either be used or easily referred by and connect with people there.
  19. Reciprocate – If someone does something nice for you . . . return the favor.
  20. Try to Connect with Twitter Friends Offline – While working for Los Serranos Country Club, I am frequently trying to connect with golfers offline.  Often, they will tell me they are headed to the golf course and I will connect with them.  This gives me an opportunity to meet them and get a face to the name, but it also enhances the bond we have with each other and the golf course.  I’ve always told businesses that one of the benefits of attracting people that use social media is that they have access to much more people, the people who I have met at the golf course have sent positive messages about Los Serranos Country Club to their lists of friends on Twitter, Facebook, through email and in person.  If you can build those connections you’re on the right track.  Check out this video of a user we connected with offline from our social media campaign – Louis Castillo on Golf at Los Serranos Country Club in Chino Hills.
  21. Build Up.  Don’t Put Down. – Nobody likes a bully.  Being negative and angry is not conducive towards building a strong community.  Everyone loves people who make them feel good about themselves.  Be a person who makes people feel good and your community will grow.
  22. Use Twitter Tools – There are enormous amounts of Twitter tools you can use to  help manage your Twitter account(s).  Do online searches or ask other Twitter users how Twitter tools have helped them.  I’ve personally used HootSuite, TweetDeck, TweetAdder and TweetChat at different times to help me manage my Twitter accounts, but there are lots more.
  23. Learn the Lingo – Do you know what DM, @, RT, MT,  Tweet, Tw, # mean?  Ask the people on Twitter and they’ll tell you.  (I can’t tell you everything)
  24. Pay Attention to @ Replies – (Ok, I’ll tell you this one)  @ Replies are when people mention you directly in a tweet.  Respond to all @ replies in order to generate a discussion and build a stronger relationship.  @ replies is where I spend most of my time on Twitter . . . when you build a big enough community you will spend most of your time there too.
  25. Add Your Twitter ID to All Signatures – As with anything you’re using, be sure to let as many people know you’re using Twitter as possible.  This means including it in any documentation you may have, in your email signatures, on your Facebook page and anywhere else you can think of.
  26. Read the Bios of Those You Follow – You can develop an understanding of what makes people tick by reading their profiles and then develop more meanginful relationships as a result . . . the more you care about their interests, the more they will care about yours.
  27. Know Who the Players Are – Know who the leaders are in your industry on Twitter . . . Follow them, learn from them and try to connect with them.  By reaching out to people who are perceived as the experts in an industry you are associating yourself with the experts . . . and who knows . . . if you follow all these steps you may become the expert yourself.
  28. Get a Personality – Get creative with your tweets . . . the more creative you are, the more you’ll stand out and the more people will want to follow you.

    Scrapbook Expo Tweet

The most important thing to remember when building a vibrant Twitter community is that it takes time and effort.  You must work at it, but that is what makes social media so amazing . . . the small business owners have the same opportunity for success as the big guys and in some cases, when done right, can outshine the largest of competitors.

I am always happy to educate anyone who is interested in learning more about how you can use Twitter, Social Media or the Internet to reach more customers . . . If you would like me to discuss how Twitter can benefit you or your business, please send me an email – Zeb@WelbornSocialMedia.com or call me at (909) 973 – 9089.

 

 

 

 

 

 

 

How Social Media Can Benefit Any Business

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Zeb Welborn will be presenting on How Social Media Can Benefit Any Business at the Chino Valley Chamber of Commerce Office at 13150 Seventh St. in Chino, CA on Wednesday, July 25 from 7:30 – 8:30 AM.

Welborn Social Media began in May, 2011 by building excitement for businesses using Internet marketing techniques including social media, website design, search engine optimization, email marketing and pay-per-click advertising campaigns.  Since last year, Welborn Social Media has worked with over twenty companies by developing and enhancing their online presence.

On Wednesday, Zeb Welborn will be presenting about the impact social media can have on any business and will aim to help business owners understand why it’s important to be using social media in today’s economy.  The business world has gone social and for new businesses to thrive it is imperative for businesses to become social businesses.  Becoming a social business means connecting with customers and having an open dialogue between your customers and your business.  The more you are there to solve your customers problems and make them happier the more likely they are to help you build your business.

The breakfast for our presentation this Wednesday will be sponsored by ABC Services.  ABC Services offers turnkey computer and network solutions for businesses, home-based enterprises and individuals.  They can solve your current problems and protect you from future ones.

If you would like to learn how social media can benefit your business we encourage you to visit the Chino Valley Chamber of Commerce on Wednesday, July 25 at 7:30 AM for our presentation.  We hope to see you there!

Zeb Welborn Presents How Social Media Can Benefit Any Business

 

Noé Gaytán Joins Welborn Social Media

Noé Gaytán

After I graduated with my BA in studio art, I knew that establishing proper web presence was the next step for me. I bought my first domain and set up my first web site using WordPress.  I started shaping my Tumblr to be a more “professional” blog where I posted my writings, art, and events. In February I started working on what came to be Nomad Art Project, a traveling art gallery I run out of a tent, and used KickStarter to help fund the project. This was a way for me to stay more involved with art, but more importantly, a way to help out other artists looking to show their work. A strong sense of community and “paying it forward” has always been important to me, which is also one of the reasons I wanted to join Welborn Social Media.

When Zeb first offered me a position, I was excited to join the team. I spend so much time on the internet anyway; it made sense to finally get paid for it. I think the internet is a pretty fascinating thing. As humans, we can enjoy keeping in touch with friends and family on Facebook, find people with similar interests on Tumblr, or share our videos on YouTube. For business, the internet is more than just a place for social entertainment; it is a vital part of their success. Want to let your customers know the latest news? Writing a blog post is a great way to get the word out. Don’t want to pay for printed coupons? Post a link on Facebook. Want to show up on Google? An effective SEO campaign can go a long way. Knowing the right tools can make all the difference.

For a small business, it is essential that they tap in to their community. With people spending more time on their computer than watching TV, and becoming ever more attached to their smartphones, the best way to engage a 21st century community is through the internet. Social media marketing is great in that it reaches the most people in the easiest way. And if you’re good at it, it can come across so seamless and natural that a business becomes less of a “company” and more of a “friend”. That is why I enjoy the work I do. It’s not so much about “link building”, its more about “community building”.

Yelp, Angie’s List and Other Review Sites Create Reputation Manager

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Since the beginning of 2012 I have talked with a variety of businesses about the impact Yelp and Angie’s List are having on their business.

For those of you who are unfamiliar with Yelp or Angie’s List, they are websites that rank businesses on their performance.  Customers can visit either of those websites and give feedback in the form of a rating and also comment about the services they have received.  The company has no control over these ratings and, for better or worse, they appear in search engine results when people are looking for a particular business.

System 1 Acoustic Ceiling Removal Gets Angies List Super Service Award

In the past month, we have been working with two different businesses to help build their online reputation.  Understandably, they had concerns about the impact feedback on these sites is having on their business.

At the beginning of the year I began hunting for an apartment and really had no idea where to begin. We traveled by car to local apartment complexes and I visited one that I thought was perfect.  It was in my price range and seemed to have a lot of extra benefits that really attracted me.  But just before I left, the woman trying to sell me the apartment told me not to pay attention to the ratings because sometimes other apartment owners sabotage the ratings or an evicted tenant leaves false information about their experience.  I hadn’t even thought to look at a rating site for apartments, but her statement made me want to see for myself what was written.

Thirty or so people commented on that apartment complex. Ninety percent of those people said something along the lines of, “Whatever you do, do not move here.”  There were stories of burglaries, drug deals, shootings and no help from the administration when a problem arose.  This was not a place I wanted to live.

The ratings on apartmentratings.com actively influenced my purchasing decision. I ended up choosing an apartment complex with a relatively high rating, Somerset Apartments, that I absolutely love.  If you have a business where people are rating and commenting about it online, know that these ratings are affecting and will continue to affect your business.

How do you ensure people are talking positively about your business???  Hire a reputation manager.

Check back in the next couple of weeks to see our tips for building a business that excels at the ranking and commenting websites to give you an advantage over your competition.

Welborn Social Media provides social media services for small and medium-sized businesses all over the United States.  If you would like more information about how Welborn Social Media can act as your reputation manager and enhance your online reputation please give Zeb Welborn a call at (909) 973 – 9089.

Social Media is the Preferred Marketing for Everyone!

Lacey Welborn

Lacey Welborn

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Lacey Welborn

Direct mail, radio commercials, television commercials, billboards, flashing web advertisements, pop-up ads, and horribly timed telemarketing phone calls are all forms of marketing most people find extremely annoying. They are intrusions in our lives — always interrupting. They’re not like social media marketing. The biggest difference between this kind of marketing and social media marketing is that people get to pick and choose which social media messages they receive.

On Facebook you choose which pages you like, on Twitter you pick who you follow, when it comes to blogs you pick which ones you read. Social media allows you to subscribe to messages for the products and services you actually want to hear about.

Marketing your business to only those that want to receive your message at times during their day when they’re able to take in your message is more effective and less expensive than other forms of marketing. There are two forms of marketing, inbound and outbound. Inbound marketing is any form of marketing that helps you get found by potential customers. Outbound marketing is marketing that interrupts consumers and forces the message on them. When you think about it like this, outbound marketing sounds rather rude.

Social media has quickly become the most effective means for inbound marketing. But, simply switching your messages from outbound marketing outlets to your social media outlets isn’t enough. Outbound messages are trying to be heard over the massive amounts of other messages that a person is bombarded with each and every day. Outbound messages are the equivalent of screaming at someone. Inbound marketing in the form of social media is for people who are already seeking out information from you. They may appreciate something with more detail. And, since social media platforms are a place for conversation, it’s a perfect place to be conversational and to encourage interaction.

Social media marketing is ideal for both businesses and consumers. Don’t just try to be heard. Invest in social media marketing, get your message to those customers who are not only interested in your message, but are also at a point in time when they can fully absorb your message and interact with your brand.

At Welborn Social Media we truly believe that every business can benefit from social media marketing. If you’re interested in social media services for your business please contact Zeb Welborn at (909) 973-9089 or email Zeb@WelbornSocialMedia.com

Five Tips for a Killer Presentation

Lacey Welborn

Lacey Welborn

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Lacey Welborn

Whenever we meet a potential client we prepare a presentation for them. We share facts and ideas about what Welborn Social Media can do for their business.

Our presentations have been very successful.  Get our five tips for a killer presentation

Upon the completion of our presentation, our potential clients have a basic understanding of social media, how it can benefit their business, and, often times, business owners begin to see the massive potential social media has to offer.

Slide 1 of Our Presentation

Here are some reasons why our presentations are successful:

  • We alter our slide show to suit the business we’re presenting too. This is beneficial for two reasons:  we provide a personalized approach which gives us credibility that we can take their information and use it to communicate using social media, and it gives us on opportunity to delve into the business to better understand the needs of our customers.
  • We use lots of slides. Clicking through more slides during a presentation helps develop a strong, consistent flow of information to our potential customers. Instead of having one slide with a topic and three bullet points it’s much better for the tempo of the presentation to have four slides with very large, easy-to-read font.
  • Conversation is a must.  At the beginning of each presentation we explicitly encourage clients to ask questions.  Throughout the presentation we ask a lot of questions and make sure they are understanding the material we presented to them.  The presentation is less of a presentation and more like a guided conversation . . . our slides help guide the discussion.
  • Our slide show is very cohesive. It has a set color scheme, a few font choices and consistently placed items throughout.
  • While being cohesive we also have worked to make the slides more interesting. We have a lot of charts in our presentation to visually display some of the astounding facts around social media. We realized there were too many bar graphs and they became repetitive. By thinking of more creative ways to visually display information we’ve been able to make our slide show much more interesting.

Keep Slides Interesting

Our presentation is a constant work in progress. We are always trying to improve both the design of the slides and the manner in which we share them.

We love giving our presentation to business owners. By the end they can see the potential for social media in their business. They can imagine the success it can bring. They can visualize the ways it can allow them to share their passion for what they do.  Use our five tips for a killer presentation.

Welcome Scrapbookers!

Lacey Welborn

Lacey Welborn

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Lacey Welborn

Thanks for visiting us from Scrapbook Expo’s website. Scrapbook Expo is one of our most valuable clients and we are thrilled they gave us the opportunity to inform you about the social media services we provide.

We develop and execute social media campaigns for small and medium sized businesses. That can include anything from setting up a blog and creating profile pages to doing daily posting and gaining followers. Our goal is to connect your company to new customers while creating a more engaging relationship with your existing customers.

The tools we use to connect your current and potential customers includes Blogging, Facebook, Twitter, LinkedIn, Google+ and YouTube.

 

Currently we advise Scrapbook Expo on their Facebook strategy and manage their Twitter account. Check out their Twitter feed below.

 

Because you found us through the Scrapbook Expo website, we would like to offer you a Free Personalized Consultation discussing the benefits Social Media can have on your business. Please fill out the form and we’ll contact you within 48 hours.

Name:
Email:
Phone:

For more information contact Zeb Welborn at (909) 973-9089.

Thanks again for visiting our Website! Please don’t hesitate to contact us if you have any questions.

“Life is just a Scrapbook waiting for us to put it on Acid Free paper.” …and tweet about it, and post it on Facebook and write about it on our blog.