LinkedIn, Social Media Q&A and Live Videos with Zeb Welborn

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

LinkedIn, Social Media Q&A and Live Videos with Zeb Welborn

Learn how to use LinkedIn, get your questions answered about social media and learn how to use live videos to grow your business with Zeb Welborn and the San Bernardino County Workforce Development Board.

LinkedIn, Social Media Q&A and Live Videos with Zeb Welborn

LinkedIn Fundamentals Workshop

Date: August 31, 2017

Location: City of San Bernardino- 2nd Floor – 201 N. “E” St., San Bernardino, CA 92401

Learn how to use LinkedIn to network more effectively and grow your business. This workshop will teach you how to use LinkedIn to maximize your business reach, make new contacts and keep your current contacts in the loop. Learn to Create/Update your profile, engage in LinkedIn Groups, publish posts, discover new prospects, write/receive recommendations and more.

Register here – LinkedIn Fundamentals Workshop

Q&A Social Media Workshop

Date: September 28th, 2017

Location: High Desert Americas Job Center – 17310 Bear Valley Rd., Suite 109, Victorville, CA 92395

Get your questions answered when it comes to social media. Bring your laptop and ask all your social media related questions. Learn the most effective strategies in growing your business using social media sites like Facebook, twitter, Instagram etc.

Register here – Q&A Social Media Workshop

Hands-On Workshop with Live Videos

Date: November 30th, 2017

Location: Ontario Chamber of Commerce – 3200 Inland Empire Blvd., Suite 130, Ontario, Ca 92395

Learn to market your business using live videos. Live videos are the hottest, newest thing in social media to grow your business. Learn a formula to help you sell more products using live videos. During this workshop we will help you create a script for your own live video which you can use to sell your products and services.

Register here – Hands-On Workshop with Live Videos

Social Media and Online Marketing Workshops in 2017 by Welborn Media

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Zeb Welborn and Welborn Media are looking forward to another great year speaking on social media, digital marketing and online marketing workshops in 2017.

Want to learn how to write blogs, create successful email marketing campaigns, use Facebook, Twitter, LinkedIn, Instagram and other social media channels to grow your business? Want to learn a comprehensive strategy to get your business on Google? Want to learn how to manage your reputation online so your customers will choose you over your competitors?

Email Marketing to Get the Sale

Sign up for our workshops in 2017 and take your business to the next level.

San Bernardino County Workforce Development Board:

Workshops are free to attendees. 

Email Marketing to Get the Sale on March 30 at High Desert Americas Job Center – 17310 Bear Valley Rd., Suite 109, Victorville, CA 92395.

Register for Social Media Workshops

 

Create a Winning Internet Marketing Game Plan for Your Business on April 13 at the City of San Bernardino Economic Dvlp. Agency- Board Room, 3rd Floor – 201 N. “E” St., San Bernardino, CA 92401

Register for Social Media Workshops

Get Immediate Business Results with Google Pay-Per-Click Campaigns on May 25 at Ontario Chamber of Commerce – 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Register for Social Media Workshops

The Right Way to Market Your Business on Facebook on June 22 at the High Desert Americas Job Center – 17310 Bear Valley Rd., Suite 109, Victorville, CA 92395

Register for Social Media Workshops

 

Inland Empire Small Business Development Center:

Workshops are free to attend: Sign up here

Internet Marketing Strategies on May 17 from 9:00 am-12:00 pm at the Carnegie Cultural Center, 123 D Street, Upland 91786

Internet Marketing Strategies on June 1 from 9:00 am-12:00 pm at the Temecula Valley Entrepreneurs Exchange, 43200 Business Park Drive, Temecula 92590

Internet Marketing Strategies on July 18 from 9:00 am-12:00 pm at the Riverside County Business Center, 3403 10th Street (first floor), Riverside 92501

Internet Marketing Strategies on August 9 from 9:00 am-12:00 pm at the Ontario Chamber of Commerce, 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Completed 2017 Workshops:

Best Strategies for Business Blogging Success on February 16 at Ontario Chamber of Commerce – 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Zeb Welborn’s Upcoming Speaking Engagements in 2016 – Social Media for Businesses

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.
Welborn Media and Zeb Welborn will be speaking multiple times before the end of the year on how to use social media to grow your business. Our sessions are hosted by the San Bernardino County Workforce Development Board or the Inland Empire Small Business Development Center.

All of our social media courses from now until the end of the year are free to attend.

Zeb is presenting on a variety of topics from social media basics,  utilizing LinkedIn and marketing technology to grow your business.

Check out the workshops and find one(s) that works for you. Please let us know which ones you plan to attend.

If you’d like to learn more about online marketing but the following courses are not appealing to you, let us know what courses you’d like to see in 2017 by filling out this 2-Question Survey.

 

Zeb Welborn Speaker at San Bernardino County Workforce Investment Board and the Inland Empire Small Business Development Center

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October 13th • 10:00 am – 12:00 pm

Effective Use of Social Media: A Hands On Approach

Ontario Chamber of Commerce
3200 Inland Empire Blvd., Suite 130, Ontario, CA 91764
Zeb Welborn, shares his knowledge of using google analytics to monitor and improve your website and online marketing efforts.

Hosted by San Bernardino County Workforce Development
Please register at: https://socialmediaworkshops2016.eventbrite.com

October 19th • 9:00 am – 12:00 pm

Internet Marketing Strategies

Ontario Chamber of Commerce
3200 Inland Empire Blvd., Suite #130, Ontario 91764
Zeb Welborn, shares his knowledge on Internet Marketing Strategies

Hosted by Inland Empire Small Business Development

November 1st • 9:00 am – 12:00 pm

Marketing Technology to Attract Customers

City of San Bernardino EDA Board Room
201 North “E” Street, San Bernardino 92401
Topics Zeb will cover: Social Media Marketing; Blogging; SEO

Hosted by Inland Empire Small Business Development

November 10th • 10:00 am – 12:00 pm

How to Use Your Personal Network to Grow Your Business on LinkedIn

Ontario Chamber of Commerce
3200 Inland Empire Blvd., Suite 130, Ontario, CA 91764
Facebook is for everyone. Twitter is for connecting with experts or people trying to become experts, and LinkedIn is for your business contacts. Learn how to use your LinkedIn personal profile to connect with others in your industry, build a better business, and target customers using features on LinkedIn. Learn how to use LinkedIn as your digital rolodex; how and why you should update your profile regularly; Use LinkedIn groups to reach more customers and build influence in your industry; and target connections in your industry/potential customers using the LinkedIn search tool.

Hosted by San Bernardino County Workforce Development
Please register at: https://socialmediaworkshops2016.eventbrite.com

November 16th • 6:00 pm – 8:30 pm

Marketing Technology to Attract Customers

Apple Valley Chamber of Commerce
16010 Apple Valley Road, Apple Valley 92307
Topics Zeb will cover: Social Media Marketing; Email Marketing; Blogging; SEO

Hosted by Inland Empire Small Business Development

November 17th • 9:00 am – 12:00 pm

Marketing Technology to Attract Customers

Temecula Valley Entrepreneur’s Exchange
43200 Business Park Drive, Temecula 92590
Topics Zeb Will Cover: Social Media Marketing; Email Marketing; Blogging; SEO

Hosted by Inland Empire Small Business Development

I’m looking forward to sharing what I know with local business owners. Reply to this email to let me know which session(s) you plan on attending.

See you soon!

Zeb Welborn

How to Be a Podcast Guest

Lacey Welborn

Lacey Welborn

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Lacey Welborn

Are You Ready to Be Interviewed on a Podcast?

Do you have a message to tell? Podcasting and podcast audiences are growing all the time. Be a podcast guest and expose a whole new audience to you and your message. Plus, with some practice and thoughtfulness you can be just as interesting as a best-selling author, give more useful advice than a multi-millionaire business owner, and maybe even be funnier than a world-class comedian.

Last week, I completed my 100th interview on the Defining Success Podcast.  I started the podcast nearly two years ago and have met some amazing people through the process.  My original plan when starting the Defining Success Podcast was to share the success stories of people in a variety of professions.

Be a Podcast Guest - from Zeb Welborn of The Defining Success PodcastSuccess to me was never financial and I wanted to interview people who experienced the type of success I feel is important.  In my mind, to be successful, a person must:

  • Love what they do
  • Be good at it
  • Be helping others

Through my podcast, I’ve had some realizations about what makes a great guest. You should be a podcast guest. I’m going to walk you through how to get on a podcast, how to interview well, and how to leave a lasting impression on the audience.

How to Get on a Podcast and Be a Podcast Guest

When I started my podcast, I announced to the world(via social media) that I was starting an interview-style podcast.  Some of my firsts guests I asked personally to be a podcast guest and others were connected to me through my social media posts.  Since my initial launch, it’s become a lot easier for me to get guests for the show because now they’re pitching me to be a guest on the podcast.

To get on my show used to be pretty simple . . . you just had to ask.  Every time someone asked to be on my show I’d ask them my three basic questions:

  • Do you love what you do?
  • Are you good at it?
  • Are you helping others?

If they said yes to all three (which of course they all did) I would schedule them for an interview.

Recently, I’ve changed the format of my show to highlight a specific learnable skill, trait, or ability. We really dive deep into the material, so I’ve become much more restrictive of who I have as a guest. Having said that, I’m always looking for new guests and I know many other podcasters are too.

Here are some quick tips to use when pitching someone on why you’d be the perfect interviewee:

  • Ask to be interviewed – In many cases, all you have to do is ask.
  • Contact the host in the format that seems most appropriate to them.
    • My preferred contact points for podcast interviews are:
      • Email
      • Twitter
      • LinkedIn
    • Other contact points could be:
      • Facebook
      • Instagram
      • Telephone
      • In-Person
  • Personalize the message
    • Don’t send the same email to all podcast hosts.
      • It’s really easy to tell which emails are sent out to multiple people.  I’d recommend avoiding it if possible.
    • Do send an authentic, personalized email to each host asking to be on their show
  • Familiarize yourself with the podcast
    • Listen to an episode
    • Read the show notes
    • Share your thoughts
  • Make it easy – make it as easy as possible for a podcast host to work with you to schedule an interview. Be sure to let them know your availability upfront and what you’d like to discuss during the interview

Pro Tip:  In your pitch to be a podcast guest, give some genuine feedback about the show and you’ll increase your chances substantially.

How to Interview Well:

When I book a guest for the Defining Success Podcast, I typically have no idea what to expect.  Ultimately, I’m trying to create the best experience for the listener of the podcast so they can get as much valuable information from the interview as possible while still being entertained.

After interviewing nearly 100 guests, I’ve developed my list of things that really make an interview stand out:

  • Don’t use filler words – Everyone does it, including me but saying “um,” “like,” “you know,” and other words really distract from the interview.  Filler words tend to creep their way in when you’re either nervous, or not clear on the material you’re discussing. The good news is both of those can be corrected with practice.
  • Be conversational – Some people will over-prepare and come off as having staged answers and seem a bit robotic.  The best interviews are ones where there is an interesting rapport between the interviewer and the interviewee.
  • Be enthusiastic – Some of the worst interviews I’ve done were with people who lacked any kind of enthusiasm or passion in the topic they were discussing.  Make the interview interesting by being passionate about the topic you’re being interviewed on.
  • Don’t talk too much – Some guests get in the habit of rambling and talk too much.  The best interviews have a great back-and-forth between the guest and the interviewer. Make a point and stand by it. If it’s unclear, it’s up to the interviewer to make sure the listeners get the point.

Pro Tip: Before you start recording, have some quick, unscripted conversation.  Make sure you both feel comfortable with each other before you start the interview.

How to Leave a Lasting Impression:

Many guests on podcasts don’t have a clear call-to-action for their listeners.  A lot of times, a guest will have some really great insights and listeners will want to connect with them further but don’t know how or don’t have a compelling enough reason to. Give your listeners something compelling to make them want to connect with you after they listen to the interview.

  • Be quotable – The best guests are those that are quotable.  I can’t tell you how many times I’ve done an interview where someone starts to say something extremely profound only to cut their ideas off mid-thought.  Memorable quotes are something everyone can take away from an interview.
  • Give something away – The best thing you can do for yourself, the listeners of a podcast episode, and the host of a podcast is to give something away for free. The host will love it because you’re taking care of the audience. The audience will love it because they get something for free.  And you’ll love it because you’ll get people connected to you through your email list.
    • Make sure you can create something (a useful information-packed document) that you can give away for free before you interview on a podcast. Be sure to mention your free giveaway and how a listener can get a hold of it. Send them to your website where they can sign up for your email list in exchange for your free giveaway. (Leadpages.net is a great tool to get email addresses if you don’t have a system set up already)

Pro Tip: Plan out two to three quotable sentences, write them down, and read them at the appropriate time during the interview.  This will ensure your quote will have maximum impact.

If you have a message to tell, you are ready to be a podcast guest. The most important thing you can do to get your message out to the podcasting world is to start connecting with podcasters and asking to be interviewed. It’s not as hard as you think and once you get started, you’ll realize how fun it really is.

Good luck!

Interested in the Defining Success Podcast?  Sign up now to become a Defining Success Podcast Insider!

Become a Podcast Guest

Grow Your Business Through Social Media

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.
Zeb Welborn Grow Your Business Through Social Media HYPE San Dimas Chamber of Commerce

Zeb Welborn Grow Your Business Through Social Media

Tonight I will be presenting at the monthly HyPE meeting through the San Dimas Chamber of Commerce. My presentation is titled, Grow Your Business through Social Media. The event will be held at The Finish Line Sports Grill in Pomona.

HyPE, Helping Young Professionals Excel, is “exclusively geared for young professionals.”  It is a program intended to help young professionals develop the necessary skills to become future business leaders

The talk will be covering a variety of topics, including discussions about websites, Google Analytics, blog writing, social media, Facebook, Twitter, building connections, analyzing online efforts, email marketing, website design, understanding SEO, Google AdWords, Yelp, reputation management, LinkedIn, personal branding, being a human, building connections, developing a higher purpose and being thankful

Listen to Zeb Welborn speak as he shares his journey of going from a teacher, to living with his parents, starting his business and eventually becoming a successful entrepreneur.  Learn how developing a higher purpose and connecting with people will help you grow your business online and in the real world

If you’re interested in attending, here’s the information for the event

“Join us for the next HyPE ”Happy Hour With A Twist” Mixer – July 25th 6pm – 8pm featuring “Grow your business through Social Media” with Zeb Welborn. HyPE is a Chamber Program exclusively geared towards new and emerging professionals. Visit www.chamberhype.com for more information or call 909-592-3818Zeb Welborn speaks at Hype event on Grow Your Business through Social Media with the San Dimas Chamber of Commerce Grow Your Business Through Social Media[/caption]  

Personal Branding

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Personal branding is critical in our new economy.  Long gone are the days of resume writing and interviews.  Today, employers and prospective clients are turning to the Internet to find out information about their potential hires or who they will be doing business with.

Google Searches:  Over 1 billion Google searches are conducted every single day . . . What happens when an employer or a prospective client Google’s your name?  What will they see?  It’s important to demonstrate that you are someone who is passionate about the field that you’re entering, so much so that you’re willing to work for free.  How do you the impressive things you’ve done to show up in those search results?  Start a website, sign up for LinkedIn, contribute guest blogs to websites that you’re interested in.

 

Facebook:  You hear stories about employers using Facebook to check out their employees.  Be sure you have your Facebook profile either set to private, or be sure to keep in mind that your Facebook page is now a part of your personal brand.  If you’re trying to become a professional in business try and avoid using those drunk pictures of you and your friends in Vegas.  Keep in mind, that anything on the Internet can, and most often will be seen.

LinkedIn:  LinkedIn is my favorite tool for connecting with business professionals.  I think the day of the resume is gone and employers will now be using LinkedIn to hire new employees.  Prospective employees have the ability to use LinkedIn to demonstrate their expertise much more thoroughly than a resume ever could.  Be sure your LinkedIn profile is filled out completely and you’ll attract more business professionals and build stronger connections.

Now, more so than any other time in history, humans have the ability to move up the social ladder faster than they’ve ever been able to before as a result of the ever expanding reach of the Internet and social media.  However, the Internet can also have some devastating consequences for some.  Keep in mind that anything that goes online can and will be used against your reputation.  Be sure to consider any decisions you make online that could help or tarnish your reputation.  In today’s economy, your personal brand is everything!

To learn more about how you can use personal branding to your benefit please listen to the Defining Success Podcast interview with Rich Hammond on Personal Branding.

How to Use LinkedIn to Generate New Business | A Presentation at the Chino Valley Chamber of Commerce by Zeb Welborn

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

On Wednesday, March 6, I will be presenting to the Chino Valley Chamber of Commerce on How to Use LinkedIn to Generate New Business.  I’d also like to give a special shout-out to Gigi Fix from Servpro Chino Chino Hills  for being the breakfast sponsor for the presentation.

The presentation will be an in-depth analysis of How to Use LinkedIn to Generate New Business.  We will discuss how to set up a LinkedIn profile.  How to use your LinkedIn account to meet new people.  And how to use LinkedIn to get more sales for your business and make more money.

“SERVPRO of Chino/Chino Hills understands the stress and worry that comes with a fire or water damage and the disruption it causes your life and home or business. Our goal is to help minimize the interruption to your life and quickly make it ‘Like it never even happened.'”

How to Use LinkedIn to Generate New Business

How to Use LinkedIn to Generate New Business

We love to educate others on how they can use Internet marketing and social media to grow their business.  Please contact us at (909) 973 – 9089 or by email, Zeb@WelbornMedia.com if you’d like to have us present to your group/organization.