New Website – RB Production Rentals

Lacey Welborn

Lacey Welborn

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Lacey Welborn

We recently completed the RB Production Rentals new website!

Screen shot 2013-05-21 at 12.42.57 PM Screen shot 2013-05-21 at 12.43.12 PM Screen shot 2013-05-21 at 12.43.54 PM Screen shot 2013-05-21 at 12.44.24 PM

We wanted to keep the vibe and feel that RB Components had already established for their Production Rentals Department on their print materials. We wanted to use large images and include galleries to really show every detail of their wonderful production trailers. Featuring the Honeywagon, the PMO, and soon, their new Wardrobe Trailers was the goal of this site.

The production trailers that RB Production Rentals manufactures include the Honeywagon and the PMO. The Honeywagon is a 53 foot long trailer with 7 talent rooms, two crew restrooms and an associate directors room.  The modern styling and high end fiberglass/aluminum steel construction make it stellar vehicle to have on set. The PMO is a 4 stall VIP restroom. Its efficient design includes more stalls, necessary for a busy production crew.  Coming soon is their Wardrobe Trailer, which is sure to be well thought out and designed and have the same high end construction.

RB Production Rentals is already at work on some of the hottest sets across the country including Califonication on Showtime, Scandal on ABC, House of Lies on Showtime, New Girl on Fox, and Justified on FX.

Check out the new website and let us know what you think!

27 Tips on How to Build a Vibrant Twitter Community

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

@WelbornMedia

Building a Twitter community is the most important skill to develop when starting a Twitter campaign.  Fortunately, building a strong Twitter community is easy to do.  Follow these steps and you’ll be on your way to establishing a thriving Twitter community:

  1. Tweet, Tweet Often and Tweet with a Purpose – Before you start your Twitter campaign begin by thinking of your purpose . . . or generate a mission statement.  Our mission statement is to help business owners share their passion with others.  We work with passionate business owners to help them increase their exposure, build their businesses and become positive examples for their communities.  Every tweet we send out is aligned with our goal of helping business owners become successful.  You won’t see tweets from us about what we had for dinner or our plans for the weekend.  Be true to your mission, tweet, and tweet often.  The more active you are on Twitter the faster your community will grow.
  2. Provide Value – Everyone says you need to provide value, but I never really understood what that meant.  Value is an ambiguous term, but it still applies.  My understanding of value is offering something to someone else that is a genuine effort to improve their lives.  Many people online, and on Twitter post what I call, “look at me articles.”  The greatest way to give value and create a more enthusiastic community is to genuinely try to help others.  It helps by addressing specific people’s issues and concerns and then sharing those issues with others.
  3. Actively Listen – The coolest thing about Twitter in my opinion is the search feature, type in any word into the bar at the top of the Twitter page and every single tweet that had that term in it will show up.  This provides marketers with an amazing opportunity to reach out to people who are actively communicating on Twitter.  For our clients we actively look for users who are communicating about their product or service and we reach out to them . . . we listen to them and we alter our strategies based off of their responses.  Listen actively and you will have a more engaged community.
  4. Don’t Sell – Don’t post “Look at Me” articles . . . most people get on Twitter and constantly post tweets that sell . . . buy this or buy that.  Do that and be sure to create a non-existent Twitter community.  No one wants to constantly be sold to.  So, don’t sell . . . be helpful and sales will come.  Use Twitter as a way to generate relationships first . . . trust second . . . a whole bunch of other things between and sales last.
  5. Follow Others – Follow others who post tweets that resonate with you and engage with them.  The more you engage others, the more likely they are to engage with you.
  6. Use Your Face as Your Profile Pic – People connect more to other people so be sure to use a profile picture that shows your face and preferrably a happy face at that.  We personally use a logo for our business twitter account, @WelbornMedia, but I usually connect with more people using my personal Twitter account, @ZebWelborn which has a picture of my beautiful face.  It always feels nicer to know who your talking to and easier for people to develop an emotional connection with you . . . thus making your community stronger.
  7. Look at Other Peoples Lists.  Once you find people to connect with and people who you enjoy communicating with, check out the lists they’ve created.  Chances are there will be more people like them that share their passions and interests and you can connect with them thus building your Twitter community.
  8. Jump into Conversations – Don’t be afraid to get your feet wet.  Conversations are happending all over Twitter all the time.  Twitter chats are a great way to get involved.  But, most importantly, don’t be afraid to respond to people . . . most people love getting responses to their tweets, so don’t be shy and meet more people.
  9. Followers Don’t Matter.  Active Followers Do. – The amount of people following you will not matter when it comes to making sales . . . the amount of engaged followers will.  There are tons of automatic following programs and Twitter has a large amount of users who don’t use the service on a regular basis, meaning a follower who is no longer using Twitter is no longer seeing your Tweets.  Building an engaged following is much more important than building numbers.  Don’t be obsessed with numbers, be obsessed with relationships.
  10. Be Consistent – I heard an analogy once that being a Twitter user is like being a farmer.  Few people have the patience to be a farmer, to plant the seeds, to tend to the plants all year long and then to harvest the plants at the end of the season.  A farmer can’t be absent during the process . . . if he does not tend to his crops, his crops will die before it’s time to harvest.  Twitter is the same way . . . You plant seeds by initiating conversations with different people.  You cultivate those relationships on a regular consistent basis and, then, and only then will you harvest the fruits of your labor.  If you ignore your crops they die.  If you ignore your Twitter followers they will not become your customers.
  11. The Tutoring Solution – http://www.thecatutoringsolution.com/

    Share Stuff – As the owner of The Tutoring Solution, our mission was to help inspire students to become successful in and out of the classroom.  To develop connections with other groups similar to ours we began sharing messages from other members of the #EdChat group, as a result they learned about our programs and our goals and began sharing our stuff.  We then, worked together to promote our missions and our community grew.

  12. Use directories like Twellow, Twubble, Twits Like Me, etc.  There are numerous Twitter directories that has influential Twitter users in your field, you can then use those directories to follow people who share your interests and in turn may follow you.  At the least you’ll see what influential people are doing to make an impact in your community.
  13. Follow those who follow you.  If someone follows you and they’re an active Twitter user, follow them back . . . not only should you follow them, but you should also reach out to them and thank them for following you.  I feel honored every time someone new follows me and I want to make sure my Twitter users know how honored I truly am.
  14. Develop a Strong Bio – Often times, Twitter users will check out your Twitter bio to see if you’re someone they would like to follow.  Be sure your Twitter bio is compelling and lets Twitter users know exactly what kind of person you are and what kind of relationship you will be creating with them.  Optimize your Twitter account . . . be sure to include target keywords, links to your website, add your location and give users a reason to follow you.
  15. Use a Strong Brand Name – Your name is important.  Use your own personal name, a name that goes with your brand, and one that Twitter users will want to connect with.
  16. Create Lists – You can create lists on Twitter which will help you when you start to follow too many people to keep track of.  I’m involved in many Twitter discussions:  SEO, Google AdWords, Social Media, and Education just to name a few.  By putting your followers into groups you can then jump into their discussions by accessing the list you have created for each group.
  17. Introduce People to Your Followers – As you communicate with people its important to share them with others.  If you know two people who share the same passion, connect them with each other.  Twitter is all about building relationships . . . Help people build relationships and they will help you build your community.
  18. Follow People from Different Niches – Everyone has their area of expertise, but that doesn’t mean you need to limit the users you follow.  If I only engaged in discussions with people who associated themselves with “Social Media,” I would be missing out on the potential to connect with new customers.  As a result, I look for niches where my services could either be used or easily referred by and connect with people there.
  19. Reciprocate – If someone does something nice for you . . . return the favor.
  20. Try to Connect with Twitter Friends Offline – While working for Los Serranos Country Club, I am frequently trying to connect with golfers offline.  Often, they will tell me they are headed to the golf course and I will connect with them.  This gives me an opportunity to meet them and get a face to the name, but it also enhances the bond we have with each other and the golf course.  I’ve always told businesses that one of the benefits of attracting people that use social media is that they have access to much more people, the people who I have met at the golf course have sent positive messages about Los Serranos Country Club to their lists of friends on Twitter, Facebook, through email and in person.  If you can build those connections you’re on the right track.  Check out this video of a user we connected with offline from our social media campaign – Louis Castillo on Golf at Los Serranos Country Club in Chino Hills.
  21. Build Up.  Don’t Put Down. – Nobody likes a bully.  Being negative and angry is not conducive towards building a strong community.  Everyone loves people who make them feel good about themselves.  Be a person who makes people feel good and your community will grow.
  22. Use Twitter Tools – There are enormous amounts of Twitter tools you can use to  help manage your Twitter account(s).  Do online searches or ask other Twitter users how Twitter tools have helped them.  I’ve personally used HootSuite, TweetDeck, TweetAdder and TweetChat at different times to help me manage my Twitter accounts, but there are lots more.
  23. Learn the Lingo – Do you know what DM, @, RT, MT,  Tweet, Tw, # mean?  Ask the people on Twitter and they’ll tell you.  (I can’t tell you everything)
  24. Pay Attention to @ Replies – (Ok, I’ll tell you this one)  @ Replies are when people mention you directly in a tweet.  Respond to all @ replies in order to generate a discussion and build a stronger relationship.  @ replies is where I spend most of my time on Twitter . . . when you build a big enough community you will spend most of your time there too.
  25. Add Your Twitter ID to All Signatures – As with anything you’re using, be sure to let as many people know you’re using Twitter as possible.  This means including it in any documentation you may have, in your email signatures, on your Facebook page and anywhere else you can think of.
  26. Read the Bios of Those You Follow – You can develop an understanding of what makes people tick by reading their profiles and then develop more meanginful relationships as a result . . . the more you care about their interests, the more they will care about yours.
  27. Know Who the Players Are – Know who the leaders are in your industry on Twitter . . . Follow them, learn from them and try to connect with them.  By reaching out to people who are perceived as the experts in an industry you are associating yourself with the experts . . . and who knows . . . if you follow all these steps you may become the expert yourself.
  28. Get a Personality – Get creative with your tweets . . . the more creative you are, the more you’ll stand out and the more people will want to follow you.

    Scrapbook Expo Tweet

The most important thing to remember when building a vibrant Twitter community is that it takes time and effort.  You must work at it, but that is what makes social media so amazing . . . the small business owners have the same opportunity for success as the big guys and in some cases, when done right, can outshine the largest of competitors.

I am always happy to educate anyone who is interested in learning more about how you can use Twitter, Social Media or the Internet to reach more customers . . . If you would like me to discuss how Twitter can benefit you or your business, please send me an email – Zeb@WelbornSocialMedia.com or call me at (909) 973 – 9089.

 

 

 

 

 

 

 

Social Media Strategies Vs. Tactics | Marketing Vs. Advertising

Lacey Welborn

Lacey Welborn

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Lacey Welborn

Marketing vs. Advertising

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

When talking with business owners and decision makers we are constantly inundated with questions about ROI, or Return on Investment.  While platforms like Facebook, Twitter and Google have attempted to address those concerns the fact remains that it is difficult to track the complete ROI benefits social media can bring to a business.  Advertising makes it very easy to track the ROI of a particular campaign because it’s a one-shot deal which can be easily tracked.  Marketing on the other hand is very difficult to assess because it encorporates the overall plan of a business to attract new customers.

Marketing is a strategy, and advertising is a tactic that can be an implementation of a marketing strategy. However, advertising does not usually work alone toward its goal. Other tactics such as market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement are implemented alongside advertising. All of these elements must not only work independently but they also must work together towards the bigger goal. A tactical executive may be very skilled at putting into motion plans to get results, but fail to see the bigger picture. That is why they may confuse advertising for marketing. Strategic executives will have a better grasp on bigger concepts, but may not understand the best way to reach their customers.

In Chet Holmes’ book, The Ultimate Sales Machine, he tells us there are three types of executives, “A full 90 percent are what I call ‘tactical executives,’ while 9 percent are what I’d call ‘strategic executives.’ And only 1 percent – the most effective executives – possess the rare combination of both tactical and strategic abilities.”

Ultimate Sales Machine, Three Types of Executives. 90% Tactical, 9% Strategic, 1% Both

Holmes goes on to say, “Tactical executives think only in terms of making the sale for today. They don’t understand strategy . . . Strategic executives will often look at the situation from a global perspective and see if they can develop some high-level strategy that might help to solve the problem. These executives are brilliant. They create concepts, ideas, and strategies that most would never adopt. But strategic executives are not good at, or interested in, tactics. Hence, I’ve seen many big ideas that never come to fruition because strategic executives fail in the implementation of their big ideas.”
How far ahead do you see?
The executive who thinks both tactically and strategically can develop the big ideas and the big strategies and also use discipline and determination to see those brilliant strategies implemented at the tactical level. And just for the record, the second type of executive, the strategist, can often be paired with a strong tactician and be very successful. However, the strategist may have to keep explaining and selling his or her ideas again and again to the tactical executive.”

Social media is most effective when it is used as a strategy and not a tactic.  While a social media campaign can include some tactics and advertising features, it is most successful when used as a tool to market to potential and current customers.  When done properly social media can have a profound impact on any business.

To use social media properly it is imperative to become a social business.

 

Who’s Your Ideal Customer?

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Ideal Customer vs. Average Customer by Cynthia De La Torre

Who’s your ideal customer? Depending on your business, the difference between average and ideal customers could be hundreds, thousands or millions of dollars.

The average customer is someone who buys the product or service and has no relationship with the business beyond the buying and selling of goods.

The ideal customer is someone who continually buys the product or service and promotes the product or service to others.

As an entrepreneur, I learned early on that my success was dependent upon having people invested in my business and sharing my business with others. The Tutoring Solution, which provides tutoring for students across Southern California, was able to locate these ideal customers through email and social media campaigns. These ideal customers loved our product, loved the relationship I had developed with them, and encouraged other parents with kids in need to sign up for our tutoring services. One parent emailed her entire school telling them what a great job we were doing with her son, another encouraged five different families to receive tutoring from us and another, a High School Counselor, continues to refer every struggling student she comes across our way. These connections are not made by chance, they are fostered and have resulted in thousands of dollars in increased revenue.

Facebook and Twitter have given businesses the opportunity to locate these ideal customers and develop a win-win relationship that, when used effectively, will result in increased revenue. Not only do they make it easy to identify our ideal customers, but Facebook and Twitter encourage our customers to be more like our ideal customers. Every time they “like” our page, every time they “comment” on our page,and every time they “share” one of our posts, they are acting like a sales machine for our business.

Welborn Social Media has helped locate these ideal customers for the businesses we work. At Scrapbook Expo we developed a strong relationship with a scrapbooker from Georgia who continually re-tweeted our stuff. We connected with her and she told us she was contacting all of her Scrapbooking friends from across the United States to attend one of the Scrapbook Expos. Not only that, but she was sending our sales messages off to everyone she knew. Similarly, at Los Serranos, we located two fervent supporters of the golf course; we encouraged a stronger relationship which has resulted in the creation of our 19th Hole Stories where golfers share their most memorable events at the golf course and have taken their weekly golf match from a rival course to ours. At WireSpeed Systems we connected with Cisco Systems – the largest producer of computer networking equipment – where they made us their SuperFan of the month and consequently shared our business with more than 225,00o of their followers.

Facebook and Twitter give us the opportunity to identify, connect and grow our relationship with our biggest supporters. In the tutoring business, this has resulted in thousands of dollars in increased revenue. In other businesses, it could mean much, much more.

By its very nature, Facebook and Twitter encourage the sharing of information, and people will share what is important to them. If you give them an opportunity to connect with your business and make it easy for them to share your product or service, your business will benefit. If you want to make more money for your business, find who’s your ideal customer. From my experiences there is no easier way to find your ideal customers than through social media.

Contact Zeb Welborn today at (909) 973 – 9089 to schedule a free personalized presentation to demonstrate how we can help grow your business.

Yelp, Angie’s List and Other Review Sites Create Reputation Manager

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Since the beginning of 2012 I have talked with a variety of businesses about the impact Yelp and Angie’s List are having on their business.

For those of you who are unfamiliar with Yelp or Angie’s List, they are websites that rank businesses on their performance.  Customers can visit either of those websites and give feedback in the form of a rating and also comment about the services they have received.  The company has no control over these ratings and, for better or worse, they appear in search engine results when people are looking for a particular business.

System 1 Acoustic Ceiling Removal Gets Angies List Super Service Award

In the past month, we have been working with two different businesses to help build their online reputation.  Understandably, they had concerns about the impact feedback on these sites is having on their business.

At the beginning of the year I began hunting for an apartment and really had no idea where to begin. We traveled by car to local apartment complexes and I visited one that I thought was perfect.  It was in my price range and seemed to have a lot of extra benefits that really attracted me.  But just before I left, the woman trying to sell me the apartment told me not to pay attention to the ratings because sometimes other apartment owners sabotage the ratings or an evicted tenant leaves false information about their experience.  I hadn’t even thought to look at a rating site for apartments, but her statement made me want to see for myself what was written.

Thirty or so people commented on that apartment complex. Ninety percent of those people said something along the lines of, “Whatever you do, do not move here.”  There were stories of burglaries, drug deals, shootings and no help from the administration when a problem arose.  This was not a place I wanted to live.

The ratings on apartmentratings.com actively influenced my purchasing decision. I ended up choosing an apartment complex with a relatively high rating, Somerset Apartments, that I absolutely love.  If you have a business where people are rating and commenting about it online, know that these ratings are affecting and will continue to affect your business.

How do you ensure people are talking positively about your business???  Hire a reputation manager.

Check back in the next couple of weeks to see our tips for building a business that excels at the ranking and commenting websites to give you an advantage over your competition.

Welborn Social Media provides social media services for small and medium-sized businesses all over the United States.  If you would like more information about how Welborn Social Media can act as your reputation manager and enhance your online reputation please give Zeb Welborn a call at (909) 973 – 9089.

Facebook Likes — A Pyramid Scheme that Actually Works

Lacey Welborn

Lacey Welborn

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Lacey Welborn

Most of us know to stay away from Pyramid Schemes. It’s an unsustainable, often very unethical, business model, but sometimes when you hear the pitch it sounds so promising. If you join the scheme and bring a couple friends into the business, and they each bring a couple friends, then you’ll all be making thousands of dollars. It sounds great! It’s just that in reality it never works like that. Someone is going to lose money and whether that’s you or your friends, it’s an unhappy ending.

Facebook has it’s own sort of pyramid scheme and it has a happy ever after ending. The Pyramid Scheme of Facebook Likes. It’s a little different than a traditional pyramid scheme, of course. Here’s how it works, you get one Facebook like. Now that you have a Like you post engaging content on your page. Your Like finds this content interesting and is compelled to comment on your page. This action shows up on your Likes page and introduces your business to all of their friends. His friends now have a convenient opportunity to Like your brand. At this point you must share more interesting content. So that your new Likes will interact with your page and introduce your page to all of their friends, and so on.

As you can see from this diagram it looks very similar to a pyramid scheme.

The most important part about this process is the continuous posting of engaging content that will interest your customers. Content that your target market will identify with. So, when one of your Likes is in need of your product or service they will know your brand, know what you do, and will remember you at that critical point in time. Gaining likes doesn’t always generate an immediate monetary return, but it sets any business up to gain more loyal customers in the future. By building those online relationships you can have friends of friends of friends of friends participating on your page, turning your decision to invest in social media into the greatest investment you ever made for your business.

Unlike a pyramid scheme it takes continuous effort. But also unlike a pyramid scheme, it actually works!

Check out our other post on Facebook Likes: The Value of a Like on Facebook

If you have any questions or are interested in investing in social media for your business contact Zeb Welborn at Zeb@WelbornSocialMedia.com or at (909) 973-9088.

Five Tips for a Killer Presentation

Lacey Welborn

Lacey Welborn

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Lacey Welborn

Whenever we meet a potential client we prepare a presentation for them. We share facts and ideas about what Welborn Social Media can do for their business.

Our presentations have been very successful.  Get our five tips for a killer presentation

Upon the completion of our presentation, our potential clients have a basic understanding of social media, how it can benefit their business, and, often times, business owners begin to see the massive potential social media has to offer.

Slide 1 of Our Presentation

Here are some reasons why our presentations are successful:

  • We alter our slide show to suit the business we’re presenting too. This is beneficial for two reasons:  we provide a personalized approach which gives us credibility that we can take their information and use it to communicate using social media, and it gives us on opportunity to delve into the business to better understand the needs of our customers.
  • We use lots of slides. Clicking through more slides during a presentation helps develop a strong, consistent flow of information to our potential customers. Instead of having one slide with a topic and three bullet points it’s much better for the tempo of the presentation to have four slides with very large, easy-to-read font.
  • Conversation is a must.  At the beginning of each presentation we explicitly encourage clients to ask questions.  Throughout the presentation we ask a lot of questions and make sure they are understanding the material we presented to them.  The presentation is less of a presentation and more like a guided conversation . . . our slides help guide the discussion.
  • Our slide show is very cohesive. It has a set color scheme, a few font choices and consistently placed items throughout.
  • While being cohesive we also have worked to make the slides more interesting. We have a lot of charts in our presentation to visually display some of the astounding facts around social media. We realized there were too many bar graphs and they became repetitive. By thinking of more creative ways to visually display information we’ve been able to make our slide show much more interesting.

Keep Slides Interesting

Our presentation is a constant work in progress. We are always trying to improve both the design of the slides and the manner in which we share them.

We love giving our presentation to business owners. By the end they can see the potential for social media in their business. They can imagine the success it can bring. They can visualize the ways it can allow them to share their passion for what they do.  Use our five tips for a killer presentation.

Enthusiastically Share Your Business with Others Using Social Media

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Every week I attend a meeting with the department heads at Los Serranos Country Club where we discuss ways to improve the experiences of our customers.  Recently, we have begun taking turns discussing sales strategies based off of the book, Cunningly Clever Selling by Andrew Wood.  One point I really connected with was the role enthusiasm plays in business – enthusiastically share your business with others and love what you do.

Cunningly Clever Selling by Andrew Wood

Do I love what I do?

Through a lot of soul searching and development, I discovered my life’s purpose in 2010.  I traveled across the country in a 2007 Toyota Tacoma with no real destination. My goal was to find a job . . . any job.  After 3 months, I returned home with no job, in a worse financial situation then when I began my journey.  It was at that point . . . when I returned that I decided I wanted to help people, because I felt helping people would make me happy.  This may sound obvious, I think everyone in the world would probably say they want to help people, but it was making that conscious decision that changed my life’s course.

Instead of finding a job I started The Tutoring Solution in 2010 because I felt education was the best way I could help people.  Education develops minds and opens doors to brighter futures and more satisfying lives.  Through this venture I got the opportunity to interact with many business owners. These business owners were caring, passionate and had a real zest for life.  Why did they seem so much happier than most people I met?  The answer is simple – Passion.

My life’s purpose is to inspire others to find their passion and pursue it.

Using Social Media as a tool has given me a tremendous opportunity to spread passion. Every business owner we work with is passionate about their business and what they can offer for people who choose to do business with them.  On a daily basis, I get to see the passion and enthusiasm these people bring to their businesses and their customers.

  • General Manager, David Kramer at Los Serrranos Country Club is extremely passionate about providing an amazing experience for golfers who visit Los Serranos Country Club.  He works hard to entrench the customer into the history of the game of golf and is constantly figuring out ways to improve their golfing experience.  When you speak with him, his love of the game and love of the customer is unquestionable.
  • Richard McKinnon, President of System 1 is extremely passionate about improving the homes of people in his community by removing their acoustic ceilings and painting their homes.  When you speak with Richard, you have absolutely no doubt that his company is the best Acoustic Ceiling Removal company in Southern California, because he puts his heart and soul into the business.
  • Jennifer Davis, the Owner of Scrapbook Expo is extremely passionate about putting together amazing Scrapbook shows for scrapbookers across the United States.  She is constantly thinking of new and creative ways to enhance the experiences of those who attend her shows while figuring out ways to improve the experience for all the vendors who take part in her shows.

It is by sharing the passion of people like David Kramer, Richard McKinnon and Jennifer Davis that I am able to fulfill my life’s mission . . . to spread passion.

Eleanor Roosevelt once said, “Life is what you make it. Always has been, always will be,” and I whole-heartedly agree.  We all have immense potential inside of us and many of us refuse to maximize our potential because we are afraid of failure or afraid what others will think.  To enjoy life you must take risks.

Which takes us back to our original question . . . Do I love what I do?

I wake up every morning excited about what the day will bring.  I work Monday through Sunday at all hours of the day, not because I need to, but because I want to . . . Because it’s fun . . . Do I love what I do?  You betcha!