Super Simple Secrets to Business Blog Writing Success

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

My first website launched in 2010. I remember the feeling of excitement as my business could now be found on the world wide web by customers all over the world.

I imagined the phone ringing off the hook, more customers than I could handle and making my first million by the end of the year.

My sister and business partner, Lacey built The Tutoring Solution website. Fortunately for me she installed Google Analytics so we could track exactly how many visitors we had coming to our website.

The Tutoring Solution Business Blog Writing

At the end of the week, I saw my website had three visitors – likely my Mom, Dad and brother.

The harsh reality set in – this was going to take more work than I thought.

I heard blog writing could help get your website ranking in the search engines so I committed myself to writing a blog post every day for six months.

My website starting showing up in the search engines, my phone began ringing off the hook, I took on more customers than I could handle and while not yet a millionaire, my businesses have averaged 50% growth over the last seven years.

Since that first website, Lacey and I have set up, built and executed blogs for ourselves, for companies we represent and helped new business bloggers get started with theirs.

Blog Writing by the Numbers:

Blog writing has grown my business, but it’s also become a critical tool for businesses large and small.

A good metric to determine the importance of blogging in the global marketplace is to see where marketers are spending their time, efforts and money.

In surveys conducted with marketers by Social Media Examiner, The Content Marketing Institute, Gartner and Socialeemedia, they found:

  • 45% of marketers say blogging is their #1 most important content strategy
  • 70% of business to business (B2B) marketers plan to create more content in 2017 than 2016
  • 28% of marketers have reduced their advertising budget to fund more digital marketing
  • Marketers who prioritize blogging are 13 times more likely to realize a positive ROI

In terms of making purchasing decisions marketing companies Stratabeat and Lenati found that:

  • 80% of business decision makers prefer to get company information in a series of articles versus an advertisement
  • 67% of the typical B2B journey is now done digitally
  • 90% of B2B buyers say online content has a moderate to major effect on their purchasing decisions

Marketers and decision-makers both agree about the importance of online content in the sales cycle. To thrive in today’s environment, a digital marketing campaign is critical.

Learn why having a business blog is important, how to get it started, how to create content, and how to make money from it.

Sign up for the Welborn Media email newsletter to receive our upcoming blog posts about:

  • Why Having a Business Blog is Important
  • How to Start Your Business Blog
  • How to Make Money from Blog Writing

On Thursday, Feb. 16 Zeb Welborn from Welborn Media will be speaking through the San Bernardino County Workforce Development Board at the Ontario Chamber of Commerce sharing his Super Simple Secrets to Blog Writing Success. If you miss this engagement, Zeb Welborn will continue to speak throughout 2017 on how to run successful digital marketing campaigns for your business.

You can sign up for these free business workshops here – 2017 Social Media Marketing Workshops.

Super Simple Secrets to Blog Writing Success

Leave comments below: Have you thought about writing a blog, but haven’t started yet? What’s holding you back? Do you have a blog online? What is the url of your blog so we can check it out? Do you have any questions about blog writing?

Welborn Media’s Top 10 Moments of 2016

Lacey Welborn

Lacey Welborn

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Lacey Welborn

At our end of year meeting each year we go over a lot of material, make a lot of plans, and do a lot of business stuff. But, we also make a point to look back over the previous year and celebrate our victories.

We have come a long way since we started in 2010. Here is our Top 10 of 2016.

Top 10 of 2016

10. Share Your Passion Scholarships

Since starting the Share Your Passion Scholarships in 2012, we’ve awarded scholarships to several deserving students.We have kept in contact with many scholarship winners and are still inspired by them. They continue to work towards following their passions and helping better the lives of others.This year we awarded Share Your Passion Scholarships and gave out a 2016 Student of the Year Scholarship Award to one of the hardest working students at The Tutoring Solution.Mena Mekhaeel was our 2016 Student of the Year Scholarship Winner
9. Speaking Gigs

Zeb held a number of speaking/education sessions this year. Some were hosted by San Bernardino County Workforce Development, Inland Empire Small Business Development Center, Loma Linda Chamber of Commerce, and Chino Valley Chamber of Commerce.The San Bernardino County Workforce Development Board and the Inland Empire Small Business Development Center have asked Zeb to come back for a series of workshops in 2017.
8. Moderated Chino Valley City Council Debates

Zeb Welborn moderated the Chino and Chino Hills’ Community Forums. It was a memorable experience in a year where politics were at the forefront of everyone’s mind.
7. New Clients

This year we met many people who are passionate about that they do and we were able to work with many of them on their internet presence.Our new clients this year include Eye Eco, CORE Real Estate, San Bernardino County Workforce Development Board, Fairway Mortgage, Tony’s Truck Shades, Intensity Security US and OoMaLoo Dog Toys.We also got the chance to work with Monte Vista Farms, ABC Public Relations, Delicate Smiles, TXD International, Inland Caregiver Resource Center, DLT Growers and Elite Dental Associates through an awesome program with a business boosting organization, DI Solutions, in the Inland Empire.
6. Business Growth

In our 5th year of business, we have consistently grown our business by 50% year over year. It’s something we are extremely proud of and have no signs of slowing down. It’s amazing what we’ve been able to create in just five years.
5. Volunteer Opportunities

This year Zeb was able to participate in some awesome and memorable volunteer opportunities with the Chino Rotary Club. In October, Zeb met with fellow Rotarians to build a home in Tecate, Mexico. In December Zeb helped build the Rotary float for the Rose Bowl Parade with friends and fellow Rotarians.Zeb also hosted the Southern California Charity Golf Classic again in 2017 raising more than $12,000 for local charities.
4. Business Workshop with the San Bernardino County Workshop Development Board

Earlier this year we received a government contract to work with the San Bernardino County Workforce Development Board to design, implement and promote local online marketing workshops.These workshops are held throughout San Bernardino County to support business growth. We’ve already worked with over 100 different business owners through the San Bernardino Country Workforce Development Board and are excited that they’ve renewed our agreement for 2017.Our workshops in the first part of this year will be:

  • Best Strategies for Blogging Success
  • Email Marketing to Get the Sale
  • Create a Winning Internet Marketing Game Plan for Your Business
  • Get Immediate Business Results with Pay-Per-Click Campaigns
  • The Right Way to Market Your Business on Facebook

If you’d like to attend any of these workshops, reply to this email so I can make sure to let you know when they’re officially scheduled. These workshops fill up early.

3. Chairman of the Board – Chino Valley Chamber of Commerce

Zeb Welborn finished his term as Chairman of the Board of the Chino Valley Chamber of Commerce and passed the torch to fellow chamber member and friend Belinda Douglas. As chairman of the board Zeb’s mission was to be of service to the Chino Valley Business Community.He identified five things he wanted to accomplish during his term. Find out if he did them and read his Outgoing Chairman’s Message – Outgoing Chairman’s Message: Thank You!
2. Testimonials

We love hearing great things about the work we’re doing for our clients. This year we received several glowing testimonials about the work we do.We consider ourselves very fortunate to work with so many wonderful people and it’s an unbelievable feeling to know they feel the same way.
1. Rotary President-Elect

Zeb is the current President-Elect for the Chino Rotary Club and will take over on July 1, 2017.The Chino Rotary Club has been around for more than 90 years servicing the Chino Valley community.Zeb plans to continue that mission and has devoted the 2017 year to helping the Chino Valley Community.The Chino Rotary Club meets every Wednesday at noon at the Chino Community Building for lunch and to work to do good things for our community and world. If you’re interested in joining the Rotary or learning more let us know!

We are so fortunate to be able to do work that we love with people who are passionate and interesting. We hope you all had a Merry Christmas and will have a happy new year. We are so looking forward to 2017.

At the end of another amazing year we want to say Thank You!

We will be sending out monthly emails and videos with tips and tactics on how to market your business better in 2017.

Our first emails will be the Best Strategies for Blogging Success and the Do’s and Don’ts of Facebook Marketing.

Sign up for our email list in 2017 to keep tabs on the growth of our business and learn new ways you can help to grow yours.

Sign Up to Receive Welborn Media’s Emails

How Donald Trump Won the Presidency with Twitter

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

“The only thing worse than being talked about is not being talked about.” – Oscar Wilde

Regardless of how you feel about the election results from last night, you just saw our political system go through a drastic shift.

Our President-Elect, Donald Trump, made controversial statement after controversial statement throughout the campaign and – every time – our political pundits said he was done. He would not recover.

But, he did recover.

Not only did he recover, but he continued to make more and more controversial statements and each time his influence grew.

His campaign is a testament to the new age of marketing. The power of social media.

Donald Trump’s strategy was to make sure eyes, ears and minds were on him and only him.

His strategy worked and it will work for your business.

Trump’s campaign relied on one simple premise:

“There is no such thing as bad publicity except your own obituary.” – Brendan Behan

If you’ve ever thought to yourself social media doesn’t work, it’s a waste of time, or it can’t help to grow my business, Trump just proved you wrong. Trump used social media to persuade our country.

In a traditional campaign, any number of Trump’s controversial remarks would have doomed his run for the presidency, yet he thrived.

With each tweet, Trump defied conventional thinking and the reason it worked is because his controversial statements dominated the headlines nearly every day of the campaign election cycle. Nearly every late night talk show host, news anchor, newspaper, magazine and media outlet mentioned Trump on a daily basis.

The free press Trump received far surpassed the mentions of Hillary Clinton throughout the entire election. Whether good, or bad, Trump was on the minds of the American people and we have social media to thank.

As the results were being read last night, many pointed to the fact that this election would “rewrite the history books.” Its ramifications will reverberate throughout the future of political campaigns.

In every debate, Facebook and Twitter were mentioned – they even had a selfie spot at my polling place.

Donald Trump Social Media Strategy

Those engaging in discussions on Facebook and Twitter permeated news feeds and those who proactively supported or endorsed either candidate influenced our election.

If you’re active on social media you’re an influencer. You have the ability to persuade others to your way of thinking in today’s connected age. If your business is active on social media, you have the ability to persuade your customers to choose you over another company.

And when they choose you, you have the ability to generate a “base” of followers who will overwhelmingly support you and your brand. So much so, that they’ll take to Twitter, to Facebook and to other social channels to tell everyone just how great you are.

Do you want to succeed in our new economy? Copy Donald Trump and use social media to grow your business.

Sign up for the Welborn Media newsletter for tips and tactics  – http://welbornmedia.com/email/

 

 

Scrapbook Owner Jennifer Davis Recommends Welborn Social Media

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Welborn Social Media & Scrapbook Expo

Jennifer Davis recommends Welborn Social Media:

We hired Welborn Social Media in June 2011 to help us develop our Twitter presence and advise us on how to increase our followers on Facebook and build interaction on our page among our Facebook users.  From the very beginning, Zeb and Lacey demonstrated their passion and expertise for building a strong online presence for Scrapbook Expo.

Since starting in June, Welborn Social Media has taken our Twitter following from a couple hundred to over 5,000 followers.  According to Twellow, we are now in the top 15 of all scrapbookers on Twitter.  They started a biweekly Twitter chat called #Scrapchat which is producing some fantastic results.

After getting to know Zeb and Lacey, we have been extremely impressed with Lacey’s web design and graphic design abilities. I’ve given her projects with specific instructions and she always goes beyond my expectations. I’ve started giving her projects with minimal direction just to see what she comes up with. She’s always spot on, she understands our brand and I am a huge fan of her work.

Lastly, we have been so happy with the work Welborn Social Media is doing for us we constantly encourage our exhibitors to hire them to help develop and enhance their social media presence, design professional emails and create logos.  Every time we refer Zeb and Lacey to our exhibitors we consistently hear that not only did they do an amazing job, but they did it cheaply and timely.

We truly feel our business has improved because of Welborn Social Media and would be more than happy to provide any feedback or answer questions you might have when dealing with Welborn Social Media.  We can not recommend them highly enough and would encourage anyone looking to grow their business to hire Zeb and Lacey to build a healthy online reputation.

Welborn Media and the Chino Valley Chamber of Commerce Website

Lacey Welborn

Lacey Welborn

Lacey and her brother Zeb Welborn founded Welborn Media. She has designed and launched websites, several projects, marketing materials, a podcast, a book and more. Her passions include her family, her friends, creating things and helping businesses grow.
Lacey Welborn

At the beginning of 2012 Welborn Media joined the Chino Valley Chamber of Commerce. So far we’ve attended numerous events, given a handful of helpful presentations, met so many hardworking business leaders, and Zeb has become an Ambassador for the Chamber. Recently we were brought on to redesign the Chino Valley Chamber of Commerce website.

About the Chamber:

“The Chino Valley Chamber of Commerce continues to be the largest and most comprehensive business organization in the Chino Valley speaking on behalf of its member firms. Members include a mix of companies of all sizes and industries, from entrepreneurial start-up companies to large long-established business entities. The Chino Valley is indeed “Open” to business and the Chamber works to make this community a premiere place to do business.”

We were excited to get the opportunity to create a website that would be able to benefit so many people in our own community, whether it be business owners who would like an online presence, or residents looking to find out more about businesses and events in the community.

The old Chino Valley Chamber of Commerce website was difficult to update and difficult to navigate. We wanted to make sure we gave our chamber something much more useful, for chamber members and visitors to the website alike. We decided to use WordPress as a content management system in tandem with ChamberMaster, a powerful easy-to-use member management software created specifically for chambers of commerce. By keeping the design clean and modern we were able to create a site that is easy to navigate while still representing the Chino Valley. Here are some screenshots of our chamber of commerce website design:

Chino Valley Chamber of Commerce Website - Business DirectoryChino Valley Chamber of Commerce Website - Board of Directors
Chino Valley Chamber of Commerce Website - Events CalendarChino Valley Chamber of Commerce Website - Join, Sign up
Chino Valley Chamber of Commerce Website - About the ChamberChino Valley Chamber of Commerce Website - Home Page

Check out the new Chino Valley Chamber of Commerce website and let us know what you think!

Click over to our Clients page and scroll to the section Website Design to see some of the other websites we’ve built.

The Defining Success Podcast with Zeb Welborn

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Everyone has dreams, but why do some people fail to become successful?

Welborn Media has set out to answer this question in our new podcast launching today . . . the Defining Success Podcast with Zeb Welborn.

The Defining Success Podcast will be an interview style format where we’ll interview people whom we consider to be successful and share their insights and expertise with all of you.  The one questions we plan on asking every interviewee is to define success to us and then share whether or not they consider themselves to be successful.  I genuinely want to understand what makes these people successful, while so many others dream of being in their shoes.

The interviewees come from all walks of life and we’re excited at the people we have as guests for our beginning episodes.  We’ve lined up interviews with world famous tennis coach, Vic Braden; Orange County Register Sports Reporter, Rich Hammond; Reality TV Blogger, Ashley Majeski; and Author and Publisher, Tamika Newhouse.  This is just the start as we have many more slated to be interviewed in the upcoming weeks including some of the biggest names in business, education and in the online marketing world.

Go to iTunes to listen to our introductory podcast, An Introducation to the Defining Success Podcast by Zeb Welborn or visit the Defining Succest Podcast page.

Special Request:

In order to make our podcast successful, we need to build exposure.  Please help us reach more people by downloading all of the episodes of the Defining Success Podcast and rating them in iTunes.  Please also share our podcast with family and friends.  Lacey and I are extremely excited about this new opportunity and we promise to provide some of the most entertaining and insightful interviews.  Thank you all for being a part of the Welborn Media family!  Please let me know if there is anything I can do for you.

SPEC Home Loans Website Design

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

We’re excited to announce the new SPEC Home Loans Website Design. We encourage you to visit their website and see what we’ve been able to accomplish for SPEC Home Loans. For each of our clients we develop a personalized strategy, that is designed to share the passion business owners have for the work they do with potential partners and clients. Our services include social media consulting and execution, content creation, website design,  search engine optimization, pay per click campaign set up and administration. We use proven strategies, and stay up to date on  best practices by attending shows, taking classes, and interacting with Social Media colleagues. Because every business is different our marketing packages are very flexible.  If you’re interested in getting a new website designed for your business or in Social Media Consulting, please contact us!

SPEC Home Loans

SPEC Home Loans is the premier mortgage and loan providers in the Inland Empire and Southern California.  Their goal is to create extraordinary mortgage solutions for the citizens of Southern California.  They are trustworthy, efficiand, honest, and reliable.  For more information about SPEC Home Loans, please call Brian Barre – (714) 745 – 8947 or by email, brian.barre@spechomeloans.com

 

Action Jackson Fitness | Website Design

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Jackson Bloore’s love of working out began during his baseball days in high school and college.  He wanted to increase his performance on the field so he began to work out regularly.  He was not as talented as many other players on his teams, but he spent lots of time in the weight room to stay competitive.  Jackson fell in love with working out and it has become his passion.  Every day Jackson is able to push the physical and mental limits of his body. For Jackson, who lives in Chicago, IL, working out is a stress reliever.  It helps to build “mental toughness, confidence, and is mentally and physically invigorating.”

Action Jackson Fitness –  Jackson started Action Jackson Fitness because he saw so many friends and family “struggle while working with personal trainers that yielded lackluster results because of inadequate knowledge, attention to detail, or sheer lack of interest.”   Jackson began informally training people simply because he enjoyed helping people to transform their appearance and their lives.  After helping enough people, he began to enjoy fitness training more than his day job and so he decided to make it his career.

Action Jackson Modeling – Early on in his workouts, Jackson would get approached by many people asking him questions about his routine, what he’d eat, and what exercieses he was doing. At the same time he’d always get asked if he was a fitness model.  After getting so many comments, Jackson decided to send some pictures to an agency in New York City. They invited him to come to New York where he immediately secured a shoot with Men’s Health magazine.

Jackson is keeping an up to date blog and is eager to help those in need of a personal trainer.  His results speak for themself and we’d highly recommend the services that Action Jackson provides.

We loved working with Jackson to complete the website for Action Jackson Fitness.  If you’d like to learn how we can build a website for you or your business, please contact Zeb Welborn at (909) 973 – 9089 or by email, Zeb@WelbornSocialMedia.com.