Social Media and Online Marketing Workshops in 2017 by Welborn Media

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Zeb Welborn and Welborn Media are looking forward to another great year speaking on social media, digital marketing and online marketing workshops in 2017.

Want to learn how to write blogs, create successful email marketing campaigns, use Facebook, Twitter, LinkedIn, Instagram and other social media channels to grow your business? Want to learn a comprehensive strategy to get your business on Google? Want to learn how to manage your reputation online so your customers will choose you over your competitors?

Email Marketing to Get the Sale

Sign up for our workshops in 2017 and take your business to the next level.

San Bernardino County Workforce Development Board:

Workshops are free to attendees. 

Email Marketing to Get the Sale on March 30 at High Desert Americas Job Center – 17310 Bear Valley Rd., Suite 109, Victorville, CA 92395.

Register for Social Media Workshops

 

Create a Winning Internet Marketing Game Plan for Your Business on April 13 at the City of San Bernardino Economic Dvlp. Agency- Board Room, 3rd Floor – 201 N. “E” St., San Bernardino, CA 92401

Register for Social Media Workshops

Get Immediate Business Results with Google Pay-Per-Click Campaigns on May 25 at Ontario Chamber of Commerce – 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Register for Social Media Workshops

The Right Way to Market Your Business on Facebook on June 22 at the High Desert Americas Job Center – 17310 Bear Valley Rd., Suite 109, Victorville, CA 92395

Register for Social Media Workshops

 

Inland Empire Small Business Development Center:

Workshops are free to attend: Sign up here

Internet Marketing Strategies on May 17 from 9:00 am-12:00 pm at the Carnegie Cultural Center, 123 D Street, Upland 91786

Internet Marketing Strategies on June 1 from 9:00 am-12:00 pm at the Temecula Valley Entrepreneurs Exchange, 43200 Business Park Drive, Temecula 92590

Internet Marketing Strategies on July 18 from 9:00 am-12:00 pm at the Riverside County Business Center, 3403 10th Street (first floor), Riverside 92501

Internet Marketing Strategies on August 9 from 9:00 am-12:00 pm at the Ontario Chamber of Commerce, 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Completed 2017 Workshops:

Best Strategies for Business Blogging Success on February 16 at Ontario Chamber of Commerce – 3200 Inland Empire Blvd., Suite 130 , Ontario, CA 91764

Can I Use My Competitors Name in Google Adwords?

Zeb Welborn

The owner of Welborn Social Media and the founder of The Tutoring Solution.My goal is to help business owners share the passion they have for their business with as many potential customers as possible.By helping passionate people achieve their dreams I am helping to create a society of passionate leaders that will help inspire others to make their dreams a reality.

Google AdWords Logo

The first thing you need to do when determining if you can use a c0mpetitor’s name to market your product is to find out whether or not the name is trademarked.  If the name you’re using for your Google Ad campaign is not trademarked then it is acceptable to use your competitor’s name throughout your Google advertising efforts.

You can check to see if the keyword you’d like to bid on is a trademarked term by visiting the Trademark Electronic Search System website – http://www.uspto.gov/trademarks/index.jsp and clicking on Trademark Search on the left.

Competitors using term AdWords

Competitors using the word ‘AdWords’

Through a common consensus among Google Adwords advertisers it currently appears acceptable to buy trademarked names in Adwords if you don’t mention the product or service on your site, so long as you don’t mention a trademarked name in your ad, you don’t try to harm the competitors reputation and you don’t make comparisons with trademark infringements.

If you plan on bidding on a competitor’s keyword in Google Adwords take precautions.  If Google receives any complaints from your competitors they have the ability to cease your advertisements from operating on the search engine.

Lastly, local trademark laws can be applied to Google Adwords advertising . . . In a recent California federal district court they determined purchasing a trademarked keyword constituted “use in commerce” under the Lanham Act penalizing the company who purchased the keyword term to run their advertising.  However, the company in question was purposefully trying to deceive customers into believing they were accessing the trademark term’s website.

To summarize, it is best to check with your lawyer first to make sure you are not infringing upon trademark rights, but as a rule of thumb as long as you are not purposefully being deceptive and you avoid using the keyword on your website or in your ad copy then it is acceptable to bid on trademarked keywords.

If you would like to receive more tips on how to manage Google Adwords, Search Engine Optimization, Social Media or Online Marketing Campaigns please sign up for our newsletter by clicking the link below and providing some information.


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