Syllabus for The Ultimate Facebook for Business Online Course

facebook-course-syllabusLast week we announced our first ever course for Welborn Media University.

Welborn Media University is a social online learning system formed to educate business owners so they can share their passion and grow their business.  Because of the immense value we’ve achieved for our clients using Facebook we knew our first course would have to be The Ultimate Facebook for Business Online Course.

We’ve pooled together all our experience working with dozens of businesses in a variety of industries on their Facebook business pages to create this course.

Today we want to give you a sneak peak of all the information we’re going to cover in the course.

Do remember this information is only showing a portion of what the course will cover. In addition to these daily lessons we will also have group discussions, podcast interviews, live webinars, and more.

This is going to be a social course that will be shaped by our participants. So everyone who enrolls can have input on the content we cover.

Click Here To Enroll Now »

Syllabus for The Ultimate Facebook For Business Online Course

Unit #1: Start with Facebook for Your Business

  1. Why Should You Use Facebook for Your Business
  2. Build a Facebook Business Page from Scratch
  3. Visually Optimize Your Facebook Cover Image and Profile Picture
  4. Use Your About Section to Maximize Your Facebook Exposure
  5. Unleash the Power of Facebook:  A Case Study

Unit #2: Build a Following on Facebook

  1. Build a Following on Facebook: Introduction
  2. Get People to Like Your Facebook Business Page
  3. Build a Following Without Using Facebook Advertising
  4. Leverage a Community to Grow Your Audience
  5. Build Your Following with Facebook Advertising

Unit #3: Facebook Advertising

  1. Facebook Advertising Basics
  2. The Most Effective Way to Spend Your Money on Facebook Advertising
  3. What Are Facebook Dark (Unpublished) Posts? And How to Use Them

Unit #4:  Create Compelling Content

  1. Ultimate Content Creation Strategy
  2. Use Facebook Insights to Create Killer Content
  3. Tips & Tricks to Help You Get More Engagement on Your Facebook Business Page
  4. Simple and Easy Facebook WINS – Basic Actions Anyone Can Do To Quickly Produce Tangible Results
  5. Best Methods for Posting Links to Facebook
  6. Common Mistakes and How to Avoid Them

Unit #5:  How to Make Money Using Facebook

  1. Top of Mind Marketing
  2. Sales Funnel
  3. Direct Sales

Unit #6:  More Ways To Use Facebook

  1. Run Contests
  2. Troubleshoot – When I Have an Issue with Facebook, Who Do I Turn To?
  3. Keeping Up with Facebook Changes
  4. Facebook Apps
  5. Use Facebook to Grow Your Email List

Unit #7: Wrap-Up:  Welborn Media University’s Ultimate Facebook for Business Step-by-Step Strategy

  1. Manage Your Facebook Time – Effective Strategies to Maximize Your Effort on Facebook in Less Time
  2. The Most Effective Way to Use Facebook for Your Business
  3. Build Trust Using Facebook
  4. Measure Your Facebook Effectiveness
Click Here To Enroll Now »

What lesson in the course are you most interested in?


Welborn Media University is Now Open For Enrollment

Welborn Media University Ultimate Facebook for Business Online CourseWe’ve been dreaming of and working on Welborn Media University for years and we’re excited to announce our first ever course…

The Ultimate Facebook For Business Online Course

My email inbox is flooded with emails asking for help on Facebook, whether it be questions, clarification, problems, or just how to be better at it.

Our business, Welborn Media, started with the goal to help small businesses become successful online.  As our business has grown so have our prices and many small businesses who we intended to help — want to hire us, but can’t afford to do so.

That’s when we came up with the idea for Welborn Media University. A social online learning system to educate business owners so they can share their passion and grow their business.  Because of the immense value we’ve achieved for our clients using Facebook we knew our first course would have to be The Ultimate Facebook for Business Online Course.

In the build-up to launching this class, we’ve been sharing our thoughts and ideas with others and we can’t tell you how exciting the response from the business community has been.

When we think of the type of person we wanted to create this course for, we thought of our good friend Jim Keneaster, the owner of ABC Computer Services in Chino, CA. Jim is involved in our local Chamber of Commerce and what struck us about him was the enthusiasm he had for his work. But, Jim was struggling to reach his business goals. We knew social media could help and we tried to figure out ways to work with one another, but Jim simply couldn’t afford our monthly services.

And so, we couldn’t help Jim. Until now…

This online course allows us to help so many more people: passionate, hard-working, and enthusiastic small business owners. We can teach small business owners like Jim to use Facebook to reach their business goals.

In 30 10-minute lessons that you can consume all at once or follow along with a one-a-day schedule, for a one-time fee of $299, you can learn everything you need to know about Facebook. The Ultimate Facebook for Business Online Course shares absolutely everything we’ve learned from managing dozens of Facebook accounts for all types of businesses.

It is a 30-day online course featuring:

  • Step-by-step videos that show exactly how we set up, grow, and build Facebook business pages
  • Assignments at the end of each lesson to motivate participants to take action
  • An online community to collaborate and work with (Private Facebook Group)
  • Podcast episodes discussing Facebook and social media
  • Images, videos, and text sharing all kinds of information

Plus there’s all kinds of other bonuses, find out more by CLICKING HERE.

How To Use Facebook to Make Money By Becoming a Social Business

Zeb answers one of our most FAQs

Zeb answers one of our most FAQs

One question we are often asked is how can you make money by using Facebook. For business owners this is an important question and we have the answer.

There are 3 main ways to make money using Facebook, as top of mind marketing, as part of all of a sales funnel, and with direct sales. Enhance all of these by working to become a social business.

Enter your email and watch the video to find out more.

If you’re thinking about using Facebook for your business, you need to focus on using it effectively. Sharing posts on Facebook that don’t get tangible results for your business is not the most effective use of your time. Businesses can benefit substantially from Facebook, but ONLY if they do it right.

The Ultimate Facebook for Business course will not only teach you tactics and techniques, but we’ll also share the mindset you need to have in order to create a successful social business.

These videos are building up to the announcement of our Ultimate Facebook for Business Online Course where we teach you everything we know about using Facebook for Business.

My background as a teacher and our experience managing Facebook pages for more than 30 clients in more than a dozen industries have given us insights on ways we can help any small business use social media to reach and retain more customers.

On Thursday, November 13, we are officially launching our Ultimate Facebook for Business Online Course.

Welborn Media University’s Ultimate Facebook for Business Online Course will only be open for enrollment from November 13 until Thursday, November 20 and will be closed until next year. This introductory course will NEVER be cheaper.

Visit and, leave a comment! Share a link to your Facebook business page.

3 Quick Ways You Can Increase Engagement on Your Facebook Business Page

3 Quick Ways You Can Increase Engagement on Your Facebook Business Page

Free Video

Sign up to watch our free video, 3 Quick Ways You Can Increase Engagement On Your Facebook Business Page.

Thank you to those of you who commented on my first video: The Top 3 Reasons Why Your Business Needs Facebook -

I'd especially like to thank Adam Witmer and Lisa Walsh for your comments. Be sure to watch the video where I address the answer to your questions.

In this video, we will show you 3 quick ways you can increase the likelihood that your Facebook followers will click the like, comment, or share button. Doing so will help your Facebook posts show up more often in the news feeds of others, building more awareness of your brand, and eventually, driving sales to your business.

Facebook is free to use, and with our Ultimate Facebook for Business Online Course you'll learn everything we know about managing a Facebook Business page.

In our next video, I'll be introducing our Ultimate Facebook for Business Online Course and showing you why authenticity in your Facebook posting matters.


Click here, enter your email and watch the free video.

The Top 3 Reasons Why You Need Facebook For Your Business

Free Video!

Free Video!

We are prepping to Launch Welborn Media University and in our lead up to the big event we're sharing three videos packed with information.

This first video, The Top 3 Reasons Why You Need Facebook For Your Business, shows how any business can be successful on Facebook. And why, (if you're a small business owner) you should be using Facebook to grow your business.

Also, if you know anyone who has ever mentioned, thought about, or is doing Facebook for their business and they could use some help . . . please share this with them.

Share Your Passion. Grow Your Business.


Facebook is the easiest way to grow your business today.

Have you been stalling to get your Facebook presence started? Have you tried it and failed? Have you thought about hiring someone to do it for you? Is Facebook not your thing?

Welborn Media is here to teach you how to do it, and how to do it well.

In this video, learn how you can use Facebook to transform your business into something greater.

After managing Facebook pages for more than 30 businesses in a variety of different industries, we know what it takes to make small businesses successful. We are here to help you navigate Facebook to make your business a winner.

Stay tuned for our next video where Zeb shares his #1 trick to substantially increase engagement for your Facebook Business page.

Click here, enter your email and watch the free video.

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Scrapbook Owner Jennifer Davis Recommends Welborn Social Media

Welborn Social Media & Scrapbook Expo

Jennifer Davis recommends Welborn Social Media:

We hired Welborn Social Media in June 2011 to help us develop our Twitter presence and advise us on how to increase our followers on Facebook and build interaction on our page among our Facebook users.  From the very beginning, Zeb and Lacey demonstrated their passion and expertise for building a strong online presence for Scrapbook Expo.

Since starting in June, Welborn Social Media has taken our Twitter following from a couple hundred to over 5,000 followers.  According to Twellow, we are now in the top 15 of all scrapbookers on Twitter.  They started a biweekly Twitter chat called #Scrapchat which is producing some fantastic results.

After getting to know Zeb and Lacey, we have been extremely impressed with Lacey’s web design and graphic design abilities. I’ve given her projects with specific instructions and she always goes beyond my expectations. I’ve started giving her projects with minimal direction just to see what she comes up with. She’s always spot on, she understands our brand and I am a huge fan of her work.

Lastly, we have been so happy with the work Welborn Social Media is doing for us we constantly encourage our exhibitors to hire them to help develop and enhance their social media presence, design professional emails and create logos.  Every time we refer Zeb and Lacey to our exhibitors we consistently hear that not only did they do an amazing job, but they did it cheaply and timely.

We truly feel our business has improved because of Welborn Social Media and would be more than happy to provide any feedback or answer questions you might have when dealing with Welborn Social Media.  We can not recommend them highly enough and would encourage anyone looking to grow their business to hire Zeb and Lacey to build a healthy online reputation.

Do You Have an Entrepreneurial Mindset or an Employee Mindset?

Charlotte Clary and Beverly Vines-Haines were two grandmas who started close to thirty different businesses which all ended up failing . .  until they hit it big with Ice Chips Candy.  The world was introduced to Charlotte and Beverly when they were featured as the entrepreneurs who invented Ice Chips Candy on ABC’s hit TV show, Shark Tank.  

Beverly Vines-Haines, Charlotte Clary and Ice Chips Candy.  An Entrepreneurial Mindset.

Beverly Vines-Haines, Charlotte Clary and Ice Chips Candy

If you talk to many business owners, many of them will say, “I am unemployable.”  The reason for that is that these people who are entrepreneurial have figured out a way to make a living without becoming an employee.  They then use their time to work, and work, and work to create and test new ideas until they find the idea that will lead to their ultimate success.  Some people become successful on their first business, but most business owners who have become successful have started numerous ventures until they hit the one that makes them a success.  

The Tutoring Solution | Chino Hills, Chino, Corona, Norco, Eastvale, Southern California

The Tutoring Solution

My first business is The Tutoring Solution.  We are a local tutoring company that serves Chino, Chino Hills, Corona, Eastvale and numerous other cities in Southern California.  I learned the skills I needed to create a successful business by building and growing The Tutoring Solution.  I still own The Tutoring Solution and hired my then girlfriend and now wife, Cynthia De La Torre to become the director of the business and to manage it.  The skills I learned while building the tutoring business directly led me to starting Welborn Media, devoted toward helping passionate business owners use the Internet to become more successful.  Welborn Media has even grown to expand to include 19th Hole Media and the Defining Success Podcast.  I have been bitten by the entrepreneurial bug and now I’m honing and growing my craft . . . working to make my business more successful every day.

A great example of someone who has an entrepreneurial mindset is my father-in-law who owns his own agricultural business. He grew up in Mexico and as a young boy of probably five years old, he would work to sell gum on street corners . . . his first taste of entrepreneurship.  When he came to America, he got a job at a young age in the agricultural business where he learned and cultivated his craft.  Others saw him as someone with a strong work ethic and someone who achieved results.  As a result, he was given more responsibilities and more pay until he was able to afford to purchase a piece of land where he could grow and sell ground cover at his business, DLT Growers.  His entrepreneurial mindset led him down the path towards a career in entrepreneurship and he’s constantly thinking of new ideas and new ways to grow and expand his business and even create new opportunities for others.

DLT Growers sells ground cover in Southern California

DLT Growers

Charlotte Clary and Beverly Vines-Haines are two of my favorite entrepreneurs.  For those of you that are unfamiliar with Ice Chips Candy, they are natural mints which are broken up into uneven pieces.  The way they explained it on Shark Tank, they painted the picture that they created this product in their garage and were breaking up these pieces by hand with a hammer in their home.  It’s a visual which always reminds me that becoming successful takes hard work, discipline and a willingness to get your hands dirty.  Charlotte and Beverly are a great example of entrepreneurs who fought and fought and fought until they hit it big.

There is a big difference between entrepreneurs and employees . . . the most important being in their mindset.

An entrepreneurial mindset is being someone who is constantly willing to make mistakes, learn from them and grow as a result. They are continually leaving their comfort zone, and experimenting with trial and error.  Most employees, I’ve found, are in the mindset of avoiding mistakes.  Employees who make mistakes are typically reprimanded for doing so and thus they lose some of their creativity in the process.  An entrepreneur is constantly making mistakes, failing at things and learning from them.