“The only thing worse than being talked about is not being talked about.” – Oscar Wilde
Regardless of how you feel about the election results from last night, you just saw our political system go through a drastic shift.
Our President-Elect, Donald Trump, made controversial statement after controversial statement throughout the campaign and – every time – our political pundits said he was done. He would not recover.
But, he did recover.
Not only did he recover, but he continued to make more and more controversial statements and each time his influence grew.
His campaign is a testament to the new age of marketing. The power of social media.
Donald Trump’s strategy was to make sure eyes, ears and minds were on him and only him.
His strategy worked and it will work for your business.
Trump’s campaign relied on one simple premise:
“There is no such thing as bad publicity except your own obituary.” – Brendan Behan
If you’ve ever thought to yourself social media doesn’t work, it’s a waste of time, or it can’t help to grow my business, Trump just proved you wrong. Trump used social media to persuade our country.
In a traditional campaign, any number of Trump’s controversial remarks would have doomed his run for the presidency, yet he thrived.
With each tweet, Trump defied conventional thinking and the reason it worked is because his controversial statements dominated the headlines nearly every day of the campaign election cycle. Nearly every late night talk show host, news anchor, newspaper, magazine and media outlet mentioned Trump on a daily basis.
The free press Trump received far surpassed the mentions of Hillary Clinton throughout the entire election. Whether good, or bad, Trump was on the minds of the American people and we have social media to thank.
As the results were being read last night, many pointed to the fact that this election would “rewrite the history books.” Its ramifications will reverberate throughout the future of political campaigns.
In every debate, Facebook and Twitter were mentioned – they even had a selfie spot at my polling place.
Those engaging in discussions on Facebook and Twitter permeated news feeds and those who proactively supported or endorsed either candidate influenced our election.
If you’re active on social media you’re an influencer. You have the ability to persuade others to your way of thinking in today’s connected age. If your business is active on social media, you have the ability to persuade your customers to choose you over another company.
And when they choose you, you have the ability to generate a “base” of followers who will overwhelmingly support you and your brand. So much so, that they’ll take to Twitter, to Facebook and to other social channels to tell everyone just how great you are.
Do you want to succeed in our new economy? Copy Donald Trump and use social media to grow your business.
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