Welborn Social Media Can Help You Use Video to Build Your Brand

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Technology is amazing. One of the greatest tools for increasing your online profile is developing an array of videos that can provide potential customers with more ways to find you.

Use video to build your brand.  According to a Create Hype article, 5 Ways Business Owners Can Use Online Video to Grow Their Business, videos can be used:  for product/service demonstrations, to provide a video tour of your company, to profile your employees, to highlight your customers and to keep your customers informed.

The possibilities for using videos to promote your business online are endless.  One excellent  example of a company who has used video for their business is BlendTec. They have a YouTube series called “Will it Blend?”

In one of their most popular videos they blend a brand new iPad, completely destroying it.  To date, the video has more than 13,000,000 viewers and counting. Well worth it.

Can your business use 13,000,000 people viewing a message you put out?  Online video is an amazing opportunity to connect with your customers.

In 2012, we aim to help a variety of companies use video to build their brand.  We have access to high-quality equipment and develop ways to engage any customer.  We have already begun creating videos for The Tutoring Solution and Los Serranos Country Club and can do so for your business.

If you want more people to find your business online, use video to build your brand . . . and if you want help, come to Welborn Social Media.

Don’t be the Scarecrow, the Tin Man, the Lion or Dorothy – Be Toto

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With a new year comes optimism and excitement. What will 2012 bring?

We are in the midst of an historic economic recession, because of that, just like Dorothy and her friends in Oz, our journey down the yellow brick road has been full of struggles and turbulence.

To stay afloat we’re having to adapt, downsize, economize, increase efficiency,  cut the fat… We’ve had to search out better, faster, more effective ways of operating. No question this prolonged recession has been difficult. But it also has forced us to restructure, to streamline, to try new things, to innovate. This is a good thing.

This morning I attended a networking event at the Chino Valley Chamber of Commerce with a presentation by Ronnie Kovach, a radio & television personality for Fox Sports West and the Angels. His presentation was titled “Becoming a True Business Wizard:  What We Can Learn from Dorothy.”

During his presentation he said that many people believe this will be considered a “dark time,” but that we are taking the steps to bring ourselves into a period of prosperity and happiness.  Our response to this recession may, in fact, be laying the foundation for ingenuity and innovation that will translate into growth and prosperity for years to come.

The recession has forced many people to step out of their comfort zone and pursue things they hadn’t imagined.  When times get tough,  people have two options:  they can give up, or they can fight back and take control.  It is by fighting back that I found my passion . . . which coincidentally, is inspiring others.

Some of the most passionate and inspiring people I know are business owners.  At some point in their lives they took a huge risk and worked to build a company or a business. The only way to continue building and promoting your business is to have a strong passion — a desire to continue doing the work because you love it. I want to share that passion with the rest of the world.

Social media can demonstrate your knowledge, passion and expertise for a trade like never before.  People want to do business with people they can connect with, know and trust.  And nothing builds that connection stronger than demonstrating your passion for the work at hand.

Mr. Kovach said during his presentation that the dog in the Wizard of Oz, Toto, comes from the latin meaning for “everything.”  And the theme of the book/movie was that whatever we fear is missing from our self is actually inside of us.  The scarecrow, the tin man and the lion all felt deficient in some way, when the reality of the matter was they had the tools they felt they were lacking.

This economy has forced many people to do those things that are holding them back from achieving their full happiness in life.  We all have the ability for greatness and that ability to succeed lies within each of us.

We want to help small businesses excel and reach their full potential in order to share their passion and expertise with the world and provide customers the opportunity to connect with businesses that improve their lives.  To schedule a free consultation with us please contact Zeb Welborn at (909) 973 – 9089.

The Top 11 Moments for Welborn Social Media in 2011

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We founded Welborn Social Media in June 2011 and despite being open for business for roughly six months, we have many memorable moments.  The following is our top 11 moments for Welborn Social Media in 2011.  Thank you to our friends, family and the businesses who have used our services this year.  We are extremely optimistic about 2012 and can’t wait to see what the future has in store for Welborn Social Media and the people we interact with.

  1. We began the year by expanding our social media, graphic and website design knowledge by learning new ways to promote The Tutoring Solution.
  2. In June, Welborn Social Media got it’s start with our first client Scrapbook Expo.  We have been running the Scrapbook Expo Twitter Page ever since.
  3. In July, we started work on Los Serranos Country Club‘s blog, Facebook and Twitter pages and continue to run their social media presence.
  4. In August, we began working for WireSpeed Systems, a global supplier for new and refurbished networking equipment.  We run their Facebook, Twitter and LinkedIn pages.
  5. In October, we started a Facebook and a blog for System 1 Interiors, Los Angeles’s best acoustic ceiling removal company.
  6. We launched the Welborn Social Media website and began developing our own social media presence.Welborn Social Media Online
  7. Attended the Arizona Business Growth Expo and began developing business relationships with wonderful people that will continue to help us as our business grows.
  8. As a result of our work, our client, WireSpeed Systems, was recognized by Cisco, the largest corporation in the networking industry, as their Facebook SuperFan. WireSpeed Systems has been featured in Cisco’s Facebook profile picture since the beginning of November.
  9. Hosted our first Twitter chat for our client Scrapbook Expo. It was a success and we’ve been hosting two Twitter chats a month ever since. Follow #ScrapChat at 6pm PT on the 1st and 3rd Tuesday of each month to join in!
  10. Launched DLT Growers brand new website, built by Welborn Social Media.  DLT Growers sells ground cover to companies like Lowe’s and Home Depot.
  11. Helped the Women’s English National Football team’s starting goalkeeper, Karen Bardsley wish fans a Merry Christmas and a Happy New Year!

It’s been a truly memorable year. The most exciting part of this year is the possibilities for next year. In the past few weeks we’ve been talking with a variety of businesses about enhancing their brand with our social media services. We already have some exciting things in store for 2012 and can’t wait to write the year in review at the end of next year, it’s bound to be packed with even more memorable moments.

Happy New Year!

A Merry Christmas from Karen Bardsley: Goalkeeper from the Women’s English National Football (Soccer) Team

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Karen Bardsley is the starting Goalkeeper for the Women’s English National Football (Soccer) Team and she wanted to make a special Merry Christmas video for her fans.  For help. . . she came to Welborn Social Media.

We hashed out a lot of great ideas and filmed three different videos.  Karen finally decided on the Christmas party video and was extremely happy about the final product . . . along with her fans.

Karen you’re an amazing player and we loved watching you play in last year’s Women’s World Cup and can’t wait to see you in action during the upcoming Olympics.  You can follow Karen Bardsley on Twitter at @klbardsley.

Welcome Scrapbookers!

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Thanks for visiting us from Scrapbook Expo’s website. Scrapbook Expo is one of our most valuable clients and we are thrilled they gave us the opportunity to inform you about the social media services we provide.

We develop and execute social media campaigns for small and medium sized businesses. That can include anything from setting up a blog and creating profile pages to doing daily posting and gaining followers. Our goal is to connect your company to new customers while creating a more engaging relationship with your existing customers.

The tools we use to connect your current and potential customers includes Blogging, Facebook, Twitter, LinkedIn, Google+ and YouTube.

 

Currently we advise Scrapbook Expo on their Facebook strategy and manage their Twitter account. Check out their Twitter feed below.

 

Because you found us through the Scrapbook Expo website, we would like to offer you a Free Personalized Consultation discussing the benefits Social Media can have on your business. Please fill out the form and we’ll contact you within 48 hours.

Name:
Email:
Phone:

For more information contact Zeb Welborn at (909) 973-9089.

Thanks again for visiting our Website! Please don’t hesitate to contact us if you have any questions.

“Life is just a Scrapbook waiting for us to put it on Acid Free paper.” …and tweet about it, and post it on Facebook and write about it on our blog.

Celebrate 100 Years of Life on Facebook!

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On New Year’s Eve Grace Arndt will be celebrating her 100th birthday. After all the experiences she’s had, she knows what she likes. When the preparations were being made for her 100th Birthday Bash, she was asked what food she’d like to have at the party. She chose her favorite meal, Kentucky Fried Chicken.

Grace, after her nearly 100 years, will share stories of how she and her family got through the Great Depression, how she used to help her mother run a boarding house, and how she used to love to dance: ballroom dance, foxtrot, waltz and tango. She has always loved music and in her younger days she played the piano and the drums and also ran a tavern with her husband called Arndt’s Music Bar. Today she is described as vivacious, fun-loving and intelligent.

When KFC got news of this vivacious, KFC loving, 99-year-old they offered to donate lunch for her milestone party. KFC shared this news on their Facebook page, and people from all over the country have been using that post to wish Grace a happy birthday. There is also this page, titled Grace Arndt, that has dozens of birthday wishes from family and friends as well as random Facebookers.

Everyone is encouraged to wish this soon to be centenarian a Happy Birthday on her Facebook page to help her celebrate such a huge milestone.

Social Media is an amazing thing. It allows us to connect, re-connect, keep in touch, and interact with people from around the world. It can help a 99-year-old KFC fan get a free fried chicken lunch for her and her family and friends. It provides the opportunity for anyone who has a Facebook to be a part of celebrating 100 years of life.

Happy 100th Birthday Grace! We wish you all the best!

Grace Arndt

Turning Your Business into a Social Business

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In a recent survey by Regus, they found the amount of businesses who used Social Media to acquire new business jumped from 35% to 43% in the United States this year.  Every year those figures increase as more and more businesses realize Social Media is becoming a necessity.  But, how can companies maximize the potential of their Social Media campaign?

The companies who incorporate Social Media and become Social Businesses are the companies who will thrive in the new economy.

What is a Social Business?

According to IBM,

A Social Business isn’t just a company that has a Facebook page and a Twitter account. A Social Business is one that embraces and cultivates a spirit of collaboration and community throughout its organization—both internally and externally.

Social Businesses focus on the customer.  Tools like Facebook, Twitter, LinkedIn, YouTube, blogging and Google+ are all used to develop a relationship with the customer and the customer is given the opportunity to interact with the business.  In turn, the business then modifies or arranges their policies to better suit the needs of their customers.

What Makes a Social Business

If you want to maximize the potential of Social Media your business needs to embrace Social Media as a vehicle to engage and interact with the customer.  These interactions should result in implementing policies and procedures to connect with what your customers truly want and need.

Overall, those companies who are considered Social Businesses experienced greater revenue and profit increases this past year than businesses who did not use Social Media.  This year, in the same Regus survey, 48% of businesses who did not use Social Media saw an increase in revenue and 39% of businesses who did not use Social Media saw an increase in profits.  During the same time frame, 53% of businesses who used Social Media saw an increase in revenue and 44% of businesses who used Social Media saw an increase in profits.

The numbers are clear, if you use Social Media your business is more likely to see an increase in revenue and profits.  For more information on how your company can become a Social Business, contact Zeb Welborn at (909) 973 – 9089 for a free consultation.

Enthusiastically Share Your Business with Others Using Social Media

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Every week I attend a meeting with the department heads at Los Serranos Country Club where we discuss ways to improve the experiences of our customers.  Recently, we have begun taking turns discussing sales strategies based off of the book, Cunningly Clever Selling by Andrew Wood.  One point I really connected with was the role enthusiasm plays in business – enthusiastically share your business with others and love what you do.

Cunningly Clever Selling by Andrew Wood

Do I love what I do?

Through a lot of soul searching and development, I discovered my life’s purpose in 2010.  I traveled across the country in a 2007 Toyota Tacoma with no real destination. My goal was to find a job . . . any job.  After 3 months, I returned home with no job, in a worse financial situation then when I began my journey.  It was at that point . . . when I returned that I decided I wanted to help people, because I felt helping people would make me happy.  This may sound obvious, I think everyone in the world would probably say they want to help people, but it was making that conscious decision that changed my life’s course.

Instead of finding a job I started The Tutoring Solution in 2010 because I felt education was the best way I could help people.  Education develops minds and opens doors to brighter futures and more satisfying lives.  Through this venture I got the opportunity to interact with many business owners. These business owners were caring, passionate and had a real zest for life.  Why did they seem so much happier than most people I met?  The answer is simple – Passion.

My life’s purpose is to inspire others to find their passion and pursue it.

Using Social Media as a tool has given me a tremendous opportunity to spread passion. Every business owner we work with is passionate about their business and what they can offer for people who choose to do business with them.  On a daily basis, I get to see the passion and enthusiasm these people bring to their businesses and their customers.

  • General Manager, David Kramer at Los Serrranos Country Club is extremely passionate about providing an amazing experience for golfers who visit Los Serranos Country Club.  He works hard to entrench the customer into the history of the game of golf and is constantly figuring out ways to improve their golfing experience.  When you speak with him, his love of the game and love of the customer is unquestionable.
  • Richard McKinnon, President of System 1 is extremely passionate about improving the homes of people in his community by removing their acoustic ceilings and painting their homes.  When you speak with Richard, you have absolutely no doubt that his company is the best Acoustic Ceiling Removal company in Southern California, because he puts his heart and soul into the business.
  • Jennifer Davis, the Owner of Scrapbook Expo is extremely passionate about putting together amazing Scrapbook shows for scrapbookers across the United States.  She is constantly thinking of new and creative ways to enhance the experiences of those who attend her shows while figuring out ways to improve the experience for all the vendors who take part in her shows.

It is by sharing the passion of people like David Kramer, Richard McKinnon and Jennifer Davis that I am able to fulfill my life’s mission . . . to spread passion.

Eleanor Roosevelt once said, “Life is what you make it. Always has been, always will be,” and I whole-heartedly agree.  We all have immense potential inside of us and many of us refuse to maximize our potential because we are afraid of failure or afraid what others will think.  To enjoy life you must take risks.

Which takes us back to our original question . . . Do I love what I do?

I wake up every morning excited about what the day will bring.  I work Monday through Sunday at all hours of the day, not because I need to, but because I want to . . . Because it’s fun . . . Do I love what I do?  You betcha!