Infographic — Welborn Media at your Golf Course

Posted on February 21, 2013July 17, 2013 by Lacey Welborn

Golf is a sport that brings friends together, away from the stresses of their everyday life, and let’s them hang out and have fun. We love working with all kinds of companies, but there’s something special about working with businesses that encourage friendship and community.

We have experienced some substantial success with Los Serranos Country Club, located in Chino Hills, CA. During our time at Los Serranos Country Club, we updated their Facebook, Twitter, YouTube, Instagram and blog reaching more customers and influencing golfers to play golf at their golf course. In 2012, Los Serranos was recognized as the CGCOA’s (California Golf Course Owners Association) 2012 Course of the Year:

“Los Serranos Country Club was recognized by the CGCOA as its 2012 Course of the Year for its dedication to the spirit of the game. Los Serranos appeals to the highly competitive player as for more than 25 years, its courses have been qualifying sites for the Northern Trust LA Open, SCGA, SCPGA, CGA and USGA events. Most importantly, Los Serranos reaches out to build the next generation of golfers through its various developmental programs, community outreach, and Kids Course. The Jack Kramer family and the club staff is dedicated to its enduring legacy of Championship Golf and Gracious Hospitality since 1925.”

One of our big goals for 2013 is to help golf courses all over North America. We’ve created a tremendous system to help bring golfers to golf courses and want to share that system with as many golf courses as possible. As an avid player, and someone who loves golf and what it stands for, we want to be given the opportunity to help promote the game.

For us to accomplish this goal we’ve put together this information sheet that shows a glimpse of the value of social media marketing at a golf course.

Welborn Media at Your Golf Course

There’s tons more information we can share to show why social media marketing is the right move for golf courses. To find more contact Zeb Welborn at (909) 973 – 9089 or by email Zeb@WelbornSocialMedia.com to get Welborn Media at your golf course.

You can also sign up for our monthly email newsletter which provides additional tips and advice on how to increase your online presence by filling out our Welborn Social Media Newsletter Sign Up Form.

For more information about golf courses and how golf courses can use social media to increase play and encourage golfers to play more often visit 19th Hole Media – Zeb Welborn Golf

SPEC Home Loans Website Design

Posted on February 13, 2013January 6, 2014 by Zeb Welborn

We’re excited to announce the new SPEC Home Loans Website Design. We encourage you to visit their website and see what we’ve been able to accomplish for SPEC Home Loans. For each of our clients we develop a personalized strategy, that is designed to share the passion business owners have for the work they do with potential partners and clients. Our services include social media consulting and execution, content creation, website design, search engine optimization, pay per click campaign set up and administration. We use proven strategies, and stay up to date on best practices by attending shows, taking classes, and interacting with Social Media colleagues. Because every business is different our marketing packages are very flexible. If you’re interested in getting a new website designed for your business or in Social Media Consulting, please contact us!

SPEC Home Loans

SPEC Home Loans is the premier mortgage and loan providers in the Inland Empire and Southern California. Their goal is to create extraordinary mortgage solutions for the citizens of Southern California. They are trustworthy, efficiand, honest, and reliable. For more information about SPEC Home Loans, please call Brian Barre – (714) 745 – 8947 or by email, brian.barre@spechomeloans.com

So Long Social Media | by Noe Gaytan

Posted on February 12, 2013January 9, 2014 by Noe Velasco

After a great 10 months, my time at Welborn Social Media has come to an end. While I have enjoyed working for Zeb and our clients, I am choosing to take on another opportunity I have been presented with. During my time with Welborn Social Media, I have also been working as an after-school program teacher in Ontario. I have been offered a full time position as an administrative assistant with them and will therefore no longer be working in social media.

I am grateful to Zeb and Lacey for giving me the opportunity to work with them, and I am happy to have been part of something that I’m sure will continue to bring together passionate individuals. The experience allowed me to develop many valuable skills that I’m sure will continue to help me in whatever path I go down. It was great working with Beau and the good people at System 1. I wish them well. Zeb, thank you for everything and best of luck with all your current and future endeavors.

– Noe Gaytan

Thanks Noe Gaytan for everything you’ve done!

Do Golfers Use Social Media?

Posted on February 4, 2013July 17, 2013 by Zeb Welborn

I recently spoke with a General Manager at a golf course who said, “Most of our golfers are 55 and over . . . Do you expect me to believe that golfers over the age of 55 are using Facebook?”

Do golfers use social media? The short answer is YES, golfers over the age of 55 are using Facebook on a regular and consistent basis. In fact, according to a Pew Internet study, more than 57% of Internet users between the ages of 50 and 64 are on social networking sites. To go further, 74% of people making more than $75,000 per year use social media sites and 74% of college graduates use social media sites.

The largest growing demographic on Facebook is the 50 and over crowd. As my 89 year-old grandmother, Lenore Welborn said, “I joined Facebook to keep in touch with my grandchildren. It’s how I keep tabs on them and know what they’re doing.” The over 55’ers began using Facebook to keep in touch with their grandchildren, but are now using Facebook to connect with their interests and are using social media to pursue their own hobbies.

One example is golfer Bob Pouliot who retired years ago and now plays golf almost every day of the week. He connected with our golf course through the Los Serranos Country Club Facebook page and became highly active. Bob contributed 12 articles to the 19th Hole Stories found on the Los Serranos Country Club blog. He encouraged his family and friends to visit each one of the stories he had written about playing golf at his home course. These stories helped to connect him more deeply with the golf course, connected new friends to the course, contributed to an active and vibrant community and increased sales as Bob and his friends began playing at Los Serranos Country Club more and more often.

The General Manager, in the before mentioned comment, is also explaining something very telling of the golf industry as a whole. Golfers are frequenting golf courses less and less often and the response seems to be to cater to the older generation as they are the ones who are playing golf the most right now, but if the golf industry is going to thrive that strategy needs to shift. We need to be thinking about new ways to expose new golfers to the game. We need to start reaching those people in the language they speak and today’s language is social media marketing.

Spend any time with someone under the age of 40 and you’ll understand why social media marketing makes so much sense. Advertise where the eyeballs are.

The younger generation will not be picking up a newspaper or flipping through a magazine, they will be looking online to find out about the things that interest them and if you’re not online you’re missing an opportunity.

As a 31-year old golfer who loves the game of golf, I know how important it is to change the way we reach new golfers . . . By being active on social media and the Internet we can increase play at golf courses all over the country . . . Getting each golf course to implement a social media strategy designed to promote, encourage and enable young golfers to take up the game should be the first and foremost responsibility of any community golf course. Teach the younger generation to love the game and you’ll have customers for life.

If you’re still not sure that social media or Facebook marketing is important for your golf course take a look at the Facebook “Check-Ins” for your course (even if no one in your organization ever created a Facebook Page for it your golf course will still have one). The “Check-In” feature on Facebook is for Facebook users to indicate that they are currently at your golf course through their mobile phones which then is relayed to all of the family and friends who are connected with them through Facebook.

According to Marketland.com only 10% of Facebook users actively use the “Check-In” feature, so multiply the number of people you’ve had check in to your course since your Facebook page started by ten and that will give you a rough idea of how many golfers at your golf course use Facebook. The number will most certainly surprise you.

At our golf course, a nearby location with a similar name as the golf course severely limited our Facebook page “Check-Ins”, but within 18 months, our sample golf course had 3,202 people “Checking-In” at the golf course. Which, according to the 10% rule, means more than 32,020 Facebook users had physically visited this particular golf course.

Facebook Check Ins

Any way you slice it, golfer’s are using social media and more and more golfers will continue to use social media in the upcoming years. At golf courses, we have an amazing opportunity to use social media to develop strategies designed to build a better, more engaging, more interactive sport. Social media will help us to connect with users of all ages and help bring them into this game. While many people consider golf to be an individual sport, the most fun comes from the interactions that occur between people. As David Kramer, Senior Vice President at Los Serranos Country Club once told me, “Golf was the first form of social media,” and in a way, he’s right.

People golf because they can hang out with friends, tell stories and become part of a community. Social media can do that better than anything out there today. If you want your golf course to thrive, you need to build the game of golf, to build the game you need to increase exposure and there’s no better way to increase exposure than by using social media.

So . . . Do golfers use social media? According to the National Golf Foundation, 71% of golfers use Facebook, LinkedIn and Twitter . . . and that percentage is only getting higher.

If your golf course could use a boost with a stronger social media presence contact Zeb Welborn at (909) 973 – 9089 or by email Zeb@WelbornSocialMedia.com. You can also sign up for our email newsletter which will provide additional tips and advice on how to increase your online presence by filling out our Welborn Social Media Newsletter Sign Up Form.

To get even more information on how to increase play and introduce more golfers to your golf course. Visit 19th Hole Media where Zeb Welborn can help your golf course grow!

Action Jackson Fitness | Website Design

Posted on February 1, 2013January 6, 2014 by Zeb Welborn

Jackson Bloore’s love of working out began during his baseball days in high school and college. He wanted to increase his performance on the field so he began to work out regularly. He was not as talented as many other players on his teams, but he spent lots of time in the weight room to stay competitive. Jackson fell in love with working out and it has become his passion. Every day Jackson is able to push the physical and mental limits of his body. For Jackson, who lives in Chicago, IL, working out is a stress reliever. It helps to build “mental toughness, confidence, and is mentally and physically invigorating.”

Action Jackson Fitness – Jackson started Action Jackson Fitness because he saw so many friends and family “struggle while working with personal trainers that yielded lackluster results because of inadequate knowledge, attention to detail, or sheer lack of interest.” Jackson began informally training people simply because he enjoyed helping people to transform their appearance and their lives. After helping enough people, he began to enjoy fitness training more than his day job and so he decided to make it his career.

Action Jackson Modeling – Early on in his workouts, Jackson would get approached by many people asking him questions about his routine, what he’d eat, and what exercieses he was doing. At the same time he’d always get asked if he was a fitness model. After getting so many comments, Jackson decided to send some pictures to an agency in New York City. They invited him to come to New York where he immediately secured a shoot with Men’s Health magazine.

Jackson is keeping an up to date blog and is eager to help those in need of a personal trainer. His results speak for themself and we’d highly recommend the services that Action Jackson provides.

We loved working with Jackson to complete the website for Action Jackson Fitness. If you’d like to learn how we can build a website for you or your business, please contact Zeb Welborn at (909) 973 – 9089 or by email, Zeb@WelbornSocialMedia.com.

The 60-Day Blogging Challenge | An Interview with Jeffery Ross

Posted on January 19, 2013January 6, 2014 by Zeb Welborn

Jeffery Ross – Internet Marketing

Jeffery Ross is an Internet marketer, entrepreneur and stay at home dad. Jeffery is a member of a unique community called The Six Figure Mentors. The “Six Figure Mentors” is a community of like-minded people who are interested in taking their online businesses to the next level, and this community is full of some of the leading Internet Marketers around.

Jeffery recently embarked on a 60-day blogging challenge. I was able to interview Jeffery about the blogging challenge he established for himself to help those of you interested in starting your own blog, or doing your own online marketing get an understanding of what it takes to become an Internet Marketer while avoiding some of the pitfalls and understanding what it takes to succeed.

What got you started on this 60 day blog writing challenge?

Well Zeb back in October last year I became a member of an unique community called the Six Figure Mentors, and in November they set a marketing challenge for any one who was willing and just happen to be a 60 day blogging challenge. During the time that this challenge was set I was learning all about Blogging so i could add this to my marketing and relationship building strategies and I always like learning a new skill. So it was perfect timing for me and I can’t think of a better way to learn a new skill then a challenge to keep you accountable.

What’s the most valuable thing you’ve learned from writing 60 blogs in 60 days?

I will keep the answer to this one short and sweet. I have heard the expression before I started blogging everyday that “content is king” this is true but in opinion it is QUALITY Content that is king and you have to keep you content engaging otherwise people won’t read it. And another lesson i have learned is to always have the mindset of adding value to everything you do and that is what i like to do with my blogs, it is my aim to add value to my readers…

What the biggest mistake you’ve made so far?

A great Question Zeb, At the start of my journey i was to focused on just blogging for blogging sake just so i could content out there. Now i have learned from this and it all about adding value and been engaging all the time and it doesn’t hurt to be conversational with your blogs.

What’s your passion? Why did you decide to take on this challenge?

Another couple of great questions, Lets start with the first one. I am very Passionate about helping others to learn how they can have a digital life. The worlds economy is changing and we are at the start of a new age the Digital age. Just whilst we are on this topic, I would just like to share with you my Mission for 2013. My mission in 2013 is to EMPOWER 124 serious entrepreneurs to create a digital life where they are in absolute control of their own DESTINY & Financially Self – Sufficient. So they can have the FREEDOM & Lifestyle they choose to have. So why did I take this challenge on the answer to this is simple, for me to help 124 Entrepreneurs this year alone i have to learn the cutting edge skills so i can do this, plus I always thrive on a challenge and this one was no exception. I have found committed myself to a challenge like this keeps me accountable to achieve the desired outcome.

Jeffery Ross – 60 Day Blog Challenge

What’s been your favorite blog post so far and why?

WOW that is a tough question, but i like it you made me think on this one there is so many but i will only pick one. My favourite blog is “How do you actually make money online” http://jeffery-ross.com/internet-marketing/money-online/ . This is my favourite because i go on to explain that if you want o make money online you have to have the right foundations in place and having the right mindset. See i have actually been making an effort to make money online for around 2 years now and it wasn’t until i changed my mindset from an opportunity seeker to the mindset of a business owner that i started to have success with my online business. the moment i changed my mindset everything started to happen for me. so this one is very close to my heart for that reason…

Who do you get advice from?

I have few different methods of getting feed back and advice from, I am a member of a blogging group were we help each other, this is a very close group of only 10 people which one of the members is yourself Zeb, and i do like taking your advice you have helped me out so much on my blogs over the past few months. Some the other place i get advice from is my Mentor and the SFM community I also run a weekly Master Mind session fro a few people here in Australia and New Zealand all members from the SFM..

What would you recommend to others who want to get started doing what you’re doing?

My biggest advice to anyone who is looking into getting started with Internet Marketing is Find a Mentor, someone that you can work closely with and someone already has had some success so you can follow in their footsteps and remember that there is no get quick rich scheme to be successful at this game you need to put in the hard yards just like any other business and one final piece of advice is to treat it like a business not a hobby, if you treat like a hobby you will only get hobby results…

What’s been your greatest success story so far?

Great question, When I first started with the Six Figure Mentors , I went in with a whole new mindset see in the past i would normally only go into something new with one toe dipped into the water this time i jumped in the deep end and it paid of as within my first 6 weeks of been a member of the SFM i got my first $1000 commission sale, I learned that day it’s so true that Action takers are the ones who get rewarded…

What are you hoping to achieve with your business? How do you make money?

It’s my goal to have my business up and running with multiple streams of income and to be able to educate beginners to the Internet Marketing world on how to start their own online business so they can set up their own multiple streams of income and have the FREEDOM that they want. I plan on having this up and running at 100% capacity in the next 5 years… At this present time i make money with High commissions from direct sales, I promote The Six Figure Mentors And the Digital Experts Academy and for every sale of one of their product that I sell i get a commission form that and that have a product for everyone ranging from low end sales to high end sales.

Jeffery Ross is an entrepreneur and a stay at home dad. He started his online business 2 years ago and has never looked back. It is his mission to help others with the skills that he has learned so they too can have the Digital lifestyle. Jeffery is passionate about travelling the world while being free to live the life he wants to live and teaching others to do the same.

Connect with Jeffery Ross through Facebook, https://www.facebook.com/InternetMarketingWithJefferyRoss or his website – http://digitalbloggers.com/jefferyross/.

Is It Legal to Post Photos From Google Images On My Facebook Page? | by Noe Gaytan

Posted on January 15, 2013January 9, 2014 by Noe Velasco

Photo Credit: MikeBlogs on Flickr

If there is one thing that I have learned from working with social media, it’s that people love photos. Just look at the countless image sharing web sites that have popped up such as Instagram and Flickr. Almost every good article that you will come across on the internet will also include a picture. When we make Facebook posts for our clients, we always get more Shares and Likes if we include an image. For whatever reason, people are just naturally drawn to visuals. So when the need for photographs arises, many people look to Google Images and don’t think twice about posting it on their Facebook. While this may be morally or socially acceptable to do on a personal page, there are deeper legal and ethical implications when doing this on a business page.

There is a term in law known as “the three a.m. stoplight”. If you pull up to a red light at three in the morning, and there are no cars around, is it illegal to run it? The answer is yes, it is illegal. However, chances are you won’t get caught so most people choose to take that risk. The same applies to sharing images on the internet. If I were to take a photo from somebody’s blog and post it on my Facebook page without proper attribution, I would be infringing on their copyright. Internet culture has evolved so that most people don’t really consider copyrights. We choose to run that red light because, hey what are the chances that blogger is going to happen upon my Facebook page, right? Most people may choose to take that risk with their own personal accounts. But business owners with their reputation on the line will certainly think twice about it.

Luckily, there are ways around this. So you think that picture of the cute kitten would be perfect to post and show your followers? Well you can get permission the old fashioned way: just ask nicely. Wherever the image originated from, you might be able to contact the owner. However, since the internet is a share-happy place, the post you find might be a re-post of a re-post of a re-post, and the person you try contacting may not be the proper copyright holder. In that case, it would be safer not to use the image. Another approach is to specifically search for “free to use” images. These can easily be filtered through an advanced search on most image databases. In most cases you will be required to properly attribute the work by including a link or naming the author. There are even ways to shorten the URL and make the link less intrusive.

Many people look to Google Images to find pictures because it is what they are most familiar with. But the question “Is it legal to post photos from Google Images on my Facebook Page?” Google Images is a search service that compiles images but it is not a database. Any image found through Google Images is coming from a separate site. It would be that site that holds the copyright. There are other web sites that ARE media libraries where you can find photos and videos, often for a price. Getty, AP, and Reuters are the top paid sources. Flickr is an excellent place for finding free to use images.

If you come across an image you want to share, you can take one of two approaches. The first option is to share the link. You can do this by copy and pasting the URL onto your Facebook status, or by clicking on a “Share” or “Like” button that might be on the page. Each one is formatted differently on Facebook, so try both and see which you like better. Or, you can upload the image yourself and be include as part of your post something like “Image by MikeBlogs on Flickr”. Nobody wants to get into a messy copyright infringement situation. But business owners should not let that keep them from sharing images. If you use the proper tools embedded on to most sites, then you are sure to be safe. That is why the share button exists. Social media is all about sharing. Just remember to play nice and give credit where credit is due.

An Analysis of Zeb Welborn’s Leadership Practices | by Andrew Kramer

Posted on January 9, 2013July 17, 2013 by Zeb Welborn

The following is a research paper written by Andrew Kramer for his Leadership in Organizations upper level course at the University of La Verne: Zeb Welborn’s Leadership Practices

Chapter 1: Introduction

Zeb Welborn grew up in Southern California in the beautiful city of Chino Hills. He lived with his mother and father, brother, Rocky and his sister, Lacey. He just recently moved out to Chino and is renting an apartment so he can have a place to get some work done. He still maintains a good relationship with his siblings and actually has his sister running the photography for his business and building websites. He participates frequently in marathons with his brother, Rocky and golfs regularly with his father, Larry. Growing up, Zeb loved to play all kinds of sports. He mainly focused on golf and soccer with soccer being his greater passion. He played three years competitively on the golf team and still to this day plays soccer in an outdoor and indoor league. I had the pleasure of getting to play on the same soccer team with Zeb for a full season. I first started to notice Zeb’s leadership qualities when he became a substitute teacher at the high school I was attending at the time. Not too long after that he became a full time history teacher at the school as well as being an assistant coach for the men’s soccer team. It was clear that Zeb exemplified the leadership skills necessary to perform the jobs at hand.

Immediately after school Zeb attended Cal State University, Fullerton and got his degree in History, which he taught in high school. Not too long ago he started his own business working for numerous companies managing their social media. He named the company, Welborn Social Media, and that is how we came in contact with each other. I work at Los Serranos Country Club where Zeb grew up playing golf and just recently made them a Facebook page in an attempt to gain exposure through advertising and keeping up with the market trends. Zeb noticed I had created the page and together we turned in into a great project. We got it passed by the board of directors and currently get paid to run the social media for the golf course. This isn’t the only company that Zeb works for Scrapbook Expo, Wirespeed Systems, System 1 Interiors, Technology 4 Medicine, DLT Growers, Creative Scrapbook Source, Big Time Golf, Somerset Apartments, Krazy Kreations, Creative Minds & Visions, It’s Cheaper than Therapy and Mormino & Associates. The number of clients continues to grow as he is experiencing success in a number of different sectors. The duties that are expected of Zeb and his company are designing, managing, writing for and updating blogs, Facebook pages, Twitter, LinkedIn pages, YouTube pages, and Google+ pages. also responsible for designing website, logos and promotional materials. Zeb’s company is also responsible for managing Google AdWords campaigns and implementing strategies to increase search engine optimization including on site optimization and link building. Zeb also creates email marketing campaigns and manages the reputation of companies on ranking websites like Yelp and Angie’s List. These are just a few of the things that Zeb is responsible day in and day out and only a true leader can handle these kind of situations. The needs of every company is unique, but Welborn Social Media can work with any company on any budget to help build their own brand.

Zeb uses the experience from prior jobs to lead the group of people that now work for him. He has about four or five of us working under him and makes sure that everyone is happy with what they are doing. Zeb uses the three-skill approach, which depends on three basic skills: technical, human, and conceptual. Skills are what leaders can accomplish, whereas traits are who leaders are. I believe that after Zeb’s work in many different areas and working with many different people, he acquired the leadership skills necessary to manage people under him. Technical skill is knowledge about and proficiency in a specific type of work or activity. Zeb has a profound knowledge with computers and has done his research and taken courses on managing social media websites. Human skill is knowledge about and ability to work with people. Human skill is actually quite different from technical skill because human skills are people skills.

Chapter 2: Leadership Practices

Leadership vs. Management

Zeb has many traits that make him a great leader. I would definitely have to say that he is more leadership oriented than management. A few of these traits are obviously intelligence about the field that he works for, self-confidence in the work he does, and determination to continue to make his business grow and expand. Out of all these traits I believe that self-confidence is the most important one because it gives him the confidence and the ability to be certain about his competencies and skills. This also includes self-esteem and self-assurance and the belief that one can make a difference. To be a leader you must involve influencing others, and there is nothing better than feeling assured that his attempts to influence others are appropriate and right.

Relationship Orientation vs. Task Orientation

When dealing with relationships and task orientation I believe that Zeb excels in both of these subjects. He must maintain a good relationship with his customers and people he is working with, and a good way to do this is by staying task oriented. He gets the details from his partners on what needs to be accomplished and sets out a schedule on how to get it done in a timely manner. I would definitely have to say that these two matters go hand in hand and are equally important.

Goal Orientation and Performance Evaluation

Zeb stays very goal oriented in the way that he stays on top of things by staying organized. We have a clear mission of what we need to be doing and the harder we work, the more we will be rewarded. For instance, every business that I recruit to get started under, “Welborn Social Media” I get a raise and a certain percentage of what the company pays Zeb to do. As someone who works for Zeb this motivates me to find as many businesses that I can so I will get paid more. This is a key factor for many businesses and leaders. The more you reward your employees for good hard work, the more they will attempt to do the best work that they possibly can. The more Zeb stays goal oriented, the more his business will prosper.

Control vs. Delegation

I communicate with Zeb a few times a week and we meet at least once in that week to review and see how work is coming along. When we do get together we brainstorm and think of ways to stay innovative and on top of the current trends. We discuss also ways to improve our marketing and advertisement, basically in a sense how to get more exposure. We communicate via email, text messaging, and even sometimes through Facebook.

Rewards, Incentives and Punishment

Like I stated earlier, the way you will be rewarded is on how much work you are willing to get done. There are no punishments just lessons learned. Basically, the more work you get done and the more businesses I get to sign under the business the more i will get paid. It is a simple process that works well because it keeps us motivated with all the incentives at hand.

Communication

Since we run a social media company most of our communication is done over the computer. I would say that Zeb’s style of communication is passive, his social perceptiveness is the insight and awareness into how others in the organization function. For example what is important to others, what keeps them motivated, and how they react to change. Social perceptiveness means understanding the unique needs, goals, and demands of differences within the organization.

Chapter 3: Analysis of Leadership Practices

The situational approach is based on the idea that the employees move forward and backward along the developmental continuum, which represents the relative competence and commitment of subordinates. For leaders to be effective using the situational approach, it is essential that they determine where subordinates are on the developmental continuum and adapt their leadership styles so they directly match their style to that developmental level. “Once the leader has identified the correct developmental level, the second task is to adapt his style to the prescribed leadership. This is the one-to-one relationship between the developmental level of subordinates.” (Northouse 93) Some strengths of using the situational approach is that it is recognized as a standard for training leaders. It is also a very practical approach, which means that it is easily understood and easily applied. The situational approach sets forth a clear set of prescriptions for how leaders should act if they want to enhance their leadership effectiveness. This approach also recognizes and stresses that there is not one best style of leadership, instead leaders need to be flexible and adapt their style to the requirements of the situations. When in regards to the five major leadership theories, the one that stand out to me are of course the situational approach, the transformational approach, and team leadership. Transformational approach of course has a strong emphasis on followers’ needs, values, and morals. This kind of leadership involves attempts by leaders to move followers to higher standards of moral responsibility. This type of leadership sets it apart from the other four styles because it has a moral dimension. A leader very similar to the transformational approach is called servant leadership. This leadership emphasizes that leaders should be attentive ot the concerns of their followers and would emphasize with them, they would take care of them and nurture them.” (Northouse 385)

Leadership Style of the Leader

I would say the best kind of approach to describe the leadership style of Zeb would have to be team leadership. Zeb excels through the people that are working for him. Therefore, he must use team leadership to coach his team members in interpersonal skills. Collaborate with others by including and involving his team members in discussions. Using team leadership one must manage conflict and power issues while avoiding confrontation and questioning ideas. Build commitment by being optimistic, innovative, envisioning, socializing, rewarding, and recognizing other peoples achievements. Lastly, to excel at team leadership you must satisfy the individual needs of the members you are working with by trusting, supporting, and advocating them. You model your ethics by your principled practices by being fair, consistent and lastly, normative.

Compatibility/Incompatibility

The organizations goals go hand in hand with the compatibility of Zeb’s leadership style and practices. The goal of the organization is to get as many clients to start using, “Welborn Social Media” and once we have them to perform everything we possibly can to satisfy their needs. At this time I have no recommendations for Zeb because his business is growing at such a rapid pace that I do not know what else he can be doing. If I did have one thing to say I would think that we should maybe get together more than just once a week to have a weekly report on how things are going. Sometimes I feel a little bit lost on what is going on or what we should be doing so maybe meet twice a week.

Chapter 4: Analysis of Leadership Practices: Delegation and Developmental Levels

Necessary Conditions for Effective Delegation

According to leadership styles I believe the most effective way for developmental levels is that there must be high commitment and high supportive behavior. In order for the sufficient amount of work to be completed an employee must stay committed and dedicated to the amount of work level he is inputting. Zeb encourages to stay committed to the mission within the organization. In this sense, Zeb uses the supporting approach that requires him to take a high supportive – low directive style. “The leader should not focus exclusively on goals but uses support behaviors that bring out the employee’s skills around the task to be accomplished.” (Northouse 93) This includes listening, praising, asking for input, and giving feedback.

Developmental Levels of the Followers

At this point in time the amount of employees are at a minimum so I would have to say that the levels are still in the developmental stage. D2 would probably be the most accurate description because it is still moderately low.

Delegation Practice of the Leader

The way Zeb delegates his tasks and responsibilities is by creating the sky is the limit approach. By saying this, I mean that he does not delegate many responsibilities to his followers because it is up to them to do as much work as they want. There is always room for growth in the type of business we are in so you get as much work done as you want to in a sense. But the more work you do accomplish, the more you will be rewarded.

Compatibility/Incompatibility

The delegation practice that Zeb uses is very compatible to the developmental levels of the followers. Everything is still in the developmental process, but the business continues to grow at a steady pace so he must be doing something right. It has been a great learning experience to work with a true leader like Zeb and be part of a wonderful company with a passion to excel.

Recommendations

At this point in time I have no real recommendations besides the one I stated earlier. Scheduling meetings has been quite difficult with how busy things are so maybe just set a time that we can meet on a weekly basis. In other words, the level of communication must begin to increase as the company continues to expand.

Chapter 5: Conclusion

After writing this paper I realize that I am working with a genuine leader that I can take many thing away from . . . not only in the business world, but in every day life. The way Zeb works with people is truly the proper approach and getting to see it first hand is a blessing. Working with Zeb was a life changing experience because I can now apply the lessons I learned from his leadership qualities and apply them in every aspect of my life. I plan to practice the same approach that Zeb uses because I have seen first hand on how it functions and the results have been good.

Would you like to learn more about Zeb Welborn’s leadership practices? Visit some other sites created by Zeb Welborn – 19th Hole Media created to help golf courses get more customers and the Defining Success Podcast created to change the way we think about success.