How Donald Trump Won the Presidency with Twitter

“The only thing worse than being talked about is not being talked about.” – Oscar Wilde

Regardless of how you feel about the election results from last night, you just saw our political system go through a drastic shift.

Our President-Elect, Donald Trump, made controversial statement after controversial statement throughout the campaign and – every time – our political pundits said he was done. He would not recover.

But, he did recover.

Not only did he recover, but he continued to make more and more controversial statements and each time his influence grew.

His campaign is a testament to the new age of marketing. The power of social media.

Donald Trump’s strategy was to make sure eyes, ears and minds were on him and only him.

His strategy worked and it will work for your business.

Trump’s campaign relied on one simple premise:

“There is no such thing as bad publicity except your own obituary.” – Brendan Behan

If you’ve ever thought to yourself social media doesn’t work, it’s a waste of time, or it can’t help to grow my business, Trump just proved you wrong. Trump used social media to persuade our country.

In a traditional campaign, any number of Trump’s controversial remarks would have doomed his run for the presidency, yet he thrived.

With each tweet, Trump defied conventional thinking and the reason it worked is because his controversial statements dominated the headlines nearly every day of the campaign election cycle. Nearly every late night talk show host, news anchor, newspaper, magazine and media outlet mentioned Trump on a daily basis.

The free press Trump received far surpassed the mentions of Hillary Clinton throughout the entire election. Whether good, or bad, Trump was on the minds of the American people and we have social media to thank.

As the results were being read last night, many pointed to the fact that this election would “rewrite the history books.” Its ramifications will reverberate throughout the future of political campaigns.

In every debate, Facebook and Twitter were mentioned – they even had a selfie spot at my polling place.

Donald Trump Social Media Strategy

Those engaging in discussions on Facebook and Twitter permeated news feeds and those who proactively supported or endorsed either candidate influenced our election.

If you’re active on social media you’re an influencer. You have the ability to persuade others to your way of thinking in today’s connected age. If your business is active on social media, you have the ability to persuade your customers to choose you over another company.

And when they choose you, you have the ability to generate a “base” of followers who will overwhelmingly support you and your brand. So much so, that they’ll take to Twitter, to Facebook and to other social channels to tell everyone just how great you are.

Do you want to succeed in our new economy? Copy Donald Trump and use social media to grow your business.

Sign up for the Welborn Media newsletter for tips and tactics  – http://welbornmedia.com/email/

 

 

Zeb Welborn’s Upcoming Speaking Engagements in 2016 – Social Media for Businesses

Welborn Media and Zeb Welborn will be speaking multiple times before the end of the year on how to use social media to grow your business. Our sessions are hosted by the San Bernardino County Workforce Development Board or the Inland Empire Small Business Development Center.

All of our social media courses from now until the end of the year are free to attend.

Zeb is presenting on a variety of topics from social media basics,  utilizing LinkedIn and marketing technology to grow your business.

Check out the workshops and find one(s) that works for you. Please let us know which ones you plan to attend.

If you’d like to learn more about online marketing but the following courses are not appealing to you, let us know what courses you’d like to see in 2017 by filling out this 2-Question Survey.

 

Zeb Welborn Speaker at San Bernardino County Workforce Investment Board and the Inland Empire Small Business Development Center

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October 13th • 10:00 am – 12:00 pm

Effective Use of Social Media: A Hands On Approach

Ontario Chamber of Commerce
3200 Inland Empire Blvd., Suite 130, Ontario, CA 91764
Zeb Welborn, shares his knowledge of using google analytics to monitor and improve your website and online marketing efforts.

Hosted by San Bernardino County Workforce Development
Please register at: https://socialmediaworkshops2016.eventbrite.com

October 19th • 9:00 am – 12:00 pm

Internet Marketing Strategies

Ontario Chamber of Commerce
3200 Inland Empire Blvd., Suite #130, Ontario 91764
Zeb Welborn, shares his knowledge on Internet Marketing Strategies

Hosted by Inland Empire Small Business Development

November 1st • 9:00 am – 12:00 pm

Marketing Technology to Attract Customers

City of San Bernardino EDA Board Room
201 North “E” Street, San Bernardino 92401
Topics Zeb will cover: Social Media Marketing; Blogging; SEO

Hosted by Inland Empire Small Business Development

November 10th • 10:00 am – 12:00 pm

How to Use Your Personal Network to Grow Your Business on LinkedIn

Ontario Chamber of Commerce
3200 Inland Empire Blvd., Suite 130, Ontario, CA 91764
Facebook is for everyone. Twitter is for connecting with experts or people trying to become experts, and LinkedIn is for your business contacts. Learn how to use your LinkedIn personal profile to connect with others in your industry, build a better business, and target customers using features on LinkedIn. Learn how to use LinkedIn as your digital rolodex; how and why you should update your profile regularly; Use LinkedIn groups to reach more customers and build influence in your industry; and target connections in your industry/potential customers using the LinkedIn search tool.

Hosted by San Bernardino County Workforce Development
Please register at: https://socialmediaworkshops2016.eventbrite.com

November 16th • 6:00 pm – 8:30 pm

Marketing Technology to Attract Customers

Apple Valley Chamber of Commerce
16010 Apple Valley Road, Apple Valley 92307
Topics Zeb will cover: Social Media Marketing; Email Marketing; Blogging; SEO

Hosted by Inland Empire Small Business Development

November 17th • 9:00 am – 12:00 pm

Marketing Technology to Attract Customers

Temecula Valley Entrepreneur’s Exchange
43200 Business Park Drive, Temecula 92590
Topics Zeb Will Cover: Social Media Marketing; Email Marketing; Blogging; SEO

Hosted by Inland Empire Small Business Development

I’m looking forward to sharing what I know with local business owners. Reply to this email to let me know which session(s) you plan on attending.

See you soon!

Zeb Welborn

rotaryAuction2015

Chino Rotary’s Annual Dinner & Auction

You’re Invited to the Chino Rotary Club
Annual Dinner & Auction!

The Chino Rotary Club will be hosting our Annual Dinner & Auction on Thursday, February 4 from 6:00 pm to 9:00 pm at Los Serranos Country Club in Chino Hills.

Tickets are $35. Call Zeb to get your ticket, 909-973-9089


We Need Auction Items

Do you have an awesome item or a giftable experience that would be great for an auction? Need some extra exposure for your business? Want to support local programs and services?

Contact me!

Help us raise money for needed programs and services that directly impact the Chino Valley Community.

Call Zeb to donate auction item(s), 909-973-9089


Raffle Tickets

Win a $500 Visa Gift Card!

Raffle tickets cost $2 each or buy a booklet for $20.

Get your tickets from Zeb, 909-973-9089

 

annual-dinner-auction

How I Almost Became the Chino Hills Powerball Lottery Winner

Chino Hills Powerball Winner?Chino Hills Powerball Lottery Winner?

Growing up in Chino Hills since 1981, I’ve seen the city grow from a cow pasteur to a robust suburban town. I’ve personally witnessed a tremendous amount of growth in both Chino and Chino Hills in my lifetime. As the Chairman of the Board for the Chino Valley Chamber of Commerce I can see that that success and prosperity will continue.

One of the coolest things that happened as a result of the Powerball win is how it showcased the way our city came together to support something that put our city in the spotlight for at least a few days.

As a child, I’d try to convince my parents to let me ride my bike to the 7-Eleven so I could get some snacks or a Slurpee. I grew up within a bike rides distance of the place that sold a winning ticket to the largest-ever lottery prize.  And that’s pretty cool.

The first time I played the lottery was last Saturday, where I bought one ticket for what was then the largest lottery purse in history at $900 million.  On Wednesday, I bought my second for the $1.5 billion jackpot.

In addition, the President of our Sunday Bowling League, Doug, organized a lottery pool and purchased tickets on behalf of our bowling league.

I didn’t watch the lottery live, but I got messages from family and friends not long after telling me to check my tickets. They had heard the news that a winner was sold in Chino Hills.

Instead of a 1 in 275,000,000 chance my odds improved drastically to 1 in Chino Hills.

I carefully checked my ticket.  I didn’t match a single number. Unfortunately, I bought it at the Circle K gas station across the street from that 7-Eleven.

Then I remembered I still had a chance with Doug.

My family (who also bought into the bowling pool) and I, waited by the phone hoping Doug would call to tell us the good news, or the more likely scenario, the bad news.  But, we didn’t hear from Doug, and so wild speculation began.

As time wore on, it became more and more likely in our minds that we would be declared the winners for various reasons:

  1. The winning 7-Eleven is on the way from the bowling alley to Doug’s house
  2. The winning 7-Eleven is the closest place to Doug’s home to buy lottery tickets
  3. We hadn’t heard from Doug
    1. If Doug did have the winning ticket, we’d assume he’d make sure to consult legal counsel on how to proceed with distributing the winnings to our bowling league
  4. Doug nor any of his family had posted anything on social media.
    1. Everyone in Chino Hills got texts from family and relatives outside of Chino Hills asking if we’d won, so many of us took to social media to let people know we were losers.
    2. What would you do if you won the lottery?  Probably disappear from social media.
  5. As more and more of our Chino Hills family and friends came to social media to let others know they were losers, the odds went from 1 in Chino Hills to what felt more like 1 in 10 that we were the $1.5 billion lottery winners.

On Sunday, we headed to bowling as we do every Sunday night, only this time we were on the lookout for big news vans and television crews, there to catch our excitement as Doug announced that we were indeed the Powerball winners.

As we entered the bowling alley, Doug, a plumber, was outside making a phone call where he was talking about water heaters and other things a plumber would discuss, clearly a ruse.

Finally, Doug ended his phone call and came inside just before bowling began. I asked him one simple question:

“So Doug, are we millionaires?”

He reached into his pocket and threw down lottery tickets paper-clipped together and said, “You have no idea how hard this week has been. We didn’t win.”

As it turns out, Doug did buy our tickets at the 7-Eleven in Chino Hills as we had suspected, but not the winning ticket. As of now, we didn’t win the Powerball . . . Honestly, we’re still hoping Doug is holding out on us waiting for a more opportune time to tell us that we’re all millionaires.

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Welborn Media’s Top Ten List of 2015

At the end of the year, the Welborn Media team gets together to reflect on our successes and failures throughout the year. This meeting gives us an opportunity to fine-tune our direction and set new goals for the upcoming year.  These are the Top 10 things we accomplished in 2015.

Top 10 of 2015

10. Share Your Passion Scholarships

scholarshipsSince starting the Share Your Passion Scholarships in 2012, we’ve awarded scholarships to 17 deserving students. We have kept in contact with many scholarship winners and are still inspired by them. They continue to work towards following their passions and helping better the lives of others. This year we awarded 3 Share Your Passion Scholarships and gave out our first Student of the Year Scholarship Award to one of the hardest working students at The Tutoring Solution.

9. TV Appearance

11080661_10206382881436017_7712058961091484299_oZeb appeared on the Golf Life Video Channel for Fox Sports WEST. It was pretty darn cool to get on television.

8. Joined the Rotary Club

10984121_10154042856538840_6714998264776580589_nZeb was inducted into the Chino Rotary Club by Melinda Robbins, Dale Bright, and Steven Bremer. The Chino Rotary Club has been serving the Chino Valley since 1925. San Bernardino County Supervisor Curt Hagman spoke and my wife, Cindy, mom, Annie, and dad, Larry were all in attendance.

7. Speaking Engagements

zeb-speaking zeb-at-NGCOAOne of the things we enjoy most is educating others on growing their business. This year Zeb spoke with the San Bernardino County Workforce Investment Board, the Inland Empire Small Business Development Center, the Chino Valley Chamber of Commerce, Baldy View ROP, Small Business Summit, the California Golf Course Owners Association and the Golf Inc. Summit.

Topics for Zeb’s Speaking Engagements were:

  • Internet Marketing Strategies
  • Marketing with Facebook
  • How to Turn Your Business Into a Social Business
  • Marketing with LinkedIn
  • Marketing with Twitter
  • Social Media for Golf Courses
  • Innovative Marketing Tactics for Public Courses

6. #GolfChat

At the beginning of this year Zeb started #GolfChat. #GolfChat is a Twitter chat which happens every Tuesday at 5PM PST where some of the greatest minds in the golf industry come together to talk golf. #GolfChat has grown drastically since the beginning of the year and is a trending topic on Twitter every Tuesday. We’ve met so many amazing and passionate people working to grow golf.  A highlight of #GolfChat in 2015 was when professional golfer, Natalie Gulbis surprised #GolfChatters by giving away free tickets to the U.S. Open at Chambers Bay Golf Course.

5. Awards and Accolades

Screen Shot 2015-12-29 at 11.10.01 AMIt’s always nice to be recognized for the hard work you do. This year we were extremely grateful to receive a few unexpected awards:

4. Southern California Charity Golf Classic

11207321_10101061535855630_6436920246785791462_nWe hosted the 1st Annual Southern California Charity Golf Classic to raise money for several worthy charities on July 17 at Los Serranos Country Club.

With help from many in our community, the tournament helped raise $7,597.81 for charity.

We distributed the money to several charities including: Bark for Life, Boys Republic, California Scholastic Press Association, Chino Rotary, Corona Firefighters Benevolent Fund, House of Ruth, The Let It Be Foundation, Salvation Army, Share Your Passion Scholarship, and the Wounded Warrior Project.

We had such a great time with this, we’re planning on running it again in 2016!

3. Chairman of the Board at the Chino Valley Chamber of Commerce

11755429_1665688123649805_2385826912900505227_nOn July 27, Zeb was installed as Chairman of the Board for the Chino Valley Chamber of Commerce.

Becoming the Chairman of the Board has given Zeb an opportunity to help make local business owners more successful.

During his term of office, he set five goals to work towards in 2015/2016:

  • connect and work with other local business-related organizations
  • collaborate more with organizations that work to educate business owners
  • encourage and promote the involvement of young business owners in our community
  • enhance our use of technology
  • focus more on giving back

2. Lacey Gets Married

11934520_10101096973568170_4628964527126702956_o10339951_10208018878287700_1976316121632257612_nIn August this year Lacey got married to Ryan Bernholtz at a fun wedding in Santa Ana, CA.

In June, Lacey’s twin brother, Rocky married Megan Hutchinson at a beautiful wedding in Corona, CA.

Truly a notable year for the Welborn Family and there was another addition to family this year…

#1. Birth of Sebastian Welborn-De La Torre

monsterbashSebastian Welborn-De La Torre was born on Friday, November 13th at 9:52pm in Ontario at 8 pounds, 9 ounces.

Sebastian is a happy, healthy, and super cute baby.

Zeb says it’s awesome being a dad.


 

Thank you all for everything!  We hope you all have an amazing 2016.

Sign up for our email list to become a part of Welborn Media in 2016 – http://eepurl.com/snLLH

Facebook for Business Online Courses

We're reopening enrollment for Welborn Media University! Enroll now.

 

Ultimate Course - $299

Complete Course - $99

Testimonials

We have received great feedback from last year’s students and we’re excited to share our knowledge with even more business owners.

There was so much information to listen to and watch. Most grateful there was show and tell time on their videos or I might have been truly lost. As it is, I now understand how to use the business side of FB more and though I should be applying it now...when the time comes that I do what I was taught I will remember but I have the resources to make it happen.

We who have taken your course are smarter than we were before! Many thanks to Zeb & Lacey for their hard work and willingness to help others!Lisa Mortensen Walsh


You and Lacey did a fantastic job putting this together and it has been very beneficial!! I would highly recommend this course to my business friends and colleagues without any reservations.George Ross

I have been on Facebook for several years and used it for personal communications. Zeb Welborn created very good step-by-step learning videos for utilization of FB for professional marketing purposes. He taught me how to increase marketability and exposure to a broader audience and learn from the metrics and tools to better promote our businesses. This is an excellent course for those who are just venturing out into marketing for their businesses.Belinda Douglas

Welborn Media University is offering a huge value in their new Facebook course. Outsourcing Facebook management to a marketing firm can run thousands of dollars a year, but Welborn Media is making industry insider knowledge available for small businesses at a fraction of what it would cost to outsource it. The Ultimate Facebook for Business Online Course is the perfect option for any business looking to grow their Facebook platform without spending thousands and thousands of dollars. Zeb is a fantastic teacher and walks students through a step by step process of how to manage a business Facebook page. This course provides an excellent hands-on learning environment as it provides real life examples where Zeb shows you exactly what to do and then leaves you with an assignment to practice on your own. I would recommend this course to anyone who knows they need to expand their social media presence.Adam Witmer,
businatomy.com

I started using Facebook for the first time in January 2014. I was pretty lost and it seemed like a whole new world to me. Zeb helped me navigate through the noise and create my business page. Now I have more than 1000 likes on my business page and tons of engagement with my customers. Zeb is my go-to person whenever I have any questions about Facebook marketing. I would highly recommend anything Zeb teaches about Facebook.Sushant Misra,
Founder at Trep Talks

 

Sneak Peak

Get a sneak peak at our lessons. We took a couple of our video lessons and turned them into PDFs that you can download for free from our blog.

PDF Downloads on the Blog:
PDF-iconSimple and Easy Facebook Wins - Free PDF Download - Download this PDF and try these super easy things to gain more engagement on your Facebook Page. Then let us know how well they work for you.
PDF-iconPDF Download - The Biggest Mistake (when using FB advertising) - Download this free guide so you can find out about one misstep that cost us big! A mistake you can easily avoid when you’re using FB for your business.

Don’t miss out. Enroll now!

The Complete Facebook for Business Online Course – only $99!

The course includes:

  • Over 30 lessons with video sharing and showing all the ways you can use Facebook for your business
  • Step-by-step videos that show exactly how we set up, grow, and build Facebook business pages
  • Assignments at the end of each lesson to motivate participants to take action
  • Exclusive access to the WMU Facebook group

Worry-Free 30 Day Refund Policy
The course takes about 30 days to get through and we have a 30 Day Refund policy. If you don’t feel the course was worth it, get your money back.

 

Our Ultimate Facebook for Business Online Course – only $299!

Everything from the Complete Facebook for Business Online Course and

  • Lifetime access
  • A consultation with Zeb Welborn
  • Bonus lessons
  • Email reminders
  • Google Hangout
  • ...and more

Get more details. Click here.

 

 

Prices will never be lower. Don’t miss it. Enroll now!

Still not sure? Let me know what your concerns are. Contact me at Zeb@WelbornMedia.com or (909) 973-9089.

Find out more, visit welbornmedia.com/welborn-media-university/.

How do you think Facebook can help you grow your business?

The Biggest Mistake Using Facebook for Business


biggestmistake-title

Download our free guide so you can find out about one misstep that cost us big. A mistake you can easily avoid when you’re using FB for your business: 

Enter your email address to download The Biggest Mistake (when using FB advertising)

We're sharing these free guides to help you grow your Facebook page for your business. We pulled the information directly from our WMU Facebook for Business Online Courses. If you're interested in using Facebook to help grow your business consider taking one of our courses.

Want to see more? Check out our other featured lesson: Simple and Easy Facebook WINS. It includes 3 tips for you to try with your Facebook Page. Visit this blog post to download the free guide: Simple and Easy Facebook Wins w/Free PDF Download

We're re-opening enrollment for our Ultimate Facebook for Business Online Course and this time we are also offering our Complete Facebook for Business Online Course.

Enroll in one of our Facebook for Business Online Courses

Both courses include:

  • Over 30 Video Lessons
    • We cover the basics: setting up a profile. To the complex: using your email list to reach a very targeted audience to get maximum return
  • Actionable Items for you to put into practice
  • Exclusive access to the WMU Facebook group

The Ultimate Course also includes:

  • Lifetime Access
  • A consultation with Zeb Welborn
  • Bonus Lessons
  • Email reminders
  • ...and more

The Ultimate Facebook for Business Online Course - $299

The Complete Facebook for Business Online Course - $99

Find out more, visit welbornmedia.com/welborn-media-university/.

If you have any questions about our Facebook for Business Online Courses contact me.
Zeb Welborn (909) 973-9089 or email Zeb@WelbornMedia.com

What is your biggest mistake using Facebook for business?

Free PDF – Simple and Easy Facebook WINS – Facebook for Business on a budget

simple-and-easy

Download our free guide, Simple and Easy Facebook WINS. This includes amazing tips for those who have set up a Business Page, but are not necessarily using it.

Enter your email address to download Simple and Easy Facebook Wins

Try out our tips and let us know what kind of response you get. Email Zeb@WelbornMedia.com or post a comment on our Facebook Page!

We re-opening enrollment for our Ultimate Facebook for Business Online Course and this time we are also offering our Complete Facebook for Business Online Course

Enroll in one of our Facebook for Business Online Courses

Find out more! See another featured lesson:

The Biggest Mistake I Ever Made Using Facebook for Business - Coming Soon! 

Both courses include:

  • Over 30 Video Lessons
    • We cover the basics: setting up a profile. To the complex: using your email list to reach a very targeted audience to get maximum return
  • Actionable Items for you to put into practice
  • Exclusive access to the WMU Facebook group

The Ultimate Course also includes:

  • Lifetime Access
  • A consultation with Zeb Welborn
  • Bonus Lessons
  • Email reminders
  • ...and more

The Ultimate Facebook for Business Online Course - $299

The Complete Facebook for Business Online Course - $99

Find out more, welbornmedia.com/welborn-media-university/.

If you have any questions about our Facebook for Business Online Courses contact me.
Zeb Welborn (909) 973-9089 or email Zeb@WelbornMedia.com

Did you try our Simple and Easy Facebook WINS?