Identifying Your Target Audience

Integral to any marketing plan is a clearly defined target audience. The target audience helps you determine your approach, your messaging, and your distribution. Read this article then download the free worksheet at the bottom of this post to help define your target audience.

A common mistake is targeting too broad a selection of people. We understand the desire to want everyone to know about your business, but it can get you into trouble.

Poor Marksmanship

When you have a broad message you are just another fish in the overcrowded sea of marketing messages. Your marketing needs to attract attention which is a difficult thing to do when every other business is aiming to do the same thing. So don’t dilute your marketing message. By narrowing your target market you can zero in on what would appeal specifically to those people and that will help you get noticed.

In addition to standing out, your message also has to resonate with viewers to have any hope of compelling the desired action and it’s much easier to determine what will resonate when you have a specific group of people.

The other problem is money. Your advertising dollars are precious. When utilized to their full potential you can maximize your return and experience terrific success. When you try to reach too many people much of your budget will go to waste on those who are least likely to convert.

Think about it as if you are selling your products or services in person and groups of people are walking by. You don’t have the option to approach everyone. So, you prioritize and try to engage the people who appear most similar to your current customers. You realize that if you put your efforts towards engaging those who appear less likely to use your products/services you will miss out on sales.

Buyer Personas

Many businesses need to develop a multi-faceted target audience. Maybe your business has different products and services to meet different people’s needs. This is a situation where creating buyer personas can be helpful.

We work with Scott Goodwin Associates (SGA), a company that provides training for firefighters. They have a handful products that meet different needs: entry level firefighter bootcamp for those who are interested in becoming a firefighter, promotional bootcamp for current firefighters who want a promotion, and training for individuals or entire departments to improve fire command and communication. Each of these products has a different buyer persona: the entry-level bootcamp skews to a younger audience, the promotional bootcamp we can narrow down by job title, and the training program targets everyone currently in the fire service.

The overall target audience includes everyone in the fire service and people who are looking to join the fire service. We can execute marketing pieces and aim to reach all of those people. We can also use the buyer personas to create specific marketing pieces that showcase an individual product and distribute it to only that segment of the target audience. We like to do some of both.

Hitting a Bullseye

Try to think of a specific person and cater your message to them. What are their needs, wants, fears and desires? What message will appeal directly to them? Determining that is the hard part. Once you know who this person is other decisions become easy.

How will you reach them?

You can target an audience based on several factors including location, gender, age, income level, job title, interests, search history, website visits, connections, current customer status, social media engagement, and more. Ask yourself where do these people spend their time? Do they search on Google, scroll through Facebook, or examine their junk mail? How do they make their purchasing decisions?

Traditional Marketing Methods often let you target based on location, gender, age and income level. Sometimes they also can be used to target a general interest. Digital marketing can give you more ways to refine your audience — things like job title, keyword searches, web history, specific interests, online behavior, and engagement level.

Define Your Target Audience

Now you have a good understanding of why defining your target audience is important and how it can help you determine your approach, messaging, and distribution. Download our Target Audience/Buyer Persona Worksheet to help you zero in on your target:

 

Get the Free Worksheet

Enter your information and the download link for our Target Audience/Buyer Persona Worksheet will appear here.

Use the information to boost your online marketing plan. Enjoy!

 

Examine your customer base and think of one specific person who can act as an avatar to represent your typical customer or client. If you need to, create separate buyer personas that represent your different products or services.

Now that you understand your target audience, you’ve completed one of the most important parts of your marketing plan. Use the target audience to help you make decisions regarding the rest of your marketing plan including messaging, content strategy, distribution, budget and more.

Need help developing an online marketing plan for your business? Check out our limited offer: Zeb Welborn’s One-on-One 1-Day Marketing Plan

 

 

April at Chino Rotary: Honduras Water Project, Stepping Up for Boys, Teacher Mini-Grants, Craft Talks and Big Brothers Big Sisters

The Chino Rotary Club had an amazing April as we helped to support a Honduras Water Project, hosted our Stepping Up for Boys program, gave $2,500 to Chino Valley Unified School Teachers via the Mini-Grant program, had four craft talks, Arianna Fajardo shared her experience so far with Big Brothers Big Sisters and CP Phan created an amazing video from his experience at RYLA.

WASH in Schools Target Challenge

Our club is excited to be supporting the San Pedro Sula Rotary Club in Honduras on Rotary International’s pilot project WASH in Schools. The San Pedro Sula RC and other four clubs in Honduras were awarded a total amount of $500,000 as a global grant in order to provide hydrosanitary infrastructure, drinking water and education training for health for 31 schools in Honduras! You can read more about the project at  https://my.rotary.org/en/wash-schools-target-challenge

Part of the challenge in this grant was to include international clubs to support raise a total of $75,000 towards the project, with the objective that Rotarians unite to benefit schools in needy communities. Our Chino Rotary member, Linda Perla, is a former Rotaractor of San Pedro Sula. With a desire to expand on Chino Rotary’s engagement on international projects, she presented the WASH project to our club so we could be a part of it. We are delighted to be supporting this project and also glad to know that other clubs like Pomona, Rancho del Chino, and District 5300 have also joined us in contributing to this pilot project.
Stay tuned to follow how this project develops and see Rotarians in action! Chino Rotary values our partnership with clubs, internationally and locally, to multiply the impact Rotarians can have when we work together. We are elated to further our partnerships and serve the needy worldwide!

Stepping Up for Boys

I believe this is the third year the Chino Rotary Club has sponsored the Stepping Up for Boys program and it was a tremendous success. On April 21, more than one hundred 6th grade students attended the Stepping Up for Boys program which helps young students transition from elementary school to junior high school.

The program has been a phenomenal success. Thank you to everyone who was involved and thank you to everyone participated.

$2,500 in Debbie Wilson Teacher Mini-Grants

On April 25, the CHINO ROTARY CLUB awarded $2,500 to Chino Valley Unified School District teachers via the Debbie Bentley Wilson Teacher Mini-Grant program. Below is a list of teachers and the projects they planned to use the funds for:

2018 Debbie Wilson Teacher Mini-Grant Award Winners

2018 Debbie Wilson Teacher Mini-Grant Award Winners

Congratulations to:

Patrick Wood – Students will engage in model rocket testing and engineering as part of a unit capstone project that teaches Conservation of Momentum and Energy, Newton’s Laws of Motion, and Engineering Practices (NGSS).

Rebecca Reger & LauraLee Zuber – All third grade students will fully engage with science phenomena by participating in hands-on activities in order to deepen their understanding of grade level science standards. Students will witness the birth and development of baby chicks, butterflies, tadpoles, and ladybugs (NGSS standard 3-LS1,2,3). We have already purchased incubators and acquired fertile chicken eggs. Students will candle eggs at day 7 and day 14 to observe signs of life and movement. Then they will begin to witness signs of hatching around day 21 (peeping and pecking). They will observe the chicks as they hatch and grow into mature chickens, observing and noting heritable traits. Students will document and make models of different animal life cycles, including butterflies and tadpoles as they metamorphis into their adult stages. Throughout these lessons, students will analyze the similarities and differences between different animal species, including ladybugs. Students will design and perform experiments with magnets, including magnetic slime (NGSS standard 3-3PS2). Students will be amazed as they use magnetic forces to make a paperclip levitate or observe their magnetic slime “eating” a neodymium magnet while simultaneously learning about reactions within the slime. At this time, the state of CA has no adopted science curriculum to support the new Next Generation Science Standards. These materials will provide hands-on experiences for students with the newly adopted standards.

Jason Davis – Students will use the Lego Education MINDSTORMS EV3 Space Exploration Set to enhance and extend their understanding of robotics. By adding this set to our existing robotics program, students will simulate a mission to explore the harsh surface of Mars – right in the classroom!

Brianda Reyes – I want to integrate more hands on activities for all subjects. I want to be able to purchase or create learning activities for my students to become motivated to learn.

Chuck Pope – Each year we invite over 100 Veterans to attend an Oral History Day with th whole Junior Class. The students conduct interviews of one Veteran over a 3 hour period. They then must write a thank You Letter and an essay report on the experience.

Tracy Buss – The students have been learning about the life cycle of plants. We also researched plants and what types of fruits and vegetables will grow in our area during each season. Students have planted various winter lettuces and leaf vegetables. We want to harvest our vegetables and create recipes using our vegetables. We will then create a restaurant with the recipes. We will use the money skills we are learning in math to create a menu with prices. Students will make the food and serve it to the parents. We have already harvested and frozen butternut squash for soup and lemons for lemonade. We are going to create a soup and salad menu. The problem is that our irrigation system is in dire straights. Skateboarders damaged the sprinkler system in our garden. We have the basic irrigation system, but need to have the sprinklers repaired.

Ashley Rist – I would like to create a mobile green screen “kit” to provide our school with green screen technology. Green screens are used to super impose images into a background, and combined with additional pictures, animations, and media. The use of green screen tech is easy for teachers to use and teach the students to help them create engaging and fun 21st century technology for all elementary school students!

Paula Stow – With a Breakout EDU kit, I can turn my classroom into an academically-focused escape room and facilitate games where players use teamwork and critical thinking to solve a series of challenging puzzles in order to open the locked box.

Laura Grissom – The following information will be distributed to the class in some way (there is a printable document included in the file). It could be a PowerPoint slide. The purpose of the background story is to just to add a fun element. If you elect to, you could even decorate the room to correspond to the zombie theme. I’ve even thought about making a SAW like video or recording to add a sinister feel to the experience.

A former AP student, who is disgruntled from having received a 2 on the English Language and Composition Test in 2012, has locked you all into the room you are now in and has released a virus into the ventilation system. (Here you could elect to trigger a fog machine if you have one). If you do not find the cure in approximately 50 mins (this of course can be altered depending on adding or subtracting steps), you will all turn into brain-dead, Brussel-sprout-eating zombies who will score no higher than a 1 on your upcoming test. Good luck.

Step One: Take the Gatsby AP test to obtain the combination to the key lock. (I shorted the original test (also include in the file) for time sake. Any test could work here.) I’ve assigned each answer a point value. I then used the added points to create a combination for my number lock (ordered from Amazon).

Step Two: Use the correct combination to unlock key (realtor) lock (somewhere in the room) in order to obtain the key.
You could of course use the key to anything in the room that locks.

Step Three: Use the key to unlock the locked cabinet/drawer that hides the combination to the locked tool box, which contains an encrypted message. The real combination is written with a black light marker and then masked by shaded pencil numbers. I’ve taped this clue to the bottom of my empty file cabinet drawer. The clue says “hides” and a black light flash light is in the drawer with the combination, but I’m allowing the students no other clues than that for this step.

Step Four: Use the combination (158) to unlock the tool box lock and decode a question. The answer to that question is the password to a computer file found on the classroom computer desktop. The question is written in WWI code (just the first letter of each word). You can use any combination lock/box combo.

Step Five: Locate the computer document and access it via the password discovered in Step Four. The computer document contains literary term questions. If you can successfully answer the questions using the blank spaces provided, the special spaces will reveal a word. This word is the password to the cure – its use will ensure success in getting a passing score on the AP exam. I placed a key icon shortcut directly on my laptop desktop and labeled with the word “zombie.”

Step Six: Use the antidotal word to unlock the word lock to obtain the cure. Please administer the cure to each student in the room to eradicate the virus and prevent it from spreading to your loved ones outside these walls. Again, good luck. The antidote could of course be anything, but I am electing to use candy.

Roseann Graff – I would like to purchase materials to create a weekly Creativity Lab in my classroom using STEM, STEAM, and Makerspace.

All of which received $250 Debbie Wilson Mini-Grants. Thank you for sharing your projects with us and making such a positive impact in the lives of youth in our community.

Four Craft Talks:

This month we had craft talks from Gene Hernandez, Chris Foster, Al McCombs and Rick Bui. Loved learning about the lives of these remarkable human beings. Want to know why Rotary is the best of the best? Look at these folks.

Chris Foster and Gene Hernandez from the Chino Rotary Club

Al McCombs Craft Talk

Rick Bui Chino Rotary Club Craft Talk

 

Arianna Fajardo and Big Brothers Big Sisters:

Arianna Fajardo joined Big Brothers Big Sisters during one of her first meetings attending the Chino Rotary Club. She’s now been a Big Sister for over a year and her Little Sister and her decided to create a video about their experience in Big Brothers Big Sisters so far. We’re so proud of Arianna for the impact she’s making through the Chino Rotary Club and Big Brothers Big Sisters.

Watch the video here –

Arianna Fajardo from the Chino Rotary Club and Big Brothers Big Sisters

CP Phan’s RYLA Video:

Lastly, CP Phan and Linda Perla attended RYLA in March and CP Phan created this amazing video for the event. Everyone in Rotary talks about how impactful the RYLA program is and CP decided to document it. Check out CP’s video here –

CP Phan video of RYLA for Chino Rotary Club

 

 

Zeb Welborn Reviews Top 10 Books Read in 2017

Someone once asked Elon Musk how he learned to build rockets. He answered, “I read books.”

As an entrepreneur I try to learn as much as possible. Many of you have asked about books I’d recommend reading and so I thought I’d give you a list of all the Top 10 non-fiction books I read in 2017.

They’re ranked in the order in which I found them to be most valuable to where I am currently at in my life and business.

Below, I’m including a link to the books in Amazon and a brief description from their Amazon page.

They were all valuable and had great insights, so don’t read too much into my rankings…

As J.K. Rowling once said, “Books are like mirrors: if a fool looks in, you cannot expect a genius to look out.”

The Like Switch: An ex-FBI Agent’s Guide to Influencing, Attracting and Winning People Over by Jack Schafer and Marvin Karlins

From a former FBI Special Agent specializing in behavior analysis and recruiting spies comes a handbook filled with his proven strategies on how to instantly read people and influence how they perceive you, so you can easily turn on the like switch.

Extreme Ownership: How US Navy Seals Lead and Win by Jacko Willink and Leif Babin

Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three’s Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed “all but lost.” In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership―at every level―is the most important factor in whether a team succeeds or fails.

Smarter, Faster, Better: The Transformative Power of Real Productivity by Charles Duhigg

At the core of Smarter Faster Better are eight key productivity concepts—from motivation and goal setting to focus and decision making—that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics—as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters—this painstakingly researched book explains that the most productive people, companies, and organizations don’t merely act differently.

The 10x Rule: The Only Difference Between Success and Failure by Grant Cardone

While most people operate with only three degrees of action-no action, retreat, or normal action-if you’re after big goals, you don’t want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.

Influence: The Psychology of Persuasion by Robert Cialdini

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Creativity Inc: Overcoming the Unseen Forces that Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace

Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

TED Talks: The Official TED Guide to Public Speaking by Chris Anderson

Since taking over TED in 2001, Chris Anderson has shown how carefully crafted talks can be the key to unlocking empathy, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview; it can be more powerful than anything in written form.

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage by Mel Robbins

Throughout your life, you’ve had parents, coaches, teachers, friends and mentors who have pushed you to be better than your excuses and bigger than your fears.  What if the secret to having the confidence and courage to enrich your life and work is simply knowing how to push yourself?

 

March at Chino Rotary: Dan Stover Music Contest, Sweet Cases Program Volunteer Event, First Craft Talk and More

Sweet Cases for Together We Rise by the Chino Rotary Club and CP PhanIn March, the Chino Rotary Club hosted the annual Dan Stover Music Contest. We had some great contestants and identified a winner who will be moving onto the next round of the music contest. Hopefully we will see him at the District Conference.

CP Phan did a great job planning for the month of March. Thanks to CP, we were able to participate in the Sweet Cases Program by Together We Rise. Through their program we decorated duffel bags for foster kids with a teddy bear, hygiene kit and blanket.

Chino Rotary Club GolfingWe hosted our Meet & Greet where we met at Los Serranos Country Club. Some of us took some time to hit some golf balls while all of us discussed membership and trying to increase our membership between now and the end of the year. All of us committed to inviting a guest got every meeting from now until the end of June. Looking forward to growing Chino Rotary membership between now and the end of the fiscal year.
Lastly, we hosted our first of a series of Craft Talks. Our first craft talk went to Melinda Robbins and Jon Monroe who shared some exciting insights into how they got where they are today. We learned so much about Melinda and Jon. They both set a great precedent for the future of our Chino Rotary Club craft talks.


In April we have a lot coming up including Stepping Up for Boys, the District Conference, the Debbie Wilson Teacher Mini-Grants, more craft talks and an update on Arianna Fajardo and her little sister from the Big Brothers Big Sisters Program.

We also have a lot to celebrate as JV Cuasito and Narvee Intarachote welcomed new children into the world. Zeb Welborn and Chris Foster are not far behind with children due in July and August.

Zeb Welborn’s Live Speaking Engagements in 2018

Social media is influencing our world like never before and we’re helping to prepare business owners to make 2018 their best year ever.

President of Welborn Media, Zeb Welborn is speaking more than a dozen times in Southern California with the San Bernardino Workforce Development Board, the City of West Covina, the University Club of Pasadena, the Inland Empire Small Business Development Center, and the Ontario Chamber of Commerce.

Zeb Welborn spoke at the District 5300 Rotary International Peace Conference at the Huntington Library in Pasadena.

San Bernardino Workforce Development Board

Here are my upcoming speaking engagements with the San Bernardino County Workforce Development Board. You can see their complete listings of workshops here – https://www.eventbrite.com/o/san-bernardino-county-workforce-development-board-13945919839

March 22 – Building and Leveraging Your Audience on Social Media

10am – Noon

Upland Carnegie

123 East D Street

Upland, CA 91786

Reserve Your Spot Here – https://www.eventbrite.com/e/social-media-building-and-leveraging-your-audience-on-social-media-tickets-42365004870?aff=erelpanelorg

April 26 – Creating a Unique Voice on Social Media

10am – Noon

High Desert AJCC

17310 Bear Valley Road

#109

Victorville, CA 92395

Reserve Your Spot Here – https://www.eventbrite.com/e/social-media-creating-a-unique-voice-on-social-media-tickets-42365579589?aff=erelpanelorg

May 24 – Social Media Tactics to Grow Your Following

10am – Noon

East Valley Employment Resource Center

658 East Brier Drive

#100

San Bernardino, CA 92408

Reserve Your Spot here – https://www.eventbrite.com/e/social-media-tactics-to-help-grow-your-following-tickets-42366274668

June 7 – Analyzing Success on Social Media

10am – Noon

High Desert AJCC

17310 Bear Valley Road

#109

Victorville, CA 92395

Reserve Your Spot Here – https://www.eventbrite.com/e/social-media-analyzing-success-on-social-media-tickets-42366399040

Zeb Welborn Speaking at the Chino Valley Chamber of Commerce.

Inland Empire Small Business Development Center

  • Wednesday, May 16 | 9 am-12 pm | Internet Marketing Strategies | Carnegie Cultural Center, 123 D Street, Upland 91786
  • Wednesday, August 8 | 9 am-12 pm | Internet Marketing Strategies | Ontario Chamber of Commerce, 3200 Inland Empire Blvd, Ontario 91762
  • Thursday, October 18 | 9 am-12 pm | Internet Marketing Strategies | Rancho Cucamonga Chamber of Commerce, Address TBD

Reserve Your Spot Here – https://inlandempiresbdc.org/calendar/

Zeb Welborn speaking in Ontario with the Inland Empire Small Business Development Center.

 

Want to hire Zeb Welborn to speak on how to market your business better using the Internet?

Click here to read get Zeb Welborn’s Speaker Bio and to learn more about the topics he can present on to you and your organization – http://welbornmedia.com/speaking/

Chino Rotary Dinner & Auction, 2 New Members, 4-Way Speech Contest and Foundation Gala

February is always the busiest month of the year for us Rotarians as we plan and execute our annual fundraising event the Chino Rotary Dinner & Auction. The Dinner & Auction helps raise fund which we use throughout the year to make a positive impact in our community. In addition, we also hosted the 4-Way Speech Contest, added two new members, and attended President’s Advance and the Foundation Gala.

Chino Rotary Dinner & Auction

Our Chino Rotary Dinner & Auction was a huge success. Our goals were to double our sponsorships, attendance, donations and money raised. Although we didn’t double these efforts we substantially increased all of these efforts from our 2017 Dinner & Auction.

Last year we had 75 in attendance and this year we had more than 120 and increased the money raised from around $17,000 last year to somewhere between $20,000 and $24,000 this year. (We’re still calculating)

Great work Chino Rotarians on making our Dinner & Auction a huge success.

2018 Chino Rotary Dinner & Auction

Two New Members Added to Chino Rotary Club

We added two new members to the Chino Rotary Club this month. Delinia Lewis and Jon Monroe became our newest members. Delinia Lewis is the Community Resource Manager at the California Institution for Men and Jon Monroe works with the Chino Police Department.

Congratulations to Jon Monroe and Delinia Lewis on becoming members of the Chino Rotary Club.

Two New Members Added to Chino Rotary Club

Hosted 4-Way Speech Contest

We were excited to partner with the Rancho del Chino Rotary Club this year to host our 4-Way Speech Contest. We had an amazing speaker who will be representing us beyond our club. We’re very proud to be represented by such an amazing young lady.

Attended Foundation Gala and President’s Advance

Chino Rotarian Dale Bright was honored at the District 5300 Foundation Gala at the Queen Mary as the Chino Rotary Foundation Member of the Year. Congratulations to Dale Bright and thank you to Melinda Robbins, Linda Perla, Rick Bui, Chris Foster and Anthony Verches for attending to show your support for Dale.

Dale Bright is Rotary Foundation Member of the Year for 2017 - 2018

Chris and I also attended the President’s Advance on the Queen Mary so we could set up a strong succession plan for the Chino Rotary Club moving forward.

New Members, Taxes, Books, Leadership, Escape Room & Dinner & Auction Preparation

In January, the Chino Rotary Club:

  • inducted Regina & Eric Price from ReMax Champions
  • learned everything there is to know about taxes in 2018 from Jeff Werner
  • received 600 donated children’s books from Anne Kruse
  • attended the Rotary Leadership Institute
  • tried to escape from a room
  • prepared for the annual Chino Rotary Dinner & Auction

Induction of New Members

Congratulations to Regina & Eric Price on becoming Rotarians yesterday. Past District Governor Gene Hernandez presided over the installation of our newest members and Rick Bui sponsored them.

Regina & Eric have a passion for service and helping others. We are excited to have them join the Chino Rotary Club.

Induction of Regina Price and Eric Price to the Chino Rotary Club

 

Jeff Werner on Taxes

Chino Rotarian Jeff Werner shared everything there is to know about the new tax laws for 2018.

 

Children’s Books Donated by Anne Kruse

Rick Bui helped secure a donation of 600 children’s books from children’s author, Anne Kruse.

Anne Kruse Donates 600 Children's Books to Chino Rotary Club

Rotary Leadership Institute

Several members or our team attended the Rotary Leadership Institute in January. The District 5300 Rotary Leadership Institute trains new leaders in Rotary. Thank you to Linda Perla for getting involved in Rotary Leadership.

Linda Perla at District 5300 Rotary Leadership Institute

 

Chino Rotary Tries to Escape Room

In an effort to be more social and participate in team building exercises, the Chino Rotary Club visited an Escape Room in Pasadena. The people at the Escape Room were very impressed with our deductive skills and although we didn’t escape we had a lot of fun and got to connect with one another on a more personal level. Thank you for organizing this CP Phan.

 

Chino Rotary Club Visits Escape Room

 

Chino Rotary Dinner & Auction

Our Chino Rotary Dinner & Auction is only 17 days away. Please help us secure sponsorships, donations and attendees for our annual event.

Visit and share our Chino Rotary Dinner & Auction Eventbrite page – https://www.eventbrite.com/e/chino-rotary-dinner-and-auction-2017-tickets-42677068260?aff=eac2

2018 Chino Rotary Dinner & Auction Flyer

 

District 5300 Rotary International Peace Conference:

In November, I spoke at the District 5300 Rotary International Peace Conference at the Huntington Library to hundreds of Rotarians on The Impacts and Uses of Social Media on Peace Building.

During the talk I shared insights on:

  • How to Personally Use Social Media for Peace Building
  • 3 Tips to Promote Peace through Social Media
  • Social Media Success Stories from my Chino Rotary Club

Among other things.

If you have a chance to watch the video I’d love your feedback on the talk and the insights I shared on how impactful social media is in our world today.

Watch the video here – https://youtu.be/H5vSQsTU_CM

Zeb Welborn Speaking at District 5300 Rotary International Peace Conference

 

Welborn Media’s Top 10 of 2017 – Business, Passion, Golf, Education, Family & Community Service

Another year has flown by! At the end of each year we like to reflect back on the year we had. It’s become a tradition to do a top ten each year. When we sit down and think about how we started it feels amazing to acknowledge how far we’ve come.

Here is our top ten from 2017!

#10 GolfChat

A few years ago Zeb Welborn started #GolfChat, a twitter chat for golf fans and golfers.Who knew it would grow on to become its own wonderful little corner of the internet. #GolfChat took place every Tuesday on Twitter at 5PM PST with the help of @golfbandwagoner and @ConnectGolf. If you’re invested in golf, you should join us in 2018.

The chat has sparked some great conversations and debates prompting the establishment of #GolfChat Authors. #GolfChat Authors have contributed articles on golf to give their thoughts and opinions on ways to improve golf. #GolfChat is the place for knowledgable and thoughtful golf experts to share their insights on the golf industry. Check out GolfChat Authors, Click Here.

One of the highlights of the year was having Ron Sirak, award winning golf writer and, Brandel Chamblee, analyst at the Golf Channel, jump into the chat. Looking to make 2018 another great year for #GolfChat.

#9 A Company Visit to Santa Barbara

Santa Barbara is a beautiful city on the beach. This year we worked the Santa Barbara’s Parks and Recreation department to promote their events and facilities.

We made the trip to Santa Barbara to shoot some video and take pictures of the venues throughout the city of Santa Barbara. We were so lucky as the weather was perfect and the venues came out looking great.

Here’s one of the videos we did about the Historic Carrillo Ballroom at the Carrillo Recreation Center.

Part of the fun of our job is some of the new exciting opportunities that get presented to us. Spending several days in Santa Barbara was definitely a highlight.

We love Santa Barbara and wish the city and all its citizens a fast recovery from the Thomas Fire.

#8 Helping Passionate People Become More Successful

This year we’ve continued working with some amazing clients and started working for others.

It’s always exciting to start working with a new client. Hearing about their business and their passion for what they do always helps to energize us in the work we do.

This year we worked with Eye Eco, Scott Goodwin Associates, DI Solutions, Los Serranos Country Club, Arroyo Trabuco Golf Club, NextLinks, GoodFaith Medical Transportation Inc., Co., Santa Barbara Parks & Recreation, Village Greens of Woodridge Golf Club, Beckett Tires, Anaheim Hills Golf Club, Realtor Lyle Ballard, Town Square Florist, Riverwalk Golf Course, Bernardo Heights, San Bernardino County, Indian Wells, Anaheim Hills Golf Course, Dad Miller Golf Course, Being True to You, Benham Advertising, Cinnabar Hills Golf Club, CORE Real Estate, CrossCreek Golf Club, Desert Island Golf & Country Club, Integrity Cremations, Intensity Security, KKW Trucking, Konvert Golf Marketing, Lettuce Wok N Roll, Oke Poke Claremont, OoMaLoo, Paul Cushing Turf Professional, REALiTEE Golf, Robinson Ranch Golf Course, Bernardo Heights Country Club, Servpro Chino/Chino Hills, Steve Pennington, Strawberry Farms Golf Club, Tony’s Truck Shades and Dale Bright Auto Center to name a few.

Thank you to everyone who worked with us in 2017.

#7 The Social Golf Course in Scotland & Viral Golf Videos

No one has been more supportive of us and this business than our parents. They are the best! This year they had some wonderful adventures including a trip to the very heart and soul of golf, Scotland. They brought copies of the book The Social Golf Course written by Zeb Welborn and delivered the book to key individuals at St. Andrews, Royal Dornack, Brora and Elie.

It’s great to see The Social Golf Course at the Home of Golf.

Viral Golf Videos:

Two golf videos we created this year went viral. One was a video of Zeb Welborn interviewing John Powell about his world record-breaking round of golf where he shot 22 strokes under his age.

John Powell’s video was picked up by several major golf publishers throughout the country and he got lots more publicity for his remarkable accomplishment.

It was great helping get John Powell be recognized, he loved the attention he got from our video.

The second viral video was an interview I had with Bruce Loman, one of the first members of the Callaway Golf team. He’s seen Callaway become one of the biggest brands in golf and he shared the story regarding his experience with the company.

The interview came about purely by chance as Bruce recognized me coming off the 18th Hole at Strawberry Farms Golf Club. He was open to doing an interview right then and there.

#6 Sponsored Scott Goodwin Associates Firefighter Training Program

Scott Goodwin Associates provides the best online firefighter training for fire departments across the country. This year they launched a new program to allow individuals, groups and businesses to sponsor tactical simulation training for firefighters and fire departments across the country.

Welborn Media got the unique opportunity to sponsor the Corpus Christi fire department. A sponsorship valued at over $165,000. We even got some airtime on the local news station. Read about it here: Fire Department Receives Training Donation

And see our news coverage here: CCFD Receives Donation of $165,000 Training Service

 

#5 Southern California Charity Golf Classic

The 3rd Annual Southern California Charity Golf Classic was held at Los Serranos Golf Club on July 29.

This year we raised $14,401.87 and brought the total amount raised for local charities (since we started) to over $33,000. Thank you to everyone who organized, sponsored, donated and played in the SCCGC!

 

Zeb Welborn inducted as the 2017/2018 Chino Rotary Club President with his son Sebastian Welborn-De La Torre looking up to him.#4 Rotary Club President

When Zeb assumed the role of Rotary Club president he saw a big opportunity. Rotary which is known for doing good both in the community and around the globe is an organization that younger professionals would want to be a part of if they just knew more about it. Since Zeb has taken the help of the Chino Rotary they have seen record growth that will continue in 2018.

Learn more about what we’ve been able to accomplish with the Chino Rotary Club in 2017.

 

#3 Zeb Welborn Speaking Engagements

Zeb has a passion for education by helping others understand how to more effectively promote their business and making the world a better place.

This year we spoke at events hosted by San Bernardino County Workforce Development, Inland Empire Small Business Development Center, Rotary clubs, local Chambers of Commerce, the California Golf Course Owners Association, and the Arizona and Nevada Chapters of the National Golf Course Owners Association.

Zeb Welborn's Speech on the Impact and Influence of Social Media on Peace Building at the Rotary District 5300 Peace Conference at the Huntington Library28th Annual Rotary International District 5300 Peace Conference

On October 21, Zeb was invited to speak at the 28th Annual Rotary International District 5300 Peace Conference on the Impacts and Uses of Social Media on Peace Building.

The engagement was very well-received and Zeb Welborn has since been invited to attend the Rotary International Zone 25 & 26 Institute in Reno, act as the Public Relations Chair for Rotary International District 5300 for 2018/2019 and be on the Board of Directors for the Rotary International Peace Conference.

Zeb is planning on doing more speaking in 2018 including speaking engagements with the San Bernardino County Workforce Development Board, the City of West Covina, the Inland Empire Small Business Development Center, the Pasadena Rotary Club, the University Club of Pasadena, the Chino Valley Chamber of Commerce and the Upland Rotary Club.

 

#2 Birth of Our Darling Niece

Just about a year ago our brother Rocky became a father and we got to meet our niece. She is simply amazing. An animal lover who enjoys food, she is already very good at sharing. We are so excited to see her grow and to be a part of her life!

#1 New Baby Coming in 2018

We’re happy to announce that Cindy, Zeb’s wife, is pregnant with their second child – a girl. 2018 is going to be another great year full of joy, laughter and excitement. Sebastian is super excited to become a big brother.

Sebastian's Getting a Little Sister

Sebastian’s Getting a Little Sister


It is not lost on us how fortunate we are to be able to do the work we do with people who never fail to be interesting and passionate. So many people have helped us get to where we are.

We have a lot of plans for 2018 and are looking forward to another memorable year. We hope you all have an absolutely amazing 2018!

Thank you all for everything!

Zeb & Lacey Welborn