Most of us know to stay away from Pyramid Schemes. It’s an unsustainable, often very unethical, business model, but sometimes when you hear the pitch it sounds so promising. If you join the scheme and bring a couple friends into the business, and they each bring a couple friends, then you’ll all be making thousands of dollars. It sounds great! It’s just that in reality it never works like that. Someone is going to lose money and whether that’s you or your friends, it’s an unhappy ending.
Facebook has it’s own sort of pyramid scheme and it has a happy ever after ending. The Pyramid Scheme of Facebook Likes. It’s a little different than a traditional pyramid scheme, of course. Here’s how it works, you get one Facebook like. Now that you have a Like you post engaging content on your page. Your Like finds this content interesting and is compelled to comment on your page. This action shows up on your Likes page and introduces your business to all of their friends. His friends now have a convenient opportunity to Like your brand. At this point you must share more interesting content. So that your new Likes will interact with your page and introduce your page to all of their friends, and so on.
As you can see from this diagram it looks very similar to a pyramid scheme.
The most important part about this process is the continuous posting of engaging content that will interest your customers. Content that your target market will identify with. So, when one of your Likes is in need of your product or service they will know your brand, know what you do, and will remember you at that critical point in time. Gaining likes doesn’t always generate an immediate monetary return, but it sets any business up to gain more loyal customers in the future. By building those online relationships you can have friends of friends of friends of friends participating on your page, turning your decision to invest in social media into the greatest investment you ever made for your business.
Unlike a pyramid scheme it takes continuous effort. But also unlike a pyramid scheme, it actually works!
Check out our other post on Facebook Likes: The Value of a Like on Facebook
If you have any questions or are interested in investing in social media for your business contact Zeb Welborn at Zeb@WelbornSocialMedia.com or at (909) 973-9088.