Facebook Likes — A Pyramid Scheme that Actually Works

Most of us know to stay away from Pyramid Schemes. It’s an unsustainable, often very unethical, business model, but sometimes when you hear the pitch it sounds so promising. If you join the scheme and bring a couple friends into the business, and they each bring a couple friends, then you’ll all be making thousands of dollars. It sounds great! It’s just that in reality it never works like that. Someone is going to lose money and whether that’s you or your friends, it’s an unhappy ending.

Facebook has it’s own sort of pyramid scheme and it has a happy ever after ending. The Pyramid Scheme of Facebook Likes. It’s a little different than a traditional pyramid scheme, of course. Here’s how it works, you get one Facebook like. Now that you have a Like you post engaging content on your page. Your Like finds this content interesting and is compelled to comment on your page. This action shows up on your Likes page and introduces your business to all of their friends. His friends now have a convenient opportunity to Like your brand. At this point you must share more interesting content. So that your new Likes will interact with your page and introduce your page to all of their friends, and so on.

As you can see from this diagram it looks very similar to a pyramid scheme.

The most important part about this process is the continuous posting of engaging content that will interest your customers. Content that your target market will identify with. So, when one of your Likes is in need of your product or service they will know your brand, know what you do, and will remember you at that critical point in time. Gaining likes doesn’t always generate an immediate monetary return, but it sets any business up to gain more loyal customers in the future. By building those online relationships you can have friends of friends of friends of friends participating on your page, turning your decision to invest in social media into the greatest investment you ever made for your business.

Unlike a pyramid scheme it takes continuous effort. But also unlike a pyramid scheme, it actually works!

Check out our other post on Facebook Likes: The Value of a Like on Facebook

If you have any questions or are interested in investing in social media for your business contact Zeb Welborn at Zeb@WelbornSocialMedia.com or at (909) 973-9088.

January in Review – Overcoming Doubt, Using Video, Giving Presentations and More

2012 is off to a great start and we’re optimistic about what the year will bring on so many fronts.

My favorite blog article of the month was inspired from one of the Chino Valley Chamber of Commerce meetings I recently began attending here in Southern California.  Our blog article, Don’t be the Scarecrow, the Tin Man, the Lion or Dorothy . . . Be Toto, discusses how passion can help people overcoming doubt to come out on top.  All of us have insecurities and doubts about ourselves, but the reality, often times, what we perceive as weaknesses are actually our strengths.  Many business owners that I have met have overcome their own fears to become successful. I look forward to more Chino Valley Chamber of Commerce meetings that will build my knowledge about business and allow me to network with other business professionals.  These meetings have already helped to solidify the experience we want our customers to have when they deal with our business.

We recently began uploading a variety of videos on many of the companies we do social media for including Los Serranos Country Club and The Tutoring Solution.  Find out how we can use videos to help build your brand – Welborn Social Media Can Help You Use Video to Build Your Brand.

Keep Slides Interesting

Lately, we have been introduced to a variety of new businesses, including Mormino & Associates, and have been enhancing the presentation we use to demonstrate the impact social media can have on a business.  Make Your Presentation a Conversation:  Five Tips for a Killer Presentation.

As a result of the success of our social media business, I have finally been able to move out into my own apartment and by using Facebook, I was able to furnish my apartment – The Power of Facebook:  How Facebook Helped Furnish My Apartment.

Lacey had been very active this month designing and developing websites.  And is doing an amazing job.  Find out how we create customizable websites for any business – How We Can Create Fun, Exciting and Customized Websites for Any Business.

We want to help businesses succeed and expand and know that social media, when done right, can benefit any business.  If you or anyone you know is interested in expanding their business have them contact us for a free presentation about the possible impact social media can have on your business.  Call Zeb Welborn today for a presentation – (909) 973 – 9089

How We Can Create Fun, Exciting and Customized Websites for Any Business

I recently got the opportunity to design the landing page for a magazine website. While working out the details of the assignment my client told me, “I just want to see what you put together without a ton of input from me. I want you to go ahead and design what you think would work best and we can go from there.”

This is a good news/bad news situation. The good news is I have complete freedom. The bad news is that without the back and forth and asking, do you want this or that? it’s hard to figure out what the client really wants.

We already run the Twitter account for this business. She was very happy with the Twitter background I created for their Twitter profile page and she wanted to see what I could do for her new website.

After doing some research I had some good ideas for this webpage but was having difficulty fitting ideas together. Then my client sent me a message, sort of an outline of their plans for this new website. It had a list of the different sections they wanted on their website, the type of content they wanted on their page, but nothing about what they wanted for a design.  However, at the end of the document there was a section titled Brand Personality with a list: Friendly, Fun Creative, Inspiring, Imaginative, Informational, Educational, Savvy, Good Clean Fun, Social.

I wrote this list down. After reading the words a couple of times I knew how I was going to design the site. I knew how it would look. I knew this because I now knew how the site should feel.

After spending a few days developing the design I submitted a first draft mock-up to my client. They had some minor changes for me, but overall they loved it. They really liked the overall layout I set up. They loved how I integrated social media. They loved the feel the design achieved, saying that it was friendly and warm and still clean and organized.

I got to talk to another employee, whom I’ll be working with to get the site live, and he shared with me the joy my client had for the design I put together.

Apparently, they formerly had a full-time graphic artist who’s esthetic didn’t match my client’s esthetic. It was hard for them to reach design solutions that made the client happy. After getting it right on the first attempt my client has a lot of faith in me and has hired me on to help get the site live.

It can be hard to tell what a client wants. By paying attention and putting myself in their shoes, I was able to get some good ideas. Then, with the help of a few simple words, I knew how I was going to put it all together. It’s a design that I’m proud of and that my client is stoked about.

Now it’s a mad dash to get the site up and running to stay on the schedule. It’s going to be a busy week!  Stay tuned for the finished product when the site goes live.

If you are interested in getting customized websites designed for your business, contact Lacey Welborn at (909) 973 – 9088.

Five Tips for a Killer Presentation

Whenever we meet a potential client we prepare a presentation for them. We share facts and ideas about what Welborn Social Media can do for their business.

Our presentations have been very successful.  Get our five tips for a killer presentation

Upon the completion of our presentation, our potential clients have a basic understanding of social media, how it can benefit their business, and, often times, business owners begin to see the massive potential social media has to offer.

Slide 1 of Our Presentation

Here are some reasons why our presentations are successful:

  • We alter our slide show to suit the business we’re presenting too. This is beneficial for two reasons:  we provide a personalized approach which gives us credibility that we can take their information and use it to communicate using social media, and it gives us on opportunity to delve into the business to better understand the needs of our customers.
  • We use lots of slides. Clicking through more slides during a presentation helps develop a strong, consistent flow of information to our potential customers. Instead of having one slide with a topic and three bullet points it’s much better for the tempo of the presentation to have four slides with very large, easy-to-read font.
  • Conversation is a must.  At the beginning of each presentation we explicitly encourage clients to ask questions.  Throughout the presentation we ask a lot of questions and make sure they are understanding the material we presented to them.  The presentation is less of a presentation and more like a guided conversation . . . our slides help guide the discussion.
  • Our slide show is very cohesive. It has a set color scheme, a few font choices and consistently placed items throughout.
  • While being cohesive we also have worked to make the slides more interesting. We have a lot of charts in our presentation to visually display some of the astounding facts around social media. We realized there were too many bar graphs and they became repetitive. By thinking of more creative ways to visually display information we’ve been able to make our slide show much more interesting.

Keep Slides Interesting

Our presentation is a constant work in progress. We are always trying to improve both the design of the slides and the manner in which we share them.

We love giving our presentation to business owners. By the end they can see the potential for social media in their business. They can imagine the success it can bring. They can visualize the ways it can allow them to share their passion for what they do.  Use our five tips for a killer presentation.

The Top 11 Moments for Welborn Social Media in 2011

We founded Welborn Social Media in June 2011 and despite being open for business for roughly six months, we have many memorable moments.  The following is our top 11 moments for Welborn Social Media in 2011.  Thank you to our friends, family and the businesses who have used our services this year.  We are extremely optimistic about 2012 and can’t wait to see what the future has in store for Welborn Social Media and the people we interact with.

  1. We began the year by expanding our social media, graphic and website design knowledge by learning new ways to promote The Tutoring Solution.
  2. In June, Welborn Social Media got it’s start with our first client Scrapbook Expo.  We have been running the Scrapbook Expo Twitter Page ever since.
  3. In July, we started work on Los Serranos Country Club‘s blog, Facebook and Twitter pages and continue to run their social media presence.
  4. In August, we began working for WireSpeed Systems, a global supplier for new and refurbished networking equipment.  We run their Facebook, Twitter and LinkedIn pages.
  5. In October, we started a Facebook and a blog for System 1 Interiors, Los Angeles’s best acoustic ceiling removal company.
  6. We launched the Welborn Social Media website and began developing our own social media presence.Welborn Social Media Online
  7. Attended the Arizona Business Growth Expo and began developing business relationships with wonderful people that will continue to help us as our business grows.
  8. As a result of our work, our client, WireSpeed Systems, was recognized by Cisco, the largest corporation in the networking industry, as their Facebook SuperFan. WireSpeed Systems has been featured in Cisco’s Facebook profile picture since the beginning of November.
  9. Hosted our first Twitter chat for our client Scrapbook Expo. It was a success and we’ve been hosting two Twitter chats a month ever since. Follow #ScrapChat at 6pm PT on the 1st and 3rd Tuesday of each month to join in!
  10. Launched DLT Growers brand new website, built by Welborn Social Media.  DLT Growers sells ground cover to companies like Lowe’s and Home Depot.
  11. Helped the Women’s English National Football team’s starting goalkeeper, Karen Bardsley wish fans a Merry Christmas and a Happy New Year!

It’s been a truly memorable year. The most exciting part of this year is the possibilities for next year. In the past few weeks we’ve been talking with a variety of businesses about enhancing their brand with our social media services. We already have some exciting things in store for 2012 and can’t wait to write the year in review at the end of next year, it’s bound to be packed with even more memorable moments.

Happy New Year!

Welcome Scrapbookers!

Thanks for visiting us from Scrapbook Expo’s website. Scrapbook Expo is one of our most valuable clients and we are thrilled they gave us the opportunity to inform you about the social media services we provide.

We develop and execute social media campaigns for small and medium sized businesses. That can include anything from setting up a blog and creating profile pages to doing daily posting and gaining followers. Our goal is to connect your company to new customers while creating a more engaging relationship with your existing customers.

The tools we use to connect your current and potential customers includes Blogging, Facebook, Twitter, LinkedIn, Google+ and YouTube.

 

Currently we advise Scrapbook Expo on their Facebook strategy and manage their Twitter account. Check out their Twitter feed below.

 

Because you found us through the Scrapbook Expo website, we would like to offer you a Free Personalized Consultation discussing the benefits Social Media can have on your business. Please fill out the form and we’ll contact you within 48 hours.

Name:
Email:
Phone:

For more information contact Zeb Welborn at (909) 973-9089.

Thanks again for visiting our Website! Please don’t hesitate to contact us if you have any questions.

“Life is just a Scrapbook waiting for us to put it on Acid Free paper.” …and tweet about it, and post it on Facebook and write about it on our blog.

Celebrate 100 Years of Life on Facebook!

On New Year’s Eve Grace Arndt will be celebrating her 100th birthday. After all the experiences she’s had, she knows what she likes. When the preparations were being made for her 100th Birthday Bash, she was asked what food she’d like to have at the party. She chose her favorite meal, Kentucky Fried Chicken.

Grace, after her nearly 100 years, will share stories of how she and her family got through the Great Depression, how she used to help her mother run a boarding house, and how she used to love to dance: ballroom dance, foxtrot, waltz and tango. She has always loved music and in her younger days she played the piano and the drums and also ran a tavern with her husband called Arndt’s Music Bar. Today she is described as vivacious, fun-loving and intelligent.

Grace Arndt on the Drums

When KFC got news of this vivacious, KFC loving, 99-year-old they offered to donate lunch for her milestone party. KFC shared this news on their Facebook page, and people from all over the country have been using that post to wish Grace a happy birthday. There is also this page, titled Grace Arndt, that has dozens of birthday wishes from family and friends as well as random Facebookers.

Everyone is encouraged to wish this soon to be centenarian a Happy Birthday on her Facebook page to help her celebrate such a huge milestone.

Social Media is an amazing thing. It allows us to connect, re-connect, keep in touch, and interact with people from around the world. It can help a 99-year-old KFC fan get a free fried chicken lunch for her and her family and friends. It provides the opportunity for anyone who has a Facebook to be a part of celebrating 100 years of life.

Happy 100th Birthday Grace! We wish you all the best!

Grace Arndt

We Launched a Brand New Website for DLT Growers

On December 1st we launched a new website for one of our clients. The website can be found at www.dltgrowers.com. Initial response to the website has been great!

“It looks amazing. You did an amazing job Lacey. As far as I can see, everything looks great.”
-Cindy De La Torre from DLT Growers

“Love the opening photo montage on the main page. It’s a good speed and it’s not jarring. Colours are fantastic, the products page with the flowers wreathing the links is very creative without distracting the eye, everything is organized and very user friendly. GREAT WORK, gorgeous as usual!!!”
-James Fraser

“That looks fantastic Lacey you always put together really cool looking stuff the site flows great.”
-Rocky Welborn

“Awesome!!”
-Shannon Barker

DLT Growers Home Page

DLT Growers is a nursery in Southern California that specializes in wholesale ground cover. Ground cover is the plants that grow to cover a large area of ground. It includes certain vines, shrubs, and grasses. When creating the design for this website I wanted to feature the beautiful flowers and make it easy for website visitors to find contact information.

Almost all the gorgeous photos on the site were taken by a member of the De La Torre family. Those photos were the greatest resource for designing the DLT Growers website. To make the color rich photos stand out I used muted colors for the background. I chose green and brown for the text and kept it delicate by using mostly serif fonts.

 

My favorite part of the design is the products page. The links for the different plant types are in a list and I was able to display one plant from each variety in an interesting and creative way.

Plant Types on the Products Page

To make it easy to get in contact with DLT Growers I parked their contact info into the header of the page so that it is always easy to find. There is also a contact page with more detailed contact info and a contact form.

Design is one of the many services we provide for our clients. Most of our design work is directly related to our Social Media efforts (e.g., signs to display physical locations and emails that share businesses social media profiles), but once in a while we get to build an entire website to help establish an online presence for a company like DLT Growers.

Please let me know what you think of the DLT Growers website by leaving a comment.

If you have any design questions for your business please contact us! Lacey Welborn can be reached at (909) 973-9088.